TVOT LIVE Panel: Cross-Platform Sales in Local Media

July 20, 2021
ITVT is pleased to present “ Cross-Platform Sales in Local Media,” a panel from our recent, week-long virtual conference, TVOT LIVE! Spring 2021 . Here’s the description of the panel—which was conceived and moderated by Rick Ducey, Managing Director of BIA Advisory Services —from the conference agenda: “With audience fragmentation across media and platforms, the challenge to target and aggregate audience segments efficiently is critical to address. Frequency capping, unified IDs, attribution, and campaign optimization...

Televisionation Friday Fireside: Bart Spriester of Comcast Technology Solutions

July 15, 2021
Televisionation: Friday Fireside features Rick Howe, The iTV Doctor , in conversation with prominent figures from the advanced-TV/video industry. This week’s guest on the Friday Fireside is Bart Spriester , VP and General Manager for Content and Streaming Providers at Comcast Technology Solutions (CTS) . In a far-reaching and future-focused conversation, it became apparent that CTS is probably the most capable and least understood tech vendor in the media and entertainment ecosystem: Comcast's enormous technology...

TVOT LIVE! 2021 Panel: Advanced-TV Initiatives

July 14, 2021
ITVT/TVOT is pleased to present “ Advanced-TV Initiatives ,” a panel from our recent, week-long virtual conference, TVOT LIVE! Spring 2021 . Here’s the description of the panel, which was conceived and moderated by Howard Shimmel , President of Janus Strategy & Insights : “The evolution of television from a linear, one-to-many ecosystem focused on broad age/sex demographics to a digital, addressable ecosystem continues to move at a rapid pace. Advanced television now includes data-driven...

"Screen Culture”: First Episode Features White Label Productions CEO, Chris Wagner, in Conversation with Lisa Crawford

July 13, 2021
ITVT is pleased to present Televisionation: Screen Culture , a new video series exploring the symbiotic relationship between culture and filmed content—television, streaming, and cinema. Each episode features an interview with a leader in content creation (showrunners, directors, and more) discussing a unique aspect of their work and how it has reflected or even altered the culture around us. Screen Culture is hosted by Lisa Crawford (see more below) . In this episode, Lisa is...

Televisionation Friday Fireside: What Will Sinclair Do with Its Regional Sports Networks?

July 08, 2021
Televisionation: Friday Fireside features Rick Howe , The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. Today’s edition of The Friday Fireside answers the question, “What is Sinclair Broadcast Group going to do with all those regional sports networks?” Our guests answer that question with Sinclair’s “ House of Brands ” represented by Gregg Siegel , SVP of National Sales for Sinclair Sports Group , Todd Parkin , VP of Ad Sales...

TVOT LIVE Panel: Busby, Oslund, Wiener, Weisbord: “Is Broadcast The TV of Tomorrow?”

July 06, 2021
ITVT is pleased to present “ Is Broadcast The TV of Tomorrow? ,” a panel from our recent, week-long virtual conference, TVOT LIVE! Spring 2021 . Here’s the description of the panel, which was conceived and moderated by Rick Howe, The iTV Doctor, from the conference agenda: “Local broadcast television has seen a resurgence of audience and engagement during the Covid-19 Pandemic, and local advertising revenue is growing after years of decline. Our panel of...

Televisionation: Adam Wiener, EVP and GM of CBS Local Digital Media

June 29, 2021
ITVT/TVOT is pleased to present a new episode of “ Televisionation ,” our video/audio podcast exploring the advanced/interactive-TV industry. This episode features Adam Wiener , EVP and GM of CBS Local Digital Media . Among other things, he discusses the impact of the Covid-19 pandemic and other recent events on viewing behavior; explains how CBS stations are implementing ATSC 3.0/NextGen TV; shares his thoughts on the potential of the new standard; and casts light on...

TVOT LIVE Keynote: VIZIO’s Zeev Neumeier on How TV Innovations Are Changing the Consumer Experience Right Now

June 15, 2021
ITVT is pleased to present a keynote—entitled “ The TV of Tomorrow Is Today: Innovations Changing the Consumer Experience Right Now ”—that was delivered by Zeev Neumeier , Founder of Inscape and Chief Innovation Officer at VIZIO , at our recent, week-long virtual conference, TVOT LIVE! Spring 2021. Here’s the description of the keynote from the conference agenda: “The time we’ve been waiting for is here. Consumers have more choice, advertisers can be more relevant...

Televisionation: Industry Veteran, Sherry Brennan, Discusses the Whip Media Exchange

June 09, 2021

ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond.

Televisionation Friday Fireside: Tom Weiss, Chief Data Scientist at MarketCast

June 09, 2021

Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.