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Announcing the Insights Track at TVOT 2015: Trends and Consumer Behavior in the New TV Era

--Special Track Will Feature New Research from Frank N. Magid Associates

TVOT 2012 Video: "Special Presentation: Interactive TV: What Works? What Doesn't? And Why?"

[itvt] is pleased to present a video recording of the session, " Special Presentation: Interactive TV: What Works? What Doesn't? And Why? " which was one of the highlights of The TV of Tomorrow Show 2012 (June 12th-13th). The session was described in the show brochure as follows: Dr. Duane Varan, Chief Research Officer and Executive Director of the Disney Media & Advertising Lab, and Professor and Executive Director of the Audience Research Labs at...

"Social TV, Viewer Data and Monetization" at TVOT NYC Intensive 2011

[itvt] is pleased to present a video recording of the session, "Social TV, Viewer Data and Monetization," which was one of the highlights of our recent TVOT NYC Intensive event (took place December 5th in New York City). The session was described in the TVOT NYC Intensive 2011 brochure as follows:

New Interview with Jane Clarke, Managing Director of the Coalition for Innovative Media Measurement (CIMM)

Itvt-Interview-CIMM-JaneClarke-2011-final by itvt [itvt] has just published an interview with Jane Clarke , general manager of the Coalition for Innovative Media Measurement (CIMM), a group that is backed by a number of TV programmers, media agencies and advertisers (its members include AT&T, Belo, CBS, Carat USA, Comcast, ConAgra, Discovery Communications, Gannett, GroupM, Hearst, Interpublic Group's Mediabrands, Microsoft, NBC Universal, News Corp., Omnicom Media Group, P&G, PepsiCo, Publicis Groupe, Scripps Networks, Time Warner, Unilever, Viacom and...

Interactive TV News Round-Up (II): blippar, Cadbury, Ceton, comScore, YouTube

--blippar Powers AR Game for Cadbury via Markerless Image-Recognition Technology
--Ceton Launches External USB-Based CableCARD Quad-Tuner
--comScore Now Offering Viewing Data for YouTube Channels
Because the [itvt] editorial team was recently on the road for several weeks--and has also been working on TVOT NYC Intensive 2011--we are covering stories in this issue in round-up/summary format. We anticipate that it will take us a few more days to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in...

"Understanding the Interactive Consumer" at The TV of Tomorrow Show 2011

[itvt] is pleased to present a video of " Understanding the Interactive Consumer ," a panel session at The TV of Tomorrow Show 2011 (took place May 17th-18th in San Francisco). The panelists for the session were: Lindsay S. Crittendon , Managing Director, San Francisco, Frank N. Magid Associates (Moderator) Joan FitzGerald , VP of Television Sales and Business Development, comScore Cathy Hetzel , President, Advanced Media and Information Division, Rentrak
The session...

Interactive TV News Round-Up (II): Bravo, Clearleap, CIMM

--Bravo Teams with Cars.com on Webisode Spin-Off for "Work of Art"
--Clearleap Announces Cable Show Exhibit Plans
--CIMM Completes Consumer Survey Phase of its "USA TouchPoints" Cross-Media Research Study
Due to the large volume of news being generated this week by the Cable Show, we are covering today's stories in abbreviated round-up/summary form: Bravo has teamed with Cars.com on an interactive webisode challenge spin-off series featuring the contestants of its reality-competition show, "Work of Art: The Next Great Artist." "The contestants can be seen exclusively on BravoTV.com competing to create the 'Best of The Year' trophy for Cars.com and to win a prize of...

New iTV Doctor Column Focuses on Need for Better Data on the Interactive TV Consumer

--Rick Howe to Be Inducted into Cable TV Pioneers' Class of 2011
[itvt] has just published the LATEST EDITION of Rick Howe' s regular column, " The iTV Doctor Is In! " This edition sees the good doctor sharing some thoughts on the need for better data on the interactive TV consumer.

CIMM Teams with Arbitron, comScore to Measure Three-Screen Viewership

Canoe, ANA Announce Initial Participants in their CEE MEE Initiative to Study Interactive TV Ads

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