Interactive TV News Round-Up (IV): HSN, Intel, Intrasonics, Ball State University

--HSN Enables Second-Screen tCommerce via QR Codes
--Intel to Close its Digital Home Group
--ACR-Based Interactive TV Company, Intrasonics, Launches SDK
--Ball State University Center for Media and Design in ACR Partnership with Intrasonics
Because the [itvt] editorial team has been working on TVOT NYC Intensive 2011 , we are covering stories in this issue in round-up/summary format. Multiplatform retailer, HSN (which has a history of pioneering interactive TV/tcommerce in the US), debuted Quick Response (QR) codes as a tcommerce mechanism on its HSN HD channel during its recent Innovation Weekend (October 7th-10th). "Reaffirming its position as a leader in transactional innovation, HSN will be the first ever retailer...

Gotuit in Deals with Sports Illustrated, MLS, Carleton University

Gotuit Media--a company that offers metadata technologies which,
among other things, allow end-users to instantly access the parts of a
piece of video that interest them, and which can also be used by video
publishers to allow end-users to make mash-ups out of their
content--said last week that Sports Illustrated has once again tapped it
to power a version of its SI FilmRoom video portal service devoted to
the NFL Draft. According to Gotuit, the Sports Illustrated 2008 NFL
Draft FilmRoom, which launched April 15th and which is offered free
of charge (it is supported by in-stream and in-page advertising), uses its
metadata technology to provide viewers with advanced video
navigation and search capabilities: viewers can personalize their