sports

DirecTV Teams with ESPN to Offer Interactive TV Coverage of British Open Golf Championship

DirecTV is teaming with ESPN to offer interactive TV coverage of the British Open Golf Championship . Dubbed the Open Championship Golf Experience, the coverage will be available (in HD) July 15th through 18th, and will center on a multiscreen "Mix" channel that will offer four video feeds: 1) ESPN's main network feed; 2) coverage of holes 1 and 18; 3) coverage of the 17th hole; and 4) "International View," a BBC-produced feed featuring commentary...

Verizon FiOS TV Launches Interactive TV Customer Support Application, "My Account"

--Verizon Teams with House Party to Recruit FiOS TV Subs to Host World Cup Viewing Parties
Verizon FiOS TV has launched an interactive TV customer support application, called My Account, that provides customers with a breakdown of their monthly bills, expiration dates for current promotions, and information on its rewards program for customers who refer family and friends to its service. "My Account is an another innovative tool that offers customers direct access to information they otherwise would have to obtain online or by calling Verizon directly," Shawn Strickland, Verizon's VP...

Portugal Telecom Launches Interactive TV App Store for its Microsoft Mediaroom-Powered Meo Service

--Deutsche Telekom Launches "Personal Conference" App on its Mediaroom-Powered Entertain Service
Portugal Telecom last week launched Meo Interactivo, an app store for its Microsoft Mediaroom-powered IPTV service, Meo. According to the company, the app store will aggregate the various interactive TV applications/widgets that are already available for the Meo service, as well as offering various new applications, including apps for Facebook, Picasa, Flickr and Oceanlook (note: the latter is a Portuguese site that bills itself as a portal for Ocean lovers). Applications will be organized into...

BBC Unveils its Red-Button Interactive TV Schedule for July 3rd through 16th

The BBC has announced the line-up of content that will be available through its red-button interactive TV service, July 3rd through 16th: For the first time in its eight-season history, the entrepreneurs-pitch-VC's reality TV program, "Dragon's Den," will offer a supplemental show via the red button. According to the BBC, the red-button show will feature behind-the-scenes footage and insights from the show's five "Dragons" (VC's), and will enable viewers to "find out why the Dragons...

Zugara Embeds Soccer-Themed Augmented Reality App within AT&T Banner Ad on ESPN.com

Zugara , a Los Angeles-based interactive marketing company that has developed a number of high-profile augmented reality applications (see, for example, the article published on itvt.com, November 17th), contacted [itvt] Tuesday to let us know that it recently worked with BBDO and Zoic Studios to develop a soccer-themed AR app for AT&T that ran within a banner ad on ESPN.com.

The app, which was part of AT&T's "Rethink" campaign, used Zugara's proprietary...

BT in Deal to Offer Sky Sports 1 and 2 on its Hybrid DTT/IPTV Service, BT Vision

UK incumbent telco, BT , said Monday that it has signed a contract with BSkyB for the wholesale supply of the latter's Sky Sports 1 and Sky Sports 2 channels. The channels will be made available, via digital terrestrial, on BT's hybrid DTT/IP platform, BT Vision, the IP element of which is powered by Microsoft's Mediaroom software. They are slated to launch August 1st--i.e. in time for the August 14th kickoff of the UK Premier...

News Round-Up (II): Comcast Spotlight, DirecTV-Wimbledon, Epix-Cox-Mediacom-Charter

--Comcast Spotlight Exec Says Interactive Remind/Record Spots Proving Successful
--DirecTV Provides Extensive Interactive TV Coverage of Wimbledon
--Epix's Authentication-Based HD Web Site Launches for Cox, Mediacom and Charter Customers
Because the [itvt] editorial team has been on the road the past few weeks, we are covering recent news stories in summary/round-up form. We apologize for any inconvenience to our readers. We will resume our regular format and publishing schedule tomorrow (Tuesday). Comcast and Turner Broadcasting executives revealed a couple of interesting nuggets of interactive TV news at Light Reading's Cable Next-Gen Video Strategies conference in Atlanta last week. Kathleen DeBenedictis, director of product management...

News Round-Up (III): ESPN-Xbox, Fox's Bitbop, Current TV

--ESPN, Microsoft in Exclusive Xbox Live Deal, Xbox Live GM Discusses Significance of Kinect for ITV
--Fox's Mobile VOD Service, Bitbop, Officially Launches
--Hollywood Reporter Details "Troubles" Facing Current TV
Because the [itvt] editorial team has been on the road the past few weeks, we are covering recent news stories in summary/round-up form. We apologize for any inconvenience to our readers. We will resume our regular format and publishing schedule tomorrow (Tuesday). ESPN has announced an exclusive deal with Microsoft to bring a range of content and services to the Xbox 360. "Beginning in November," ESPN states in its press materials, "Xbox Live Gold members...

News Round-Up (VII): Total Immersion, TVLinks, Univision

--Total Immersion-Powered Augmented Reality Promotion Invites Consumers to "Iron Man Yourself"
--TVLinks Launches Service that Integrates Web TV Guide with Video Search Engine
--Univision Releases Stats for its Online and Mobile World Cup Coverage
Because the [itvt] editorial team has been on the road the past few weeks, we are covering recent news stories in summary/round-up form. We apologize for any inconvenience to our readers. We will resume our regular format and publishing schedule tomorrow (Tuesday). Augmented reality specialist, Total Immersion , was recently tapped by LG Mobile Phones to create an integrated digital promotion, entitled "Iron Man Yourself," around the movie " Iron Man 2 ." The project--which...

News Round-Up (II)

--BSkyB to Acquire Virgin Media Television
--Cellcast Reports Higher Revenues, Swings to a Loss
--Coincident TV Beta-Launches "Interactive Video Experience Builder" for HTML5/iPad
--Comcast Announces World Cup Programming Plans, Including 3D, VOD, Online
The [itvt] editorial team will be on the road this week and next, so we will be covering most stories in round-up/summary form, and we anticipate that there will be some additional interruptions of our regular news publishing schedule beyond that. We apologize in advance for any inconvenience to our readers. BSkyB and Virgin Media have announced that BSkyB will acquire Virgin Media Television for up to £160 million in cash. As part of the...

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