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Music Choice's VOD Service Most Popular in US, According to Rentrak Data

--Comcast Offering Extensive Package of VOD Content for Obama's State of the Union
--Canada's Olympic Broadcast Media Consortium to Offer 700+ Hours of VOD Olympics Coverage
Multiplatform music video programmer, Music Choice , said Wednesday that its VOD service, Music Choice On Demand, generated over a billion orders in 2009, making it the number-one VOD network for the year. The company cited data from media measurement and analytics company, Rentrak , which it says confirmed that its service secured the most orders of any free or premium VOD service and surpassed all free VOD services for total unique set-top boxes accessing...

Kyte Releases New Version of its Video Management Console

Kyte , a San Francisco-based company that offers a social-enabled broadband and mobile video platform for live and on-demand content (note: it bills its platform as "combin[ing] the real-time, interactive and community building capabilities of the social Web with professional-grade analytics and content management features, enabling businesses and organizations to engage online and mobile audiences and build community around their brand"), on Tuesday launched Kyte Console 2.0.

According to the company,...

News Round-Up

--Artivision Integrates its Target-Ad Service with Kaltura's Open Source Broadband Video Platform
--Denmark's Comtech to Use never.no's Interactive TV Technology at Conference Facilities, Retailers
--NDS Appoints New Indian Reseller
--Nielsen Provides More Info on its Single-Source Measurement Plan
--New iPhone Augmented Reality App Takes Advantage of Twitter's New Geotagging Feature
--YouTube Said to Be in Discussions about Streaming TV Shows on Pay-Per-View Basis
Here is a round-up of some other interactive TV-related stories we didn't have room for in this issue: Kaltura , a company that offers what it bills as the first open source broadband video platform, contacted [itvt] Tuesday to let us know that Artivision has joined its partner program and integrated its Target-Ad "in-video monetization service" with the Kaltura platform. According to Artivision, Target-Ad generates "smart ad placements that adapt in real time for optimal...

Nielsen to Measure Effectiveness of Advertising on Xbox Live Interactive TV Show, "1 vs. 100 Live"

--Pilot Test Part of Longer-Term Microsoft-Nielsen Collaboration to Measure Xbox Advertising
In a posting on a corporate blog last week, Microsoft 's general manager of marketing and advertising strategy, Mark Kroese, announced that the company is teaming with the Nielsen Company on a pilot test to measure the effectiveness of in-game advertising. The test is launching with the second season of " 1 vs. 100 Live ," the avatar-driven interactive TV version of the Endemol-developed "1 vs. 100" game show format, that Microsoft offers on its...

Rentrak in VOD Measurement Deal with Cinelatino

--Canada's Videotron Secures 10 High-Profile US TV Series for VOD
--Comcast Provides More Details on the Launch of its "TV Everywhere" Service
Multiscreen media measurement and research company, Rentrak , announced Tuesday that it has signed a multi-year deal with Spanish-language premium movie channel, Cinelatino , that will see the latter using its OnDemand Essentials VOD measurement service in order to gain more insight into the preferences of its viewers. "The Hispanic population is the largest and fastest-growing demographic group in the US and OnDemand Essentials will provide Cinelatino with key information needed to meet the growing...

OpenTV Opens Up Its Measurement Platform, Sets Up Analysis Partner Program

Interactive TV and advanced advertising technology provider, OpenTV , announced Tuesday that it will open up its TV measurement platform by publishing, later this year, the format of key data points that its software is able to measure on the set-top box. The company says that this open access will allow the developer community, data analysis partners and other service providers to integrate with its measurement solution more easily, and will foster the creation of...

Concurrent Launches Three-Screen Census-Level Media Data Collection Solution

VOD technology provider, Concurrent , on Wednesday launched a cross-services data storage and correlation solution, called Central Data Warehouse (CDW), which it says is designed to offer a 360-degree view of linear, VOD and interactive media consumption across TV, mobile and PC screens. The company bills the CDW as the industry's first centralized data warehouse solution to allow broadband operators to consolidate the collection, storage and correlation of census-level media data from linear broadcast, VOD...

Rentrak Says July Was Record Month for VOD Viewing

Multiscreen media measurement and research company, Rentrak , announced Tuesday that VOD viewing set a record in July with 655 million transactions, surpassing the previous record--which was set in June--by 11%, and representing a 19% increase over the same month last year. The company--which offers a VOD measurement service called OnDemand Essentials--also said it measured a 15% increase in the number of unique set-top boxes accessing VOD. In addition, the average number of minutes per...

Rovi in Measurement Deal with TNS Media Research

--Collaboration Billed as Providing Deeper Understanding of EPG Usage and Advertising
Rovi (formerly Macrovision--for more on the company's name change and the repositioning it heralds, see the interview with Rovi chief evangelist, Richard Bullwinkle, that was published on itvt.com, July 16th ) announced Wednesday that it is partnering with TNS Media Research to develop advanced TV and set-top box measurement solutions. According to the company, the partnership combines its clickstream technology with TNS's reporting capabilities to enable "some of the richest measurement in the industry," including...

Rentrak: June Was a Record-Breaking Month for VOD

--VOD Transactions Up 15% Year-Over-Year
Multiscreen media measurement and research company, Rentrak , reported Wednesday that June was the most-viewed month for VOD in the US so far this year, seeing over 589 million transactions (note: Rentrak defines transactions as a "combination of views and orders as reported by [its] MSO partners")--which the company claims is a record. During that month, there was an average of 16.5 minutes of on-demand viewing per day per active unique set-top box, the company...

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