tru2way

Cox Taps itaas to Support Development of EBIF and tru2way Applications

Atlanta-based interactive TV technologies and services company, itaas, says that it has been selected by Cox Communications to provide support for developers creating, testing and launching ITV applications for the cable MSO's tru2way and ETV-EBIF implementation, via its flagship itaas istart Developer Program. The program is currently providing support services for EBIF applications using the Aptiv guide on both Motorola and Cisco (Scientific-Atlanta) set-top boxes, and will at some point in the future also provide...

Cox Taps NDS as Prime Integrator for its tru2way Platform

--Has also Tapped NDS to Build New tru2way UI/EPG, Application Suite
At the NCTA Cable Show in Washington, DC Monday, interactive TV and conditional access technology provider, NDS (note: the company is now a private company, co-owned by the Permira Funds and News Corp.), announced that it has been chosen by cable MSO, Cox Communications, as the prime integrator for the latter's tru2way platform, which is slated to launch this summer. Under the terms of the companies' agreement, NDS will be responsible for the management and...

ADB in tru2way Set-Top Deal with Evolution

--Secures Deal to Provide HD DVR to Israel's Yes
--Claims to Have Shipped over 1.5 Million IP Set-Top Boxes
Geneva, Switzerland-based set-top box manufacturer, Advanced Digital Broadcast (note: the company, generally known by the acronym ADB, is the corporate stablemate of Vidiom and Osmosys), says that Evolution Digital, a company that specializes in bandwidth reclamation solutions and advanced set-tops, will serve as a "key partner" in its efforts to sell tru2way-enabled set-top boxes to smaller North American cable operators. "We welcome Evolution into the ADB family of distributors," Jim Lomax, ADB's EVP of worldwide...

CableLabs, Canoe Ventures Unveil Advanced Advertising 1.0 Specification (NEW)

At the NCTA Cable Show in Washington, DC Monday, US cable industry research, development and standardization body, CableLabs, and Canoe Ventures--the company that is implementing Project Canoe, the US cable industry's initiative to create a national unified platform for interactive and addressable advertising (it is backed by Comcast, Time Warner Cable, Cox, Charter, Cablevision and Bright House)-- announced a new draft reference architecture specification that is designed to further the development of advanced cable advertising...

Zodiac Demo's tru2way-Based Movie Guide (NEW)

Interactive TV software company, Zodiac Interactive, is demo'ing a new, tru2way-based ITV movie guidance application at the NCTA Cable Show in Washington, DC this week. The demo is taking place on tru2way set-top boxes from Advanced Digital Broadcast (ADB). According to Zodiac, the new guide, dubbed the Interactive Television 2.0 Movie Guide, uses movie data feeds from Macrovision Data Solutions in order to display detailed information that cross-references movies, cast members, genres and more. "Our...

[itvt] Presents…The TV of Tomorrow Show 2009

Zodiac Interactive Develops ETV/EBIF Players for PowerTV, tru2way

Is Partnering with Ensequence
Interactive TV software company, Zodiac Interactive, says it has developed ETV/EBIF players for the Scientific-Atlanta (Cisco) PowerTV platform and tru2way. According to the company, it has been working with Ensequence to ensure that the latter's Create authoring software fully supports the EBIF player for PowerTV and that the player is fully compliant with the CableLabs ETV/EBIF IO4 standard. It says that the EBIF player for PowerTV is "widely available" today and has been successfully tested...

Panasonic, Comcast: tru2way Now "Active" in Chicago and Denver

Funai to Launch tru2way-Enabled DVR at CES
Panasonic and Comcast recently announced that tru2way is now "active" in the Chicago and Denver areas: Comcast says that it has activated its first tru2way headends in those regions, and Panasonic says it is now offering its tru2way-enabled Viera HDTV sets in retail at Abt Electronics in Glenview, Illinois, at various Circuit City stores in and around Chicago, and at Ultimate Electronics and Circuit City stores in the Denver area. The companies say they will...

CableLabs Releases New Modular Headend Architecture Specifications

--Specs Cover Converged Video and Broadband Services
--Organization Trumpets Success of its Addressable Advertising Interop US cable industry research, development and standardization body, CableLabs, has released a set of specifications which it says defines a common set of interfaces for converged video and broadband services in a modular cable network headend. The so-called Modular Headend Architecture (MHA) specifications include the existing DOCSIS Modular CMTS specifications, as well as a series of new specs that...

itaas in tru2way/ETV Deal with Comcast Media Center

--Adds Four New Members to its istart ETV Developer Program Comcast Media Center (CMC) and Atlanta-based interactive TV technologies and services company, itaas, have signed a joint marketing agreement that they say will see them teaming to provide expanded tru2way- and ETV/EBIF-compliant application development and testing support for CMC's HITS AxIS platform. (Note: HITS AxIS--whose name stands for "Headend In The Sky Advanced Interactive Services," and which was developed in collaboration with Vidiom and TVWorks--is...

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