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Interactive TV News Round-Up (IV): Likers.tv, Mongol TV, Nielsen

--Advertising Platform, Likers.tv, Aims to "Bridge the Gap between TV and the Second Screen"
--Likers.tv Secures Deal with Mongolia's Mongol TV
--Nielsen Survey Finds Widespread Use of Second Screen during TV Viewing
Because the [itvt] editorial team has been working on The TV of Tomorrow Show 2012 , we are covering stories in this issue in round-up/summary format. Likers.tv , a social media-based on-screen advertising platform which claims to "bridge the gap between TV and the 'second screen,'" launched at the MIPTV market in Cannes last week. "Comprising a live advertising ticker at the bottom of the TV screen--overlaid onto existing programming--the Likers.tv platform displays pictures and...

Interactive TV News Round-Up (II): DirecTV, 2012 Masters, Disney/ABC, Nielsen, ESPN

--DirecTV to Offer Interactive TV Coverage of 2012 Masters Tournament
--Disney/ABC, Nielsen Partner on Initiative to Measure iPad Viewing Behavior
--ESPN Names Arne Rees VP of International Digital Media
Because the [itvt] editorial team has been working on The TV of Tomorrow Show 2012 (note: Spring Discount registration ends midnight Saturday!), we are covering stories in this issue in round-up/summary format. DirecTV has announced plans to offer interactive TV coverage of golf's 2012 Masters Tournament (April 5th-8th). "Combining CBS Sports' and ESPN's live HD coverage of the Tournament, DirecTV's 'Masters Mosaic' interactive TV application and six-channel Masters Mix will immerse fans in the atmosphere...

Interactive TV News Round-Up (VI): never.no, Vizrt, Nielsen, GroupM, OIPF

--never.no, Vizrt Partner to Offer "Integrated Social-TV and Graphics Infrastructure"
--Nielsen, GroupM Collaborate on Cross-Platform Advertising-Measurement Service
--Open IPTV Forum Seeks to Attract Smaller Businesses via Tiered Fee Structure
Because the [itvt] editorial team has been working on The TV of Tomorrow Show 2012 , we are covering stories in this issue in round-up/summary format. Norwegian interactive TV company, never.no , has signed a preferred partnership agreement with Vizrt , a provider of real-time 3D graphics and asset-management tools for the broadcast industry. "Under the agreement, both companies will promote and support each other's products, which together give customers a unique, best-in-class solution for...

Interactive TV News Round-Up (VII): Viggle, YuMe, Nielsen

--Viggle Social-TV Loyalty-Program App Available in App Store; Launch Partners Revealed
--YuMe-Nielsen Study Shows Benefits of Combined TV/Online-Video Ad Campaigns
Due to the large volume of news generated by the recent 2012 International Consumer Electronics Show (CES), we are covering stories in this issue in round-up/summary format. We anticipate that it will take us several more days to process all the news from the show: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with...

Interactive TV News Round-Up (III): easeltv, Virgin Media, TiVo, Microsoft Xbox 360, Nielsen

--easeltv Tapped to Expand Apps Library for Virgin Media's TiVo-Powered Hybrid-TV Service
--Microsoft Significantly Expands its TV Offering for Xbox 360
--Nielsen/NM Incite Study Finds Correlation between Social Media "Buzz" and TV Ratings
Because the [itvt] editorial team has been working on TVOT NYC Intensive 2011 , we are covering stories in this issue in round-up/summary format. Connected-TV apps developer, easeltv, says that it has extended its partnership with Virgin Media that sees it developing apps for the latter's TiVo-powered hybrid-TV service. "easeltv has already developed a core framework application which Virgin Media has adapted to create apps to promote the launch of the latest 'Harry Potter' movie,...

Ensequence, SeaChange International, Splat Interactive, Nielsen, BlackArrow and Civolution Join Canoe Ventures, Softel, Nagra, Rovi, RCDb, HSN, Visible World, Zeitera and Breakaway Communications as Sponsors of TVOT NYC Intensive 2011

[itvt] is pleased to announce that Ensequence , Splat Interactive , Nielsen , BlackArrow and Civolution have joined Canoe Venture s, Softel , Nagra , Rovi , RCDb , HSN , Visible World and Zeitera as sponsors of TVOT NYC Intensive 2011 (Monday, December 5th at 730 Third Avenue in Midtown Manhattan).

Interactive TV News Round-Up (VI): Music Choice, Nielsen, Cablevision, Time Warner Cable, Orca Interactive, Viaccess

--Music Choice Sees Record VOD Views in July
--Nielsen Partnering with Cablevision, Time Warner Cable to Measure Live TV Viewing on iPad Apps
--Orca Interactive, Viaccess to Launch "TV Everywhere" Solution at IBC 2011
Because the [itvt] editorial team has been on the road the past few weeks--as well as working on TVOT NYC Intensive 2011 --we are covering stories in this issue in round-up/summary format. We anticipate that it will take us a few more days to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered...

New Edition of StoryCentric Features Part 2 of Brian Seth Hurst's Interview with Scott Maddux, SVP of Product Development for Nielsen/Media-Sync

[itvt] is pleased to present the latest edition of StoryCentric , our video column from Brian Seth Hurst , CEO of The Opportunity Management Company and former second vice chair of the Academy of Television Arts & Sciences. StoryCentric focuses on the business, technology and art of interactive storytelling, and highlights new technologies and other industry developments that have the potential to fundamentally change the way we create and interact with stories and narratives--in television and beyond.

"Broadcast-Synchronized Companion Apps: Lessons from the Field" at The TV of Tomorrow Show 2011

[itvt] is pleased to present a video of " Broadcast-Synchronized Companion Apps: Lessons from the Field ," a panel session at The TV of Tomorrow Show 2011 (took place May 17th-18th in San Francisco). The panelists for the session were: Channing Dawson , Senior Advisor, Scripps Networks (Moderator) John Hashimoto , Director of Product Development for ITV/VOD/Connected TV, The Weather Channel Scott Maddux , SVP of Product Development, Nielsen Lisa Murphy , Head of Sales...

Interactive TV News Round-Up (IV): Motorola, Time Warner Cable, Nielsen, Pace

--Motorola Mobility Teams with Time Warner Cable on Video Gateway Platform
--Nielsen: Americans Watching More Video--Both on TV and Alternative Platforms
--Pace's App Cafe Platform Now Available for Deployment in US, Canada and Latin America
Due to the large volume of news being generated this week by the Cable Show, we are covering today's stories in abbreviated round-up/summary form: Motorola Mobility has announced that it has been collaborating with Time Warner Cable to develop an advanced video gateway platform, dubbed the DCX3600M. According to Motorola, the new video gateway, which it is demo'ing in its Cable Show booth (609) this week, "includes built-in transcoding capabilities, allowing it to take QAM...

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