Music Choice Taps Nielsen to Measure Viewership of its VOD Service

Multiplatform music programmer, Music Choice , said Tuesday that it will use Nielsen's VOD audience measurement service. Music Choice is the third company to announce that it will use the service, and is the first ad-supported VOD platform to do so: the service's other clients are the premium programming providers, HBO and Showtime. The service is based on Nielsen's National People Meter, and is billed as providing a range of demographic information on VOD viewers...

TiVo, Quantcast Launch Solution for Evaluating Correlation between TV Viewership and Online Activity

DVR vendor/service provider, TiVo , announced Tuesday that it is partnering with Quantcast , a company that provides a Web-audience measurement service focused on enabling addressable advertising, to offer advertisers and media companies a comprehensive cross-platform audience-analysis solution that will evaluate the correlation between TV viewership and online activity. According to the companies, the primary differentiator of their joint solution is the size of its sample: 35,000 households in all. They claim that an "innovative"...

NBA Taps TiVo for Interactive TV Advertising, Audience Measurement

DVR vendor/service provider, TiVo , announced Thursday that it has signed a deal with the National Basketball Association (NBA) that sees the latter using TiVo's interactive TV advertising solutions to promote the NBA finals. Since the beginning of the week, TiVo has been carrying a "TiVo Showcase" ad for the NBA finals that offers video and other promotional content, and also allows "one-click recording" of upcoming games; as well as ads on the TiVo Central...

TiVo Launches StopWatch Local Markets Ratings Service

At the NAB show in Las Vegas Monday, DVR vendor/service provider, TiVo--in what appears to be an attempt to challenge Nielsen's dominance in the local ratings space--announced StopWatch Local Markets, a version of the company's StopWatch audience ratings service that provides anonymous, second-by-second, year-round ratings data for programming and commercials in local US television markets (note: StopWatch collects its research data from TiVo boxes; TiVo recently announced that it would expand the size of the...

DISH Network News:

--Signs VOD Deals with Gravitas Ventures, Eurocinema
--Offers Multiscreen ITV App for US Elections
--Launches New DVR Products
--Signs Audience Measurement Deal with Rentrak Satellite TV provider, DISH Network, has generated a fair amount of interactive TV-related news over the past few weeks:
--The company has signed an agreement with Gravitas Ventures, a VOD content distributor that offers around 2,500 hours of feature films (available before or "day-and-date" with DVD...

[itvt] Radio: Rentrak's Cathy Hetzel and Dustin Encelewski on Measuring VOD Usage