TVOT Session Alert: Advanced-TV Initiatives

ITVT is pleased to announce more details about the TVOT LIVE! Spring 2021 session, “Advanced-TV Initiatives.” The session will take place on Thursday, April 29th. Here’s the session’s listing from the show agenda: 4:10-5:05PM Eastern (1:10-2:05PM Pacific), Thursday April 29th Main Stage Advanced-TV Initiatives The evolution of television from a linear, one-to-many ecosystem focused on broad age/sex demographics to a digital, addressable ecosystem continues to move at a rapid pace. Advanced television now includes data-driven...

Televisionation: Vevo’s Kevin McGurn on Distribution Strategy, AI-Based Targeted Advertising, and More

ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond. This episode features Kevin McGurn, President of Sales and Distribution at Vevo. Among other things, he discusses Vevo’s distribution strategy, including its fast-growing distribution on connected-TV platforms; the growth of co-viewing on its service; its moves to develop and distribute original content; its preparations for the Upfronts; its recent launch of MOODS,...

Televisionation Friday Fireside: Crackle Plus President, Philippe Guelton

Televisionation: Friday Fireside features Rick Howe , The iTV Doctor , in conversation with prominent figures from the advanced-TV/video industry. This week’s Friday Fireside guest is Philippe Guelton , President of Crackle Plus — a Chicken Soup for the Soul Entertainment company (Nasdaq: CSSE). Philippe talks in detail about the creation of the Crackle Plus service, its role in the overall CSSE ecosystem, ad insertion technology, content creation and management for a mid-size streaming service,...

TVOT Session Alert: Rishad Tobaccowala on Targeted Advertising

ITVT is pleased to announce the TVOT LIVE! Spring 2021 session, “Speaking Truth to Power: Rishad Tobaccowala on Targeted Advertising.” The session, which will take place on Thursday, April 29 th , is brought to you by Centriply . Here’s the session’s listing from the show schedule : Full Interactive Schedule Full Scrollable Schedule Thursday April 29th 1:35-2:05PM Eastern (10:35-11:05AM Pacific) Main Stage Speaking Truth to Power: Rishad Tobaccowala on Targeted Advertising Tap into Rishad...

Presenting the Schedule of Sessions for TVOT LIVE! Spring 2021 (April 26th-30th)

ITVT is pleased to present the schedule of sessions for our next virtual conference, TVOT LIVE! Spring 2021 , which will take place April 26th-30th . The weeklong online event will offer panels and keynotes featuring a sterling line-up of TV/video/advertising industry leaders; together with extensive networking and business-development opportunities; as well as some great entertainment and fun social activities (to be announced)! Please note that: You can access an interactive schedule here . It...

Televisionation Friday Fireside: StreamSearch LIVE’s Marty Lafferty on UGC and More

This week’s episode of The Friday Fireside welcomes television industry veteran Marty Lafferty, Chief Content Officer of StreamSearch LIVE—designed to bring order to the massive amount of user-generated content (UGC) and expand the content pool for platforms and distributors. StreamSearch LIVE’s proprietary technology includes search functionality optimized for live video streams (“Stream Engine”), quality improvement tools for live-streaming content creators (“Streamers”), and linear feed integration systems (used by “Stream Directors”)—each area enhanced by machine intelligence...

Televisionation Friday Fireside: Axonista’s Claire McHugh on Video Commerce

Televisionation: Friday Fireside features Rick Howe, The iTV Doctor , in conversation with prominent figures from the advanced-TV/video industry. This week’s episode of The Friday Fireside features Claire McHugh, CEO of Axonista , the Dublin, Ireland-based video-commerce company which powers interactive video shopping experiences for global enterprises. Claire explains that while the traditional commercial television model currently depends on a dual-revenue stream of license fees from distributors along with advertising, Video Commerce from Axonista is...

Televisionation: Mike Molnar, Managing Partner, GLOW

ITVT/TVOT is pleased to present a new episode of “ Televisionation ,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond. This episode features Mike Molnar, Managing Partner at social-media agency, GLOW . Among other things, he discusses the company’s work on campaigns for Panera and other brands; explains how it is using augmented reality (AR) for marketing campaigns; and outlines some of the opportunities he sees going forward. https://tvotshow.com/televisionation

Televisionation Friday Fireside: Courtney Miller on the New Production Venture between CBS Studios and the NAACP

Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. This week’s Friday Fireside guest is Courtney Miller, Creative Executive for the newly formed production venture between CBS Studios and the NAACP , the purpose of which is to develop and produce scripted, unscripted and documentary content for linear television networks and streaming platforms. The partnership will focus on producing premium content that expands the number of...

Televisionation: Sequent Partners on TV Attribution

https://tvotshow.com/televisionation - ITVT/TVOT is pleased to present a new episode of “ Televisionation ,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond. This episode features Alice Sylvester and Jim Spaeth of metrics and analytics company, Sequent Partners , discussing the current state and the likely future development of TV attribution.

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