The Awards recognize corporate and individual leadership in the following categories (please note that companies/organizations, technologies/products and individuals can be nominated in more than one category):
Most Significant Impact: The company or organization that has had the most significant impact on the interactive and multiplatform TV industry as a whole over the past year (i.e. September 10, 2020 – November 10, 2021).
Most Significant Newcomer: The company or organization that was the most significant newcomer/breakthrough player of the past year.
Most Significant Technology—Infrastructure: The company or organization that launched the most innovative and disruptive television/video-infrastructure technology of the past year. This would include, for example, technologies for enabling and enhancing broadcast/OTA, OTT or mobile TV.
Most Significant Technology—Advertising and Commerce: The company or organization that launched the most innovative and disruptive advertising or tcommerce technology of the past year.
Most Significant Technology—Content: The company or organization that launched the most innovative and disruptive content-related technology of the past year. This would include, for example, technologies for programming production, enhancement, presentation or discovery.
Most Significant Technology—Measurement and Data: The company or organization that launched the most innovative and disruptive measurement/attribution or data technology of the past year.
Most Significant Content Offering: The company or organization that created the most innovative and disruptive programming or content offering of the past year.
Achievement in Advanced Advertising: The company or organization that demonstrated the greatest achievement in advanced advertising this past year.
Achievement in Local Broadcasting: The company or organization that demonstrated the greatest achievement in local broadcasting this past year.
Achievement in Streaming/OTT/CTV: The company or organization that demonstrated the greatest achievement in streaming, OTT or connected TV this past year.
Achievement in Pay-TV: The company or organization that demonstrated the greatest achievement in the pay-TV/MVPD space this past year.
Achievement in Research and Analysis: The company or organization that demonstrated the greatest achievement in television/video-related research and analysis this past year.
Leadership in the Coronavirus Era: The company, organization or individual that has demonstrated the most notable leadership in meeting the challenges posed to the interactive/multiplatform TV industry by the Coronavirus/Covid-19 pandemic.
Individual Leadership: An individual who has demonstrated notable leadership in the interactive/multiplatform TV industry over the past year, and whose efforts helped move that industry forward.
ITV All-Star: An individual who has a long-term track record of leadership in the interactive multiplatform television industry, and who is an appropriate candidate for membership in an Interactive/Multiplatform TV Hall of Fame.
