Singer Lissie Launches Weather-Driven Interactive Video

Singer Lissie has released an interactive music video for her single, " Cuckoo ." The video, which was created by Phil Clandillon and Steve Milbourne of Sony Music and which is located on the singer's Web site , presents visitors with a video player at the top of the page and an interactive map at the bottom. Visitors can click on the map, in order to see the current weather for a particular region of...

DirecTV Extends Interactive TV Weather Apps to The Weather Channel HD

--Says Apps Have Generated Nearly a Billion Impressions Since Launching Last Year
Satellite TV provider, DirecTV , said Tuesday that it is launching The Weather Channel 's interactive TV applications--which launched on its platform on the broadcaster's standard-definition channel around a year ago--on the broadcaster's HDTV channel, The Weather Channel HD. According to the company, since their launch last year, the apps have generated nearly a billion total household impressions. The interactive TV weather apps include: an Alert Ticker, which appears at the bottom of the TV...

Verizon Launches "Weatherbug" Interactive TV Widget

--Is Considering Making Widgets More Easily Accessible via a "Favorites" List
In a posting on a Verizon blog, Wednesday, the company's SVP of media relations, Eric Rabe, announced the launch of a new interactive TV widget, dubbed the Weatherbug, in its FiOS TV service's Widget Bazaar marketplace.

According to Rabe, the free widget allows subscribers to customize weather reports by ZIP code and to pull up hourly or seven-day forecasts. In addition, he wrote, FiOS TV subscribers who also subscribe to Verizon's FiOS...

Strategy & Technology Teams with TechniSat on MHEG-5 Interactive TV Weather Application

--App is Based on TechniSat's New MHEG-5-Based MultyText Technology
Strategy & Technology --a UK-based company that specializes in solutions for standards-based interactive TV (its products include the TSBroadcaster and TSPlayer systems, which are used for the creation and transmission of MHP, MHEG, tru2way and ETV applications; and the widely licensed RedKey MHEG engines)--contacted [itvt] last week to let us know that it has teamed with set-top box manufacturer, TechniSat , and the German Weather Service to demo what the companies claim is Germany's first...

AT&T Teams with on Interactive TV Weather Service

--Rolls Out U-verse Total Home DVR across Entire U-verse Footprint

DirecTV Teams with The Weather Channel on New Interactive TV Services

DirecTV Offers Multiscreen ITV App for US Presidential Election Renews ITV Advertising Deal with Media Storm
Satellite TV provider, DirecTV, has teamed with The Weather Channel (TWC) to launch a package of interactive TV services providing information on local weather conditions. The new services include: An "Alert Ticker" that appears at the bottom of the TV screen and provides information on current weather alerts, as well as a link to a new "Local On Demand" application (see below). A "Local on the 8's" application that allows viewers to see current weather...

[itvt] Radio: The Weather Channel's Tom Pratt Discusses its ITV Offerings

In this recorded episode of [itvt]'s talk radio show, "The TV of Tomorrow Show with Tracy Swedlow," Tom Pratt , VP of programming and product development at The Weather Channel , discusses the channel's interactive TV offerings and strategy. Topics covered include why The Weather Channel views implementing interactive TV as a high priority; the channel's commitment to ETV/EBIF and OCAP/tru2way; its applications on DISH Network and DirecTV; the infrastructure that enables those apps; and...

CableLabs Trumpets tru2way and ETV Presence at Cable Show

US cable-industry research, development and standards organization,
CableLabs, recently issued a press release trumpeting the "broad
exposure" enjoyed by tru2way- and ETV/EBIF-based interactive TV
applications at this year's NCTA Cable Show. Among the Cable Show
tru2way and ETV demos highlighted by CableLabs in the release: Softel-USA demo'd its multiplatform, multi-middleware MediaSphere
TX carousel playing out both tru2way and ETV applications;