Nielsen Report Claims 57% of Internet-Enabled Consumers Go Online and Watch TV Simultaneously

--Despite Growth of Broadband and Mobile Video, TV Viewing at an All-Time High
According to Nielsen 's latest Three Screen Report , 57% of consumers with Internet access at home watch TV and go online simultaneously at least once a month. On average, the report states (citing data generated by Nielsen's Convergence Research Panel), these consumers spend 2 hours, 39 minutes per month simultaneously surfing the Internet and watching TV; and their online experience at home is in front of the TV almost a third (27.9%) of the...

Music Choice Taps Nielsen to Measure Viewership of its VOD Service

Multiplatform music programmer, Music Choice , said Tuesday that it will use Nielsen's VOD audience measurement service. Music Choice is the third company to announce that it will use the service, and is the first ad-supported VOD platform to do so: the service's other clients are the premium programming providers, HBO and Showtime. The service is based on Nielsen's National People Meter, and is billed as providing a range of demographic information on VOD viewers...

New CTAM-Nielsen Study Examines Broadband Video Consumers

The Cable & Telecommunications Association for Marketing (CTAM) last week announced the results of a study of broadband video users and their viewing habits that it commissioned from The Nielsen Company. The report, entitled "Crossing Over: Understanding Viewer Multi-Screen Migration" and billed as based on a complex, multi-dimensional segmentation analysis that was developed by Nielsen, focuses on a segment of consumers whom it dubs "Extreme Techies" and who it says watch significantly more broadband video...

Adobe Says Multiple Companies Supporting its New Framework for Building Media Players

Adobe announced Wednesday that over 20 companies are "embracing" its recently announced open framework for building media players (note: for more on the new framework, see the article posted on April 21st ). The company bills the framework, code-named "Strobe," as helping establish an open industry standard for media players and as offering production-ready software components to streamline the development of custom media players, thus reducing the time content publishers spend creating their own...

Nielsen: DVR's Increase amount of Time People Spend Watching TV

--Company Launches VOD Measurement Service Audience measurement company, Nielsen, recently announced that its
research shows that DVR playback is actually increasing the amount of
time people spend watching TV: by comparing total TV usage (live
viewing plus DVR playback) for 18 to 49-year-olds in November, 2007
to total TV usage in November, 2005 (before Nielsen measured DVR
households and when, the company says, DVR penetration was very
low), the company says it found that viewing had increased slightly
throughout the day, and was 3% higher at 9:00PM and 5% higher
between 11:00PM and midnight. The company says that these findings
have implications for primetime viewing levels in the future, because,
as the number of DVR households in the US grows, DVR primetime