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Discount Registration for TVOT NYC 2017 Ends Tuesday, October 31st (Halloween)

Discount registration for [itvt]'s eighth annual East Coast TV of Tomorrow Show event, TVOT NYC 2017 (December 7th, at the SVA Theatre in Manhattan) ends at midnight Tuesday, October 31st! Discount registration allows you to attend TVOT NYC for just $875 , representing a savings of $200 off the regular price of a ticket (and guaranteeing you a seat at this limited-attendance event). To take advantage of this discounted pricing, click here : http://www.tvotshow.com/register-tvot To...

TVOT NYC 2014 Keynote Presentation by Alan Wurtzel, President of Research and Media Development at NBCUniversal

[itvt] is pleased to announce "Where Have the Viewers Gone?," a TVOT NYC 2014 keynote presentation by Alan Wurtzel, President of Research and Media Development at NBCUniversal . (Note: TVOT NYC takes place December 9th at the SVA Theatre in Manhattan). You can find more information on this session below, or by accessing the full TVOT Schedule of Sessions at: http://thetvoftomorrowshow.com/announcing-schedule-sessions-tvot-nyc-2014 Register for TVOT NYC 2014: http://tvotnyc2014.eventbrite.com 9:35-10:00AM
Silas Theatre
Where...

Radio [itvt]: Rentrak Corporate President, Cathy Hetzel, on the Company's Acquisition of Kantar Media

Earlier this month, measurement company Rentrak announced a deal with WPP that will see it purchasing Kantar Media's U.S. TV measurement business for $98 million in stock. Rentrak also announced that WPP-owned media-buying company, GroupM, will use its national and local TV data, and that WPP will purchase $56 million of Rentrak stock.

In this recorded interview with [itvt] editor-in-chief, Tracy Swedlow , Rentrak corporate president, Cathy Hetzel , explains the...

Radio [itvt]: AT&T AdWorks President, Mike Welch, on the Company's New Deals to Measure the Impact of Commercials on Purchasing Behavior

Check Out News Podcasts at Blog Talk Radio with Tracy Swedlow on BlogTalkRadio AT&T AdWorks recently announced a partnership with comScore that will allow it to measure the effectiveness of its ad campaigns by anonymously linking data on subscribers' exposure to commercials on AT&T U-verse to online and in-store purchase behavior. The company also recently announced a deal with IHS Automotive that will allow it to measure the impact of AT&T U-verse advertising on auto...

New Interview with Jane Clarke, Managing Director of the Coalition for Innovative Media Measurement (CIMM)

Itvt-Interview-CIMM-JaneClarke-2011-final by itvt [itvt] has just published an interview with Jane Clarke , general manager of the Coalition for Innovative Media Measurement (CIMM), a group that is backed by a number of TV programmers, media agencies and advertisers (its members include AT&T, Belo, CBS, Carat USA, Comcast, ConAgra, Discovery Communications, Gannett, GroupM, Hearst, Interpublic Group's Mediabrands, Microsoft, NBC Universal, News Corp., Omnicom Media Group, P&G, PepsiCo, Publicis Groupe, Scripps Networks, Time Warner, Unilever, Viacom and...

CIMM Teams with Arbitron, comScore to Measure Three-Screen Viewership

[itvt] Presents...TVOT NYC Intensive: The Rise of the ITV Economy--Commercials, Content, Commerce and Clicks

Unique Event Will Enable Advertisers, Agencies, Broadcasters and Other Stakeholders to Engage in Productive Dialog with Canoe Ventures, the Company Charged with Implementing Cable's Vision for a National Interactive TV Platform Tickets on Sale Now : Special Early-Bird and Group Rates Available http://www.thetvoftomorrowshow.com
[itvt] is pleased to present TVOT NYC Intensive , a unique dialog event that will take place in New York City on Thursday, November 18th, 2010 and that will build...

[itvt] Presents...TVOT NYC Intensive: The Rise of the ITV Economy--Commercials, Content, Commerce and Clicks

Unique Event Will Enable Advertisers, Agencies, Broadcasters and Other Stakeholders to Engage in Productive Dialog with Canoe Ventures, the Company Charged with Implementing Cable's Vision for a National Interactive TV Platform Tickets on Sale Now : Special Early-Bird and Group Rates Available http://www.thetvoftomorrowshow.com
[itvt] is pleased to present TVOT NYC Intensive , a unique dialog event that will take place in New York City on Thursday, November 18th, 2010 and that will build...

News Round-Up

--Three New EBIF Tutorials Available on OEDN's Web Site
--Leslie Ellis Wins 2010 Women in Technology Award
--EchoStar to Launch "Slingloaded" DVR for UK's Freesat Platform
--never.no Powers Interactive Ad Campaign for Diesel
--PointRoll, Oddcast in Augmented Reality Partnership
--Rentrak Says Deal with Experian Will Enable Advertisers to Better Target TV Viewers
Here is a round-up of some other interactive TV-related stories that we didn't have room for in this issue: OEDN (note: the name is an acronym for "OCAP/EBIF Developer Network"), an organization which is attempting to drive application development efforts using the US cable industry's OCAP/tru2way and EBIF middleware standards and whose backers include Time Warner Cable, Cablevision, Charter and Bright House, has published three downloadable EBIF tutorials on its Web site , which it...

Rentrak in VOD Measurement Deal with Canada's Alliance Films

Multiscreen media measurement and research company, Rentrak , announced last week that it has signed a deal to provide Canadian motion picture distributor, Alliance Films , with VOD measurement services via its OnDemand Essentials service. Alliance's recent VOD offerings--which are available on such major Canadian pay-TV platforms as Cogeco Cable, MTS, Rogers Cable, SaskTel, Shaw Cable, Telus and Videotron--include "Inglourious Basterds," "Ghosts of Girlfriends Past," "Four Christmases" and "Coraline." According to Rentrak, the Alliance deal...

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