NBA Digital Trumpets Its Cross-Platform Success

The National Basketball Association's (NBA) NBA Digital arm (note: NBA Digital is comprised of a portfolio of digital assets, jointly managed by the NBA and Turner Sports) contacted [itvt] Wednesday to let us know that it has experienced "significant growth" across all platforms so far this season.

According to NBA Digital: NBA TV is now available in 45 million homes, and viewer engagement with the network across all platforms has risen dramatically...

Verizon FiOS TV Launches NBA League Pass Interactive TV Widget

--FiOS TV Remote DVR App Now Available for 10 BlackBerry Models
--AT&T's U-verse TV IPTV Service Passes 2 Million Subscribers
Verizon announced Wednesday that it has launched an NBA League Pass interactive TV widget on its FiOS TV service . According to the company, the free widget allows viewers to order NBA League Pass, an NBA subscription package that provides up to 40 out-of-market live NBA games per week, via their remote control; and also provides them with instant access to headline news, player reports, game-time alerts and more. Once viewers have subscribed to NBA...

NBA Launches Two-Screen Interactive TV Application, "NBA TV Companion"

The National Basketball Association's (NBA) NBA Digital arm has launched a two-screen interactive TV application, called NBA TV Companion , that is available on and on individual NBA team sites. According to NBA Digital, key features of the new application, which is designed to be used in conjunction with live game telecasts, include: "In-Arena Experience and Press Access": the app is designed to simulate the experience of being in an NBA arena press box,...

News Round-Up

--BIAP Changes its Name to FourthWall Media
--Canoe Ventures Looking to Staff Up
--Disney's Keychest Tech Would Enable New Content Ownership Model for Multiplatform World
--MySpace Launches vCommerce-Enabled Music Videos Hub
--NBA to Launch Interactive TV Show on
--NBA Also Considering Letting Fans Interact with One Another via Interactive TV Widgets
--Rogers to Launch TV Everywhere-Type Service Next Month, Cox in Wait-and-See Mode
--Yahoo! in Branded Programming Partnership with GroupM
Here is a round-up of some other interactive TV-related stories we didn't have room for in this issue: As [itvt] was going to press, we learned that Plano, Texas-based interactive TV software provider, BIAP (note: last year, the company--whose name is an acronym for Broadband Interactive Applications--secured a five-year license agreement for its ETV User Agent with Time Warner Cable--see [itvt] Issue 8.23 Part 2B), has changed its name to FourthWall Media . We plan...

NBA Taps TiVo for Interactive TV Advertising, Audience Measurement

DVR vendor/service provider, TiVo , announced Thursday that it has signed a deal with the National Basketball Association (NBA) that sees the latter using TiVo's interactive TV advertising solutions to promote the NBA finals. Since the beginning of the week, TiVo has been carrying a "TiVo Showcase" ad for the NBA finals that offers video and other promotional content, and also allows "one-click recording" of upcoming games; as well as ads on the TiVo Central...

Turner Sports Using YouTube, Facebook, Twitter to Promote NBA Playoffs Coverage

Turner Sports announced Wednesday that it is using social media platforms, YouTube, Facebook and Twitter, to promote corporate stablemate TNT's "40 Games in 40 Nights" coverage of the 2009 NBA playoffs. The company says that TNT will have a major presence on YouTube with a "homepage takeover" on April 20th that will feature player-specific videos, in order to drive tune-ins for that night's match-ups, as well as TNT-messaged overlays on sports-related featured videos. In addition,...

Turner Sports, NBA Team on Interactive "Fan Night"

Turner Sports and the NBA have announced an interactive offering
called "Fan Night" that will give viewers the chance to vote for which
basketball games they want to see televised nationally on NBA TV
each Tuesday night. According to the companies, viewers will be able
to log onto and cast their vote from a list of the available
match-ups taking place around the league; the match-up that receives
the most votes will then be televised on the channel the following
Tuesday night. The first Fan Night vote will begin on October 28th, to
determine which game will be televised on Tuesday, November 4th.
"We're proud to launch the new NBA season on NBA TV and with the introduction of Fan Night, a landmark
multiplatform experience that takes fan interactivity to an

LiveHive Creates Two-Screen ITV Apps for NBA's Raptors and 76ers

--Teams with NBC on Two-Screen App for 2008 Figure Skating Championships LiveHive Systems, an Ontario-based company that specializes in
two-screen interactive TV solutions, said last week that it has signed an
agreement with Maple Leaf Sports & Entertainment to provide a
synchronized interactive experience on to
accompany broadcasts of the Toronto Raptors' NBA playoff games.
Dubbed "Raptors Shot Caller presented by Ford," the new service
debuted last Sunday in conjunction with the start of the Raptors'
first-round playoff series against the Orlando Magic. Fans access the
service by going to the Raptors' Web site and clicking on a "Shot
Caller" game banner, or by simply going directly to