BSkyB Says Sky+ HD DVR Service Now in Over 1 Million Households

--Nearly One in Five UK and Irish Households Now Have a Sky+ DVR
--Sky Anytime Push-VOD Service Used by Over 1 Million Households Each Week
UK satellite-TV provider, BSkyB, announced Thursday that its Sky+ HD service has now been deployed in over a million Sky households (1,022 million, compared to 465,000 this time last year), following record sales in the first three months of 2009. The company says that the growing popularity of HDTV has also contributed to the rapid growth of its Sky+ DVR service, which is incorporated in all Sky+HD boxes: including the Sky+ HD customer base, Sky...

Sky to Offer Long-Form Advertising through the Green Button

UK satellite-TV provider, BSkyB (Sky) , announced Tuesday that it is launching a green button-based "bookable" and "on-demand" advertising service that will allow viewers to easily access long-form advertising. The service, which is expected to cost advertisers less than Sky's red button-based interactive TV advertising service (note: Sky will offer the new service alongside red-button advertising), and which the company says is based upon the same underlying technology as its green button-based program reminder service,...

Pushbutton Develops New Interactive TV Gambling Game for Sky Vegas

UK-based interactive TV design company, Pushbutton, announced last month that it has teamed with gambling channel, Sky Vegas, to launch an interactive TV version of the arcade-style, "tumbling faces" gambling game, "Chain Reactors," on the latter's service on the UK's Sky satellite-TV platform. In order for a player to win money, a series of what Pushbutton describes as "amusing and quirkily animated tumbling faces" must match up in clusters of at least five in a...

Two Way Limited's Sky Racing Active Interactive TV Application Wins ASTRA Award

--App Provides Extensive Information on Races and, Where Permitted, Wagering Capabilities
Australian interactive TV applications provider, Two Way Limited, contacted [itvt] earlier this week to let us know that Sky Racing Active, an interactive TV wagering service that it has created for betting company, Tabcorp, and the Foxtel pay-TV platform, has won an ASTRA Award for "Most Outstanding Use of Interactive Television." ASTRA (note: the name is an acronym for the Australian Subscription Television and Radio Association) is the industry organization for Australia's pay-TV industry. "Sky...

PlayJam Lets Viewers Transmit Video on its Channel on Sky

--Announces Plans to Relaunch Interactive Game Show, "QuizNation"

Denki Releases "Golden Balls" Interactive TV Game for Sky Platform

--Company Looking to Expand Internationally

BSkyB Launches Standalone, Subscription-Based Broadband TV Service

--Service Employs Microsoft Silverlight
--BBC iPlayer Now Accessible through Sky Player UK satellite TV provider, BSkyB has launched a subscription-based broadband video service, called Sky Player TV, which features both linear channels and VOD and which--unlike its existing Sky Player service--is offered as a standalone product, rather than as a complementary service for subscribers of its flagship pay-TV service (note: the company will continue to provide subscribers to its flagship pay-TV service with access...

BSkyB Unveils New HD EPG

--Rebrands Sky Anytime on PC as "Sky Player" UK satellite TV provider, BSkyB, has announced plans to launch what
it describes as a "new EPG for the HD era." The HD Sky Guide, which
builds on the company's existing Sky Guide EPG, is scheduled to
launch on all Sky HD boxes this fall. According to BSkyB, the new
guide is based on extensive customer research and takes advantage of
the latest set-top box technology to create a foundation for future on-
demand enhancements; it sports a new look-and-feel and offers new
features designed to make it easier for customers to search, discover
and navigate a constantly expanding line-up of content, the company