News Round-Up (VI)

--Sky to Abandon Red-Button in Favor of Green-Button Interactive TV Advertising
--STB Company, TechnoTrend Goerler, Licenses ANT Galio HbbTV Platform
--TiVo Announces Availability of Wireless N Network Adapter
--Tremor Media Raises $40 Million
--Interactive, Cross-Platform Reality Format, "uMan," Sold into Portuguese-Speaking Markets

The [itvt] editorial team will be on the road this week and next, so we will be covering most stories in round-up/summary form, and we anticipate that there will be some additional interruptions of our regular news publishing schedule beyond that. We apologize in advance for any inconvenience to our readers. Sky says that it will abandon red-button interactive TV advertising, as a result of diminishing demand from advertisers. It plans to focus its...

News Round-Up: Interactive TV Technologies and Operators

--Sky Reveals its 3D TV Plans
--Miniweb in Advertising Deal with Real Media
--Rovi in Multi-Year EPG Patent License Agreement with Austar
--RTB Launches Interactive TV Service
Because the [itvt] editorial team is busy working on The TV of Tomorrow Show (March 3rd-4th in San Francisco) and on our new EBIF Intensive event (March 5th in San Francisco) , we will be covering most stories in summary/round-up form over the next few weeks. Here is a round-up of interactive TV technology/operator news for the past few days. BSkyB announced last week that it will launch Sky 3D, which it bills as "Europe's...

News Round-Up: Interactive/Multiplatform TV Content

--Bravo in Partnership with Mobile Social Network, Foursquare
--Elisabeth Murdoch Stresses Importance of Social Media to Future of TV
--NBCU Unveils Plans for Measuring Multiplatform Viewing of its Olympics Coverage
--Sky Betting and Gaming Shifts Focus from Interactive TV to Online
Because the [itvt] editorial team is busy working on The TV of Tomorrow Show (March 3rd-4th in San Francisco) and on our new EBIF Intensive event (March 5th in San Francisco) , we will be covering most stories in summary/round-up form over the next few weeks. Here is a round-up of interactive TV content news for the past few days: Bravo is set to announce a partnership with mobile social networking service, Foursquare , to...

Sky News iPhone/iPod touch App Surpasses 1 Million Downloads

Sky New s said Monday that its iPhone/iPod touch application has been downloaded over a million times since its launch last May. The UK satellite TV operator's news arm also announced Monday that it is launching a new mobile Internet service. (Note: Last week, Sky News also announced the launch of an interactive TV widget for the Yahoo! Widget Engine-- see the article published on, January 11th .)

The free Sky...

News Corp.-Owned Selects Brightcove to Power Broadband Video Initiatives

Broadband video publishing solutions provider, Brightcove , announced Wednesday that Italian pay-TV operator, (Sky Italia) , has selected its platform for online video content management and for publishing advertising-supported, customized video players on its online properties and across the Web. According to Brightcove--whose other Italian customers include MTV Mobile and Il Sole 24--its platform is enabling, which has just under 5 million subscribers, to extend distribution of sports, news and lifestyle-related programming to...

Sky Player Broadband TV Service to Be Available on Windows Media Center on Windows 7 in the UK

--Sky Poker Interactive TV Service to Reward Winner of its 200 Millionth Hand
BSkyB and Microsoft announced Wednesday that the Sky Player broadband video service will be added in the UK to Windows Media Center in Microsoft's new Windows 7 operating system, enabling live and on-demand over-the-top viewing of Sky's pay-TV content, including movies, sports coverage, entertainment and children's programming and more. Earlier this year, the companies announced a deal to offer Sky Player on the Xbox 360 ( see the article published on May 29th ):...

Sky to Use its Sky+HD Platform to Power 3D TV Channel, "Pull"-VOD Service

--BT Vision, Meanwhile, Reports Lowest-Ever Customer Growth
UK satellite-TV provider, BSkyB , announced last week that it plans to take advantage of capabilities provided by its existing Sky+HD set-top box and service to launch a 3D channel and a "pull" VOD service (i.e. a true VOD service, vs. the "push"-VOD services--such as Sky's own Sky Anytime--typically offered by satellite-TV operators). According to the company, Sky+HD--which it bills as "the UK's only high-definition service currently capable of broadcasting 3D services"--has now been taken...

BSkyB, Microsoft Partner to Bring Sky Player to Xbox Games Consoles

--Service to Feature Live Channels, VOD, and a Range of Interactive TV Applications
As expected (see the article posted on yesterday), Microsoft and UK satellite-TV provider, BSkyB (Sky), have announced a partnership to offer a version of the latter's Sky Player broadband TV service on Microsoft's Xbox 360 games console. According to the companies, the service will launch on the Xbox LIVE content service in the UK and Ireland in the fall (note: in their press release announcing the new service, the companies did not specify whether...

Sky News Launches Video-Enabled iPhone App that also Lets Viewers Submit News Stories and Pictures

--BSkyB Reported to Be Set to Announce Microsoft Xbox 360 Partnership
BSkyB's Sky News arm on Wednesday launched a free-to-download iPhone and iPod touch application on the UK and Ireland Apple App store. According to the company, the new advertising-supported app delivers breaking news via video, images and text, and presents users with seven different content categories: top stories, UK news, sports, business, world news, showbiz and "strange news" (based on a popular feature from In addition, users will be able to send Sky News...

S4C Taps Ensequence to Create and Deploy Interactive TV Services on Freeview and Sky

--Ensequence Using S&T's MHEG Presenter to Deliver ITV Services to Freeview
Portland, Oregon-based interactive TV authoring solutions provider, Ensequence , announced Monday that it has been chosen by Welsh-language broadcaster, S4C , to create and deploy interactive TV services for the UK's Freeview free-to-air digital terrestrial and Sky pay-TV digital satellite platforms. The new deal represents Ensequence's first multiplatform deployment in the UK. Ensequence says that it has selected MHEG Presenter technology from Strategy & Technology to deliver the interactive TV services it is providing on...