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Norwegian Interactive TV Company, never.no, Upgrades its Dynamic Content Scheduler

--Enhances its ADS and Community TV Products, Powers Interactivity at Us Weekly Event
Norwegian interactive TV software company, never.no (note: for an example of an application powered by the company's technology, see the article published on itvt.com, July 1st ), announced Tuesday that it has added new functionality to its Dynamic Content Scheduler (DCS), a Microsoft Windows-based GUI for configuring, deploying and scheduling interactive automated TV graphics. According to the company, DCS 2.0, as the new version of the technology is called, is available for Vizrt, Harris RTX,...

Fox to Air Twitter-Enhanced Re-Runs of "Fringe" and "Glee"

US broadcast network, Fox , announced Monday that it will air Twitter-enhanced re-runs of the shows, " Fringe " and " Glee ," on September 3rd (9:00-10:00PM ET/PT) and September 4th (9:00-10:00PM ET/PT) respectively. The so-called "tweet-peats" will feature tweets from the shows' cast and producers running in a lower-third scroll (they can also be viewed at http://www.twitter.com/fringeonfox and http://www.twitter.com/gleeonfox ). The tweets will provide commentary about the episode, answer fan questions, reveal behind-the-scenes secrets...

Verizon FiOS TV Once Again Upgrades its Recently Launched Twitter Widget

--Widget Now Allows Viewers to Follow their Friends' Tweets
In a posting on a company blog, Tuesday, Verizon 's SVP of media relations, Eric Rabe, announced that the company has once again revamped the Twitter interactive TV widget that it launched on its FiOS TV platform just last month (note: at launch, the widget was billed as allowing FiOS TV customers to follow tweets related specifically to the program they were watching; select from a list of top Twitter topics, so that they could...

Turner Sports Offers Extensive New Media Coverage of PGA Championship

--Offerings Include Live Streaming Player with Twitter/Facebook/MySpace Integration, iPhone App
--Also Invites Viewers to Determine Which Players to Feature
Turner Sports offered a range of interactive and social features to supplement its coverage of last week's PGA Championship , including the broadband video coverage that it offered on PGA.com as part of its long-term deal with the PGA of America (note: the Turner Sports-PGA partnership, which was formed in 2002, was recently extended through 2019). Before and during the championship, all of Turner's TNT television announcers for the event, as well as PGA.com on-air...

New AR Platform Lets Mobile Users Leave, View Messages, Photos, Animations in Physical Locations

--Augmented Reality Round-Up: Tweetmondo's Twitter App, Lionsgate's Lap Dance, Kia's Hamster Game
A Munich-based company called metaio says that it has developed a smartphone-based augmented reality platform called metaio World. According to the company, the platform will allow users to associate their own content--including Twitter messages, photos, and 3D animations--with any real-world location, so that it can be viewed by other users who subsequently happen upon that location. "You now can turn places into your own hotspots," metaio explains on its Web site. "By leaving traces, messages...

Channel 4 Using "Google/Twitter Mash-Up" to Build Interest in New Series, "Alone in the Wild"

UK broadcaster, Channel 4 , has tapped digital agency, Anywhichway , to create an application on its Web site that combines Twitter with Google Maps and GPS technology, in order to build interest in "Alone in the Wild," a show set to debut next month that follows documentary filmmaker, Ed Wardle, as he spends 12 weeks surviving alone in the Yukon. According to Anywhichway, the app allows users to "follow [Wardle's] exact daily whereabouts using...

Verizon Updates its Recently Launched Twitter and Facebook Interactive TV Widgets

--Apps Now Allow Users to Post Their Own Updates
In a posting on the company's Verizon At Home blog, Friday, Verizon's SVP of media relations, Eric Rabe, announced that the company has added some new features to the Facebook and Twitter interactive TV widgets that it launched on its FiOS TV platform just last month (note: for more on the new widgets and on Verizon's new Widget Bazaar applications store, see the article published on itvt.com, July 15th ). At launch, the Twitter widget...

ABC Launches Twitter-Driven Interactive Mystery for "Castle" During Show's Hiatus

--Show's Lead Character to Interact with Fans via Twitter and Facebook
US broadcast network, ABC , has developed a Twitter-based interactive mystery to maintain viewer interest in its comedy-drama series, " Castle ," while the show is on hiatus (note: the show's second season premieres September 21st). The mystery's premise is explained by ABC as follows: "It's summertime, and New York City is hot and humid. With his deadline closing in, [the show's central character] famous crime-mystery novelist, Richard Castle, is working to finish his Nikki...

Microsoft to Launch Full-Episode Online Programming Service, "MSN Video Player," in the UK

--Microsoft Says Twitter and Facebook Apps for Xbox 360 to Launch "Before Christmas"
--Terrestrial Broadcaster, Five, Joins Project Canvas
According to reports from the UK that were breaking just as [itvt] went to press, Microsoft is set to launch a new MSN Video Player service in that country that will feature free, full-length programming. At launch, around 60 titles--including "Hustle," "League of Gentlemen," "Peep Show," "Shameless" and "The Young Ones"--totaling around 300 hours of programming will be available on the browser-based service, thanks to new deals that Microsoft has signed with BBC Worldwide and...

Universal Integrates Blu-ray Interactive Features with iPhone, iPod touch

--Also Plans to Integrate New Blu-ray Releases with Twitter and Facebook
Universal Studios Home Entertainment announced Monday that it plans to provide an "extensive array" of iPhone and iPod touch-enabled features on its upcoming Blu-ray releases. The features will be accessed via companion applications that will be available through the Apple App Store, the company says. The first of these apps is scheduled to launch on the App Store July 28th, and is designed to work with the two-disc "special edition" Blu-ray release of the movie,...

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