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News Round-Up (IV)

--mDialog Hires Two Execs to Support Dynamic Video Ad-Insertion Platform for iPad/iPhone
--metaio Launches First-Person Augmented Reality Shooter Game
--Miniweb in Connected TV Partnership with Brightcove
--NBA Game Time Widget Launches on Vizio Connected TV's
The [itvt] editorial team will be on the road this week and next, so we will be covering most stories in round-up/summary form, and we anticipate that there will be some additional interruptions of our regular news publishing schedule beyond that. We apologize in advance for any inconvenience to our readers. Mobile video and in-stream ad management company, mDialog (note: the company recently launched in-stream interactive overlay ads for the new Apple iPad--see the article...

News Round-Up (VIII)

--TV Genius Wins Red Herring Top 100 Europe Award
--Verizon FiOS TV Launches International Soccer Widget
--V Cast Now Available on Verizon Wireless's Android-Based Smartphones
The [itvt] editorial team will be on the road this week and next, so we will be covering most stories in round-up/summary form, and we anticipate that there will be some additional interruptions of our regular news publishing schedule beyond that. We apologize in advance for any inconvenience to our readers. TV search and recommendations specialist, TV Genius , has announced that it has won a Red Herring Top 100 Europe award. "We're delighted to...

CBS Sports Taps NBA Star, Steve Nash, to File World Cup Web Video Reports, Interact with Viewers

--ESPN, Rogers Unveil Plans for Multiplatform World Cup Coverage
CBS Sports contacted [itvt] Wednesday to let us know that it has tapped South African-born two-time NBA MVP, Steve Nash , for a project that will see him traveling to South Africa and filing a series of video segments and reports on the 2010 World Cup, as well as interacting with viewers through social media. The reports will be produced in partnership with Nash's production company, Meathawk .

According to CBS Sports,...

AT&T to Offer Extensive Interactive TV, VOD, Online and Mobile Coverage of World Cup

--AT&T U-verse TV to Offer its First-Ever Spanish-Language Interactive TV Application
AT&T on Tuesday unveiled its plans for interactive TV, VOD, online and mobile coverage of the 2010 FIFA World Cup . Among other things, the plans call for the telco to offer the first-ever Spanish-language interactive TV application to run on its Microsoft Mediaroom-powered IPTV platform, U-verse TV.

According to AT&T, the U-verse TV Spanish-language app--which will be available at no extra charge on channel 3001 and which is the result of...

ITV to Offer Two-Screen Interactive TV Application, ITV Live, in Time for 2010 World Cup

--App's Social TV Elements Will Also Be Available through the Red Button
--Karaoke Channel Launches on Virgin Media's VOD Platform
UK commercial terrestrial broadcaster, ITV , last week launched a two-screen interactive TV service, called " ITV Live ," that will reside on its ITV.com Web site.

According to ITV, the service--which will initially be offered in conjunction with the broadcaster's coverage of the upcoming soccer World Cup --will be customizable, allowing each viewer to "take their pick of which interactive tools they use to enhance their viewing experience." Features of...

England's Football Association Taps Brightcove for Broadband Video Initiatives

--thePlatform, Ooyala Announce Updates to their Platforms
Broadband video platform provider, Brightcove , said last week that it has been tapped by English soccer's governing body, the Football Association (FA) , to power a range of new online video offerings for its TheFA.com Web site and for its official site for England's World Cup team (including interviews with players and highlights from previous games and tournaments), as well as a new iPhone app. "Football in England today has more spectators, participants, revenues...

Eric Shanks, Who Led DirecTV's Interactive TV and VOD Efforts, Named President of Fox Sports

--NBC News Promotes Ryan Osborn to Newly Created Position of Director of Social Media
DirecTV said Wednesday that Eric Shanks , its EVP of entertainment, will leave the company next month to take up a new position as president of Fox Sports , reporting to Fox Sports Media Group chairman and CEO, David Hill.

Shanks, who joined DirecTV in 2004, as SVP of advanced services and content, oversaw its interactive TV programming and services, its original entertainment and its advertising sales. Among other things, he was...

DirecTV Providing Interactive TV Coverage of French Open Tennis Championship

Satellite TV provider, DirecTV , is offering interactive TV coverage of the French Open tennis championship. The company says that it will offer over 350 hours of interactive coverage during the championship's first eight days, thanks to partnerships with the Tennis Channel and ESPN2.

The company is dedicating one of its signature "mix" channels (channel 701) to the championship: the French Open Mix channel's multiscreen mosaic offers simultaneous live HD coverage of...

OTT Specialist, Roku, in Multi-Year Deal with Ultimate Fighting Championship (UFC)

--Two New Subscription-Based Channels--Kung Fu Theater and Cowboy Classics--also Launch on Roku
--Sony Teams with FIFA to Stream World Cup Programming on Bravia Connected TV Devices in Europe
--Playcast's Games-On-Demand System Now Supports HD
--Netflix Now Supporting Instant Streaming of HD Titles to PC's and Macs
OTT specialist, Roku , and pay-per-view event provider, Ultimate Fighting Championship (UFC) , announced a multi-year deal, late Sunday, that will see all major UFC events featured on Roku, starting with the May 29th UFC 114: Rampage vs. Evans PPV event from the MGM Grand Garden Arena. "We are always looking at the latest technology and the newest ways to bring the UFC experience to our fans," UFC president, Dana White, said in a prepared...

Time Warner, Verizon FiOS TV in "TV Everywhere" Partnership

--Univision to Offer Free, Live Online Streaming Coverage of All 64 FIFA World Cup Matches
Time Warner and Verizon announced Wednesday that they are partnering on a TV Everywhere initiative that will make a range of Time Warner's cable programming available online to Verizon FiOS TV subscribers. (Note: the TV Everywhere distribution model--which was originally championed by Time Warner's chairman and CEO, Jeff Bewkes--seeks, via authentication technology, to make programming that pay-TV customers have already paid for through their cable, satellite or IPTV subscriptions available to those customers on multiple...

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