ITVT/TVOT is pleased to announce that the next TV of Tomorrow Show, TVOT SF 2026, will take place in San Francisco, December 2nd and 3rd. Click here to reserve your tickets.
Building on our recent Montreal show, at which AI and its unprecedented impact on all aspects of the television business (media buying, creative versioning, audience measurement, data analysis, programming production and distribution, UI/UX, shoppable and beyond) emerged as a central theme, TVOT SF 2026 will maintain and sharpen this focus, taking advantage of San Francisco’s unique status as the undisputed global epicenter of the AI industry, in order to encourage cross-pollination and collaboration between the television and advertising thought leaders who attend TVOT and the City’s burgeoning community of AI innovators. In fact, the event will take place at The House, a facility in San Francisco’s beautiful Presidio National Park that has become a central hub for that community, hosting many of the the key collaborations, competitions and hackathons that drive AI innovation in the City and beyond.
TVOT stands out from the crowd not only through the quality of its speakers, but through the access it provides to those leaders. An intimate and highly social event, packed with the visionaries and influencers who are creating the television of tomorrow, TVOT is designed from the ground up to facilitate meetings and productive conversations, and thereby to catalyze deals, partnerships and collaborations.
“The TV of Tomorrow Show is always excellent!”
Christy Tanner / CEO & President, NYPR
“Thank you for putting on a great conference that’s truly focused on tomorrow and beyond for our media industry!”
Bill Hague / EVP
“SPONSOR AND SPEAKER: Thanks so much for a great event. We really enjoyed ourselves and had a great time!”
David Purdy / CRO
“Thank you and congrats for hosting yet another incredible event. So many great conversations and connections. “
Benjamin Vandegrift / SVP, Measurement Strategy & Innovation
“SPONSOR AND SPEAKER: Another impactful TV of Tomorrow Show SF in the books run exquisitely by Tracy Swedlow and her entire team! I have so many positive and constructive takeaways that my publishing partners will benefit from (too many to list)! Can’t wait for the next edition.”
Inderpreet Sandhu / Global Head of CTV Partner Development and Growth
“Year after year, TVOT continues to be a productive event to attend. The intimate nature provides a great atmosphere to both catch up with long-time colleagues, while meeting new potential partners. TVOT is time well-spent.”
Chris Pizzurro / Principal
“SPEAKER: I had the pleasure of joining an insightful and energizing conversation on “Currency in the Age of Streaming. ” A huge thank you to various people for the engaging dialogue, sharp perspectives, and thought-provoking questions. It was a privilege to be in such great company. Grateful to #TVoftomorrow and Tracy Swedlow for organizing such a dynamic event that fostered real collaboration, fresh thinking, and open engagement across the board. Excited about where these conversations are headed – and proud to be a part of shaping what’s next. “
Lindsey Woodland / SVP, Client Data Strategy
“SPEAKER: Thank you for the opportunity to talk about some of the cool stuff happening at CBS News and stations enjoyed your TVOT event. “
Scott Warren / President and General Manager
“SPEAKER: My first ever TV of Tomorrow Show and I didn’t quite know what to expect. my sister-builder Dr Jennifer Turner just said “Hey, I recommended you come to San Francisco to speak on this panel, you just have to be there.” Not many people could convince me to fly straight from Trinidad to San Francisco with “beach hair” and only tropical clothing in my suitcase but JT is hard to say no to 🙂 She was right. Our panel on “Rise of Multicultural Streaming” was dynamic, nuanced and authentic. I learned just as much as I shared and the audience reception was electric. TVOT is now my favorite media industry conference, as it lacks the star-driven and big corporate heavy programming in the BEST way. Frankly, those feel good in the moment, but often don’t translate to lasting collaborative connections. With TVOT, Tracy Swedlow and team have curated the best of both worlds, passionate experts with big names on our resumes, but who’ve launched out to build and innovate our own and push the industry forward. Everyone in the building had their fingers on the pulse of what’s next and a vision of the future.”
Micha Cooper-Edwards / CEO
“MODERATOR: Thank you to the TV of Tomorrow Show and Tracy Swedlow for creating such an incredible space and intimate setting for these kinds of old conversations. Because the future isn’t something we predict – it’s something we design. “
Shawn Johnson / President
“What distinguishes TVOT from all other experiences is the communication you experience on site. If you hear something compelling on a panel and you run out of time to ask a question, sync up with a participant during a break or during the cocktail reception. Shake hands during a break. If you’re going to learn something new you really can’t ask for a better group of humans. I’m looking forward to TVOT NYC 2025. “
Mike Nagle / CEO
“The #tvot show, masterfully hosted by Tracy Swedlow, was a powerful gathering of thought leaders and innovators shaping the future of total television. The event delivered on its promise a forward-looking discussion across the TV and cross-platform Landscape – from measurement to monetization, content to consumer behavior. Throughout the conference, themes of integration, accountability, and innovation reverberated – across linear and digital, data and storytelling, technology, and human insight. As the TV landscape continues to fragment and converge in equal measure, a call for smarter, more unified approaches is only growing louder. Gratitude to Tracy and the entire TVOT team for orchestrating such a dynamic and meaningful event. The energy, candor, and shared vision among participants signal a vibrant path forward for television – where platform, performance, and purpose converge. “
Carol Hinnant / Board Member and Advisor
“SPEAKER: It was an honour to be part of such a dynamic conversation and I deeply appreciated the space you created for thoughtful exchange around representation, innovation, and the future of our industry.”
Dorina Amina Abubakar / Program Director, African Creative TV Initiative
“SPONSOR AND SPEAKER: I love coming to TVOT every year, it is the place where the industry leaders get together to talk about the latest innovations, the newest trends, and the way that the industry is going to move forward. I think Tracy and her team do a great job of pulling together exactly the right cross section of experts every year teeing up a bunch of interesting topics for us and hosting some of the most engaging panel sessions you’re ever going to see around television and advertising. We get a lot of great contacts and a lot of great opportunities that come out of participating in your events. (Also a Sponsor)”
Steve Reynolds / CEO
“SPONSOR AND SPEAKER: I am proud to accept an award for LG Channels UI innovation at TVOT. congrats to the entire LG Channels team! On a personal note, I can’t give enough thanks to Tracy and the incredible awards committee at TVOT for the All Star award. I am honored (and shocked truthfully) to have received this award. TVOT was truly a magical few days of conferencing with some amazing thoughtful leaders. See you next time! “
Matt Durgin / VP North America Content and Services
“Thank you to Tracy Swedlow for a great conference! So honored to be included in this panel with such esteemed “Research Leg-ends” as Pete Doe called us when sharing his great socks! Thank you Helen Katz for leading such an interesting panel and Josh Chasin, Howard Shimmel and Pete Doe!”
Leslie Wood / Former Chief Research Officer
“I just wanted to thank you again for the opportunity to speak today at the Connect session. You both mentioned “community” and I feel grateful to have found TVOT. You’ve been ahead of the game/industry for years so I bet it’s exciting for you all to see how it plays out. I’m looking forward to being an even bigger part of it.”
Kevin Kurtz / CEO
“Just got off the phone with the fabulous Michele Fino and the two of us were talking about the amazing event you just produced. Everyone likes it so much because it is intimate, warm and welcoming.”
Bob Gold / CEO & Founder
“Thank you for another great conference and opportunity!”
Zack Rosenberg / CEO
“Hope you had a chance to decompress and savor your success with TVOT. What a great event you’ve put together. I really enjoyed the topics, speakers, and networking. All first class! Thanks for including me in your community!”
Rick Ducey / Managing Director
“Thank you so much for inviting me to speak at TVOT. Lot’s of fun and amazing new friends and contacts. “
Pete Scott / CSO
“The DISNEY session was so great, and we’re so glad we were able to connect with other leaders in the space and with you and Richard. Looking forward to doing more things together.”
Jane Ha / Manager, Communications
“I wanted to send a note to thank you. It was such a great show, and I’m advocating to our team to have more presence at your event.”
Halleh Kianfar / VP, Product
“Day 1 of The TV of Tomorrow Show was fantastic. Thank you Tracy Swedlow for bringing everyone together to discuss important topics impacting our industry today. From addressable and shoppable TV to identity and transparency there was not a dull moment. Looking forward to more tomorrow!”
Ben Vandergrift / VP, Measurement Solutions & Innovations
“Thank you Tracy Swedlow for gathering such a great group of folks who are a the forefront of shaping our industry. The panels, and side discussions, at TVoT are always inspiring.”
Mike Pietro / VP Sales
“Let’s be honest, most summits and conferences need glitz, glamour and 5 star destinations to woo speakers, sponsors and paying attendees. The TV of Tomorrow Show doesn’t – and that’s not some British backhanded slur on the venue (which happens to be my favourite of any I visit). The fact is that Rick Howe is right calling this his favorite moment – because it truly encapsulates what Tracy Swedlow and #TVOT is about – bringing people together who simply love what we do. https://www.linkedin.com/posts/fredgodfrey_my-favorite-moment-at-2024-the-tv-of-tomorrow-activity-7180543826644606976-oYEA?utm_source=share&utm_medium=member_desktop”
Fred Godfrey / CEO
“A heartfelt thank you to the TV of Tomorrow (TVOT) team for an unforgettable event! We had a great time participating in the panel discussion on debunking the Myths of Free-Ad Supported Streaming TV. 🎉We’re inspired by the discussions, connections, and insights gained, and we look forward to contributing to the evolving landscape of TV and media! 📺 Being invited was an honor!”
OTTerra Inc. /
“Thanks again for a terrific show.”
Paul Erickson / Principal
“Tracy and Richard, thanks for another great show. Stupendous. The program and mix of attendees is as robust as ever. I love that you’re attracting newcomers and edgy innovators along with the legacy leaders. “
Allison Dollar / CEO
“It’s a great show, I am looking forward to next year’s edition!”
Marco Frazier / COO & CRO
“Great event and thank you!”
Vince Muscarella / VP Sales
“Great event, Tracy & team!”
Jed Meyer / SVP, Media Solutions Leader
“Super cool event Tracy. Thanks for including me.”
Roberto Gyemant / Sales Director, PNW
“Amazing TVOT!”
Clayton Banks / CEO
“Amazing event Tracy! Great content. Great panels. Great networking. “
Dave Morgan / CEO
“TVOT has always been and continues to be a solid two days of bringing together strong leaders helping to shape TV of tomorrow! [Recent comment:]: I love being part of the TV of Tomorrow Show because it brings together change agents who help to foster conversations that drive our industry forward. “
Adam Gaynor / Chief Revenue Officer
“I really enjoyed the event. Thank you.”
Marcien Jenckes / President of Advertising
“Enjoyed the conversation and certainly made a few connections that I think will have some value to Philo in the future.”
Nii Addy / CMO
“Fantastic as always.”
Mark Garner / EVP Content Sales, Licensing and Business Development
“Thanks for having us as part of such an amazing group of speakers and panelists. As always – incredible!”
Shawn Johnson / GVP Global Product & Design, Discovery Inc. Discovery_
“Super event this year! The topics where spot on and the discussions informative and fresh.”
Anne Schelle / Managing Director
“Was happy to be part of the esteemed speaker line up! It was exceptionally well organized and I look forward to the next.”
Sona Pehlivanian / VP of Addressable Campaign Management
“First rate event — was a great experience getting to learn and ideate with the people moving the TV industry forward. “
Sarah Bolton / EVP, Business Intelligence
“We have partnered with TVOT for several years now and have had a great experience. From panel development and promotional elements through to day-of readiness, Tracy and her team were helpful, accommodating and very responsive. We look forward to more collaborations in the future.”
Marianne Vita / SVP, Director of Integrated Strategy & Marketing
“TVOT makes me happy!”
Zane Vella / VP of Product, Interactivity and Advertising
“I appreciated you having me as a panelist for the conference. Very professionally done and it was a great conversation.”
Andrew Flemming / COO
“Great event. The panels were excellent as were the attendees. This is a must attend event for networking and learning. “
Randa Minkarah / President, Chief Operating Officer & Co-Founder
“You guys do a terrific job of organizing, curating, and enlightening the industry..plus it was fun!”
Jeffrey Imberman / Head of Sales and Brand Partnerships
“It was incredibly smoothly organized.”
Liz Corbin / Deputy Director Media and Head of News
“I did enjoy participating at TVOT.”
Evan Nisselson / General Partner
“The show has been really really impressive! Not easy to pull all this off. Platform looks great. The whole interface is great! Nicely done!!! “
Adam Ware / Vice-President and General Manager National Networks and Platforms
“We truly appreciate the opportunity that you gave us [ at TVOT ].”
Joanna Drews / Co-Founder & CEO
ITVT/TVOT is pleased to announce that the next TV of Tomorrow Show, TVOT SF 2026, will take place in San Francisco, December 2nd and 3rd.
49 Sessions on AI, Streaming, Advertising, Measurement and Media Innovation Missed a session? Want to revisit a conversation that sparked new ideas? Audio recordings from
Here are the photos from the sessions, now available for social media use. Original high-resolution images are also available for an additional fee. Please
THE SWEDLOW SHOW with Tracy Swedlow
Sunday July 19, 2026
Interview by Mark Day and Tracy Swedlow Shot at @magnific_ai Upscale Conference – May 2026 What does it take to build an original fantasy universe
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Friday Fireside with Rick Howe
Friday July 17, 2026
The Friday Fireside welcomes Rob Bochicchio, President of Tango Media Systems, which just renewed and expanded its technology partnership with AMP Sales & Marketing Solutions,
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