sports

AT&T's Multiplatform Coverage of 2010 Masters Golf Tournament to Include Interactive TV App

AT&T has announced plans for multiplatform coverage of the 2010 Masters Golf Tournament on its Microsoft Mediaroom-powered U-verse TV IPTV service, on mobile phones, and on its AT&T Fan Zone and AT&T Entertainment Web sites. The company says it will provide golf fans with over 110 hours of live coverage and on-demand content, and that it will be the only wireless carrier delivering live and on-demand Masters programming to mobiles--via the AT&T Mobile TV, MobiTV...

Traffic for CBS's March Madness On Demand Up Substantially from Last Year

--Canada's Score Media in Broadband Video Deal with NHL
CBS on Tuesday released traffic statistics for March Madness on Demand (MMOD), the broadband video service it offers for the annual NCAA Division I Men's Basketball Championship. According to the broadcaster: 11.7 million hours of live streaming video and audio (up 36% compared to last year) were consumed by 8.3 million unique visitors (up 10% from last year) to the NCAA MMOD video player. By way of comparison, ratings for CBS Sports' TV coverage of...

DirecTV to Provide Extensive Interactive TV Coverage of 2010 Masters Golf Tournament

DirecTV contacted [itvt] Monday to let us know that it will be offering the " Masters Experience ," an interactive TV service providing coverage of the 2010 Masters Golf Tournament. According to the company, the service, which will be offered in HD and free of charge, will include one of its signature four-in-one mix (multiscreen mosaic) channels, as well as a range of other interactive features, during ESPN's coverage of the tournament's first two rounds...

CBS Announces Programming Schedule for its Live, Online Coverage of Masters Golf Tournament

--Masters Live Service to Offer 50% More Video than Last Year, New "Featured Group" Channel
--MLB.TV and MLB.TV Premium Return
CBS contacted [itvt] last week to let us know that its CBS Sports arm and professional golf's Masters Tournament are once again teaming to offer live, online video coverage of the Masters Tournament from the Augusta National Golf Club, and that the coverage will include new features this year.

Dubbed Masters Live and available for free at CBSSports.com and Masters.com, the service will be available for all four days of the tournament...

Verizon FiOS TV Launches Interactive TV Widget for Baseball Fans

--Widget Offers Extra Features for MLB Extra Innings Subscribers
In a posting on a corporate blog, Wednesday, Verizon FiOS TV announced the launch of a free interactive TV widget for baseball fans. The widget, which became available this week, provides viewers with access to headline news, scores, league standings and player updates.

In addition, the new widget allows FiOS TV customers who subscribe to the $189 MLB Extra Innings premium programming package (offers up to 80 out-of-market regular-season baseball games each...

News Round-Up

--DISH Faces April 30th Deadline in TiVo "Time Warp" Patent Case
--Audience-Driven, Interactive Sci-Fi Franchise, "Purefold," Abandoned
--Peled: NDS Likely to Seek Listing on London Stock Exchange in 2012
--NeuLion Selected by Major League Soccer as its Broadband Video Partner
--OpenTV Voluntarily Delisted from NASDAQ
--New UFC Site Offers All Episodes of Spike TV's "The Ultimate Fighter" Free-of-Charge
Here is a round-up of some other recent interactive TV-related stories that we didn't have room for in this issue: US District Court Judge David Folsom has granted DISH Network an extension through April 30th of a stay of his injunction requiring the company to disable DVR's that infringe on TiVo 's so-called "Time Warp" patent. Multichannel News's Todd Spangler explains why Sanford Bernstein analyst, Craig Moffett, believes that "DISH is now negotiating with a...

TNT and NBA Digital to Present Special Interactive Edition of "TNT NBA Thursday"

--CBS Lets Viewers Decide Which Song Brooks & Dunn Will Perform at CMA's
--Fox Mobile Group Launches Mobile Subscription VOD Service, Bitbop
--Univision to Offer All World Cup Soccer Games on VOD and Live Online
--Showtime Teams with Comcast on Free VOD Promotion
Turner Broadcasting -owned cable channel, TNT, and NBA Digital, the new media arm of the National Basketball Association (NBA) , will tonight (Thursday) present a special interactive edition of the show " TNT NBA Thursday ," (airs at 8:00PM Eastern) that integrates TNT, NBA TV and NBA.com.

According to the companies, during the first of the two games (Chicago Bulls vs. Miami Heat) that will be broadcast live on "TNT NBA Thursday"...

News Round-Up: Broadband Video and OTT

--NBA Digital to Offer Extensive Cross-Platform Coverage of 2010 All-Star Weekend
--Netflix in Streaming Deals with Multiple Indie Film Distributors
--The Grammys Channel Launches on Vevo
--SmugMug Photos, DreamTV Launch on Roku
--Obama Stresses Support for Network Neutrality in YouTube Interview
--Sungale Redesigns its Kula TV OTT Device
Because the [itvt] editorial team is busy working on The TV of Tomorrow Show (March 3rd-4th in San Francisco) and on our new EBIF Intensive event (March 5th in San Francisco) , we will be covering most stories in summary/round-up form over the next few weeks. Here is a round-up of the latest broadband video and over-the-top (OTT) news: NBA Digital , the new media arm of the National Basketball Association (NBA), has announced its...

News Round-Up: Interactive/Multiplatform TV Content

--Bravo in Partnership with Mobile Social Network, Foursquare
--Elisabeth Murdoch Stresses Importance of Social Media to Future of TV
--NBCU Unveils Plans for Measuring Multiplatform Viewing of its Olympics Coverage
--Sky Betting and Gaming Shifts Focus from Interactive TV to Online
Because the [itvt] editorial team is busy working on The TV of Tomorrow Show (March 3rd-4th in San Francisco) and on our new EBIF Intensive event (March 5th in San Francisco) , we will be covering most stories in summary/round-up form over the next few weeks. Here is a round-up of interactive TV content news for the past few days: Bravo is set to announce a partnership with mobile social networking service, Foursquare , to...

News Round-Up: Broadband Video

--Clikthrough Teams with EuroRSCG to Create Interactive Video for New PlayStation Game
--Immersive Media Powers Live Interactive Video Coverage of Grammys Red Carpet
--NFL Network Programs, Super Bowl "AdZone" Launch on Hulu
--Ooyala Powering Video for TVGuide.com, IC Places
--SeeSaw Secures Multiple New Content Deals
--Ustream Launches Tool to Enable Users to Increase Production Values of their Broadcasts
--1.3 Million Viewers for White House's Live Streaming Coverage of State of the Union Address
Because the [itvt] editorial team is busy working on The TV of Tomorrow Show (March 3rd-4th in San Francisco) and on our new EBIF Intensive event (March 5th in San Francisco) , we will be covering most stories in summary/round-up form over the next few weeks. Here is a round-up of broadband video news for the past few days: San Francisco-based interactive video and video analytics company, Clikthrough (note: for some background on the company,...

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