NBC, NFL Team to Offer Interactive "Sunday Night Football" on the Web

--NBC Launches "Heroes," "The Office" Webisodes
NBC and the NFL have announced plans to stream the show, "Sunday Night Football" (will offer coverage of 17 games this season), live on NFL.com and NBC.com. The deal represents the first time that complete NFL games have been available throughout the US via online streaming.

NBC Announces Extensive Digital Coverage Plans for Beijing Olympics

--Coverage to Include ITV Applications, VOD, and Broadband Video NBC Universal has announced extensive plans for digital coverage of the upcoming Beijing Olympics. Among the highlights: Single-screen interactive TV applications, available on satellite and on a selection of cable systems, that will allow viewers to access top news stories, regularly updated medal counts, Olympics TV listings, profiles of Team USA, and more.

Radio Interview: Alex Magoun, Director of the David Sarnoff Library

Alex Magoun
In this recorded episode of [itvt]'s talk radio show, "The TV of Tomorrow Show with Tracy Swedlow," Alex Magoun , director of the David Sarnoff Library , discusses David Sarnoff's legacy; outlines parallels between the early development of television and the development of interactive TV today; describes the David Sarnoff Library's work; discusses Sarnoff's and Philo Farnsworth's respective roles in the invention of television; and more. To listen to the show, click here Next Live...

OpenTV News:

--NBC Universal in Deal to Use Company's OpenTV Participate Platform

--Brazilian Cable Operator Taps Company to Power HD PVR Service

--Company's EclipsePlus Campaign Management Solution Now Available

--STMicroelectronics Joins Company's Rapid Porting Program

Interactive TV software provider, OpenTV (note: voting control of the
company was acquired last year by content-protection specialist, the
Kudelski Group), has...

[itvt] Radio: Jim Louderback, CEO of Revision3

In this recorded episode of [itvt]'s talk radio show, "The TV of
Tomorrow Show with Tracy Swedlow," sponsored by TiVo, Jim
Louderback , CEO of Revision3 , provides an overview of his
company--which bills itself as "an actual TV network for the Web,"
and which produces its own original, broadcast-quality programming.
Topics discussed include funding, download numbers, revenues,
demographics, distribution strategy, content strategy, advertising

NBCU's Digital Studio to Develop "Brand-Centric" Interactive Entertainment

NBC Universal last week relaunched its Digital Studio, which is now
tasked with developing and producing "brand-centric" digital content
(including both episodic programming and what NBCU describes as
"deep interactive experiences"), distributing them across the company's
various digital properties, and also finding and developing quality
digital programming into which advertiser brands can be "organically
integrated." OMG Digital (in cooperation with its sister companies,...

NBC Universal Redesigns its VOD Web Site

NBC Universal's Digital Distribution arm has redesigned its Universal
Studios VOD and PPV site ( www.universalvod.net ). According to the
company, in addition to information on Universal VOD and PPV
movies, the site now offers a "Rate this Video" application, "Send to a
Friend" functionality, games, a fresh look with more streamlined
navigation, and "one-click access" to behind-the-scenes footage, trailers
and photo galleries...