TVOT SF 2026: The Outcome of Outcomes
Thursday, December 3rd, 2026
11:35am - 12:20pm
The Farnsworth Room
The concept of advertisers wanting to understand the impact of their media dollars is not new. But now, with the massive amount of data and technology available, we appear to be moving to a world where outcomes are taking the lead position in buyer-seller negotiations as well as client-agency relationships. This panel will explore how and whether the focus on the outcome has ramifications for currency and measurement considerations. Panelists include:
- Helen Katz, EVP of Research, Publicis Media (Moderator)
- Josh Chasin, Principal, KnotSimpler
- Joshua Edelman, VP of Analytics, Exverus Media
- Kym Frank, SVP of Ad Sales Research, FOX
- Leslie Wood, Principal, Leslie Wood Consulting
- Sable Mi, Chair, Analytics Council, ARF
