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The iTV Doctor Is In!: Did the Super Bowl Just Reinvent Interactive Television?

Dear Readers :

Didja happen to catch the following image in the Best Buy ad during Sunday's Super Bowl?



The interactive television sands have just shifted under our feet, all because of the folks at Shazam. They enabled ads from the likes of Toyota, Cars.com, Pepsi, Best Buy and others to engage viewers in a true interactive television experience. During THE SUPER BOWL!...

DISH Network CES News Round-Up

--Launches Whole-Home HD DVR Solution with 2,000-Hour Storage Capacity
--Adds VOD Streaming Support to DISH Remote Access App for iPad
--Partners with Thuuz on Google TV App that Offers Sports Fans Alerts Based on "Excitement"
--Signs Multiplatform Distribution Deal with Univision
--Gives Prospective Subscribers "TV Everywhere" Access to a Selection of its Programming
--Expands On-Demand Access to HBO Programming
--Adds 3,000 On-Demand Children's Titles to its Blockbuster @Home Entertainment Package
DISH Network generated a fair amount of news over the past couple of weeks at CES and beyond. Here is a round-up of recent major announcements from the company: Most significantly, the company has unveiled a whole-home HD DVR system consisting of two devices--the Hopper and the Joey--and providing the ability to store up to 2,000 hours of programming (thus giving it the ability to function as a catch-up service for primetime programming--see below). "The...

Interactive TV News Round-Up (V): Microsoft Xbox TV, MStar, Acetrax, NASCAR, ESPN

--Microsoft's Ballmer Demo's Xbox TV Platform
--MStar Incorporates Acetrax' VOD Service into its Connected-TV Software Platform
--NASCAR Expands Availability of its Interactive Video Product, Brings Content to WatchESPN
Due to the large volume of news generated by the IFA, IBC and CEDIA trade shows--and because the [itvt] editorial team has been working on TVOT NYC Intensive 2011 --we are covering stories in this issue in round-up/summary format. We anticipate that it will take us a few more days to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and...

Interactive TV News Round-Up (I): AT&T U-verse, BBC, Facebook

--AT&T U-verse to Offer Multiview Apps for US Open, Paquete Espanol Programming Package
--BBC Worldwide Makes "Top Gear" Episodes Available for Rental on Facebook
--BBC Releases July iPlayer Stats; BBC Red Button Chief, John Denton, Steps Down
Because the [itvt] editorial team was recently on the road for several weeks--and has also been working on TVOT NYC Intensive 2011 --we are covering stories in this issue in round-up/summary format. We anticipate that it will take us a few more days to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered...

Interactive TV News Round-Up (I): Bravo, OkCupid, Cablevision, Viacom, DirecTV

--Bravo Teams with OkCupid on Interactive Promotion for "Most Eligible Dallas"
--Cablevision and Viacom Resolve Litigation over Cablevision's Live Streaming iPad App
--DirecTV to Offer Interactive TV Coverage of 2011 PGA Championship
Because the [itvt] editorial team has been on the road the past few weeks, we are covering stories in this issue in round-up/summary format. We anticipate that it will take us several days to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us. Bravo is teaming...

Interactive TV News Round-Up (VII): Netflix, Neulion, Roku

--Netflix Now Supported on 22 Android Smartphones and Tablets
--Neulion Powering Broadband Video for Billie Jean King's World TeamTennis League
--Next Generation of Roku's OTT Set-Tops Features Support for Casual Gaming
Because the [itvt] editorial team is on the road this week, we are covering stories in this edition of the newsletter in round-up format: In a posting on its corporate blog, Wednesday, Netflix announced that it has just added support for its service on "a large number" of Android devices. According to Netflix's Android Market page, its service is now supported on the following Android smartphones and tablets: Casio G'zOne Commando C771 with Android 2.2,...

Interactive TV News Round-Up (III): DirecTV, ESPN, Hulu, Intel, Toshiba

--DirecTV, ESPN Offer Interactive TV Coverage of The Open Championship
--Hulu Plus Launches on Four More Android Smartphones
--Intel, Toshiba Collaborate on Interactive "Social Film" Featuring Hollywood Talent
Because the [itvt] editorial team is on the road this week, we are covering stories in this edition of the newsletter in round-up format: DirecTV recently teamed with ESPN to offer interactive TV coverage of golf's Open Championship . Key features of "The Open Championship Experience," as the DirecTV-ESPN offering was branded, included: 1) A multiscreen "mix" channel that allowed viewers to watch, and switch between the audio of, three supplemental channels of coverage in...

March Madness On Demand Could Be a Slam Dunk Interactive TV App

--By Steve Donohue Considering the huge demand Web surfers and smart phone owners showed this year for March Madness On Demand , imagine how much traffic wall-to-wall coverage of the NCAA Men's Basketball Tournament could generate if Turner Sports and CBS Sports manage to create an interactive TV application for the Big Dance. Since 2004, MMOD has been a huge draw for hoops fans, allowing viewers to toggle between up to four live games running...

Panasonic Activates Connected TV Apps

--By Steve Donohue While Panasonic is activating apps for its line of connected TVs that allow viewers to track baseball and basketball scores, the CE manufacturer isn't yet offering any full-length games or access to sports TV subscription packages such MLB Extra Innings . Panasonic took the wraps of its Viera Connect IPTV platform at the Consumer Electronics Show in January, offering viewers that buy Viera HDTVs access to several applications, including Netflix, Amazon Video...

Interactive TV News Round-Up (II) By Steve Donohue

--Ensequence Unveils iTV Manager Programmer Edition 2.0
--Innovid Launches Tool for Interactive Pre-Rolls
--AT&T in Interactive TV Deal with Music Choice
--DirecTV Offering Interactive TV Mosaic for 2011 Masters Tournament
--Showtime Names Don Buckley SVP of Digital Services
Here is the second of two round-ups of recent interactive TV news stories: Ensequence has upgraded its iTV Manager product, a Web-based platform that allows programmers to create, manage, update and deploy interactive programming. More . Look for NBC , ABC , CBS , MTV , BrightRoll and Tremor Media to begin adding interactivity to Internet video pre-roll ads using a new "iRoll" app from Innovid . The app allows media buyers to add several...

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