YouTube to Launch 100 Original Channels

-- Madonna, Shaquille O'Neil, Stan Lee among Content Suppliers
YouTube said Friday that it will launch 100 original channels next month that will feature programming supplied by celebrities and producers of news, entertainment and sports programming. Madonna, Shaquille O'Neil , Jay-Z , Reuters and comic book legend Stan Lee are among the content suppliers. Google is reportedly investing $100 million to support its channel expansion. "The first of these new original channels will appear on YouTube starting next month and will continue over the...

Upgraded Google TV Features New 'TV & Movies' and NASCAR Apps

-- Google to Upgrade Software Running on TVs and Set-tops from Sony, Logitech
A Google TV software upgrade that the search giant plans to begin rolling out next week includes a new "TV & Movies" app that allows users to browse titles of more than 80,000 movies and TV episodes from both TV networks and online video providers, including HBO Go , Netflix and YouTube . "The initial version of Google TV wasn’t perfect, but launching it gave us the opportunity to learn. These are still early days,...

Interactive TV News Round-Up (VII): Screenz, Sony, Warner Bros., UltraViolet, Wal-Mart

--New Venture, Screenz, Seeks to Transform TV Shows into "Multiscreen Events"
--Sony, Warner Bros. to Offer their First UltraViolet-Enabled Movies by Year's End
--Report: Wal-Mart "Very Close" to Adopting UltraViolet
Because the [itvt] editorial team has been working on TVOT NYC Intensive 2011 , we are covering stories in this issue in round-up/summary format. Israeli broadcaster, Keshet Broadcasting , and international content and advertising company, The Box , have launched a joint-venture, called Screenz, that will specialize in cross-media products for TV production and distribution companies. The company bills the products as being designed to transform TV shows into "multiscreen events." "Screenz brings together the...

Interactive TV News Round-Up (VIII): Rovi, Panasonic, Sony

--Rovi Launches DivX Plus Streaming
--Rovi TotalGuide to Power EPG for Panasonic Connected-TV and DVD/BD Recorder Products in Europe
--Sony Jettisons "Qriocity" Branding
Because the [itvt] editorial team has been working on TVOT NYC Intensive 2011 , we are covering stories in this issue in round-up/summary format. We anticipate that it will take us several days to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us. Rovi has launched...

Interactive TV News Round-Up (VI): Criterion Capital, SeeSaw, Sony, STMicroelectronics, Adobe

--Criterion Capital Partners Takes Controlling Stake in UK Broadband VOD Service, SeeSaw
--Sony Launches 3D VOD Service for its Bravia Connected-TV Platform
--STMicroelectronics Ports Adobe AIR to its Connected-TV SoC
Because the [itvt] editorial team is on the road this week, we are covering stories in this edition of the newsletter in round-up format: As expected (see the article published on, June 21st), Criterion Capital Partners has acquired a controlling stake in SeeSaw , the online video service previously owned by broadcast transmission company, Arqiva (note: Arqiva launched the service after acquiring the platform assets of Project Kangaroo, the VOD platform developed by UKVOD,...

Interactive TV News Round-Up (VI): Sony, YouView, thePlatform, Time Warner Cable

--Sony's UK Chief Says Company Will Not Support YouView
--thePlatform Names Former SeaChange Exec, Simon McGrath, General Manager for Europe
--Time Warner Cable Launches Version 2.0 of its iPad Streaming App
Because the [itvt] editorial team is on the road this week, we are covering stories in this edition of the newsletter in round-up format: Speaking at a consumer electronics conference in London earlier this week, Sony 's managing director for UK and Ireland, Gildas Pelliet, revealed that the company does not plan to support the UK's YouView standard (note: YouView is an initiative that sees 1) the BBC and UK public-service broadcasters, ITV, Channel 4...

Interactive TV News Roundup

-- AT&T Rolls ITV App That Lets Subs Pick Camera Angles in Baseball Games -- Cox Uses thePlatform to Power TV Everywhere site -- PlayJam to Deliver Social Games to Connected TVs -- AAMP Survey Calls for Improved Metrics for VOD Measurement -- BBC Releases Red Button Interactive Programming Schedule
AT&T launched an interactive app for its U-verse TV subscribers that allows WGN-TV viewers to control camera angles while watching Chicago Cubs baseball games. Its Chicago Cubs Multiview app features WGN's main broadcast feed, along with six alternate camera angles. AT&T relies on Microsoft Mediaroom technology to power its IPTV platform. AT&T launched a "My Multiview" interactive TV app in June which allows viewers to select channels for their own mosaic guides. AT&T isn't the...

Interactive TV News Roundup

-- PBS Kids Builds Interactive Games for Preschoolers -- Brightcove Powers Ad-Supported Movie Site -- DirecTV Launches 'Home Premiere' VOD Service -- Pepsi Cuts Marketing Deal with Social TV Firm IntoNow
PBS Kids launched a series of interactive videos and games based on its "Super Why" and "Dinosaur Train" series. The "play-along" videos and games -- designed for preschoolers – challenge kids to complete tasks such as matching items of the correct size or finding the correct words to complete a sentence. PBS said it will also launch a play-along video for "The Cat in the Hat Knows a Lot About That!" in 2012. More

Cable Operators Test Sharing of Premium Content on Home Network Devices

CableLabs said it recently hosted a demonstration that saw 10 industry technology suppliers showing how they could share premium content from a DVR on a home network, shuttling the content to connected TVs and other devices. It also demonstrated how to use a mobile phone to select content form a home network device, and control playing that content on another device such as a TV set. Several pay TV providers have already deployed applications for...

Sony Spotlights Internet TV in Bravia Ad Campaign

Sony makes the ability for TV viewers to connect to the Internet the centerpiece of an ad campaign for its new line of Bravia LCD HDTVs. Its strategy is a departure from previous ad campaigns, which have focused on screen size and resolution. "It's Internet and TV combined. It's movies, music and apps, all streamed through the Internet," Sony says in its new spot, with actor Christian Slater providing the voiceover. The ad walks viewers...