TVOT SF 2026: AI and the Future of TV Advertising: What Viewers, Partners and Brands Need Next

AI is moving quickly from experiment to everyday tool across the TV advertising supply chain. This panel brings together leaders from streaming, brands and advertising to talk plainly about what adoption looks like today: where AI is improving the ad experience, where it still falls short, and what standards for quality, transparency and viewer trust the industry should hold itself to. Panelists will share perspectives on reaching audiences across devices, partners and international markets, and on what advertisers should expect from the platforms and partners they work with. Panelists include:

• Carl Hinrichsen, Head of Channel Sales and International Partner Ecosystem, Tubi
• Jethro Rothe-Kushel, CEO, Ritual Ads (Moderator)
• Rob LoCascio, CEO, Uare.ai
• Additional panelists TBA