ncaa

DirecTV Rolls Out Multiple Interactive TV Services

--Forms Audience-Measurement Partnership with TNS US satellite TV provider, DirecTV, continues to roll out interactive TV
services as an integral part of its sports coverage and of its service
offering in general (note: the company is also expected to launch a
VOD service this quarter; a report in the Wall Street Journal stated that
the service will employ a combination of push-VOD and broadband
technologies:...

Usage of CBS Sports' March Madness on Demand Increases Significantly

CBS Sports contacted [itvt] last week to provide statistics on the
broadband video service it offered for the recent NCAA Division I
Men's Basketball Championship (popularly referred to as "March
Madness"). According to the company: From March 20th (opening day) through April 7th (championship
game), there were 4,759,306 total unique visitors to the NCAA March
Madness on Demand video player, compared to 1,800,383 total unique...

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