"Dynamic Ad Insertion: Will the Monetization It Promises Transform VOD?" at TVOT NYC Intensive 2011

[itvt] is pleased to present a video recording of the session, " Dynamic Ad Insertion: Will the Monetization It Promises Transform VOD? ," which was one of the highlights of our recent TVOT NYC Intensive event (took place December 5th in New York City). The session was described in the TVOT NYC Intensive 2011 brochure as follows:

Comcast, HBO Partner to Promote New WWII Miniseries, "The Pacific," via VOD

--Sony Pictures Television in VOD Deal with Voddler
MSO Comcast and premium programmer HBO last week announced a partnership that will see the companies promoting HBO's new World War II-themed miniseries, "The Pacific," to Comcast digital subscribers via a range of supplemental VOD content. (Note: the 10-hour miniseries, which will premiere March 14th and which was executive produced by Tom Hanks, Steven Spielberg and Gary Goetzman, the team behind the 2001 HBO miniseries, "Band of Brothers," follows the intertwined war experiences of three...

SeaChange's On Demand Group in Deal to Provide VOD Content, Management for du's IPTV Platform

--Comcast Launches ESPN On Demand
On Demand Group (ODG) , the London-based content-aggregation-and-management subsidiary of SeaChange International, contacted [itvt] Wednesday to let us know that it is providing a fully managed VOD offering for United Arab Emirates-based telco, du , as part of the latter's du TV and du TV+ IPTV services.

According to ODG, its deal with du calls for it to develop and maintain an on-demand library of thousands of top-rated studio and network television...

Sonic Solutions to Launch Version 2.0 of Roxio CinemaNow at CES

--Incorporates Support for HD, 3D, Enhanced Storefronts, and Blu-ray-Style Interactivity
Sonic Solutions , the digital media company that in 2008 acquired the pioneering broadband VOD service/platform, CinemaNow (it subsequently added "Roxio" to the service's name in order to make its branding consistent with its other products), announced Monday that it is launching version 2.0 of Roxio CinemaNow at the Consumer Electronics Show in Las Vegas this week. According to the company, the new version, which it will be demo'ing by invitation in the Renaissance Hotel's...

Hulu CEO Trumpets Service's Growth in 2009

In a posting on the company's blog last week, Jason Kilar, CEO of Hulu --the free, ad-supported broadband video venture co-owned by The Walt Disney Company (ABC), NBC Universal and News Corp. (Fox)--provided some data on Hulu's growth over the past year. According to Kilar: Monthly users, as measured by comScore, grew to over 43 million, representing a 95% increase over this time year. Monthly streams, as measured by comScore, grew to 924 million, representing...

IP Vision Teams with ANT to Make FetchTV OTT Platform Available on Third-Party Devices

--BBC Trust Expected to Approve BBC's Participation in Project Canvas this Week--But With Conditions
IP Vision --a company, backed by French set-top box vendor, Netgem, which currently offers a hybrid set-top box, called the FetchTV SmartBox , that combines reception of linear channels from the UK's free-to-air digital terrestrial platform, Freeview, with OTT access to pay-per-view and subscription-based online VOD services, as well as to free, online programming catch-up services such as the BBC iPlayer (note: the company says that the box--which can be connected to any broadband access...

SeaChange's AdPulse VOD Ad Insertion Solution in Field Tests with Comcast Media Center

--Sunflower Broadband, HealthiNation Participating in First Set of Field Tests
VOD and advanced advertising technology provider, SeaChange International , will today announce that its AdPulse On Demand solution for on-demand ad insertion is being tested using Comcast Media Center's (CMC) VOD content distribution platform, which reaches around 35 million US households.

According to the company, Lawrence, Kansas-based cable operator, Sunflower Broadband (whose systems have frequently served as test beds for new technology, and which has been using dynamic VOD advertising on its...

Hulu Invites Users to Contribute Tags in Order to Facilitate Content Discovery

--Disney/ABC Launches Online "Grey's Anatomy" Spin-Off Series
In a posting on a corporate blog Monday, Hulu , the free, ad-supported broadband video venture co-owned by The Walt Disney Company (ABC), NBC Universal and News Corp. (Fox), announced that it is launching a user-generated/crowd-sourced tagging system to facilitate content discovery, because its video catalog has now "grown to a size where tags will prove extremely useful": "Those of you who are heavy users of the Web are likely already familiar with the benefits...

iN DEMAND Trumpets Movies-on-Demand Line-Up for December

--Eight Movies to Be Available on Cable VOD Day-and-Date with DVD Release
Cable industry-owned VOD content aggregator, iN Demand , contacted [itvt] Monday to let us know that it will be distributing first-run movies representing over a billion dollars in domestic box office to cable VOD systems in December--which it says is a record. According to the company, eight of the 14 titles it is making available on-demand that month will be day-and-date with their DVD release. The 14 titles are: "Terminator Salvation," which premieres December 1st...

Shaw Launches New VOD Web Site, Free VOD Programming from Treehouse TV

--Rogers Begins "Private Customer Testing" of "TV Everywhere" Service
--Rogers Executive Tells CRTC that Company Will Roll Out EBIF Apps in Mid-2010
Canadian cable MSO, Shaw Communications , has announced the launch of its new VOD Web site ( ), which it says offers thousands of movies and TV shows, including premium content from Movie Central, 500 HD offerings and various high-profile sporting events. According to the company, the site features a redesigned look-and-feel, improved search capabilities, filtering and sorting. The company also says that Super Channel subscribers have been able to access that channel's VOD...