New iTV Doctor Column on AT&T U-verse TV's Interactive TV Apps Strategy

--AT&T U-verse TV's GW Shaw Explains What the Service Has Learned from its
[itvt] has just published the latest edition of Rick Howe's regular column, " The iTV Doctor Is In! " This week, GW Shaw , executive director of AT&T U-verse marketing , discusses AT&T U-verse TV's interactive TV apps strategy, and how that strategy has been shaped by what it has learned from its customers since launching its first ITV apps back in 2006.

MLB.TV to Be Available on Apple's New iPad, Other Portable Devices , the digital arm of Major League Baseball , announced Wednesday that, starting with the 2010 season, its subscription-based, live streaming-enabled broadband video service, MLB.TV, will for the first time offer portability. According to the company, subscribers to the service will be able to access a complete season of 2,430 games on a range of portable interactive platforms, including the new Apple iPad and the At Bat 2010 app for iPhone/iPod touch. The...

Deutsche Telekom Adds Video Ticker, Other New Interactive TV Features, to its Soccer Package

Deutsche Telekom announced last week that it has added more interactive TV features to Liga Total!, a subscription-based package of coverage of German soccer's Bundesliga that it offers on its Microsoft Mediaroom-powered IPTV platform, Entertain.

The most significant new Liga Total! Interaktiv feature is a video ticker that Deutsche Telekom says provides viewers throughout the day with "news of all the latest events such as goals, red cards and penalties, either in...

BBC To Offer over 2,000 Hours of Winter Olympics Coverage through the Red Button

--Will Also Offer Winter Olympics Social/Interactive TV Channels Online
--Huggers: Project Canvas to Feature App Store, Offer SDK
The BBC has unveiled its multiplatform/interactive TV coverage plans for the 2010 Winter Olympics in Vancouver . According to the corporation: Over 2,000 hours of coverage will be available through the red button (note: this compares to the approximately 160 hours of coverage that the BBC plans to offer on terrestrial channel, BBC Two). Digital viewers will be able to use their remotes to access up to six additional streams of coverage (four of them...

News Round-Up

--ABC Licensing Deal with CafePress Will Enable Fans to Design Merchandise Based on its Shows
--blinkx Trumpets Ranking by Nielsen as a "Top Online Video Site"
--Freeview Australia to Feature Ads that Appear When Viewers Fast-Forward
--Reports: YouTube to Offer Live Streaming Coverage of Indian Premier League Cricket
Because the [itvt] editorial team is busy working on The TV of Tomorrow Show (March 3rd-4th in San Francisco) and on our new EBIF Intensive event (March 5th in San Francisco), we are covering a number of stories in this issue in summary form: ABC has announced a licensing deal with CafePress , a company that operates a Web site that allows users to place their own designs on clothes and other items. According to...

News Round-Up

--BT Vision Plans to Undercut Sky's Pricing of Premium Sports Programming
--CBS to Air Interactive Show Featuring Super Bowl Commercials
--DVPRemote v. 1.4 Released
--Google Seeks Patent for System that Would Enable Advertisers to Create Own Interactive Overlay Ads
--ITU Releases Three-Stage Roadmap for 3D TV, Sky Taps 3ality for its New 3D TV Service
--Kaltura Launches Video Extensions for Joomla
--Microsoft Said to Be in Talks to Offer ESPN on Xbox
--NBC Unveils Broadband Video Plans for Winter Olympics to Showcase Enhancements to its Interactive TV Product Line at BVE 2010
Because the [itvt] editorial team is busy working on The TV of Tomorrow Show (March 3rd-4th in San Francisco) and on our new, post-TVOT EBIF Intensive event (March 5th in San Francisco), we are covering a number of stories in this issue in summary form: In an interview with the UK newspaper, The Sunday Telegraph, BT Retail CEO, Gavin Patterson, states that BT's Microsoft Mediaroom-powered hybrid DTT/IPTV service, BT Vision , will offer premium sports...

SeaChange's On Demand Group in Deal to Provide VOD Content, Management for du's IPTV Platform

--Comcast Launches ESPN On Demand
On Demand Group (ODG) , the London-based content-aggregation-and-management subsidiary of SeaChange International, contacted [itvt] Wednesday to let us know that it is providing a fully managed VOD offering for United Arab Emirates-based telco, du , as part of the latter's du TV and du TV+ IPTV services.

According to ODG, its deal with du calls for it to develop and maintain an on-demand library of thousands of top-rated studio and network television...

Broadband Video/Live-Streaming News Round-Up

--Babelgum in Deal to Offer Cinelan's Library of Three-Minute Non-Fiction Films
--Bambuser's Live Streaming iPhone App Receives App Store Approval
--Conviva Names Former NBCU CTO, Darren Feher, President and CEO
--Episodic Powers Showtime Sports' "Strikeforce: All Access" Launches Unified Chat Option, Plans to Launch Pay-Per-View Service
--Livestream to Provide Live-Streaming Coverage of Times Square New Year Celebrations
--Netflix Web Site Updated to Push "Watch Instantly" Option
--Next New Networks Announces "Next New Creators" Program
--NHL Teams with NeuLion to Launch "NHL VideoCenter" Player
--VidZapper Integrated with Amazon CloudFront
--Chinese Broadband Video
A number of items of broadband-video and live-streaming news have come across [itvt]'s desk over the past few days. Here is a brief round-up: Broadband/mobile video content platform provider, Babelgum , has announced a partnership with Cinelan , a company which specializes in publishing three-minute non-fiction films--often from prominent filmmakers--and which was co-founded by filmmaker, Morgan Spurlock ("Super Size Me"). Babelgum says it will make Cinelan's complete library of films available on a Cinelan-branded channel...

HDlogix Demo's 2D-to-3D Conversion Technology before 80,000 Football Fans at Cowboys Stadium

Imaging and video technology specialist, HDlogix (note: the company's main product lines are ImageIQ, a suite of image and video optimization and enhancement technologies; Clique, a set of mobile and desktop video communications client software applications; and Hue, a range of HD Web cameras), contacted [itvt] Monday to let us know that it powered what it says was the first live 3D broadcast ever to be shown on giant screens at a major sporting event...

Japan's Gotcha Media Taps Ooyala to Deliver Live Stream of Mixed Martial Arts Event

Broadband video platform provider, Ooyala , said last week that it partnered with Tokyo-based Gotcha Media to deliver a live stream of last month's Mixed Martial Arts (MMA) heavyweight title bout between Fedor Emelianenko and Brett Rogers. According to the company, its live Internet streams of the event generated "ground-breaking" viewer numbers in Japan, and viewership of the on-demand version of the fight continues to grow even a month after the event. Ooyala claims that...