rentrak

Music Choice's VOD Service Most Popular in US, According to Rentrak Data

--Comcast Offering Extensive Package of VOD Content for Obama's State of the Union
--Canada's Olympic Broadcast Media Consortium to Offer 700+ Hours of VOD Olympics Coverage
Multiplatform music video programmer, Music Choice , said Wednesday that its VOD service, Music Choice On Demand, generated over a billion orders in 2009, making it the number-one VOD network for the year. The company cited data from media measurement and analytics company, Rentrak , which it says confirmed that its service secured the most orders of any free or premium VOD service and surpassed all free VOD services for total unique set-top boxes accessing...

Rentrak: June Was a Record-Breaking Month for VOD

--VOD Transactions Up 15% Year-Over-Year
Multiscreen media measurement and research company, Rentrak , reported Wednesday that June was the most-viewed month for VOD in the US so far this year, seeing over 589 million transactions (note: Rentrak defines transactions as a "combination of views and orders as reported by [its] MSO partners")--which the company claims is a record. During that month, there was an average of 16.5 minutes of on-demand viewing per day per active unique set-top box, the company...

Rentrak Names Bill Livek CEO

--Former CEO Paul Rosenbaum Will Continue as Chairman
Multiscreen media measurement and research company, Rentrak (note: the company, which offers a widely subscribed-to video-on-demand measurement service called OnDemand Essentials, recently 1) published a report that claims, among other things, that VOD usage rose 21% in 2008; and 2) announced that it was partnering with VOD technology provider, Concurrent, on a three-screen video analytics offering--see articles posted on itvt.com, June 16th), said Wednesday that it has appointed media-research industry veteran, Bill Livek, as CEO...

New Rentrak Report Claims VOD Usage Up 21% Year-Over-Year

--Claims VOD Users Order Average of 17.81 VOD Assets per Month
Multiscreen media measurement and research company, Rentrak , announced Monday that it has published its "Rentrak State of VOD: Trend Report 2008." According to the company, the 25-page report, which is priced at $495, is based on data from January 2007 through December 2008 that was gathered by its OnDemand Essentials service. The company claims that that service--which it bills as providing operators, content providers (including broadcast and cable networks and studios), and advertisers with...

Rentrak: Music Choice's VOD Service Generates 75% of All Music-Related VOD Orders

Multiplatform music programmer, Music Choice , contacted [itvt] Wednesday to let us know that its free VOD service has been "confirmed as the number-one video-on-demand network" by independent media measurement and analytics company, Rentrak --having apparently generated close to three billion orders since its launch. Rentrak also found that, in 2008, the service generated more orders than all other VOD music services combined: currently, nearly three out of every four music-related VOD orders are for...

DISH Network News:

DISHTV-Election-2008.jpg
--Signs VOD Deals with Gravitas Ventures, Eurocinema
--Offers Multiscreen ITV App for US Elections
--Launches New DVR Products
--Signs Audience Measurement Deal with Rentrak Satellite TV provider, DISH Network, has generated a fair amount of interactive TV-related news over the past few weeks: The company has signed an agreement with Gravitas Ventures, a VOD content distributor that offers around 2,500 hours of feature films (available before or "day-and-date" with DVD releases), documentaries,...

[itvt] Radio: Rentrak's Cathy Hetzel and Dustin Encelewski on Measuring VOD Usage

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