tru2way

News Round-Up

--Quincy Smith to Resign as CEO of CBS Interactive, Will Continue to Advise on Interactive Media
--Comcast Said to Be Working on "Underground IPTV and Video Convergence Project"
--December Issue of Esquire Magazine to Offer Extensive Augmented Reality Features
--Rogers Skeptical of tru2way, Considering Internet-Based Interactive TV Solutions
--SeaChange Showcases RS-DVR Solution at SCTE Cable-Tec Expo
Here is a round-up of some other interactive TV-related stories we didn't have room for in this issue (as well as some stories from the ongoing SCTE Cable-Tec Expo in Denver, which our editorial team was unable to attend): CBS said Wednesday that Quincy Smith will step down as CEO of its CBS Interactive arm at the end of the year. However, Smith, who is starting his own advisory business, will continue to advise the...

SCTE Cable-Tec Demo's Include tru2way, EBIF, 3D TV, EPG's, Addressable Dynamic VOD

A number of companies contacted [itvt] Wednesday to let us know about the products and technologies they are exhibiting at the ongoing SCTE Cable-Tec Expo in Denver (October 28th-30th): FourthWall Media (formerly BIAP--for the reasons behind the name change, see the article that was published on itvt.com, October 26th ) is demo'ing its EBIF products and technologies in the booths of three different companies: 1) Arris (Booth 7108) has the company's ETV Platform and Ad...

New Broadcom SoC's Support tru2way, CableCard, 3D UI's, Whole-Home HD DVR, and More

Semiconductor company, Broadcom , on Tuesday announced two new Multimedia over Coax Alliance system-on-a-chip (SoC) solutions--the BCM7125 and the BCM7119--which it claims support tru2way, CableCard and a range of other technologies and standards, and which it promises will "enable manufacturers and cable operators to cost-effectively offer the latest in interactive HDTV programming, connectivity, whole-home media distribution [including multiroom HD DVR] and advanced 3D user interfaces to the North American market." According to the company, key...

Report: Comcast EVP Cohen Says MSO's Plant to Be tru2way-Capable by End of Year

--However, Notes Diminishing Enthusiasm for tru2way on Part of CE Industry
At a press briefing in Washington, DC Monday, Comcast EVP, David Cohen (note: Cohen has a broad portfolio that encompasses corporate communications, government affairs, public affairs, and corporate administration) said that the MSO's cable plant should be tru2way-capable by the end of the year, according to an article by John Eggerton in Broadcasting & Cable. While Comcast and other major cable MSO's were unable to deploy tru2way across their entire footprints by July 1st, 2009--as...

News Round-Up

--Miracle TV, ADB to Demo tru2way-Based Hospitality-Industry Solution for Cable Operators
--Israel's Reshet TV Launches iPhone/iPod touch Application
--RGB Networks Announces Cable-Tec Expo Exhibit Plans
--SeaChange to Launch New Products at Cable-Tec Expo
--TVGuide.com and YoungHollywood.com Expand their Relationship
--Mitch Berman Replaced as ZillionTV CEO
Here is a round-up of some other interactive TV-related stories we didn't have room for in this issue: In a posting on LinkedIn's "OCAP, MHP and Java TV" group, Tuesday, Miguel Kramis, president and CEO of Miracle TV , stated that his company and Geneva-based set-top box company, ADB "will be demonstrating the first tru2way hospitality middleware for cable operators" in Booth #1089 at next week's SCTE Cable-Tec Expo. The demo will see Miracle TV's...

Alcatel-Lucent's Stuart Waite and Mark Janes Discuss the Company's Interactive TV Strategy

--New iTV Doctor Column Focuses on Selling Interactive TV Advertising
[itvt] has just published an in-depth interview with Stuart Waite , head of interactive media at Alcatel-Lucent , and Mark Janes , the director of business development and marketing for the company's Digital Media and Advertising Product division. The two executives provide an in-depth update on Alcatel-Lucent's activities in the interactive TV space, covering such topics as the company's new deals with TeleColumbus and du; its various product offerings, including its Interactive Media Manager and...

Buckeye CableSystem CTO Expresses Reservations about tru2way

As [itvt] reported yesterday, Evolution Broadband, a reseller of digital equipment to independent cable operators, has abandoned a strategy based on tru2way headends and set-top boxes because the economics "simply don't add up" for tier-two and tier-three operators, according to an article by Jeff Baumgartner of Cable Digital News. In a follow-up article , published Tuesday, Baumgartner reports that regional cable operator, Buckeye CableSystem "will consider moving to an IPTV-based architecture before even considering an...

Evolution Broadband Abandons tru2way in Favor of TiVo

--Says Economics of tru2way "Simply Don't Add Up" for Tier-Two and Tier-Three Operators
Evolution Broadband , a reseller of digital equipment to independent cable operators, has abandoned a strategy based on tru2way headends and set-top boxes because the economics "simply don't add up" for tier-two and tier-three operators, according to a new article by Jeff Baumgartner of Cable Digital News. The company told Baumgartner that it now believes that broadband-connected HD DVR's from TiVo are a more cost-effective alternative than tru2way for smaller operators looking to launch advanced...

CableLabs Trumpets Its ETV/tru2way Resources for Device Manufacturers, App Developers

US cable-industry research, development and standardization body, CableLabs , issued a press release last week trumpeting the various ETV/EBIF and tru2way-related programs it has put in place to support device manufacturers and application developers--two groups which it describes as "important stakeholders" in the ETV and tru2way communities. "These steps that CableLabs is taking provide resources for tru2way and ETV product developers, at little to no cost for them," CableLabs president and CEO, Paul Liao, said...

MHP/tru2way Specialist, Alticast Reveals its Exhibit Plans for IBC

Korean MHP, tru2way and Blu-ray specialist, Alticast , contacted [itvt] Wednesday to let us know about its exhibit plans (Hall 1, Booth 1.C35) for the IBC show in Amsterdam later this week. Among other things, the company plans to unveil what it bills as "the world's first single-middleware, dual-interactive commercialized hybrid receiver," which is powered by its Alticaptor middleware. According to the company, such hybrid receivers "represent the future of broadcasting," enabling viewers to enjoy...

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