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ITVT Home
Subscribe to ITVT Email Newsletter
TVOT Home
Registration | Venue | Hotels
Venue Info
Hotels
Signature Experiences
Speakers
Issues
SCHEDULE
SCHEDULE GRID
Sponsorship
TVOT Momentum
Signature Experiences
Testimonials
Previous TVOT Shows
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TVOT SF 2026 – Schedule Grid
December 2–3, 2026
Full interactive schedule
Wednesday, December 2
DEC 2 –
The Farnsworth Room
DEC 2 –
The Sarnoff Room
8:30–9:00 AM
Registration, Light Refreshments, Schmoozing and Networking
Lobby & The Living Room
9:00–9:10 AM
The Farnsworth Room
Welcoming Address by Tracy Swedlow, Editor-in-Chief of ITVT
9:10–9:40 AM
The Farnsworth Room
Opening Plenary Keynote: Ryan McConville, Chief Product Officer and EVP of Ad Products and Solutions, NBCUniversal
Sponsored by
9:40–10:10 AM
The Sarnoff Room
Keynote Presentation: The Next Act of AI in Media: From Content Generation to Conversation AI Has Found Its Voice. Who Controls the Conversation?
Sponsored by
9:40–10:30 AM
The Farnsworth Room
AI and the Transformation of Media Planning and Buying
10:10–10:30 AM
The Sarnoff Room
Keynote Presentation on Creativity and AI
Sponsored by
10:30–11:20 AM
The Farnsworth Room
AI and Audience Measurement
10:30–11:20 AM
The Sarnoff Room
The Content Flood
11:20 AM–12:10 PM
The Farnsworth Room
The TV Isn’t Just a TV Anymore
Sponsored by
11:20 AM–12:10 PM
The Sarnoff Room
Outcomes: Have We Developed “Funnel Vision”?
12:10–1:10 PM
Lunch Break and Screening of the Winners of the CLOWD AI Film Festival
1:10–2:00 PM
The Farnsworth Room
Local Cross-Platform Video Advertising
1:10–2:00 PM
The Sarnoff Room
Vertical Is the New Prime Time: How AI and Microdramas Are Rewriting Television
2:00–2:45 PM
The Sarnoff Room
Local First, Global Fast: The New Economics of Multicultural Streaming
2:00–3:10 PM
The Farnsworth Room
Does the Home Screen Deserve All the Attention We Are Paying to It?
Sponsored by
2:45–3:10 PM
The Sarnoff Room
Keynote Fireside: From Inspiration to Action—Reinventing TV Around Intent
Sponsored by
3:10–3:40 PM
The Farnsworth Room
Keynote Fireside: Career Retrospective—and Thoughts on the Future—with Howard Shimmel
Sponsored by
3:10–3:40 PM
The Sarnoff Room
The New Front Door to TV: Discovery, AI, and the Future of the Viewing Experience
3:40–4:25 PM
The Farnsworth Room
Fandom: What Turns an Audience into a Community?
3:40–4:25 PM
The Sarnoff Room
Shielding the Stream: Protecting Content Integrity and Rights in the Age of AI-Driven TV
4:25–5:10 PM
The Farnsworth Room
The AI Era: Reinventing the Premium Video Marketplace
4:25–5:10 PM
The Sarnoff Room
Vertical Entertainment: What Makes Audiences Stop, Watch and Stay?
Thursday, December 3
DEC 3 –
The Farnsworth Room
DEC 3 –
The Sarnoff Room
8:30–9:00 AM
Registration, Light Refreshments, Schmoozing and Networking
Lobby & The Living Room
9:00–9:05 AM
The Farnsworth Room
Welcoming Address by Tracy Swedlow, Editor-in-Chief of ITVT
9:05–9:50 AM
The Farnsworth Room
Who’s Watching with You? How AI Could Change What We Watch—and Buy
9:05–9:50 AM
The Sarnoff Room
Reasons to Be Cheerful: Why We’re Entering a Golden Age of Measurement
9:50–10:25 AM
The Farnsworth Room
Keynote Presentation: AI Meets TV: Why Agents Need Identity to Work
Sponsored by
9:50–10:25 AM
The Sarnoff Room
Go Live! Engaging Sports Fans and the Brands Who Love Them
10:25–10:55 AM
The Sarnoff Room
Cracking The Code on “Premium” Content and Contextual Buying at Scale
10:55–11:35 AM
The Farnsworth Room
The Evolution of TV News
10:55–11:35 AM
The Sarnoff Room
AI and the Future of TV Advertising: What Viewers, Partners and Brands Need Next
11:35 AM–12:20 PM
The Farnsworth Room
The Outcome of Outcomes
11:35 AM–12:20 PM
The Sarnoff Room
Fostering Innovation in CTV Advertising
Sponsored by
12:20–1:10 PM
The Farnsworth Room
Buyer-Seller Dialog on the Advertising of Tomorrow
12:20–1:10 PM
The Sarnoff Room
Hyperpersonalization: The Agent on Your Screen
1:10–2:10 PM
Lunch Break
2:10–2:55 PM
The Farnsworth Room
Creator Monetization
2:10–2:55 PM
The Sarnoff Room
Did the Ad Make Them Go? Solving Tourism’s TV Attribution Problem
2:55–3:45 PM
The Farnsworth Room
The Future of FAST and Its Monetization
Sponsored by
3:45–4:25 PM
The Farnsworth Room
Beyond Narrative: Emerging Formats and Innovations at the Edges of AI
4:25–5:00 PM
The Living Room
GenAI Production: Lessons from the Field
