sigma systems

Interactive TV News Round-Up (V): Nagra, Sigma Systems, On Demand Group, SeaChange International

--Nagra Bolsters its Ad-Targeting Capabilities via Acquisition of Sigma Systems' SIS Business
--On Demand Group Promotes Stephen Riome to Managing Director
--SeaChange International Announces its TelcoTV Exhibit Plans
Because the [itvt] editorial team has been working on TVOT NYC Intensive 2011 , we are covering stories in this issue in round-up/summary format. We anticipate that it will take us a couple of days to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us. Nagra...

Cable Industry Pushes Interactive Ads for VOD Programming

-- CableLabs Demonstrates Technology from 11 Suppliers at Interoperability Lab Event
U.S. cable operators may be ready to add interactive advertising to video-on-demand programming, based on the results of interoperability tests that CableLabs held recently in Colorado. Among the interactive features CableLabs and 11 technology suppliers demonstrated at its Interoperability Lab event was the ability to run interactive applications within VOD content, including a VOD server playing an ad with a RFI (request for information) application. CableLabs said the event also demonstrated the integration of the...

CableLabs Trumpets Success of Advanced Advertising Interop Event

--Event Sought to Prove Interoperability of SCTE-130 Interfaces, Develop Profiles for SCTE-130 and SaFI
US cable-industry research, development and standardization body, CableLabs , is trumpeting the success of an Advanced Advertising Interop event it held, June 14th-18th, to prove interoperability, based on the SCTE-130 standard, across a number of advertising interfaces. The weeklong event was organized in partnership with SCTE DVS/Working Group 5, the SCTE committee charged with working on advanced advertising, and with Canoe Ventures, the company tasked with implementing the US cable industry's plans for interactive and...

ActiveVideo Networks, This Technology Team on Dynamic Advertising Solution for "iVOD"

--Solution Enables Dynamic Mid-Roll Ad Replacements, Including Ad Content from the Web
--ActiveVideo also Unveils Social TV and iPad Apps
Cloud-based interactive TV specialist, ActiveVideo Networks , and advanced advertising technology provider, This Technology , on Wednesday announced a joint initiative that they say will enable cable operators and programmers to improve monetization of and control over advanced VOD advertising. According to ActiveVideo, the initiative will "help grow the iVOD category" (note: for more on ActiveVideo's "iVOD" concept, see the article published on itvt.com, May 12th ).

The companies say that the initiative will...

OpenTV Launches Campaign Management Solution for VOD Advertising

--Vendors Team at Cable Show to Demo Dynamic Linear Ad Insertion, Interactive EBIF Ads
--SeaChange Launches Advertising System Evolution Program
Interactive TV and advanced advertising technology provider, OpenTV , on Tuesday unveiled a new campaign management solution designed specifically to serve the VOD advertising marketplace. Dubbed EclipsePlus/xG OnDemand and scheduled for beta release next month, the new solution--which OpenTV is demo'ing in its booth (1301) at the NCTA Cable Show in Los Angeles--is billed by the company as supporting the backoffice requirements to monetize dynamic VOD inventory such as short-form (pre-, mid- and post-rolls) and...

2nd Annual tru2way Developers Conference Scheduled for May 17th and 18th

The second annual tru2way Developers Conference will be held in
New Orleans on Saturday, May 17th and Sunday, May 18th, just prior
to the NCTA Cable Show . The conference is produced by the NCTA,
in partnership with CableLabs (the originator of the tru2way/OCAP
standard) and premier sponsor, Vidiom Systems , a company that
specializes in tru2way/OCAP technology and that has a long track
record of offering not-for-profit classes and other educational events on
the standard. According to the organizers, the conference will provide a
forum for cable operators, content providers, Java developers, and