Donna Speciale on Reinventing Univision’s Go-to-Market Strategy, Today at TVOT LIVE

Day 4 of TVOT LIVE! 2021 kicks off today, Thursday April 29th , at 11:00AM Eastern/8:00AM Pacific. The theme of the day is Advanced Advertising . Highlights include keynotes by Donna Speciale of Univision, by Avner Ronen of Samsung , and by advertising guru, Rishad Tobaccowala ; as well as sessions on Audience-Based Buying and Selling, on how the pandemic has impacted ad targeting, on national linear addressable, on the rise of AVOD, and on...

Learn About the Future of Local TV, and Win a NEXTGEN TV Set, Today at TVOT LIVE

More about the TV - click here ! Day 3 of TVOT LIVE! 2021 kicks off today, Wednesday April 28th, at 11:00AM Eastern/8:00AM Pacific. The theme of the day is Local TV (including such topics as local TV advertising, ATSC 3.0/NEXTGEN TV, and more), and the Leader-of-the-Track sponsor for the day is New York Interconnect. Attendees will also be invited to answer a trivia question for a chance to win a state-of-the-art Sony NEXTGEN TV...

TVOT Session Alert: How to Catalyze Audience-Based Selling in the US

ITVT is pleased to announce the TVOT LIVE! Spring 2021 session, “How to Catalyze Audience-Based Selling in the US.” The session, which will take place on Wednesday, April 28th, is brought to you by Imagine Communications. Here’s the session’s listing from the show agenda: Thursday April 29th 12:10-1:00PM Eastern 9:10-10:00AM Pacific Main Stage How to Catalyze Audience-Based Selling in the US By 2030, TV advertising revenue and audiences will be significantly fragmented across platforms, screens...

Televisionation Friday Fireside: “My Octopus Teacher” Executive Producer, Ellen Wildemuth

Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. In advance of the 2021 Academy Awards broadcast on April 25th, this week’s Friday Fireside is proud to announce an exclusive interview with Ellen Windemuth , Executive Producer of the Oscar-Nominated documentary , “ My Octopus Teacher .” Ellen is the CEO of Waterbear Network, where TVOT LIVE! speaker Claire McHugh’s Axonista is providing interactive capabilities to...

TVOT Session Alert: Explorations of Innovation and Disruption, Presented by CTV Leader-of-the-Track, VIZIO

ITVT is pleased to announce the TVOT LIVE! Spring 2021 sessions, “ The TV of Tomorrow is Today: Innovations Changing the Consumer Experience Right Now ” and “ The Future of Streaming: Innovation and Disruption .” The sessions, which will open the show on Monday, April 26th, are brought to you by VIZIO, the TVOT Leader-of-the-Track Sponsor for Connected TV. Here are the sessions’ listings from the show agenda: MONDAY , April 26th 11:05-11:35AM Eastern...

TVOT Session Alert: New Panel and Birds-of-a-Feather Discussions on Addressable TV

ITVT is pleased to announce the TVOT LIVE! Spring 2021 panel, entitled “ National Linear Addressable Has Arrived: Here’s a Proven Modular Tech Stack Ad Sales and Ops Teams Can Deploy Right Now ,” as well as a new Birds-of-a-Feather discussion , entitled “ How to Scale Cross-Platform Addressable Advertising .” The panel, which will take place on Thursday, April 29th, and the BoF discussion, which will take place on Friday, April 30th, are both...

Televisionation Friday Fireside: Tim Spengler, GM of Advanced TV Solutions at Amobee

Televisionation: Friday Fireside features Rick Howe , The iTV Doctor , in conversation with prominent figures from the advanced-TV/video industry. This week’s Friday Fireside guest is Tim Spengler, General Manager of Advanced TV Solutions at Amobee , the advertising solution that integrates TV, CTV, Digital and Social Media into a unified strategy to optimize performance. In anticipation of the upcoming TVOT LIVE! panel, "Is Broadcast The TV of Tomorrow?," Tim offers suggestions on how linear...

TVOT Keynote: Donna Speciale on Reinventing Univision’s Go-to-Market Strategy

ITVT is pleased to announce a TVOT LIVE! Spring 2021 keynote, featuring Donna Speciale , President of Advertising Sales and Marketing at Univision, in conversation with Scott Schiller , Global Chief Commercial Officer at ENGINE and Co-Founder of the IAB. The session will take place on Thursday, April 29th. Here’s the keynote’s listing from the show agenda: 11:35AM-12:05PM Eastern (8:35-9:05AM Pacific), Thursday April 29th
Main Stage
Keynote Fireside Chat: Donna Speciale...

TVOT Session Alert: Audience-Based Buying in Action

ITVT is pleased to announce the TVOT LIVE! Spring 2021 session, “Audience-Based Buying in Action.” The session will take place on Thursday, April 29th. Produced in association with VAB (Video Advertising Bureau). Thursday April 29th 3:05-4:05PM Eastern (12:05-1:05PM Pacific) Main Stage Audience-Based Buying in Action As the industry continues to evolve towards a data-driven, audience-first buying approach, we'll hear from those working to enable this change. Through three conversations, we'll hear the fresh perspectives and...

TVOT Session Alert: Advanced-TV Initiatives

ITVT is pleased to announce more details about the TVOT LIVE! Spring 2021 session, “Advanced-TV Initiatives.” The session will take place on Thursday, April 29th. Here’s the session’s listing from the show agenda: 4:10-5:05PM Eastern (1:10-2:05PM Pacific), Thursday April 29th Main Stage Advanced-TV Initiatives The evolution of television from a linear, one-to-many ecosystem focused on broad age/sex demographics to a digital, addressable ecosystem continues to move at a rapid pace. Advanced television now includes data-driven...

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