Televisionation: Friday Fireside features Rick Howe , The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. Can TV entertain without sound? Can TV ads sell without sound? Find out on this week’s Friday Fireside with Leo Resig, CEO and Co-Founder of Atmosphere , described as “audio-optional TV programming for business.” Atmosphere has a business model that combines traditional advertising, point-of-sale retail promotion, e-commerce and more, all in venues where viewers can’t easily...

ITVT is pleased to present “Advertising On CTV: Challenges and Opportunities,” a panel from our recent, week-long virtual conference, TVOT LIVE! Spring 2021. Here’s the description of the panel from the conference agenda: “As audiences shift from cable to streaming, ad dollars will need to go along with them. But advertising on CTV is nothing like advertising on traditional TV. Or is it? Panelists will discuss the benefits of running ads on CTV (all that...

More about the TV - click here ! Day 3 of TVOT LIVE! 2021 kicks off today, Wednesday April 28th, at 11:00AM Eastern/8:00AM Pacific. The theme of the day is Local TV (including such topics as local TV advertising, ATSC 3.0/NEXTGEN TV, and more), and the Leader-of-the-Track sponsor for the day is New York Interconnect. Attendees will also be invited to answer a trivia question for a chance to win a state-of-the-art Sony NEXTGEN TV...

Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. In advance of the 2021 Academy Awards broadcast on April 25th, this week’s Friday Fireside is proud to announce an exclusive interview with Ellen Windemuth , Executive Producer of the Oscar-Nominated documentary , “ My Octopus Teacher .” Ellen is the CEO of Waterbear Network, where TVOT LIVE! speaker Claire McHugh’s Axonista is providing interactive capabilities to...