Lack of Programming Deals Thwarts SnappyTV

SnappyTV is gaining some attention for its social TV viewing site, which allows users to share 20-second video clips from shows with friends on Facebook and Twitter. But since it only has rights to share clips from a handful of programs from Fox, Bravo, and other networks, it could be difficult for SnappyTV to attract a broad following. Founder Mike Folgner says he got the idea for the site after watching the news feeds on...

Interactive TV News Round-Up (I) By Steve Donohue

--Bravo to Add Multiple Interactive and "Transmedia" Elements to "Top Chef"
--CBS Launches "Tweet Week"
--mgMedia in Connected-TV Apps Deal with LG Electronics
--Studios' Premium VOD Plans May Have Little Impact on Theaters
--Mobile Interactive Group Integrates its Interactive TV Platform with Facebook
Here is the first of two round-ups of recent interactive TV news stories: Billing it as its "first fully-integrated transmedia play," NBC Universal's Bravo is looking to boost revenue and ratings by adding several interactive elements to its " Top Chef " series. Season nine of the reality show will rely on mobile phones, tablet computers, social media, and Bravo's Web site to incorporate viewers into the storyline. More . CBS is recruiting actors, sports...

Interactive TV News Round-Up (I): Accenture, Mediaset, Akoo, Facebook, Twitter, Amazon

--Accenture Builds OTT Solution for Italian Commercial Broadcaster, Mediaset
--Akoo Integrates its Interactive Out-of-Home Social-TV Network with Facebook and Twitter
--Amazon Launches Instant Streaming Service for Amazon Prime Customers
Due to the large volume of news generated over the past few days, we are covering stories in this issue in summary/round-up format. New York-based management consulting, technology services and outsourcing company, Accenture , has announced that it has built an OTT solution for Italian commercial broadcaster, Mediaset , that is being marketed as part of the latter's Mediaset Premium offer. "The [Premium Net TV] solution will allow Mediaset customers to enjoy a seamless consumer...

Interview: Producer Kathryn Jones Discusses Interactive Live-Streamed Play, "Better Left Unsaid."

" Better Left Unsaid ," a play that ran in New York's Center Stage theater, January 28th through February 6th, offered a paid live stream on the Internet (note: the live stream was priced on a sliding scale from $2.00-$18.00). The streaming version of the play was composed from footage from several cameras, which was edited in real time using NewTek's TriCaster portable live production system. The play also allowed online viewers to send in...

Interactive TV News Round-Up

--Former MSNBC Host, Keith Olbermann, Joins Current TV
--HTC Invests $40 Million in Games-on-Demand Company, OnLive
--iDirect, Sky-Stream Enable Access to On-Demand Programming on Apple TV in Remote Locations
--LodgeNet Releases List of Top-10 VOD Movies on its In-Room Interactive TV Platform in 2010
--Twitpic Launches Video Sharing on Twitter
--Report: Wal-Mart's Vudu OTT Service Could Threaten iTunes' EST and Internet VOD Dominance
Here is a round-up of some other interactive TV-related stories we didn't have room for in this issue: Current TV , a channel well known for its use of user-generated content and other interactive initiatives (including, for example, its VCAM--or "Viewer Created Ad Message"--program, which invites viewers to upload their own video ads for participating brands; and "Bar Karma," its soon-to-premiere interactive TV series created by "The Sims" creator, Will Wright, and Worldwide Biggies CEO,...

Ireland's Magnet Networks Launches Social TV-Enabled Broadband Video Service

--Service Offers Free Live Streaming of Five Irish Channels, Twitter and Facebook Integration
Irish triple-play provider, Magnet Networks , has launched a free broadband video service, called Magnet WebTV, that offers live streaming of five Irish channels-- RTE1, Network 2, TV3, TG4 and 3e--and that features Twitter and Facebook integration to enable a social-TV experience. Powers Twitter-Based Audience Interaction for Dubai's Al Aan TV

--Deployment is's First in the Middle East
Norwegian interactive TV technology provider, , has secured its first deployment in the Middle East. The company said Monday that Al Aan TV , a Dubai-based "infotainment" network that targets a female demographic, has deployed its Auto Dialog System and Interactivity Desk to enable audience interaction via Twitter. According to the company, its technology allows Al Aan TV to quickly and automatically "harvest," sort, respond to and broadcast moderated tweets from viewers.

New Interview on Alticast's New Interactive TV Social Media Platform, AltiConnect

--Platform Lets Viewers Interact with Sponsored Facebook, Twitter and Foursquare Campaigns
[itvt] has just published an INTERVIEW with Chris Ulmer , director of application solutions at interactive TV software specialist, Alticast (note: the company's areas of expertise include DVB-MHP, OCAP/tru2way, EBIF, IPTV and mobile TV), and Anne Dirkse , Alticast's director of technical services, application solutions.

Ulmer and Dirkse provide a detailed overview of Alticast's new interactive social media platform, AltiConnect, which allows pay-TV subscribers to interact with sponsored Facebook, Twitter and Foursquare...

CMA to Offer Twitter-Driven Social TV Experience during ABC's Broadcast of the CMA Music Festival

--Bravo's Interactive Talk Show, "Watch What Happens Live," Returns Next Week
The Country Music Association (CMA) said Monday that it will host its second " Tweet N' Greet " Twitter-driven live social TV experience on during ABC's Wednesday night (8:00-11:00PM Eastern) broadcast of its "CMA Music Festival: Country's Night to Rock" three-hour concert event.

According to the CMA, viewers will be able to log on to to view tweets from such artists as Julianne Hough (@JulianneHough), Lady Antebellum (@ladyantebellum), Reba McEntire...

Ustream to Power Social TV-Enabled Live-Streaming "Backstage Live" Show at Primetime Emmy Awards

--Host Jimmy Fallon to Incorporate Viewer Tweets into his Emmy Presenter Introductions
The Academy of Television Arts & Sciences said Wednesday that its Web site, and social TV-enabled live video streaming company, Ustream (note: the latter offers users of its service a social TV experience via its Social Stream capability, which enables real-time interactions through Twitter, Facebook, MySpace and AIM integrations), are partnering to offer exclusive live-streaming behind-the-scenes coverage of the 62nd Primetime Emmy Awards, which will take place this Sunday (5:00-8:00PM Pacific, 8:00-11:00PM, Eastern)...