Cable Industry Pushes Interactive Ads for VOD Programming

-- CableLabs Demonstrates Technology from 11 Suppliers at Interoperability Lab Event
U.S. cable operators may be ready to add interactive advertising to video-on-demand programming, based on the results of interoperability tests that CableLabs held recently in Colorado. Among the interactive features CableLabs and 11 technology suppliers demonstrated at its Interoperability Lab event was the ability to run interactive applications within VOD content, including a VOD server playing an ad with a RFI (request for information) application. CableLabs said the event also demonstrated the integration of the...

Interactive TV News Round-Up (VI): NBC Universal, Next New Networks, Nielsen, Ocean Blue Software, Philo, Rovi, Sonic Solutions, Cox

Because the [itvt] editorial team has been on the road the past few weeks, we are covering recent news in round-up/summary form. Due to the volume of news we are covering in this issue, our summaries are somewhat more abbreviated than usual (note: extensive background information on most of the companies and technologies covered in this issue can be found by using's search functionality). We apologize for any inconvenience to our readers: our regular...

News Round-Up (II): Canoe Ventures, Disney/ABC, Nielsen, FourthWall Media, Blue Ridge

--Canoe CTO: US Cable Industry to Focus on Interactive TV Commerce
--New Disney/ABC-Nielsen iPad App Uses Audio Watermarks to Enable Broadcast-Synchronized ITV
--FourthWall's "My Football Tracker" EBIF App Launched by Blue Ridge Communications
Due to the large volume of interactive TV-related news generated over the past few days, we are covering stories in this issue in round-up format. Our regular news coverage will return shortly. Cable operators and technology vendors are increasing their focus on tcommerce and plan to launch tcommerce trials next year, Arthur Orduna , CTO of Canoe Ventures , the company tasked with implementing the US cable industry's plans for interactive and addressable advertising, told...

CableLabs Trumpets Success of Advanced Advertising Interop Event

--Event Sought to Prove Interoperability of SCTE-130 Interfaces, Develop Profiles for SCTE-130 and SaFI
US cable-industry research, development and standardization body, CableLabs , is trumpeting the success of an Advanced Advertising Interop event it held, June 14th-18th, to prove interoperability, based on the SCTE-130 standard, across a number of advertising interfaces. The weeklong event was organized in partnership with SCTE DVS/Working Group 5, the SCTE committee charged with working on advanced advertising, and with Canoe Ventures, the company tasked with implementing the US cable industry's plans for interactive and...

News Round-Up (IV): Hulu Plus, Nielsen on Cord Cutting, Ooyala

--Rumors Swirl about Hulu's Plans for a Premium Programming Service
--Nielsen Claims to Have Busted "the Cord-Cutting Myth"
--Ooyala Launches New Analytics Features
Because the [itvt] editorial team has been on the road the past few weeks, we are covering recent news stories in summary/round-up form. We apologize for any inconvenience to our readers. We will resume our regular format and publishing schedule tomorrow (Tuesday). The Wall Street Journal and All Things Digital are reporting that Hulu is set to launch a paid version of its service, dubbed Hulu Plus, any day now. Meanwhile, Bloomberg is reporting 1)...

FourthWall Media Creates Media Measurement Unit, Taps Ex-Nielsen Exec, Bill Feininger, to Lead It

FourthWall Media , the interactive TV technology company formerly known as BIAP, contacted [itvt] Monday evening to let us know that it has created a media measurement unit that will be headed up by ex-Nielsen Media Research executive, Bill Feininger .

According to the company, Feininger, who will hold the title SVP of media measurement, will be responsible for all aspects of advanced and interactive advertising research, including business planning, product management...

thePlatform, CMC Say Nielsen Has Validated that their Solutions Preserve its Audio Watermarks

--Preservation of Audio Watermarks Will Enable C3 Measurement of "TV Everywhere" Programming
Comcast-owned broadband video platform provider, thePlatform , and Comcast Media Center (CMC) , a Comcast-subsidiary that provides centralized content management and distribution solutions, said last week that they have collaborated with Nielsen to validate that their broadband video publishing solutions successfully preserve Nielsen's audio watermarks. Nielsen's ratings system uses the watermarks to measure audiences for both video programming and commercials. This system, the companies say, provides the C3 ratings, which are the basis for the...

OpenTV Launches Campaign Management Solution for VOD Advertising

--Vendors Team at Cable Show to Demo Dynamic Linear Ad Insertion, Interactive EBIF Ads
--SeaChange Launches Advertising System Evolution Program
Interactive TV and advanced advertising technology provider, OpenTV , on Tuesday unveiled a new campaign management solution designed specifically to serve the VOD advertising marketplace. Dubbed EclipsePlus/xG OnDemand and scheduled for beta release next month, the new solution--which OpenTV is demo'ing in its booth (1301) at the NCTA Cable Show in Los Angeles--is billed by the company as supporting the backoffice requirements to monetize dynamic VOD inventory such as short-form (pre-, mid- and post-rolls) and...

News Round-Up

--IPTV Set-Top Deals for ADB and Amino
--ANT Showcases Live HbbTV Implementation, Managed Service Portal
--China Deals for Concurrent and Harmonic Launches iPhone App
--NCTA Cable Show "My World" Exhibit to Feature Interactive TV Apps, Social TV, 3D TV and More
--Nielsen: Online Video Used as DVR, Not as Replacement for TV
--Ooyala to Power Broadband Video for
Here is a round-up of some of other recent interactive TV-related stories that we didn't have room for in this issue: ADB has announced that Telecommunications Services of Trinidad and Tobago (TSTT) is deploying its set-top boxes to support a new IPTV service. Amino Communications has announced that it has secured a contract to deliver HD set-top boxes to Mahaska Communication Group , a triple-play provider serving the city of Oskaloosa, Iowa. The company says...

News Round-Up

--Ericsson Drops Tandberg Brand, Announces "End-to-Endless Television" in Multiple Syndication Deals, Partners with Interactive Ad Company, InSkin
--Nielsen to Merge Online Viewing into its C3 Ratings
--Recording Academy Planning Interactive Enhancements for Grammy Awards
--Verizon to Offer Streaming Radio to FiOS TV Customers
Because the [itvt] editorial team is busy working on The TV of Tomorrow Show (March 3rd-4th in San Francisco) and on our new EBIF Intensive event (March 5th in San Francisco), we are covering a number of stories in this issue in summary form: Ericsson has now officially dropped the Tandberg Television brand (note: it acquired the latter company back in 2007) and has announced a "strategic approach" called "End-To-Endless Television" (E2E TV), which it...