News Round-Up (VI): HSN, Project Canvas, Monsoon Media

--HSN Awarded Interactive TV Commerce Patent
--Kip Meek Named Project Canvas Chair
--Monsoon Multimedia Touts New Vulkano Platform as Replacing TiVo, Roku and Slingbox
The [itvt] editorial team is currently on the road, so we are covering most stories in round-up/summary form, and we anticipate that there will be some additional interruptions of our regular news publishing schedule beyond that. It will likely take a short while for us to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your...

Feature: Ensequence Develops Interactive TV Commerce Application for QVC

Interactive TV application development company, Ensequence , said Monday that shopping channel, QVC , has tapped its Ensequence Managed Services Group and its iTV Manager Programmer Edition technology to develop an EBIF-based, bound, tcommerce application (note: Ensequence also developed an EBIF version of rival HSN's tcommerce app, Shop by Remote--see the article published on, December 3rd; Shop by Remote, which launched nearly four years ago, is currently available on Comcast, Oceanic Time Warner Cable,...

New Interview with Delivery Agent CEO, Mike Fitzsimmons; Two New Columns from The iTV Doctor

--Fitzsimmons Discusses his Company's Acquisition of The Band, and the Tcommerce Space in General
--The iTV Doctor Discusses Program Guides and Telescopic Interactive TV Advertising
[itvt] has just published an interview with Mike Fitzsimmons , founder and CEO of Delivery Agent , a company which specializes in developing digital commerce solutions for entertainment/media companies (its clients include ABC, NBC, CBS and Fox, Discovery, HBO, Showtime, A&E, MTV, among around 200 others), and which earlier this week announced that it had acquired The Band, an interactive media agency that develops and deploys advanced media campaigns across the full spectrum of TV...

SeaChange Launches "Watch & Buy" Tcommerce Solution for VOD Services

--Allows Operators to Use Existing VOD Infrastructure to Sell-Through DVD's and Other Merchandise
VOD and advanced advertising technology provider, SeaChange International , on Wednesday launched "Watch & Buy," a new tcommerce service that it says will allow operators to leverage their existing VOD infrastructure to sell-through DVD's and related merchandise to their subscribers. According to the company, the service--which it is demo'ing in its booth (1601) at the NCTA Cable Show in Los Angeles--can be deployed today by operators using the SeaChange VODlink applications platform.


Delivery Agent Acquires Interactive TV Company, The Band

--Will Conduct Multiplatform Tcommerce Trials with A&E Television Networks
Delivery Agent , a company that specializes in developing what it calls "shopping-enabled" entertainment (i.e. ecommerce marketplaces) for entertainment/media companies (note: it claims to have developed such services for over 200 major entertainment properties, including broadcast networks ABC, NBC, CBS and Fox, as well as Discovery Communications, HBO, Showtime, A&E Television Networks, MTV Networks, Univision, Martha Stewart Living Omnimedia, The Weinstein Company, the Boston Celtics, and the Chicago Bulls), has announced that it has acquired...

Verizon FiOS TV Launches Interactive TV Coupon Widget

--Widget Is Part of Cross-Platform Digital Couponing Partnership with Cellfire
Verizon has launched a Spend Smart interactive TV coupon widget in its FiOS TV Widget Bazaar Applications Marketplace as part of a cross-platform initiative with electronic and mobile couponing specialist, Cellfire, that also sees it offering free Spend Smart coupons on its Wireless and Internet services. According to the company, Cellfire's Spend Smart coupons cover a wide range of products and can be redeemed at over 4,000 locations of more than 20 national grocery chains,...

Boxee to Launch Payment Platform for Content Providers This Summer

--Will Support Pay-Per-View and Subscription Models
In a posting on over-the-top-TV specialist Boxee 's corporate blog, Wednesday, CEO Avner Ronen announced that the company plans to release a payment platform this summer that will allow users to purchase content "with one click on the remote." According to Ronen, the content partners the service will launch with (note: Ronen did not identify them) will offer shows, movies and channels that were previously unavailable to Boxee users, and will be able to package...

Cablevision Trumpets Success of First Batch of Optimum Select Interactive TV Advertising Campaigns

--Claims 70% Lead Conversion Rate for Most Recent Colgate-Palmolive Campaign
New York-area MSO, Cablevision , is trumpeting the results of the first set of campaigns powered by its new proprietary (i.e. not EBIF-based) interactive TV advertising service, Optimum Selec t. The service presents viewers with a "select button overlay" which appears at the bottom of the TV screen during a commercial and which invites them to press the "SEL" button on the remote control for more information on an advertised product. Once the viewer presses...

Cablevision to Pursue Tcommerce "Vigorously"

In an interview with Steve Donohue of Cable Digital News, David Kline, president and COO of MSO Cablevision's Rainbow Advertising Sales unit , has stressed the importance of tcommerce to the MSO, confirming that it plans to roll out tcommerce capabilities next year. "We're going to pursue it vigorously," Kline said. "Being able to buy things off the TV is as much a consumer product as it is an advertising product. You're going to see...

Comcast Announces Nationwide Roll-Out of HSN's "Shop by Remote" Interactive TV Application

--MSO Says It Has Deployed ETV/EBIF-Based Interactive TV to 8 Million Homes
The US's largest cable MSO, Comcast , and home shopping network, HSN , on Wednesday announced that they have begun the nationwide roll-out of an ETV/EBIF version of HSN's flagship interactive TV application, Shop by Remote , which allows viewers to use their remote controls to shop and make purchases (note: the roll-out has actually been underway for some time now-- see the article published on, June 3rd ).

Comcast also...