warner bros.

Fastweb Launches Broadband Movie Service in Italy

-- Chili TV Offers Free Movies, Rentals, and Option to Purchase Titles

Italian telephone company Fastweb launched Chili TV , a broadband video-on-demand service offering Web surfers a combination of free movies, rentals, and titles that can be purchased. Featuring movies from Italian producers and several major studios, including Warner Bros. and Paramount Pictures , MediaWeb said viewers can access Chili TV from any connected device. In addition to connected TVs from LG , Samsung and other CE manufacturers, the content can be viewed on...

Interactive TV News Roundup

-- PBS Kids Builds Interactive Games for Preschoolers -- Brightcove Powers Ad-Supported Movie Site -- DirecTV Launches 'Home Premiere' VOD Service -- Pepsi Cuts Marketing Deal with Social TV Firm IntoNow
PBS Kids launched a series of interactive videos and games based on its "Super Why" and "Dinosaur Train" series. The "play-along" videos and games -- designed for preschoolers – challenge kids to complete tasks such as matching items of the correct size or finding the correct words to complete a sentence. PBS said it will also launch a play-along video for "The Cat in the Hat Knows a Lot About That!" in 2012. More

Hollywood Studios Renew Cable VOD Marketing Push

-- $10 Million Campaign Touts Movies On Demand, Day-and-Date Releases
Ten Hollywood studios renewed a marketing campaign organized by major cable operators looking to tout their video-on-demand platform as best way for viewers watch new movies. The studios and cable MSOs are spending $10 million in cash and cable ad inventory on the campaign, which has the tag line "Push It," from the song by rap group Salt-N-Pepa. Last year, the cable MSOs and studios spent $30 million on a similar campaign called, "The Video...

Interactive TV News Round-Up (VII): Tunerfish, Ustream, Warner Bros., Facebook, Weather Channel, YouView

--Social-TV Service, Tunerfish, Launches "Fanning" and "Liking"
--Ustream Launches New Version of its iPhone App
--Warner Bros. to Offer Movies through Facebook
--Weather Channel Uses Nielsen's Media-Sync for New Broadcast-Synchronized iPad App
--YouView Names Alan Sugar Non-Executive Chairman, Replacing Kip Meek
Because the [itvt] editorial team has been busy this week working on the TV of Tomorrow Show 2011 , we are covering recent news in round-up/summary form. Once again, we anticipate that it will take us a few days to catch up with all the news we plan to cover: so if your company has sent us a press release or briefed us on an announcement, and you don't see your news covered in this...

Interactive TV News Round-Up (VII): Visiware, Warner Bros., WPP Digital, Zugara, Nestle

--Visiware Launches "Hidden-Object" Interactive TV Game
--Warner Bros. Launches "App Editions" of "Inception" and "The Dark Knight"
--WPP Digital Combines Schematic, Bridge Worldwide, BLUE and Quasar into New Interactive Marketing Agency
--Zugara Creates Two Augmented Reality Advergames for Nestle
Due to the large volume of news generated over the past two days, we are covering stories in this issue in summary/round-up format. Paris-based interactive TV games company, Visiware , has launched a new, hidden-object puzzle game, entitled "Hidden Objects: Holdup in New York," for its internationally deployed ITV games service, Playin'TV. "This new game, offering an original storyline and high-quality graphics and animations, takes the player into a universe filled with intrigue and mystery,"...

News Round-Up

--Broadcom Unveils FastRTV Technology for Fast Channel Changes
--Cablevision Said to Be in tru2way Set-Top Deal with Samsung
--Espial Reports Flat Revenues, Lower Losses
--Hulu Wins Patent-Infringement Case Brought by Ultramercial
--Report: Mafiosi Sending Coded Messages via SMS-Based Interactive TV Show
--Teevox Launches iPhone Remote Control
--Social TV Service, Tunerfish, Launches "Kardashians" Award
--TVO in VOD Deal with Rogers Cable
--Warner Bros. Television Group's Studio 2.0 in Dailymotion Syndication Deal with AlphaBird
Here are some other interactive TV-related stories we didn't have room for in this issue: Semiconductor company, Broadcom, has announced its new FastRTV Channel Change Acceleration technology, which it claims improves TV channel-change speeds by up to five times. According to the company, the technology is now available on a wide range of its system-on-a-chip (SoC) solutions for digital cable set-top boxes and universal digital transport adapters (uDTA's). Comcast is the first service provider to...

News Round-Up (VI): NDS, Netflix, News Over Wireless (Yahoo! TV Widgets), Ooyala

--NDS Announces its Booth Plans for IBC 2010
--Netflix Extends Deal with Warner Bros., Will Launch Streaming Service in Canada
--News Over Wireless Creating Yahoo! TV Widgets for over 30 Local TV Stations
--Ooyala Supports Silverlight, Demo's Interactive Video Capabilities
The [itvt] editorial team is on the road this week and next, so we are covering most stories in round-up/summary form, and we anticipate that there will be some additional interruptions of our regular news publishing schedule beyond that. We apologize in advance for any inconvenience to our readers. Interactive TV and conditional access technology provider, NDS , has announced the line-up of technologies and products that it will be showcasing in its booth (Hall...

News Round-Up (X)

--Warner Bros. Launches New SVOD Service on BT Vision
--Widevine to Provide DRM, Video Optimization for DISH Network's "TV Everywhere" Service
--YouTube Once Again Available on Syabas Popbox and Popcorn Hour OTT Devices
--Cisco Joins Zodiac Partner Program to Support Cable tru2way Deployments
The [itvt] editorial team is on the road this week, so we are covering most stories in round-up/summary form, and we anticipate that there will be some additional interruptions of our regular news publishing schedule beyond that. We apologize in advance for any inconvenience to our readers. Warner Bros. has launched a new subscription VOD service, dubbed WarnerFilms, on the Microsoft Mediaroom-powered hybrid DTT/IPTV platform, BT Vision. According to the company, the service will provide...

Sonic Solutions in Electronic Sell-Through Deal with Warner Bros. Digital Distribution

--TV Episodes to Be Available in HD on Roxio CinemaNow the Day After Network Broadcast
Sonic Solutions , the digital media company that in 2008 acquired the pioneering broadband VOD service/platform, CinemaNow (it subsequently added "Roxio" to the service's name in order to make its branding consistent with its other products), announced Monday that it has signed an electronic sell-through (EST) deal with Warner Bros. Digital Distribution that will see it digitally distributing commercial-free standard- and high-definition TV episodes the day after their network broadcast. The company, which says that...

Warner Bros. Holding Interactive Video Contest to Promote Next "Harry Potter" Movie

--Contest Gives Entrants Option of Using Augmented Reality Application
Warner Bros . is holding an interactive video contest to promote the July 15th opening of the latest movie in the "Harry Potter" franchise, "Harry Potter and the Half-Blood Prince." Dubbed "The Advanced Potion-Making Experience" and featured on YouTube ( youtube.com/harrypotter ), the contest invites visitors to create their own potion-making videos and share them with their friends: multiple videos can be submitted by each entrant, but videos must be no longer than a minute-and-a-half,...

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