united kingdom

Mirada Launches "Virtual Dealer Roulette"

Mirada, the Anglo-Spanish interactive media company that was formed via the merger of YooMedia and Fresh IT (for extensive background on the merger, see [itvt] Issue 7.87 Part 3), has launched a product, called "Virtual Dealer Roulette," which it says is capable of being broadcast on TV and streamed online, and played simultaneously across multiple platforms. Using a pre-recorded live show, clips are scheduled in real time, based on numbers generated by Mirada's Random Number...

UK Culture Secretary Issues Consultation Document on VOD Regulation

UK culture secretary, Andy Burnham, has published a consultation document that sets out plans to regulate VOD services (whether on traditional television platforms, the Web or mobiles) and product placement on UK television. The proposals are part of a comprehensive consultation on how the UK should implement the EU Audio Visual Media Services Directive, which includes various compulsory and optional elements, some of which are expected to result in new legislation. The consultation focuses on...

UK Broadcaster ITV Moving to Prevent Use of "iTV" and "ITV" as Acronyms for Interactive TV?

[itvt] was recently approached by UK commercial broadcaster, ITV (whose name is an acronym for " Independent Television Network "), with a request that we amend our logo on the grounds that it is infringing on the broadcaster's brand. In addition, we have received informal reports that a number of other companies have been contacted about altering their branding to avoid infringement on ITV's trademark--with some even claiming to have been told by the broadcaster...