The TV of Tomorrow Show

Announcing TVOT SF 2023 and the 19th Annual Leadership Awards May 24th-25th

Awards Nominations Now Open!

ITVT is pleased to announce that our next TV of Tomorrow Show event, TVOT SF 2023, will take place in San Francisco, May 24th and 25th. A highlight of the show will be the presentation of the 19th Annual Awards for Leadership in Interactive and Multiplatform Television—nominations for which are now open: click here to view Awards categories; and click here to submit your nominations.

The show will be returning to its spectacular new home, the General’s Residence (also called “Officers’ Club”) in Fort Mason (1 Fort Mason, San Francisco, CA 94109), directly overlooking Alcatraz Island and the San Francisco Bay, and just a short distance from Fisherman’s Wharf, Ghirardelli Square and many other famous San Francisco attractions, as well as multiple world-class hotels. This venue offers a uniquely intimate, inspiring and pleasant space in which members of the TVOT community can catch up with old friends and associates, make new contacts, and pursue new business opportunities.

TVOT events are distinguished above all by the quality of the speakers they attract and by the groundbreaking discussions and new ideas that those speakers generate and inspire. As always, our upcoming San Francisco show will offer the chance not just to hear from, but to meet and interact with, the people who are shaping the future of the television and advertising industries. TVOT SF 2023 will bring together 150+ prominent speakers and panelists who are driving innovation in such areas as advanced advertising, audience measurement and research, attribution, audience-based buying, broadcast/local TV, ATSC 3.0/NEXTGEN TV, FAST, AVOD, SVOD, interactive programming, social video and beyond, to share unique insider-insights into their work and the strategic thinking that guides it, and to explain and debate their respective visions for television’s future.

We’ll be announcing TVOT SF 2023’s speakers and sessions in the coming weeks; however, to give you a sense of the unparalleled quality of TVOT’s speaker line-up and editorial agenda, here are links to:

• The editorial agenda for our most recent show
• Testimonials from past TVOT speakers, sponsors and attendees
• Photos from previous in-person events

TICKETS

Seating is limited, so we strongly encourage you to register as soon as possible. To purchase your tickets, click here.

• Tickets are currently available.
• From February 1st through February 28th, tickets will be priced at $1075; from March 1st through March 31st, they will be priced at $1,175; and from April 1st through May 25th, they will be priced at $1,375
• Please note that we offer special group rates (two or more), including a package for eight or more that includes a reserved, branded table at the Leadership Awards presentation. For more information on group discounts, click here.
• In addition, we offer special rates for industry analysts, PR professionals, bootstrappers, students and other qualified parties. For more information, contact Tracy Swedlow at tracyswedlow@gmail.com or 415-608-4766.

CALL FOR NOMINATIONS

TVOT SF 2023 will feature the presentation of the 19th Annual Awards for Leadership in Interactive and Multiplatform Television at a special ceremony on May 24th.

The deadline for submitting Awards nominations is April 15th, 2023. An online nomination form is available here. In addition, supporting materials (e.g. headshots, screenshots, PowerPoints, PDFs, videos or other documentation that you wish to include as part of your nomination) can be sent to tracyswedlow@gmail.com or via a file-transfer service.

The Awards recognize corporate and individual leadership in the following categories (please note that companies/organizations, technologies/products and individuals can be nominated in more than one category):

Most Significant Impact: The company or organization that has had the most significant impact on the interactive and multiplatform TV industry as a whole over the past year (i.e. January 12th, 2022 through April 15th, 2023).

Most Significant Newcomer: The company or organization that was the most significant newcomer/breakthrough player of the past year.

Most Significant Technology—Infrastructure: The company or organization that launched the most innovative and disruptive television/video-infrastructure technology of the past year. This would include, for example, technologies for enabling and enhancing broadcast/OTA, OTT or mobile TV.

Most Significant Technology—Advertising and Commerce: The company or organization that launched the most innovative and disruptive advertising or tcommerce technology of the past year.

Most Significant Technology—Measurement and Data: The company or organization that launched the most innovative and disruptive measurement/attribution or data technology of the past year.

Most Significant Design, User Interface or User Experience: The company or organization that created the most innovative and disruptive design or user interface/experience of the past year.

Most Significant Technology—Content: The company or organization that launched the most innovative and disruptive content-related technology of the past year. This would include, for example, technologies for programming production, enhancement, presentation or discovery.

Most Significant Technology—Content Security: The company or organization that launched the most innovative and disruptive content-security technology of the past year.

Achievement in Advanced Advertising: The company or organization that demonstrated the greatest achievement in advanced advertising this past year.

Achievement in Measurement and Data: The company or organization that demonstrated the greatest achievement in measurement/attribution or data this past year.

Achievement in Local Broadcasting: The company or organization that demonstrated the greatest achievement in local broadcasting this past year.

Achievement in Streaming: The company or organization that demonstrated the greatest achievement in streaming, this past year.

Achievement in Pay-TV: The company or organization that demonstrated the greatest achievement in the pay-TV/MVPD space this past year.

Achievement in Research and Analysis: The company or organization that demonstrated the greatest achievement in television/video-related research and analysis this past year.

Achievement in CTV: The company or organization that demonstrated the greatest achievement in Connected TV this past year.

Achievement in DEI: The company or organization that demonstrated the greatest achievement in furthering Diversity, Equity and Inclusion in the advanced-TV space this past year.

Achievement in Monetization: The company or organization that demonstrated the greatest achievement in monetizing TV this past year, through means such as advanced advertising, tcommerce, subscription, wagering and more.

Programming Innovation: The company or organization that created the most innovative and disruptive programming/content offering of the past year, including new formats, new types of interactivity, content for new platforms, and more.

Individual Leadership: An individual who has demonstrated notable leadership in the interactive/multiplatform TV industry over the past year, and whose efforts helped move that industry forward.

ITV All-Star: An individual who has a long-term track record of leadership in the interactive multiplatform television industry, and who is an appropriate candidate for membership in an Interactive/Multiplatform TV Hall of Fame.

SPONSORSHIP OPPORTUNITIES

TVOT SF 2023 offers multiple sponsorship opportunities, each designed to ensure maximum marketing exposure for your company–at the event itself, in our ITVT newsletter and our Televisionation podcasts, and on our Web sites and social media channels. As a sponsor, you have such options as:

• becoming the Presenting Sponsor, a role that not only gives your company a unique degree of visibility at the show, but provides numerous other benefits in addition (inquire for details);
• becoming a Leader of the Track, allowing your company to raise its profile with TVOT’s audience of industry professionals by sponsoring a block of panels and keynotes in an area in which you are innovating (available topics include Audience Measurement, Attribution, Addressable Advertising, Local Broadcasting, ATSC 3.0/NEXTGEN TV, Streaming–or another topic that you prefer);
• organizing a Hot Topic panel or keynote session, focused on an industry issue of importance to your company;
• becoming a Session Sponsor for one of our existing panels or keynotes;
• having your company’s logo and branding featured prominently at the show;
• supporting live-streaming, in order to bring TVOT SF 2023 to an international audience;
• sponsoring breakfast, lunch, coffee/barista or snacks;
• sponsoring the TVOT Cocktail Party on the lawn, overlooking Alcatraz and the San Francisco Bay;
• sponsoring our post-event “TVOT At Nite” get-together (firepits, food trucks, mini-golf and more) in San Francisco’s South Beach neighborhood;
• and many other great sponsorship options.

Moreover, we are very open to working with your marketing department to devise creative, custom sponsorship packages that are tailored to your company’s specific communications needs.

If you would like to find out more about sponsoring TVOT SF 2023, email us at tracyswedlow@gmail.com or call 415-608-4766.

SPEAKING OPPORTUNITIES

We are now accepting speaker/panelist proposals, and welcome your suggestions for topics you would like to see covered on the event’s schedule. Uniquely among conferences, TVOT features an agenda that is developed through ongoing dialog with the industry. Please contact Tracy Swedlow, at tracyswedlow@gmail.com or 415-608-4766, to discuss your proposal. Also, please note that ITVT is not a pay-for-play organization and that speakers do not have to pay any fee to participate in our TVOT events.

ISSUES IN FOCUS

The ITVT editorial team develops the agenda for our TV of Tomorrow Show events through an extensive dialoguing process with the readership of the ITVT newsletter (which includes many key industry players), in order to ensure that each show covers all the issues that are currently of most pressing importance to the industry. As a result, we typically announce the agenda just a few weeks before each show. However, some of the issues that we expect to explore at TVOT SF 2023 include:

• ATSC 3.0 (NEXTGEN TV), 5G, 10G, addressable (linear and non-linear), programmatic, data clean rooms, audience-based buying and selling, AI/ML, Blockchain, NFTs, the “metaverse” and more: Identifying and understanding the emerging technologies, methodologies and media that will impact the television/video/advertising space going forward.
• Reports from the field: How recent deployments of addressable TV, shoppable TV, DAI, programmatic advertising, audience-based buying and selling, creative versioning, ATSC 3.0/NEXTGEN TV, vMVPD/”skinny-bundle” services, direct-to-consumer OTT S/AVOD and FAST offerings, interactive programming and advertising formats, artificial intelligence/machine learning (AI/ML), Blockchain, social TV, programming-discovery technology, measurement and analytics techniques, social-video storytelling and marketing, virtual/augmented reality experiences, and other advanced-TV/video innovations are faring in the real world; and what the success or otherwise of these deployments tells us about the business models for the TV of tomorrow. Which advanced-TV platforms, technologies, services and content offerings are attracting audiences and generating revenues today, how and why?
• The ongoing challenges involved in accurately measuring and understanding TV viewership on non-traditional platforms; and how advertising and audience measurement are being reinvented in order to take into account the growth of cross-platform viewing, time- and place-shifting, the demise of cookies, and other ongoing developments.
• Ongoing disruptions and disputes in the audience-measurement space.
• Understanding emerging measurement currencies: how should we expect them to evolve going forward, and what are the implications of a multi-currency marketplace?
• Understanding the potential of CTV for the advertising ecosystem—how is CTV enabling new forms of measurement, new kinds of data, and new advertising formats?
• The growth of CTV in the local market.
• The increasingly important role “Big Data” is playing in television advertising: the new forms of data that are being generated by interactive, connected and social TV/video, and how brands and agencies can take advantage of these data to make their campaigns more targeted, more accountable and thus more effective.
• Understanding outcomes: new developments in advertising attribution.
• The significance of new industry-wide initiatives in the advanced-advertising and audience-measurement spaces.
• The new ATSC 3.0 (NEXTGEN TV) standard, and its potential to enable local broadcasters to generate new forms of data, offer new kinds of video and advertising services, and adopt new business models: will ATSC 3.0 put local broadcasters at the forefront of TV/video/advertising innovation?
• The role that broadband will play in the implementation of ATSC 3.0.
• New advanced-advertising and streaming initiatives from local broadcasters.
• The impact of new D2C streaming services from broadcast networks on those networks’ local affiliates.
• Diversity, Equity and Inclusion (DEI) in the advanced-TV space.
• The role that artificial intelligence (AI) and machine learning (ML) will play in the evolution of TV/video advertising, content discovery, and the viewing experience in general.
• The emergence of “virtual MVPD’s” and unbundled programming services that are seeking to take advantage of TV delivery over-the-top (OTT); how effective these services’ business models are proving to date; and their implications for content providers, operators, marketers, advertisers, and other players.
• The roles that subscription-based, advertising-based and hybrid business models will play respectively in the future of VOD.
• How subscription-based OTT services can best address customer churn.
• “Re-bundling” and other potential consequences of the increasing cost to the consumer of cord-cutting.
• The role that in-car entertainment will play in the future of TV and video, as ridesharing and autonomous-vehicle technology become more widespread.
• New developments in native advertising, branded content, influencer marketing and episodic marketing.
• The new programming formats and genres that are emerging natively on social-video platforms.
• The potential of tcommerce/shoppable TV–whether on pay-TV systems, connected TV’s, second-screen devices or social-media platforms–to change the economics of television and advertising.
• The impact of new technologies (including deepfakes) and social media on the TV/video news business–and thereby on the body-politic at large.
• The new kinds of news programming and reporting that are emerging on social-video and OTT platforms.
• Understanding the respective roles now being played by Facebook, Twitter, Instagram, Twitch, TikTok, Snap, Rumble and other social-video companies in the television and advertising spaces–what are those companies’ TV/video goals, how likely are they to achieve them, and what do other stakeholders need to do in order to survive and thrive alongside such powerful companies?
• The implications of 5G mobile technology for the future of TV and video.
• Understanding the role that TV and video will play in the Internet of Things (IoT).
• The implications of the incorporation of ACR and other “intelligent” technologies into connected TV’s–and the increasing role of intelligence in the TV ecosystem in general: What kinds of opportunities does truly smart television make possible?
• The impact of streaming services’ massive original-programming budgets on the production, distribution and consumption of content.
• How MVPD’s are revamping their platforms, services and business models in order to counter the threat posed by cord-cutting.
• The changing nature of TV sports, including the implications of sports-free “skinny bundles” and of subscription-based sports programming services targeted at cord-cutters. What are the prospects for televised sports—and for regional sports networks (RSN’s) in particular—in an increasingly OTT TV ecosystem?
• The implications for the television industry of the US Supreme Court decision that invalidated the Professional and Amateur Sports Protection Act (PASPA), thus opening up new opportunities for sports betting.
• The validity and implications of the argument–originally espoused by FX CEO, John Landgraf–that we are seeing “peak TV in America” and that there is now “simply too much television.”
• How questions of content discovery, navigation and personalization have become central to television’s future.
• How to provide viewers with a simple, consistent and functional TV experience, across the multiple subscription-based and ad-supported, linear and on-demand, streaming and OTA services they are using.
• The emergence of virtual, augmented and mixed reality as platforms for storytelling and news reporting, as well as for advertising and marketing.
• The future of TV design: How to ensure that usability and high-quality design become a core element of the advanced-TV user experience, and not just an afterthought; strategies for designing consistent, cross-screen and cross-platform interactive video experiences; making the business case for good design; the complex and evolving relationship between design, data and content discovery/navigation; and the impact of new technologies and emerging consumer behavior on TV user interface design.
• The emergence of natural user interfaces, including gesture- and voice-controlled interfaces, interfaces powered by facial recognition, and more.
• Understanding international advanced-TV markets: opportunities and risks in Europe, Asia, Africa, Latin America and beyond.
• The impact of GDPR, CCPA, CPRA and other data-privacy initiatives on the television/advertising/data/audience-measurement industries.
• The current state of investment in the interactive/advanced TV space. How are new investment trends, such as crowdfunding and accelerators, impacting the industry?
• The impact of Special Purpose Acquisition Companies (SPACs) on the television business.
• The latest tools for creating, delivering and testing interactive and multiplatform television.
• The impact of video streaming on the Internet infrastructure; the significance of such issues as bandwidth caps and interconnection deals for the broadband video industry; and emerging standards and technologies for enabling high-quality streaming in low-bandwidth environments.
• The increasingly importance of fan communities in the development, promotion and monetization of programming.
• New developments in content distribution.
• How to reconceptualize advertising campaigns so that they engage viewers whose attention is dispersed across multiple screens.
• How to ensure that programming, advertising and the institutions responsible for them reflect and are responsive to the emerging viewing habits and increasing diversity of today’s Millennial and Gen-Z audiences and cultural influencers.
• The new advertising formats that are emerging in response to ongoing changes in how we watch television.
• How to address the problem of CTV ad fraud.
• The future of the Upfront model—are we seeing a fundamental and permanent shift in how television advertising is bought and sold?
• How to identify, manage and monetize new social-video talent.
• Recent and pending developments in interactive and advanced TV standards, and how these standards need to evolve going forward.
• The ways in which the ongoing evolution of the TV/video industry is impacting the role of the showrunner.
• The implications of the recent resurgence of interest in “choose-your-own-adventure” narratives and other forms of interactive TV programming.

OTHER TVOT OFFERINGS!

In addition to our TVOT conferences, we produce custom, white-label in-person and virtual events for corporate clients, as well as Webinars and other video content. For more information, contact us at tracyswedlow@gmail.com.