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Panasonic Launches Twitter App on Viera Cast-Enabled Plasma HDTV's

Panasonic said Tuesday that it has activated a Twitter app on plasma HDTV sets equipped with its Viera Cast connected-TV platform. The company also said that it will launch Twitter functionality on Viera Cast-enabled Blu-ray disc players at a later date.

Panasonic originally revealed its plans to launch Twitter on Viera Cast at the Consumer Electronics Show in January. Other services that it has added to the connected-TV platform over the course...

News Round-Up (V): Rentrak-Turner, Revision3, Robyn's Interactive Video

--Rentrak Extends VOD Measurement Agreement with Turner Broadcasting
--Revision3 Launches iPhone App, User Profiles
--Robyn Releases Twitter-Powered 3D Interactive Video
Because the [itvt] editorial team has been on the road the past few weeks, we are covering recent news stories in summary/round-up form. We apologize for any inconvenience to our readers. We will resume our regular format and publishing schedule tomorrow (Tuesday). Multiscreen media measurement and research company, Rentrak , has announced the renewal of its longstanding agreement with Turner Broadcasting System for its VOD measurement service, OnDemand Essentials. "Last year, Turner Broadcasting and Cox...

News Round-Up (IV): FreeWheel, HBO, Hulu

--FreeWheel's MRM Now Supports Android, Cocoa, Flash, HTML5 and Silverlight
--HBO Launches Twitter-Based Two-Screen Interactive TV Service for "True Blood"
--Report: Hulu to Launch Subscription-Based Service Shortly, CTO Steps Down
The [itvt] editorial team is on the road this week, so we are covering most stories in round-up/summary form, and we anticipate that there will be some additional interruptions of our regular news publishing schedule beyond that. We apologize in advance for any inconvenience to our readers. FreeWheel has announced that its flagship Monetization Rights Management (MRM) product now supports video ad serving on Android, Cocoa, Flash, HTML5 and Silverlight. "Media companies face a major...

CBS Sports Taps NBA Star, Steve Nash, to File World Cup Web Video Reports, Interact with Viewers

--ESPN, Rogers Unveil Plans for Multiplatform World Cup Coverage
CBS Sports contacted [itvt] Wednesday to let us know that it has tapped South African-born two-time NBA MVP, Steve Nash , for a project that will see him traveling to South Africa and filing a series of video segments and reports on the 2010 World Cup, as well as interacting with viewers through social media. The reports will be produced in partnership with Nash's production company, Meathawk .

According to CBS Sports,...

BBC Relaunches iPlayer with Simplified User Experience, New Personalization and Social Features

--Service Will Provide Links to Broadband Video Services from ITV, Channel 4, S4C, Five, Arqiva
The BBC on Wednesday unveiled a new beta version of its broadband VOD/OTT service, the BBC iPlayer , that features 1) what the corporation calls a "simplified and intuitive" user experience that is intended to make it easier to find content on the service; 2) personalization options that the corporation says will allow users to "create their own iPlayer experience"; and 3) social media integration. A new mobile version of the iPlayer is expected to...

Alticast Demo's Multiple ETV/EBIF and tru2way Interactive TV Apps at NCTA Cable Show

GEM-based interactive TV software specialist, Alticast , said Tuesday that it is showing a range of ETV/EBIF and tru2way solutions in its booth (329) at the NCTA Cable Show in Los Angeles this week. According to the company, its Cable Show exhibit, which it has branded with the theme "Your World Runs on Alticast," features: Twitter on TV, an ETV template which is designed to show how viewers can interact with social media on their...

News Round-Up (VI)

--Hillcrest Labs Launches Half-Price Promotion for its Loop Pointer
--Israeli Start-Up, Interlude, Demo's Interactive Video Platform
--Addressable Advertising Specialist, Invidi, Secures $23 Million+ in Google-Led Series D Round
--itaas Develops tru2way-Based Twitter App, Plans Extensive Interactive TV Showcase at Cable Show
--itaas Develops Three New Interactive TV Apps for iN Demand
The [itvt] editorial team is on the road this week, so we are covering most stories in round-up/summary form, and we anticipate that there will be some additional interruptions of our regular news publishing schedule beyond that. We apologize in advance for any inconvenience to our readers. Hillcrest Labs has launched a $49 promotion for its Loop Pointer in-air mouse/remote control device. The device is usually priced at $99. An Israeli start-up called Interlude presented...

News Round-Up (VIII)

--OpenTV Now CEO-less
--RCN Launches "TiVo Premiere from RCN" in Washington, DC
--Roku Unveils New Netflix Channel
--Rovi Touts New Methodology for Measuring Ad Campaigns on EPG's
--The CW Holds "Watch and Tweet" Social TV Promotion
The [itvt] editorial team is on the road this week, so we are covering most stories in round-up/summary form, and we anticipate that there will be some additional interruptions of our regular news publishing schedule beyond that. We apologize in advance for any inconvenience to our readers. Ben Bennett has stepped down as CEO of OpenTV , but still remains on the company's board, following its acquisition by Kudelski , Light Reading Cable's Jeff Baumgartner...

TV2 Using never.no's Technology both as Content Management Hub and to Enable Interactive TV

Norwegian interactive TV software company, never.no , said Tuesday that Norway's largest commercial broadcaster, TV2 , has deployed its Auto Dialog System, Interactivity Desk and Dynamic Content Scheduler technologies behind-the-scenes, in order to create a single management hub for one-click publishing of digital content, regardless of its source or destination. The company says that the same technologies are also enabling TV2 viewers to use their mobiles and laptops to make live, real-time contributions during sports...

USA Network Launches Twitter Initiative to Provide Audiences with a View "From the Inside"

USA Network , which currently offers nine show-related Twitter feeds, on Monday announced a social media initiative that sees its VP of program research, Ted Linhart, interacting with viewers via a Twitter account (@TedOnTV).

According to the network, Linhart will use the Twitter account to provide viewers with an insider's view of USA Network and of the TV industry in general: he will "tweet about all things USA, including current hit show...

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