NBC Says its NBC Rewind Player Has Served 1 Billion+ Full-Episode Streams

US broadcast network, NBC, announced Thursday that its NBC Rewind streaming video player has delivered over a billion full episode streams over the past 18 months (note: the network also offers an extensive array of full-length programming on Hulu). "Users are consistently and reliably using our Rewind player to catch up on their favorite shows and discover new ones," Stephen Andrade, NBC's SVP of digital development and general manager of NBC.com, said in a prepared...

Charter Says it is Adding NBC Primetime Programming to its VOD Service

US cable MSO, Charter Communications (note: the company recently filed for Chapter 11 bankruptcy, but says that its operations will be unaffected), announced Monday that it is adding a number of NBC primetime shows--including "30 Rock," "Heroes," "The Office," "Law and Order SVU," "Celebrity Apprentice," "Friday Night Lights" and "The Biggest Loser"--to its VOD line-up. According to the company, NBC primetime programming will be available free-of-charge to all its VOD-enabled customers by the end of...

NBC Supplements Fall Shows with Online Video, Interactive Elements

--Lets Viewers Sample Shows on a Range of On-Demand Platforms US broadcast network, NBC, is offering a range of broadband video and other supplemental content on its NBC.com Web site to accompany its fall season shows: For "America's Toughest Jobs" the site is offering exclusive deleted and bonus scenes, and extended contestant profiles. For "The Biggest Loser" the site is offering extended versions of the show's elimination scenes, exclusive weekly bonus scenes, recipes from Rocco deSpirito, and more of Alison McSweeny's blog.

NBC Universal Programs Return to iTunes

NBC Universal says it has settled its dispute with Apple over pricing flexibility (NBC Universal wanted the option of pricing certain premium content higher than the standard price specified by Apple) that resulted in NBC Universal content being unavailable on Apple's iTunes sell-through service for a while. The company is now offering episodes of programs from its NBC, USA Network, Sci Fi, Bravo, Sleuth and NBC News channels on iTunes, including episodes of such primetime...

NBC Universal Digital Studio Launches its First Online Series

The NBC Universal Digital Studio--a recently established division of the company which is tasked with working with sponsors and advertisers to develop and produce "brand-centric" digital content (including both episodic programming and what NBCU describes as "deep interactive experiences"), with distributing that programming across the company's various digital properties, and also with finding and developing quality digital programming into which advertiser brands can be "organically integrated"--has launched its first original online series. Entitled "Gemini Division,"...

NBC Universal to Offer HD Movies on BT Vision

UK incumbent telco, BT, has signed a deal with NBC Universal
International Television Distribution that will make a range of the
latter's feature films available on the new HD movie service of BT's
Microsoft Mediaroom-powered hybrid DTT/IPTV service, BT Vision.
Movies covered by the deal include new releases such as "The
Incredible Hulk," "Wanted" and "Charlie Wilson's War," and library
titles such as...

[itvt] Radio: Interactive Olympics Coverage

In this recorded episode of [itvt]'s talk radio show, "The TV of
Tomorrow Show with Tracy Swedlow," Dalen Harrison , CEO of
Ensequence ; Peter Low , president and COO of Ensequence; Bill
Niemeyer , chief of analysis and research at BlackArrow ; Gowri
Shankar , SVP of sales and business development at

Rentrak Hires New VP of Syndication, Director of Business Development

--Issues "State of VOD Report" Portland, Oregon-based Rentrak has hired Kristie Fortner as VP of
syndication and Gordon Jones as director of business development for
its Essentials suite of business-intelligence products (note: those
products include OnDemand Essentials, a Web-based ASP service
which measures and reports anonymous, aggregate VOD usage data,
such as viewership volumes and trends, and which is intended to
provide cable operators, content providers and advertisers with
customizable reports designed to help them better understand viewers'
VOD content preferences; Cox recently became the last remaining
top-10 US cable operator to sign up for the service). Fortner, who

NBC Universal Hires Three for its Digital Distribution Group

NBC Universal has appointed Dan Bethlahmy as director of wireless
marketing, Tracy Kim as manager of digital products, and Emily
Powers as manager of business development for its Digital Distribution
group: Bethlahmy will be tasked with developing a trade and consumer
marketing approach to secure the company's position as a "first choice"
mobile partner and drive usage of its mobile content. He joins the
company from Virgin Mobile, where he was director of consumer
marketing, overseeing youth-oriented marketing, promotional and
communication efforts for Virgin Mobile's Data Service's group, and
led the group's strategic, business and product planning processes. He
will report to Stacy Melle, NBCU Digital Distribution's VP of

Vivi Zigler Promoted to President of NBC Universal Digital Entertainment

NBC Universal has promoted Vivi Zigler to president of its NBC
Universal Digital Entertainment arm. In her new post, Zigler will "lend
her support and expertise" to all NBC Universal's entertainment Web
sites, the company says, though "oversight of the Web sites will
continue to report into their respective business leaders." Zigler will
also continue to oversee the NBC Universal Digital Studio (note: the
latter is tasked with developing and producing "brand-centric" digital
content, including both episodic programming and what NBCU
describes as "deep interactive experiences," distributing them across the
company's various digital properties, and also finding and developing