sports

UK Broadcaster, ITV, Claims Success for its Interactive TV and Broadband Tour de France Coverage

--Red-Button Interactions Increase Dramatically Over Last Year
UK commercial broadcaster, ITV (note: the name is an acronym for Independent Television Network), says that its broadband video and red-button interactive TV coverage of the recent Tour de France bike race proved popular with viewers. According to the broadcaster, its red-button Tour de France coverage, which, among other things, allowed viewers to access live streaming video of the race, generated approximately 500,000 interactions, around half of which were video views--representing a 250% year-over-year increase...

New Interview with BBC Red Button Chief, John Denton

--Plus iCueTV Founder and President, Michael Huegel, Explains Interactive TV Commerce
[itvt] has just published an in-depth audio interview with the BBC's mana ging editor of TV platforms, John Denton , the executive who leads the team responsible for the BBC 's highly popular (an average of around 11 million viewers access it each week) Red Button interactive TV service. Topics discussed include red-button interactive TV projects that Denton and his team are currently working on; which kinds of red-button interactive TV applications and programming have...

Artificial Life's Mobile Participation TV System to Enable Interaction at IAAF Championships

--System Will Allow Audience Members to Participate in Games via Avatars
Artificial Life , a company that is headquartered in Los Angeles and that operates a production center in Hong Kong, announced Monday that it has signed an agreement with the Berlin Organizing Committee 2009 to implement its MoPA-TV participation TV platform at the upcoming 12th IAAF World Championships in Athletics in Berlin. The MoPA-TV platform (note: the name stands for "mobile participation television") is billed as enabling live broadcasters to support real-time interaction with their...

Brightcove Powers Broadband Video for Manchester City FC, STV

--Manchester City vs. Orlando Pirates Streamed Live Last Saturday
--Brightcove Alliance Partner, Goodmail, Enables Brightcove-Powered Video in Emails
Broadband video publishing solutions provider, Brightcove , contacted [itvt] last week to let us know that it is powering online video for UK Premier League soccer club Manchester City's new Web site ( mcfc.co.uk ). The club's video offerings are produced by Endemol Sport and its new Web site design and the site's video implementation were spearheaded by London-based creative agency, Poke, which is a member of Brightcove's Brightcove Alliance program (note: Brightcove bills the...

Verizon Launches Twitter, Facebook, Fantasy Sports and Internet Video Widgets for FiOS TV

--Also Launches "Widget Bazaar" App Marketplace, Announces Plans to Offer FiOS TV Widget SDK
Verizon is set to make several major announcements about its FiOS TV platform today. It will 1) unveil interactive TV services which it has developed with Facebook, Twitter, ESPN, Veoh, blip.tv and Dailymotion, and which it says will create a "truly converged Internet-to-television experience" that will allow FiOS TV subscribers to connect with one another while watching TV and view a range of online and personal PC-based videos on their TV screen; 2) launch a...

Five to Offer Extensive Broadband Video Coverage of Cricket This Summer

UK commercial terrestrial broadcaster, Five , says that it will make its daily highlights coverage of cricket's 2009 Ashes Test Series available through its online catch-up TV service, Demand Five, and that it will also launch a standalone Ashes microsite that will feature exclusive short-form video, as well as the long-form highlights program. This is the first time that the broadcaster has made its cricket highlights coverage available online. Under the terms of a deal...

New Interactive Video/Augmented Reality Apps Unveiled for Clothes Shopping, Wimbledon

--Apps Developed by Zugara, IBM
Los Angeles-based interactive marketing agency, Zugara , unveiled an interactive video/augmented reality application, Tuesday, called the Webcam Social Shopper. According to the company, the app allows Webcam-equipped users to virtually hold up articles of clothing in front of themselves in order to see how they look on them--while integrated motion capture technology allows the app to track their movements, and thereby also enables them to control the app by moving their hands in space (in...

Comcast Teams with Boston Red Sox to Launch VOD Service

The US's largest cable MSO, Comcast , and Major League Baseball team, the Boston Red Sox , launched a new video-on-demand service Wednesday. Dubbed Red Sox On Demand, the service, which is available exclusively to Comcast cable subscribers in New England (it is located in the "Get Local" category of Comcast's VOD system), offers team news, via episodes of the show, "Red Sox Report" (which are available in both English and Spanish); as well as...

BBC Unveils its Red-Button Interactive TV Schedule for the Coming Weeks

--Begins New Trial of "Radio Visualization," Including Interactive Enhancements
The BBC announced Friday the line-up of content that will be available through its red-button interactive TV service for the next few weeks. Here are some highlights: Viewers of the long-running children's magazine show, "Blue Peter" (airs on the CBBC channel and in the CBBC block on BBC One), will be able to press red to see what happens when one of the show's presenters, Joel Defries, goes behind the camera to direct his fellow...

UK Broadcaster, ITV, Taps Twitter, AudioBoo to Enhance its Coverage of the FA Cup Final

UK commercial terrestrial broadcaster, ITV (note: the name is an acronym for Independent Television Network), announced Friday an "experiment" that will see it integrating two Twitter tools into a special area of its Web site in order to "reflect the online 'noise'" generated by fans in real time during the May 30th FA Cup soccer final between Everton and Chelsea. Twitterfall , a service that cascades comments made on Twitter ("tweets"), will be embedded into...

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