Sprint Ad Campaign to Feature User-Generated Video Clock on YouTube's Homepage

Mobile phone company, Sprint , is leveraging user-generated video for a 24-hour "homepage-takeover" ad campaign on YouTube for its Now Network offering. According to the company, the homepage takeover, which will debut on YouTube later this week and which is part of a campaign that will make heavy use of social and interactive media across a range of sites (including Twitter, MySpace and Pandora), will center around a "user-generated clock" on YouTube's masthead that will...

Commander of NASA's Next Shuttle Mission Invites Viewers to Interact via YouTube, Twitter

--Will Answer Viewer-Submitted Video Questions on NASA TV Live from Orbit
In a video posted on the ReelNASA channel on YouTube last week, NASA astronaut, Mark Polansky, who will command the next space shuttle mission to the International Space Station, announced that he will be sharing the final weeks of his training via Twitter, and that he is inviting viewers to submit video questions to him on YouTube and to alert him via Twitter when they upload their videos. Polansky plans to answer a selection of...

YouTube Beta-Launches Social TV Feature, YouTube RealTime

In a post its corporate blog, Thursday, video-sharing service, YouTube,
announced the beta-launch of a social TV feature called YouTube RealTime.
According to the company, the new feature, which is implemented through a
persistent toolbar that appears in the lower right corner of the page, will
allow YouTube users to "see which of your YouTube friends are currently
online and what they're watching; a history of their recent activities on...

Bill Bradford, SVP of Content Strategy, Fox Broadcasting Company

Bill Bradford's responsibilities at Fox Broadcasting include leading the broadcaster's broadband TV strategy. He recently spoke to [itvt]'s Tracy Swedlow about the thinking behind that strategy, which sees Fox distributing its programming through a wide range of online venues; about the broadcaster's plans to implement new broadband TV advertising formats; about the ways in which broadband TV is changing audience expectations; about the kinds of programs that are proving most popular on the Internet; about...

HBO Launches Branded Channel on YouTube

--Also Launches Premium Broadband Programming Service Premium programmer, HBO, recently launched a branded promotional
channel on YouTube. The channel features promotional clips from
HBO's own feature and documentary films, and from such HBO series
as "Flight of the Conchords," "The Wire," "Def Comedy Jam," "Real
Time with Bill Maher," "Real Sports" and "Entourage." It also features
full-length episodes from the programmer's original series, "In
Treatment," and is slated to offer "special YouTube-only features" in
the near future. "We are delighted to bring HBO content to the
YouTube community and fans of our shows," Joseph Giraldi, HBO's
director of digital distribution and partnerships, said in a prepared

TiVo Rolls Out Broadband Video Functionality First Announced at CES

--Company Signs Broadband Video Deal with YouTube

--Omnicom, CBS to Use Company's StopWatch Research Service

--Company's Service, Now Offered by Comcast, is in Tech Trials with Cox

--Company Secures Two More Favorable Rulings in "Time Warp" Case

DVR vendor/service provider, TiVo, has generated a fair amount of
news over the past few weeks: Last week, it was...