The Awards recognize corporate and individual leadership in the following categories (please note that companies/organizations, technologies/products and individuals can be nominated in more than one category):
ITV All-Star: An individual who has a long-term track record of leadership in the interactive multiplatform television industry, and who is an appropriate candidate for membership in an Interactive/Multiplatform TV Hall of Fame.
Individual Leadership: An individual who has demonstrated notable leadership in the interactive/multiplatform TV industry over the past year, and whose efforts helped move that industry forward.
Most Significant Impact: The company or organization that has had the most significant impact on the interactive and multiplatform TV industry as a whole over the past year (i.e. April 15th, 2023 through February 16th, 2024).
Most Significant Newcomer: The company or organization that was the most significant newcomer/breakthrough player of the past year.
Achievement in Advanced Advertising: The company or organization that demonstrated the greatest achievement in advanced advertising this past year. The achievement can be, for example, in the form of a new technology, a new campaign, a new industry collaboration or some other significant development in the space.
Achievement in Shoppable TV: The company or organization that demonstrated the greatest achievement in shoppable TV/tcommerce this past year. The achievement can be, for example, in the form of a new technology, a new campaign, a new industry collaboration or some other significant development in the space
Achievement in Measurement and Data: The company or organization that demonstrated the greatest achievement in measurement/attribution or data this past year. The achievement can be, for example, in the form of a new technology, a new initiative, a new industry collaboration or some other significant development in the space
Most Significant Technology—Infrastructure: The company or organization that launched the most innovative and disruptive television/video-infrastructure technology of the past year. This would include, for example, technologies for enabling and enhancing broadcast/OTA, OTT or mobile TV.
Most Significant Technology—Content: The company or organization that launched the most innovative and disruptive content-related technology of the past year. This would include, for example, technologies for programming production, enhancement, presentation or discovery.
Most Significant User Interface or User Experience: The company or organization that created the most innovative UI/UX of the past year.
Programming Innovation: The company or organization that created the most innovative and disruptive programming/content offering of the past year, including new formats, new types of interactivity, content for new platforms, and more.
Achievement in Local Broadcasting: The company or organization that demonstrated the greatest achievement in local broadcasting this past year.
Achievement in Streaming: The company or organization that demonstrated the greatest achievement in streaming, this past year.
Achievement in CTV: The company or organization that demonstrated the greatest achievement in Connected TV this past year.
Achievement in DEI: The company or organization that demonstrated the greatest achievement in furthering Diversity, Equity and Inclusion in the advanced-TV space this past year.
Achievement in Research and Analysis: The company or organization that demonstrated the greatest achievement in television/video-related research and analysis this past year.
