Uniquely among conferences, TVOT features an agenda that is developed through ongoing dialog with the industry.
Please contact Tracy Swedlow, at firstname.lastname@example.org or 415-608-4766, to discuss your proposal. Also, please note that ITVT is not a pay-for-play organization and that speakers do not have to pay any fee to participate in our TVOT events.
The following speakers were for our most recent event in San Francisco on October 12-13, 2022.
SVP of Data Partnershipshttps://corporate.televisaunivision.com/
With 2 decades of experience in advertising and technology, Seema Patel is a seasoned media executive with extensive expertise in launching new businesses and supporting multi-platform solutions. She has been the driving force of many new, innovative product rollouts throughout her career and is one of the leading experts in addressable and advanced advertising. Seema has a proven track record in leading high-profile initiatives by bridging strategy with efficient execution to drive scale and revenue growth.
In her current role at TelevisaUnivision, Seema leads a team responsible for developing the critical proprietary data assets that drive advanced media. Her team is responsible for the product build out of TelevisaUnivision’s proprietary HH graph, which is the single largest identity solution focused on US Hispanic households. Her team also manages commercial relationships with external partners to activate and implement new capabilities in cross platform advanced advertising.
In her previous role at ViacomCBS, Seema served as the business lead with MVPD partners, technology partners, and internal stakeholders to onboard new addressable inventory sources, broadening the company’s vast portfolio of data driven assets. She facilitated strategic initiatives, business development, and platform implementation. During her tenure, ViacomCBS built the largest Addressable TV footprint in the country spanning across broadcast and cable in the areas of live linear, VOD, & OTT platforms.
Seema was also a key stakeholder in the launch of DIRECTV’s Addressable Advertising platform, playing a critical role in the design, pricing, and roll out of the first-to-market STB Addressable Advertising product. She created system solutions and business processes that were unique to the marketplace and ultimately, ended up becoming the benchmark for others in the industry to emulate. Her technology platform design transformed targetable television and drove double digit, topline revenue growth for the business. She also spearheaded the launch of D2 Media Sales, which was the industry’s first live linear addressable platform for the political marketplace. Additionally, Seema took a lead role in defining systems strategy & operations for a combined ad sales organization during the AT&T/DIRECTV integration. She led the effort to create system solutions & streamline processes to support a $2B+ business.
Seema is a co-founder of TechBae, a networking organization dedicated to advancing equality by creating meaningful connections and developing opportunities for under-represented women across all levels within the ad tech & media landscape. She is passionate about creating a community to create kinship and foster mentoring for junior rising stars in the industry. Founded in 2018, TechBae’s community is comprised of women from over 50+ organizations spanning across programmers, MVPDs, & technology organizations.
Most recently in 2021, Seema was appointed Board Member of Marketing Edge as well as Committee Member of The NATAS Technology & Engineering Committee.
Marketing Edge is a non-profit organization dedicated providing education, coaching, and job placement to a diverse set of future leaders allowing critical exposure for those who have less access. The organization’s mission closely aligns with Seema’s commitment to advocate for diversity within marketing and media ecosystems. Marketing Edge’s commitment to shaping future marketing leaders by connecting academia, students, and corporations is critical to providing young people with entry points into the workforce at the earliest career stages.
The National Academy of Television and Arts & Science (NATAS) was founded in 1955. The NATAS Technology & Engineering committee awards Emmys to outstanding achievement in television technology & engineering. Awards are given to individuals or organizations for pioneering developments, standardization, and/or innovation in television engineering.
Aileen Del Cid
Head of Marketinghttps://www.samsung.com/us/televisions-home-theater/tvs/tvplus/
Aileen Del Cid is Head of Marketing for Samsung TV Plus. She oversees all marketing operations, strategy, branding and strategic partnerships for Samsung’s global FAST streaming platform. Aileen brings over a decade of experience in the entertainment marketing industry. During which time she has led branding efforts, product launches, integrated campaigns and strategic partnerships for multiple organizations.
Prior to her leadership role with Samsung TV Plus Aileen held several content marketing posts at AT&T. There she led CTV advertising for DIRECTV NOW, digital advertising for DIRECTV’s mobile app, Sponsorships and Strategic Content Partnerships for ATT.net and Marketing for the U-verse Entertainment Networks at AT&T U-verse. Regularly overseeing multi-million-dollar budgets for those products and campaigns she developed and deployed marketing and brand strategies that engaged and drove growth in subscriber bases.
Prior to that Aileen worked in Distribution Marketing at Game Show Network where she developed and executed strategic marketing efforts to drive subscriber acquisition. Aileen joined GSN from Universal Sports Network where she managed and developed strategic B2B and consumer facing marketing campaigns.
She received her B.S. Marketing degree from California State University, Northridge.
Managing Director of Digitalhttps://www.waltonisaacson.com/
While carrying the “ethos” of a Marketing Technologist, Albert has always possessed a firm understanding of how technology has continued to transform the discipline of Marketing while disrupting today’s conventional consumer engagement models. Over that past 20+ years his communications experience ranges from African American, Hispanic, LGBT, Asian American, Arab American, Indian, Boomers, Millennials, Urban, GM to International.
His work involves Digital Marketing for Lexus, AMAZON, NYPD, Medline, State Fair, Spalding, HBO, MCD, LA Sparks, Game Show Network, Verizon Wireless, Unilever, Ford Division, Lincoln Mercury, Burger King, Colgate, HSBC, Time Warner Cable, Home Depot, AstraZeneca, US Marines, Pfizer, Novartis, Merck, and Hyatt Resorts.
He is currently the Managing Director, Digital Innovation at Walton Isaacson. Previously he served as the Director, Interactive Services for UniWorld Group and Director of New Media and Technology at Prime Access where he introduced the Digital capabilities for both multicultural agencies.
Albert has participated in numerous speaking engagements for Meltwater Social, MediaPost, Digiday, ThinkLA, AdAge, PUBMATIC, CYNOPSIS, Adweek, VAB and the ANA. This type of industry prowess resulted in him being named one of ADWEEK’s 2022 Media Allstars. Albert is also the host of The Transient Identiti podcast which chronicles the Voice of the Consumer.
Senior Media Analysthttps://variety.com
Gavin Bridge is the Senior Media Analyst for Variety Intelligence Platform (VIP+), Variety’s premium subscription service analyzing the entertainment industry. Gavin is known for being an industry expert in the emerging mediums of FAST and NFTs in entertainment, speaking frequently at events like SXSW, Monaco Streaming Film Festival and Media Insights, and moderating panels on the topics for Variety and at industry events like MIPCOM, NFT.NYC, TV of Tomorrow and RealScreen. Gavin also covers the change in the TV business and viewership, sports rights, connected TV, demographic shifts in consumption and music for VIP+, and has a part-time role as SVP of Strategy and Insights at Maru Group. He is the 2022 winner of the Streaming Journalist award from the Monaco Streaming Film Festival.
Jonathon Barbato, Co-founder and Co-CEO of Best Ever Channels (BEC), believes streaming media is the natural evolution of Television. Founded in 2019, BEC is quickly becoming a major supplier of FAST and AVOD channels to the streaming marketplace, with 6 networks already in front of over 30 million Monthly Average Uniques (MAUs), and 6 more slated to launch by the end of 2022.
Before founding BEC, Jonathon ran Apricot Corp for over 10 years, specializing in driving audiences and retention to video content, with a huge client roster including PLUTOTV, TUBI, LIFETIME, OUTDOOR CHANNEL, EDGE TV and many other.
Jonathon dug his roots in TV over 25 years ago. He started in TV Syndication and was Head of Marketing for MGM TV as well as an executive at Warner, Sony and Genesis Entertainment (later a division of FOX). He served seven years as Head of Marketing for STARZ Movie Channel and co-founded Ripe Digital Entertainment, which launched three of the first Free On Demand networks to be carried by every major cable system. Jonathon has won over 27 Creative & Marketing trophies from CTAM, PROMAX and Telly for marketing campaigns and is a regular speaker at many industry conferences including Streaming Media; CTAM; PROMAX; Digital Hollywood; CES; NATPE and many more.
Chief Product Officerhttps://wideorbit.com
Will joined WideOrbit in 2000 and leads strategy, design, and development for all products, from flagship WO Traffic software to extended solutions for analytics, demand aggregation, digital proposals and order management, digital ad serving, and payments/collections. Will leverages decades of experience with TV and radio broadcasters, national cable networks, and digital publishers, to inform WideOrbit’s product roadmaps. As the media landscape continues to shift, Will is focused on evolving WideOrbit’s media operations platform to advance the unification of digital and linear advertising.
VP of Measurement Solutionshttps://thevab.com
As VP of Measurement Solutions, Benjamin Vandegrift leads the Measurement group at VAB. His mission is to educate and empower others to stay ahead of what’s next in the ever-growing world of video measurement while highlighting what matters most & simplifying the complex, so that marketers are able to make better-informed decisions utilizing cutting-edge video measurement technology.
Prior to joining the VAB, Ben has spent the past 10 years building a reputation for being a passionate, innovative, and engaging leader in media. He began his career at Comcast Effectv, where he was instrumental in the design, development and deployment of multiple innovative media measurement and attribution solutions. He served as a lead of their Audience Intelligence initiative, which at the time was one of the first advanced audience-based buying and measurement solutions in the industry. In addition, Ben was a lead in the development and deployment of Effectv’s suite of attribution solutions allowing marketers to evaluate the lower-funnel impact of their video campaigns.
Following his time at Effectv, Ben spent over two years at TVSquared where he served as Director of Product Marketing where he honed his ability to understand and explain the intricacies of cross-platform measurement and attribution solutions. In this role, Ben led the activation efforts across their Enterprise and Advanced TV client base, working with organizations including Spectrum Reach, Cox Media, Ampersand, Tegna, and Tubi. While at TVSquared, he educated and coached over 5,000 media professionals across the US and Europe on measurement technology, methodology and data positioning.
Ben’s experience developing and deploying video measurement and attribution solutions for over 10 years enables him to ask the right questions so that he can effectively translate the capabilities and value of measurement solutions to marketers.
Dave Morgan is the CEO and founder of Simulmedia, a New York-based company whose patented TV+® platform for cross-channel TV advertising guarantees marketers full audience reach, measurement and results across the dynamic linear and connected TV ecosystem in the U.S. The company also enables brands to connect with elusive younger audiences via PlayerWON™, the only in-game video advertising platform for free-to-play PC and console titles.
He previously founded and ran both TACODA, Inc., an online advertising company that pioneered behavioral online marketing and was acquired by AOL in 2007 for $275 million, and Real Media, Inc., one of the world’s first ad serving and online ad network companies and a predecessor to 24/7 Real Media (TFSM), which was later sold to WPP for $649 million. After the sale of TACODA, Dave served as Executive Vice President, Global Advertising Strategy, at AOL, a Time Warner Company (TWX).
A lawyer by training, Dave served as General Counsel and Director of New Media Ventures at the Pennsylvania Newspaper Association in the early 1990’s. Mr. Morgan is a Political Science graduate of The Pennsylvania State University and holds a J.D. from the Dickinson School of Law.
Lauren Wetzel is Chief Operating Officer at InfoSum, overseeing the global marketing, strategy and operations teams, as well as InfoSum’s People management. She is also responsible for building and managing InfoSum’s business development and channel partnerships team.
Prior to joining InfoSum, Lauren was SVP, Strategy and Corporate Development for AT&T’s advertising company, Xandr, and as an Engagement Manager, Strategy at Deloitte within their Media and Entertainment practice.
Jim Louderback is among the most respected figures in digital media with a 20-year history of leadership at the intersection of publishing, media and technology.
He recently ended an 8 year run with VidCon, starting in 2014 as editorial director of the industry track, taking over as CEO in 2017. In early 2018 he led the sale of VidCon to Viacom. He previously built and sold online video network Revision3 to Discovery, was editor-in-chief of PC Magazine and founding content lead for cable network TechTV.
Jim writes the popular weekly newsletter “Inside the Creator Economy” on LinkedIn. Follow him and sign up for the newsletter today
Interim President & Chief Revenue Officerhttps://gamut.media/
Adam Gaynor is Gamut’s Chief Revenue Officer, responsible for driving revenue through customer and partner acquisition growth and expansion. He oversees Gamut’s direct, channel partnerships and political sales teams along with Gamut’s marketing team. A noted industry expert, Gaynor has a strong reputation for seizing strategy opportunities to develop client-centric product solutions that connect brands to audiences. With 25 years of experience, Gaynor is a decisive sales executive with leadership experience driving business transformation. Prior to joining Gamut, Gaynor held various sales leadership roles working for companies including AMC Networks, CBS, Comcast, DISH Network, and VIZIO.
Chief Measurability Officerhttps://videoamp.com
As a 30-plus year market research and audience measurement veteran, Josh brings his expertise in audience measurement to the role with a focus on cross-screen measurability and its role in advertising’s ever-evolving landscape. Josh serves as Past President of the Market Research Council and was the recipient of the esteemed Erwin Ephron Award in 2020.
Prior to joining VideoAmp, Josh held significant tenures at companies like ComScore, Arbitron, Simmons Market Research Bureau and more, including his own media research consultancy, Warp Speed Marketing.
Josh is an NYU and Pace University alum and member of various industry councils and organizations.
When not focusing on advertising, Josh is a gold and platinum record holder with his liner notes for the Allman Brothers Band’s 2004 DVD, “Live From the Beacon Theater,” earning him the honor with the Recording Industry Association of America.
EVP of Advanced Mediahttps://paramount.com
Julian Zilberbrand is the Executive Vice President of Advanced Media & Data Solutions for Paramount. Zilberbrand oversees key areas within the Paramount Technology and Sales divisions including all addressable business partnerships, technologies, and measurement as well as audience onboarding and segmentation, and identity management. Zilberbrand is also responsible for InView, Paramount’s holistic investment, reporting, and insights platform that provides instant access and a clear picture of clients’ investment portfolio in one environment.
Previously, Julian was Executive Vice President of Advanced Media for ViacomCBS Vantage, where he was responsible for growing agency and advertiser revenue through the enablement of Viacom’s data-driven advanced TV advertising solutions. Zilberbrand also served as Executive Vice President of Audience Science at ViacomCBS, overseeing audience digital media executions, audience onboarding and segmentation, and advanced analytics.
Prior to joining ViacomCBS, Zilberbrand was Executive Vice President of Activation Standards, Insights and Technology at ZenithOptimedia. In this role, he managed the activations standards, digital operations, analytics, technology and strategic partnerships groups. Before joining Zenith, he was Senior Vice President, global digital director, strategic partnerships and technology solutions at Starcom Mediavest Group. Prior to joining the agency world in 2004, Zilberbrand held product specialist and client service roles at Eyeblaster and developed the company’s Eyeblaster University training program. Earlier in his career, he worked at DoubleClick as a project manager and technical analyst.
In addition to his work responsibilities, he has held advisor roles for the IAB, 4A’s and the iMedia conferences. Zilberbrand is known as a vocal and respected leader in the industry covering a wide array of topics from advanced TV solutions to viewability with the 3MS Blue Ribbon committee and general media trends. From 2013-2014, Zilberbrand chaired the Digital Committee for the Media Ratings Council and was recognized by the organization for his leadership and service. He has received several industry recognitions over the years including the AdMonster Digital Media Leadership Award, the Data, Analytics and Operations Innovator of the year award at the Marketers Choice Awards as well as recognition in AdAge’s 40 under 40 list.
Julian is a frequent speaker at industry conferences including Beet.TV, Mediaweek, NYC TV Week, IAB events and more. When not driving the media landscape forward, Julian can be found routing for The Mets and NY Giants. He resides in New Jersey with his wife and son.
Tracy Swedlow is the CEO, publisher, and editor-in-chief of InteractiveTV Today (ITVT), which she founded in 1998, and is also the executive producer and director of the TV of Tomorrow Show (TVOT) conferences.
Her writing has appeared in many leading newspapers and trade publications, including the New York Times, the San Francisco Examiner, PC World, Multimedia World and VR World. Topics she has covered in the past include virtual reality, email communities, privacy and technology, online gravesite memorials, and, of course, interactive television.
Prior to founding ITVT, she was chief evangelist at eGroups.com (now Yahoo! Groups); new media editor at PC World; a producer and director for Telemorphix, a pioneering interactive TV company, and a video producer at Steve Michelson Productions in San Francisco.
A regular presenter at ITV industry conferences and panels, and a frequent guest on television and radio shows, she actively communicates her understanding of the history of interactive TV; its current trends, technologies, content innovations and applications; the complexities of executive leadership and industrial dynamics; and where she thinks the medium and the ITV industry will and must go in the future to audiences around the world. She has served as the founding chairperson and judge of the “Television” and the “Broadband” categories respectively for The Webby Awards since its inception and regularly produce editorial events and awards programs benefiting the ITV industry (e.g. The annual TV of Tomorrow Show).
Other experiences include voiceovers on many feature films while at Sound One in New York City (e.g. “Hannah and Her Sisters” and “9 1/2 Weeks”); participation in the Director/Playwright Workshop at Playwright’s Horizons in New York City with founder, Bob Moss; participation on various experimental technology multimedia theater showcases directed by the visionary George Coates in San Francisco; conceiving, producing, directing the first 3 fashion shows (as interactive theater) on the Black Rock Desert in the early years of the Burning Man project, and directing an episode of the Twlight Zone called “The Obsolete Man” at the Dark Room in San Francisco. In August 2005, she created and directed a politically-charged multimedia “blogtheater” (my word) piece that focused on post-election America called “Fuck That!: The Political Science Show.” In her non-spare time, she produces and edits the occasional book such as “Desert to Dream” (a photography book) and “Train of Thought” (a children’s book), trains as a traditional boxer, and paints http://tracyswedlow.work. She also recently published her first collection of poems in “No Visiting ‘Till My Show Is Over” published on Amazon. She is also a mother to a wonderful little girl named Hannah and wife to Richard Washbourne, the co-owner and co-producer of ITVT/TVOT.
Her education includes a Ph.D fellowship in directing at the University of California, Berkeley; a Masters degree in Dramatic Criticism from Northwestern University; a certificate in French and French Literature from the Université de Cannes; a Bachelor of Arts degree in Theater History from Tulane University; studies in Drama at the Royal Holloway College at the University of London; as well as a high school degree from Culver Military Academy in Indiana.
Originally from Columbus, Ohio, she witnessed the birth of QUBE, the first commercially deployed interactive television platform, and CompuServe, the first commercial online service. She is also the proud creator of an artcar.
Chris Pfaff is a leading new media and technology producer and strategist. He is renowned for integrating leading-edge technology into the media and entertainment community. He was the first to use IRC for an interactive corporate webcast; produced one of the first DVDs, in March, 1997; produced the first HD animated logo; produced numerous multipoint broadband events in the late-1990s; produced some of the first mobile short films in 2002-2003, and produced the first Twitter Wall in 2011.
His company, Chris Pfaff Tech/Media LLC, provides strategy and marketing services for leading technology service providers, technology firms, and new media companies worldwide. Since founding Chris Pfaff Tech/Media LLC in 2002, Chris has represented a wide range of clients, including strategic ventures from Eastman Kodak, PRIMEDIA, Cantor Telecom, and ASCAP, and firms ranging from mobile content distributor Thumbplay, video encoding firm On2 Technologies (sold to Google), and 3D face and body animation production studio face2face animation. He leads a global team that works with a large, and growing, number of North American and European ventures.
Chris was one of the founders of the Producers Guild of America (PGA) New Media Council East, and served as chairman of the group from 2007-2013. He served as the vice chairman of the national PGA New Media Council from 2011-2013, for which he served as a delegate from 2006-2013, and also served as a delegate on the PGA Board of Directors from 2008-2013.
Prior to launching Chris Pfaff Tech/Media, Chris was involved with the early-stage ventures GeoVideo Networks and MobileQ, and previously had helped launch more than 16 ventures with the Lucent New Ventures Group and Bell Labs, including Lucent Digital Radio (now iBiquity Digital), SyChip (sold to Murata), e-Ink, Flarion (sold to Qualcomm), and savaJe (sold to Sun Microsystems), among many others. While at AT&T Corp., he helped launch AT&T WorldNet Service and the AT&T NetWare Connect Service, and also helped launch the AT&T Personal Online Services division. Prior to this, he represented such clients as Sony Electronics; Viacom New Media, Sharp Electronics, and Kyocera, among others. He began his career in the music industry, representing clients including Yamaha Corporation; Hal Leonard Publishing, and working with a wide range of musical artists and producers, including such notable figures as Walter Becker, Chick Corea, Wynton Marsalis, and Phil Ramone.
EVP of Researchhttps://www.publicisgroupe.com/
In her current role, Helen Katz leads the global research unit within Publicis Media’s data sciences practice. She is a trusted industry expert on research, with a particular focus on data quality and reliable measurement. Her interest in innovation inspired her to play an instrumental role in developing best practices in the measurement of addressable TV and advanced video campaigns in the U.S. A 19-year Publicis Groupe veteran, Katz has served in various strategic research capacities for Publicis Media, Starcom, Zenith and GM Planworks – the holding company’s former division devoted to the General Motors business. In 2009, she was integral to the Publicis Groupe team that launched The Pool – a unique research consortium that aimed to identify the next new ad formats across various channels such as online video, mobile/tablets and more. Prior to joining Publicis Groupe, she was Vice President, Media Research Manager at DDB Needham. She began her career as an advertising professor at Michigan State University, and is currently an adjunct professor at DePaul University. She has published numerous articles in industry and academic journals, as well as three textbooks on advertising and media, the most recent of which is The Media Handbook (7th edition, 2019). She is the ex-officio Chair of the Executive Committee of the Media Rating Council, and a member of the Board of Trustees of the Advertising Research Foundation. Katz is also the recipient of the Advertising Research Foundation’s “Great Minds” award for research innovation, Jay Chiat’s Strategic Excellence Silver Award for innovation, and Stars of Attribution leadership award. Katz has a master’s degree in advertising and a Ph.D. in communications from the University of Illinois, and was an undergraduate English major at the University of London.
Head of Strategyhttps://datafuelx.com
Howard Shimmel is a television research and insights veteran with over 30 years of change-making thought leadership under his belt. As the President of Janus Strategy & Insights, he is transforming how companies around the world strategize and position their television marketing offerings, from linear methods to addressable and connected TV. Howard also serves as a Board Member and Head of Strategy for datafuelX, an advanced analytics firm focused on developing best in class decision science models to fuel the next generation of media capabilities, specifically focused on forecasting and optimization.
From attribution to advertising, data to ROI, Howard is carving the path to address the changing trends in the audience landscape, as well as shape emerging platforms and industry innovations. He leverages this knowledge to lead organizations through strategy, planning, buying, measurement, and stewardship.
Beyond his role at Janus, Howard is co-founder of datafuelX, an advanced analytics firm focused on developing best in class decision science models to fuel the next generation of media capabilities.
Howard also serves as an advisor and investor in many emerging new age research companies, including Hyphametrics, Adelaide, WeAre8, and Humantel.
Prior to starting this company, Howard was Chief Research Officer Turner, where he oversaw all multi-screen entertainment, news, kids and sports research, as well as corporate analysis and insight-led efforts.
Shimmel played a critical role in driving the company’s efforts around the consumer journey and insights to better capture measurement for both Turner and its partners. In 2016, in partnership with Turner Ad Sales’ Turner Ignite team, Shimmel oversaw the launch of Turner Ad Lab, an initiative whose goal was to make recommendations about linear and digital video ad experience in light of the changing TV landscape.
Prior to be promoted to his role in 2014, Shimmel was senior vice president of ad sales and sports research for Turner, where he oversaw television and digital research analysis and strategy support for the company’s news, entertainment, animation, young adults & kids and sports advertising sales units. He joined Turner from Nielsen Media & Advertising Analytics where he served as executive vice president responsible for building out an advanced analytic business focused on issues like cross-platform analytics, advanced media targeting, promotion effectiveness and ROI measurement, for media companies, agencies and advertisers. Shimmel’s industry-rich experience includes other leadership roles at The Nielsen Company, America Online, WBIS and MTV Networks. He also served as president of Symmetric Resources, Inc. Over the span of his career, Shimmel has developed research expertise related to technology adoption, methodology and advertising’s impact on sales.
Kevin Arrix, Senior Vice President of DISH Media Sales, is responsible for DISH TV’s and Sling TV’s advertising sales, analytics and operations. He leads the team spearheading the company’s advanced advertising initiatives which include cross-platform addressable, programmatic sales and dynamic ad insertion. Kevin is a seasoned revenue executive with 20+ years of experience leading Sales, Operations, Client Services and Strategy teams. He is a recognized thought-leader fluent in the various disciplines of digital and mobile advertising and marketing. Prior to joining DISH in 2018, Kevin served as Chief Revenue Officer of Verve, leading the mobile marketing platform’s Direct and Enterprise sales, customer success and advertising operations teams. Prior to Verve, Kevin served as Chief Revenue Officer at mobile rewards entertainment platform Viggle, where he arrived prior to product launch to build out the sales team, the operational infrastructure and revenue foundation. During his career, Kevin built, scaled and led successful sales organizations at Viacom, CBS SportsLine, and Turner Broadcasting. During his 9-year tenure at Viacom, Kevin held a variety of roles including Executive Vice President of Digital Advertising in charge of advertising sales, operations, marketing and strategy for all MTV Networks brands including Nickelodeon, MTV and Comedy Central. Kevin earned a Bachelor’s degree in History from Duke University where he also played varsity lacrosse. He currently resides in Connecticut with his wife and their three kids. In his spare time Kevin can be found coaching, gardening/landscaping and skiing any mountain with snow.
Chair, ATSC 3.0 Ad-Hoc Group on Interactive Contenthttps://trivienidigital.com
Mark Corl is the SVP of Emergent Technology Development at Triveni Digital focusing on strategies to address the disruptive changes in TV technology caused by the continuing exponential advances in computing and networking. His recent focus has been directed toward media distribution innovation primarily leveraging the new capabilities offered by ATSC 3.0.
Mark is an ATSC board member and contributes extensively to the ATSC efforts as the chair of the S38 Specialist Group on Interactive Environment, the chair of the India Implementation Team and the vice-chair of the TG3-9 Ad-hoc group on Interlayer Communications in the ATSC 3.0 Ecosystem. Mark is also a contributing author to multiple other standards within ATSC.
During his 23-year tenure at Triveni Digital, Mark has led both product development efforts as well as custom projects. Prior to Triveni Digital, Mark had software engineering positions at Texas Instruments and Xerox Corporation. Mark holds a B.S. in Mathematics and Computer Science from Bucknell University.
For 23 years, Triveni Digital has been developing systems that enable television service providers and broadcasters to deploy enhanced programs and services to their viewers. Triveni Digital’s products for program guides and metadata management, data broadcasting, and service quality assurance are renowned for their ease of use and innovative features. Working with leading industry partners, Triveni Digital employs an open and standards-compliant approach to the digital television market.
EVP of Global Media and Entertainmenthttps://magid.com
Mike Bloxham has worked in media and tech research and consulting for over 25 years, advising multi-national corporations, media owners and government agencies on strategic marketing and communications issues on an international basis. A recognized innovator and thought leader in the media space, he has extensive experience in attitudinal and behavioural research across all media and marketing channels with an emphasis on the integration of emerging and traditional media among all audiences from children to seniors.
At Magid, Bloxham works with colleagues to provide research and consulting solutions to clients across the ecosystem seeking to make the right decisions regarding all aspects of video across all platforms; from programming, marketing, advertising and distribution, through strategy, product development and pricing to consumer insights, user experience and more. He is also one of the lead executives on Magid’s EmotionalDNA, a unique data product which quantifies and maps the emotional tonality of video content across all networks and platforms. He was also the founding Co-Chair of Magid’s VR/AR Consumer Insights Consortium.
Prior to joining Magid, he led the Insight & Research team at Ball State University’s Center for Media Design where he and his colleagues became known for their large-scale observational research studies including the Middletown Media Studies and the Video Consumer Mapping Study for the Council for Research Excellence.
Specialties: Market analysis and forecasting, executive strategy guidance, evangelism, discussion moderation, contract negotiation, team management, public speaking and panel moderation.
Rick leads BIA/Kelsey’s strategy consulting practice and serves as an advisor to an affiliated investment banking group BIA Capital Strategies. Rick works with media, adtech and martech companies to see and evaluate opportunities and strategies in the market to achieve corporate goals. He helps client with strategic planning, developing partnership strategies, product planning, and achieving revenue growth and diversification. He helps marketers including brands and agencies with effective planning and use of digital media platforms. He also works on investment banking projects assisting buy-side and sell-side clients.
The iTV Doctorhttps://itvt.com/televisionation
Rick Howe is a cable and television veteran, elected as a Cable Pioneer in 2011. He leads the ITVT/TVOT “Televisionation: Friday Fireside” video series as The iTV Doctor, and provides consulting services to distributors, content providers and app developers in the enhanced television space.
Anne Schelle is Managing Director of Pearl TV, a business organization of 9 broadcast TV companies investing in forward-looking opportunities including NextGen TV (ATSC 3.0). Anne has more than two decades of wireless and media industry experience.
Anne was founder and President of APS Connext LLC, providing senior-level advisory to some of the nation’s largest public media companies. She served previously as senior advisor to the NAB and as Executive Director of the Open Mobile Video Coalition. Anne was also a founding management team member for several companies, including the nation’s first commercial digital cellular network American Personal Communications, dba Sprint Spectrum and xDSL Networks. She is a past venture partner and CEO of Acta Wireless.
Anne serves currently as board chair of the ATSC 3.0 Security Alliance (A3SA), as well as a board member of the Advanced Television Systems Committee (ATSC), WYPR, Maryland’s Public Radio Station and the Wise Giving Alliance, Give.org. She formerly served as Vice Chairman of the Mobile Marketing Association’s North American Board and founding Chair of its video committee and as a founding member of the advisory board of the Johns Hopkins Whiting School of Engineering for Professionals.
Zane is Vice President of Entertainment Product within Comcast’s Technology & Product division. His focus is interactivity and advertising, especially products that combine voice, video and data to drive audience engagement and commerce. Zane joined Comcast upon acquisition of Watchwith in 2016, the interactive video data platform he originally founded in 2006 as the Related Content Database. Since joining Comcast, he and his team have launched many innovative projects including “X1 Voting” for NBC’s The Voice and America’s Got Talent, DVR Smart Resume, Game of Thrones “For the Throne” audience polling, Fandango and Ticketmaster ticketing, and VoicePlus Ads, traditional commercials that combine voice commands and interactivity. Zane is a member of the Television Academy, holds a Master’s from Harvard Graduate School of Education, and is a graduate of the Georgetown University School of Foreign Service.
EVP of Insights and Analyticshttps://www.theusim.com/
Rob leads USIM’s strategic insights, optimization, and reporting activities, helping agency and client teams achieve their brand goals. He has created a new architecture of strategic decision-making, underpinned by data, and using agency assets in programmatic and addressable advertising combined with third-party custom data and media analytics.
To enhance these insights, Rob has designed new AI-based optimization tools to lead location/trading zone investment strategies via traditional, programmatic, addressable, and automated buying channels. In addition, he has developed a customized but fully flexible client-reporting platform that enables immediate cross-channel analytics and optimization.
Rob joined USIM following his role as Global Lead, Branded Apps at Publicis Media, where he developed proprietary insights and optimization tools across multiple business units. An industry thought leader, he has presented at SXSW and ARF on topics related to consumer experience and owned/paid media.
Rob has more than 20 years of experience in marketing analytics, audience sciences, media strategy, media buying, and research. He has created unique, data-driven insights, tools, and strategies for clients such as Verizon, 20th Century FOX, FX Networks, Disney, Toyota (Scion), Nestle, JP Morgan Chase, Hewlett-Packard, FOX, General Mills, and Sonic Drive-In.
Principal Analyst and Head of Digital Advertising and Mediahttps://www.insiderintelligence.com/