SysMedia Expands Plasma Gold to Support Mobile Content

SysMedia, a UK-based company that specializes in content-management and production systems for teletext, subtitling and interactive TV, contacted [itvt] last week to let us know that it has expanded its Plasma Gold interactive content production and management system with a new output module that enables delivery to mobiles (note: according to SysMedia, Plasma Gold separates content from the way it's presented, using a templated design, and so offers "a powerful author-once/publish-to-many solution for multiplatform content...

Motorola Unveils Enhancements to its VOD Portfolio

--Launches OCAP Development Toolkit
--Launches New Set-Top Platform Offering Media Mobility
--Secures Deals with T-Home, Ziggo

SCOOP!!: Parts of Vidiom's Professional Services Business Sold to Founder, Wahlers

--Will Form Basis of New OCAP Company, enableTV --Wahlers Explains Goals of New Company to [itvt]
[itvt] has learned that Geneva-based ADB Group, which acquired US
tru2way/OCAP specialist, Vidiom Systems, back in February, 2006,
has sold parts of that company's professional services business back to

Interview: John Callahan, CTO of ActiveVideo Networks

ActiveVideo Networks (formerly ICTV) recently appointed interactive TV pioneer,
John Callahan, as its CTO. Callahan previously spent 15 years at Time Warner
Cable, where he was involved in many of the operator's interactive TV and
VOD initiatives, and where he served most recently as SVP of software
engineering for its Advanced Technology Group. He was a significant
contributor to the creation of the Time Warner Cable Pegasus digital television
system architecture, and to such seminal interactive TV technologies and
standards as the Interactive Services Architecture (ISA), VOD, OCAP and

More Companies Sign Up for CMC's Centralized Interactive TV Platform

--New HITS AxIS Clients are NDS, Softel-USA, S&T, and Unisoft
--Buckeye CableSystem to Serve as Beta Site for HITS AxIS ITV Services

Radio Interview: Tom Morgan, Chief Strategy Officer, Move Networks

In this recorded episode of [itvt]'s talk radio show, "The TV of
Tomorrow Show with Tracy Swedlow," Tom Morgan, chief strategy
officer of Move Networks (clients include ABC, Discovery and Fox),
provides an overview of that company's technology and strategy;
explains why it sees itself as a company that delivers digital television
rather than broadband TV; discusses its interest in working with

Top Six MSO's, Major CE and STB Companies, and Intel Sign tru2way MOU

-Details of MOU Revealed in FCC Filing by Comcast US cable-industry research, development and standards organization,
CableLabs, announced earlier this month that six companies have
signed a binding memorandum of understanding (MOU) on
tru2way/OCAP technology with the top-six cable operators in the US, Comcast, Time Warner, Cox, Cablevision, Charter and Bright House
Networks (which together account for over 80% of US cable
subscribers and 105 million homes passed). The signatory companies
are consumer electronics manufacturers, Sony Electronics (which was

Project Canoe Officially Launched as Canoe Ventures

--David Verklin Appointed as New Venture's CEO The contours of Project Canoe, the US cable industry's hitherto
secretive initiative to create a national unified platform for interactive
and addressable advertising, became a little clearer last week when the
MSO's behind the initiative announced the launch of a joint venture,
Canoe Ventures, and the appointment of advertising industry veteran,
David Verklin, as the new venture's CEO. Verklin, who will join Canoe
Ventures on August 4th, will be tasked with leading its efforts to create
shared processes and standards for audience targeting, interactivity and
measurement in multiplatform advertising across cable systems

[itvt] Radio: Review of the 2008 NCTA Cable Show

In this recorded episode of [itvt]'s talk radio show, "The TV of
Tomorrow Show with Tracy Swedlow," a panel of interactive TV
experts-- Steve Borelli , VP of marketing and business development at
Integra5 ; industry analyst, Leslie Ellis (author of the popular
Multichannel News column, " Translation Please "); Will Kreth , director of product management for interactive TV at Time Warner Cable ; Alex

Comcast Media Center Launches HITS Broadband

--Says it will Enable Small Operators to Offer Advanced Interactivity Comcast Media Center (CMC)--a business unit of the eponymous MSO
that provides centralized content-management and distribution services
for cable operators, programming networks and advertisers--has
launched a service called HITS (stands for "Headend in the Sky")
Broadband, which it says will provide IP connectivity to cable
operators and enable them to launch advanced, interactive services that
it will support. "By tapping into Comcast's terrestrial fiber capabilities,
the CMC can provide a cost-effective alternative to cable MSO's for
addressing their IP connectivity needs," CMC COO, Gary Traver, said
in a prepared statement. "This is becoming increasingly important as