Speakers TVOT SHOW

Jim Keller serves as Head of Digital Advertising Sales & Advanced Advertising at Warner Bros Discovery. In his current role, Keller is responsible for leading strategic development of all streaming and digital products including HBO Max, discovery+, CNN Digital, Sports, as well as overseeing Advanced Advertising, Programmatic, TVE, Sites & Social and VOD.

He most recently served as Executive Vice President, Digital Advertising Sales & Advanced Advertising at Discovery, Inc., where he was responsible for leading strategic development of all U.S. Digital Ad Sales, driving digital revenue efforts for the company’s U.S streaming services, including discovery+, and led the development and monetization of all advanced, data-driven and addressable products across Discovery’s vast portfolio of both linear and digital properties.

Prior to joining Discovery, Keller spent nearly seven years at Hulu, where he most recently served as Vice President of National Advertising Sales. Throughout his time at Hulu, Keller was responsible for some of the largest brand and agency partnership deals in the company’s history. Before Hulu, Keller served in senior leadership roles at NBCUniversal as well as MTV Networks, NBC Sports & Olympics, and Fox Sports Networks.

Keller holds a B.S. in Marketing from Providence College and is based in New York, where he lives with his wife and two children.

Andrea Zapata serves as Head of Research, Data and Insights at Warner Bros. Discovery. In this role, Zapata oversees research for Warner Bro. Discovery’s portfolio of linear and digital brands, marketplace intelligence, category and client insights as well as outcome focused research for advertisers.

Zapata brings a wealth of experience in media where she has brought an innovative approach to her work, demonstrating the value and impact that research, data and insights can have on a business. Previous to her role at Warner Bros. Discovery, Zapata served as Head of Research, Data and Insights for WarnerMedia. Prior to WarnerMedia, she was Vice President of West Coast Sales at Vevo, responsible for building on the momentum of their US sales teams’ in-market strategy and maximizing the value of premium music videos. In addition, Zapata has held research leadership positions at Effectv, and Hulu. At Hulu, she built the research practice from the ground up, making critical changes in the company’s go-to-market sales narrative.

Mike O’Donnell is the Chief Revenue/ Strategic Growth Officer for VIZIO, the second largest smart TV company in America. In his first year at VIZIO, O’Donnell not only led the launch of VIZIO’s exploding direct-to-device advertising business, but his team has transformed the streaming ecosystem on VIZIO’s SmartCast platform by launching over 100 new free ad-supported linear channels, and striking new deals with Disney/ESPN/ABC, Peacock and NBCUniversal, Apple, Marvel, Amazon and dozens more.

An advertising industry veteran, Mike helped pioneer the first generation of connected TV advertising solutions at YUME as SVP of North America where he helped grow the company from a start-up to its listing on the NYSE. Prior to joining VIZIO, O’Donnell served as Chief Revenue Officer of Connekt and led distribution and monetization efforts of their SmartTV technology platform.

Benny Bennafield is Cofounder and CMO of Propellant Media, a digital media and marketing firm, as well as President of HUMINT, an Atlanta-based strategy and business ideation firm.

Benny Bennafield is an accomplished strategist, experienced marketing expert and entrepreneur with a passion for innovation and technology. He has led account and new business teams at global advertising agencies, managed multi-million-dollar accounts, and built start-up companies from nothing—not what you’d expect from a guy with a computer science degree. But it’s that computer science background that truly makes Benny unique. He not only understands marketing, he knows how to use technology to best connect brands with consumers.

Benny accumulated key experiences while working at top ad agencies – including Leo Burnett, Grey Worldwide, Digitas. He has worked with some of the world’s largest and most recognizable brands, including General Motors, AT&T, Marlboro, Summer Olympic Games, SunTrust Bank, Aetna, AARP, and Kraft.

And while brands are just waking up to the new reality of a more diverse world, Benny has been passionately building and leading diversity and inclusion programs for over 20 years. He also has a long history of building marketing and brand activation programs targeting diverse audiences, but what makes his approach different, he strives to make sure the programs benefit the targeted community in fair and equitable ways.

Benny currently serves as a member of the University of Florida’s Advisory Board (School of Journalism, Advertising, and Communications) and is a sought-after advisor and speaker on advertising, marketing, entrepreneurship, technology and diversity & inclusion.

Benny Holds a double B.S. degree in Economics and Computer Science from Denison University and is based in ATL and DC.  He is married with 3 children.

A seasoned marketer, Brittany has worked with brands at all growth levels, including Walmart, Constellation Brands, P&G, Sony, Nikon, and LivingSocial. She has a proven track record in finding the intersection of consumer insights, brand offerings, and cultural moments to create meaningful storytelling throughout the consumer journey and drive business and brand health gains. A commerce lead on Walmart’s US Marketing Team, she drives commerce strategy across the company’s digital landscape, including TCOM, shoppable livestreaming, and social media. A Georgia native, Brittany holds a Bachelor of Arts in Journalism from the University of Georgia and lives in the Bay Area.

With 2 decades of experience in advertising and technology, Seema Patel is a seasoned media executive with extensive expertise in launching new businesses and supporting multi-platform solutions. She has been the driving force of many new, innovative product rollouts throughout her career and is one of the leading experts in addressable and advanced advertising. Seema has a proven track record in leading high-profile initiatives by bridging strategy with efficient execution to drive scale and revenue growth.

In her current role at TelevisaUnivision, Seema leads a team responsible for developing the critical proprietary data assets that drive advanced media. Her team is responsible for the product build out of TelevisaUnivision’s proprietary HH graph, which is the single largest identity solution focused on US Hispanic households. Her team also manages commercial relationships with external partners to activate and implement new capabilities in cross platform advanced advertising.

In her previous role at ViacomCBS, Seema served as the business lead with MVPD partners, technology partners, and internal stakeholders to onboard new addressable inventory sources, broadening the company’s vast portfolio of data driven assets. She facilitated strategic initiatives, business development, and platform implementation. During her tenure, ViacomCBS built the largest Addressable TV footprint in the country spanning across broadcast and cable in the areas of live linear, VOD, & OTT platforms.

Seema was also a key stakeholder in the launch of DIRECTV’s Addressable Advertising platform, playing a critical role in the design, pricing, and roll out of the first-to-market STB Addressable Advertising product. She created system solutions and business processes that were unique to the marketplace and ultimately, ended up becoming the benchmark for others in the industry to emulate. Her technology platform design transformed targetable television and drove double digit, topline revenue growth for the business. She also spearheaded the launch of D2 Media Sales, which was the industry’s first live linear addressable platform for the political marketplace. Additionally, Seema took a lead role in defining systems strategy & operations for a combined ad sales organization during the AT&T/DIRECTV integration. She led the effort to create system solutions & streamline processes to support a $2B+ business.

Seema is a co-founder of TechBae, a networking organization dedicated to advancing equality by creating meaningful connections and developing opportunities for under-represented women across all levels within the ad tech & media landscape. She is passionate about creating a community to create kinship and foster mentoring for junior rising stars in the industry. Founded in 2018, TechBae’s community is comprised of women from over 50+ organizations spanning across programmers, MVPDs, & technology organizations.

Most recently in 2021, Seema was appointed Board Member of Marketing Edge as well as Committee Member of The NATAS Technology & Engineering Committee.

Marketing Edge is a non-profit organization dedicated providing education, coaching, and job placement to a diverse set of future leaders allowing critical exposure for those who have less access. The organization’s mission closely aligns with Seema’s commitment to advocate for diversity within marketing and media ecosystems. Marketing Edge’s commitment to shaping future marketing leaders by connecting academia, students, and corporations is critical to providing young people with entry points into the workforce at the earliest career stages.

The National Academy of Television and Arts & Science (NATAS) was founded in 1955. The NATAS Technology & Engineering committee awards Emmys to outstanding achievement in television technology & engineering. Awards are given to individuals or organizations for pioneering developments, standardization, and/or innovation in television engineering.

Julian Franco is Senior Vice President, AVOD/Ad-Lite Product Management at Warner Bros. Discovery, responsible for developing ad formats and experiences, advertiser experiences, and new ad-based products, as well as managing product support for the legacy Discovery Television Everywhere (ATVE) products. He played an instrumental role in the launch of the ad-supported tier of HBO Max last year, with a commitment to delivering the most delightful ad-supported viewing experience for users and the best place for advertisers to reach consumers.

Prior to joining the Warner Bros. Discovery team, Julian worked as Head of AVOD at Vudu, where he led the ad-supported video on demand initiative and led teams across content acquisition, programming and strategy, product management, advertising technology, revenue/monetization/demand partnerships and ad operations. Before this, he served as Vudu’s director of product management and led product across CTV, Mobile, and desktop before building and focusing on the ad supported businesses.

Prior to his career in entertainment streaming, Julian led Ubisoft’s trade marketing department where they were responsible for handling market development funds across all of the company’s retail partners, including Walmart, Target and Best Buy, among others.

Julian holds dual degrees from Florida Atlantic University in marketing and international business.

Todd is Chief Strategy Officer at Teads. Since joining Teads in 2015, he has led the mobile and programmatic of the company and is now developing strategic new businesses including Performance Advertising business and Teads Ad Manager. Todd is a thought leader in the industry having published dozens of articles and white papers and is a frequent speaker at industry conferences. Prior to Teads, his 18-year career in digital advertising included serving as Apple’s iAd EMEA General Manager, Managing Director of International of Millennial Media (now owned by Verizon Media) and EMEA Managing Director of Joule, WPP’s mobile advertising business.

Larry Fitzgibbon is the co-founder and CEO of Tastemade, responsible for leading the effort in propelling the brand into an immensely popular global video platform — reaching an audience of over 300 million monthly viewers and garnering 700 million minutes watched per month. Tastemade has built an engaged, passionate, and global community around its innovative programming in Food, Travel, and Home & Design, which appears on all major digital, mobile, streaming OTT, and linear television platforms. Larry was instrumental in raising more than $130 million in venture capital from Tastemade’s partners: Redpoint Ventures, Raine Ventures, Comcast Ventures, Liberty Media, Warner Bros. Discovery, Goldman Sachs, Amazon, Mitsui & Co., and Cool Japan Fund.

Prior to Tastemade, Larry was a part of Demand Media’s founding team. As EVP of media & operations, he was an integral member of the executive team that led the company through its IPO in 2011. Under his management, the company’s portfolio of media properties grew to a worldwide audience of more than 140 million unique visitors with an annual revenue growth from $5 million to $150 million.

Previously, Larry served as VP of business development at Citysearch — an operating business of IAC/InterActiveCorp — where he developed and executed the company’s business and partnership strategy to drive its leadership position within the local search marketplace. Earlier in his career, Larry was VP of distribution at Intertainer, a pioneer in the burgeoning video-on-demand business. In this role, Larry designed and executed distribution strategy while managing relationships with its film, television, internet, and cable partners.

Aileen Del Cid is Head of Marketing for Samsung TV Plus.  She oversees all marketing operations, strategy, branding and strategic partnerships for Samsung’s global FAST streaming platform. Aileen brings over a decade of experience in the entertainment marketing industry.  During which time she has led branding efforts, product launches, integrated campaigns and strategic partnerships for multiple organizations.  

Prior to her leadership role with Samsung TV Plus Aileen held several content marketing posts at AT&T.   There she led CTV advertising for DIRECTV NOW, digital advertising for DIRECTV’s mobile app, Sponsorships and Strategic Content Partnerships for ATT.net and Marketing for the U-verse Entertainment Networks at AT&T U-verse.  Regularly overseeing multi-million-dollar budgets for those products and campaigns she developed and deployed marketing and brand strategies that engaged and drove growth in subscriber bases.

Prior to that Aileen worked in Distribution Marketing at Game Show Network where she developed and executed strategic marketing efforts to drive subscriber acquisition. Aileen joined GSN from Universal Sports Network where she managed and developed strategic B2B and consumer facing marketing campaigns. 

She received her B.S. Marketing degree from California State University, Northridge. 

As Senior Vice President and General Manager of Sinclair’s Growth Networks Group, Ware oversees many of the company’s newest business initiatives in the digital broadcast and OTT sectors. These include national television networks Comet TV, CHARGE! and TBD as well the company’s direct to consumer OTT service STIRR. Prior to his current position Ware launched Tennis Channel’s industry first DTC consumer service.

Comet TV, CHARGE! and TBD are Sinclair’s national broadcast TV networks featuring a line-up of hit TV shows such as Buffy the Vampire Slayer, The X-Files, CSI: NY, CSI: Miami and Wipe Out and is one of the fastest growing channel portfolios in the digital multicast sector.

STIRR, launched in early 2019, is Sinclair’s local direct to consumer OTT service featuring top rated live local broadcast TV news, sports and the exclusive rights to the biggest properties in first-run broadcast TV syndication.

Tennis Channel launched it’s OTT service in 2014 with Tennis Channel Plus making it the first US pay TV network to offer a direct-to-consumer subscription service. Featuring over 4000 live matches from the ATP and WTA tours year, Tennis Channel Plus is the #1 streaming tennis service in the world. In 2020, Tennis Channel launched DTC apps in Germany, United Kingdom and Greece as well as stand-alone FAST channels in Germany and the United Kingdom on the Samsung TV Plus FAST service.

Prior to Sinclair, Ware held senior management positions with CJ E&M, Viacom’s United Paramount Network (UPN), Interactive Corp’s USA Networks Inc and NewsCorp’s FOX television network.

Laura Frankel, Director of Streaming Product Experience for Qurate Retail Group, is a digital entertainment executive versed in launching flagship channels and brands across multiple platforms including IPTV, mobile, VOD, and PPV.  She currently leads the strategy for interactive distribution and product opportunities focusing on the QVC & HSN streaming service as well as search, navigation, and platform placement opportunities, with a focus to expand relevance on next generation television platforms.

Frankel’s career includes time with Discovery Communications where she was a key member of the teams who launched 17 networks, including Discovery Channel, Animal Planet, Discovery Science, and People & Arts in Latin America.  While at Discovery Communications, she excelled at the executive level, most notable, as the Senior Vice President and General Manager of Discover Networks International.  Frankel proudly oversaw the creation and launch of the company’s global high-definition television channel, Discover HD.

Subsequent to Discovery Communications, Laura spent time with Warner Bros. International Television where she launched Warner TV Asia and various Warner branded VOD offerings. She then embraced the Over the Top Media landscape and headed up Content Strategy and Services working on OTT content strategy with various clienteles around the world.

Also a seasoned programmer, Laura has written and produced television series’ and was responsible for leading an extensive global programming acquisition department. She has also managed complex on-air promotions and international programming stunts for major cable networks.

Laura’s career in entertainment runs in the family.  She cut her teeth as associate producer at the Gene Frankel Theatre in New York, working for her father Gene Frankel, the renowned actors’ coach and director. Laura holds a bachelor degree in business and communications from the University of Maryland. She lives in Downingtown, PA with her husband and their two bulldogs, Benny and Nelly.

Reny Díaz is Vice President of Audience Strategy & Content Development at NBCU Telemundo Enterprises. Appointed to the role in March 2019, he focuses on articulating a unified audience growth strategy and developing content across Telemundo’s platforms to deliver on that vision. Reny reports to the EVP & GM of Hispanic Streaming and serves as a member of the Telemundo content strategy team responsible for growing audiences, Telemundo’s brand & revenue across all platforms.

Prior to this role, Reny oversaw consumer research for Telemundo Enterprises. Under his leadership, Telemundo partnered with other NBCU brands on innovative symphony (synergy) marketing campaigns and launched an audience segmentation & consumer testing framework leveraged throughout Telemundo Enterprises. Reny came to the company in 2015 after serving as Head of Research for Fusion, ABC News & Univision’s English-language joint venture. He began his career at Nielsen, supporting Univision Communications and the advancement of Nielsen’s Latinx thought leadership.

Reny’s work has featured in lectures & publications at Yale University, SXSW, The University of Florida, The National Hispanic Corporate Council, The Consumer Health Products Association, The Advertising Research Foundation and The Grocery Manufacturers Association. Reny is also passionate about education for all, particularly in the Global South. He serves on the board of Anseye Pou Ayiti, an organization of Haitian educators recruited and equipped to unleash transformative outcomes for Haiti’s youth. Reny is a proud Miami native and holds an undergraduate Sociology and History degree from Yale College. He is also an alum of NBCUniversal’s Pivot Leadership Program and Nielsen’s Emerging Leaders Program.

Michelle Munson is the co-founder and CEO of Eluvio, the content blockchain for the creator economy, based in Berkeley, CA. Eluvio (https://live.eluv.io) is an eco-friendly blockchain platform that enables content creators and their communities to store, stream, ticket, mint NFTs, and trade digital content. It provides a simple-to-use, high-performance, and cost-effective platform to monetize concerts, films, digital albums, e-books, digital collectables, metaverse experiences, and more. Companies and creators whose content blockchain initiatives have been powered by Eluvio include FOX Entertainment’s Blockchain Creative Labs, MGM Studios, SONY Pictures, Black Eyed Peas, Dolly Parton, Rita Ora, and many others.

Matt’s views on media, advertising, technology and innovation come from 15+ years and 360° of industry experience working across the Entertainment and Media sectors at powerful brands (ViacomCBS, WarnerMedia), scaled distributors (AT&T, DirecTV, Xandr), and respected universities (CUNY Baruch College, NYU).

Matt joined AT&T in 2012. During his tenure and now, as a senior executive in a highly cross-functional area of DirecTV’s advertising portfolio, he has led the growth of multi-billion dollar domestic and international businesses across traditional and emerging media.

As a thought leader, Matt holds several patents and is a two-time EMMY® award winner for his work in advanced advertising. He has consistently built high performing product, strategy and business development teams, has established strategic partnerships in changing media landscapes, has led investment M&A and developed new lines of business, and has enabled
revenue growth across national, addressable, local, and programmatic ad sales channels.

For the past 13 years, Matt has shared his expertise and his perspective in the classroom: he serves as an adjunct professor at the Zicklin School of Business at CUNY Baruch College, where he teaches an advanced media, entertainment and technology course in the school’s Department of Marketing and International Business.

Prior to joining AT&T in 2012, Matt spent eight years working across ViacomCBS’s portfolio of media networks. As the Director of Ad Sales Strategy and Business Development at Nickelodeon, he worked alongside the network’s executive management team, providing the strategy, analysis and operation involved in leading its international cable TV and digital ad sales business.

Originally from Orange County, California, Matt graduated magna cum laude from the University of San Diego with a bachelor’s degree in Political Science. He is also a former collegiate athlete and WCLL national champion in lacrosse. Matthew earned an MBA in Marketing from CUNY Baruch College. He currently lives in Manhasset, New York with his wife and three sons.

Thomas Engdahl, Executive Vice President of Vidillion Inc, a Sabio Holdings Company, is a flexible strategic visionary who combines a strong P&L orientation and well-honed business expertise with the ability to conceptualize and execute marketing and business development campaigns that deliver strong revenue gains in highly competitive markets. Tom has a talent for acquiring venture capital and establishing joint ventures and strategic partnerships for start-up and early-stage companies. As a seasoned emerging high tech start-up executive, Tom launched, operated and expanded many successful businesses including Applied Digital Access (ADAX), Pathfire Inc., Aloha Networks, and Radiance Technologies. As a start-up entrepreneur, Tom has built teams and successful businesses for Comcast and Arris International. Most recently Tom led the acquisition of Vidillion Inc which has joined the Sabio Holdings Company’s portfolio. Prior to Vidillion, in 2014, the Board of Directors of Net Power and Light (NPL), Inc. recruited Tom to take the reins of the San Francisco, California-based company and in 2016 Tom lead and completed the merger of Net Power and Light with Wickr, Inc. in 2016. Tom resides in Northern California with his wife.

As VP of Marketing, Elisa is responsible for developing brand and product strategies for App Science® to drive brand awareness and grow sales in the marketplace.  Elisa is a media marketing agency veteran with over 17 years of experience in leading Integrated and Digital Media Planning/Buying for Fortune 500 brands. A digital media native, Elisa has executed some of the first to market digital executions on MySpace, AOL, Facebook, Snapchat, and interactive experiences with awards. Elisa’s favorite apps are Pinterest and Yelp.

Colin Decker is an active angel investor at Seasoned Amateur Capital where he serves as Principal. In addition to advising dozens of portfolio companies, he is an active board member and leadership coach to emerging business teams and leaders. He has been a central figure in the evolution of online media leading transformative businesses across Television, Social Media, Video and SVOD.

Most recently, Decker served as CEO of Sony’s anime streaming juggernaut, Crunchyroll. Beginning in 2019, he drove exponential organic growth in parallel with 12 mergers culminating in the August 2021 acquisition of Crunchyroll from AT&T. Decker oversaw the integration of over 1,500 employees, 10 sub-brands, and 10 global offices under the newly-unified Crunchyroll anime brand. A top 10 SVOD business with tens of millions of subscribers, Crunchyroll today is a multi-billion-dollar enterprise serving fans across streaming, theatrical, mobile gaming, events and merchandising.

Decker previously held executive management roles at Discovery Communications, and Virgin Investments.

As Vevo’s Senior Director of Distribution Partner Management, Bethany Atchison leads a team that both fosters new CTV distribution partnerships and elevates existing relationships. Through these partnerships, Bethany and her team help Vevo expand its viewership across a variety of platforms and viewing formats in the US, Canada, UK, EU and other key markets. They also ensure Vevo programming is optimized for each partner and promoted through their various marketing initiatives. Prior to working at Vevo, Bethany gained over a decade of media experience working at Showtime, OMD, and MediaCom.

Jason Marchese is an experienced Sales leader, motivator and team builder for more than 20 years. Jason is driven by a sense of accomplishment and takes pride in providing the best customer experience possible. As the Head of Sales, Market Area Americas, his goals include building and running a Sales and Marketing team as well as hitting designated sales and P&L targets on a yearly basis. In addition to his primary job functions, Jason has been recognized by Senior Leadership for his extraordinary commitment to growing the Red Bee Media Business and brand recognition.

For over 13 years, Jason Marchese has been a noteworthy leader in the Content Discovery space. During his tenue at Red Bee Media, Jason helped the company gain new clients, bring new product ideas to Senior Leadership for approval and run a profitable Sales Team in The Americas. Jason Graduated from Siena College with a Bachelor’s in Marketing Management.

Tim Ware is a multimedia sales veteran who has spent the last decade selling Connected TV advertising and leveraging a variety of ad tech companies in the process. Tim has worked with wide array of news, sports and entertainment brands including Crackle Plus / Redbox / Sony Pictures, The Wall Street Journal, WWE, Yardbarker, ESPN, NFL, NBA, NASCAR, NHL and InterZine Productions. Tim is currently Vice President of Programmatic Sales at Crackle Plus; managing programmatic revenue, ad tech partnerships and supply partnerships. Prior to joining Crackle, Tim was Regional VP of Agency and Brand Partnerships at Telaria (Magnite), establishing programmatic video deals with major agencies, brands, and broadcasters.

Previously, Tim served as VP of Advanced Television at Tremor Video tasked with identifying advanced TV solutions for Tremor’s demand and supply side businesses; including technologies such as AlphonsoTV and TruOptik. Tim also worked with Tremor’s top publishers including Scripps Networks, Fox and Hulu. Tim began his career as a national, regional and local television buyer with an expertise in sports sponsorships at McCann-Erickson and Saatchi & Saatchi.

In her role as a Business Intelligence lead at Advertiser Perceptions, Sarah partners with some of the world’s leading media companies and digital platforms to find data-driven answers to their biggest questions and challenges, drawing on deep experience in advertising and media across agency and marketer-side roles. Prior to Advertiser Perceptions, Sarah held marketing leadership roles at CBS Interactive and CNET Networks, with responsibilities spanning both consumer-facing and ad revenue focused B2B marketing.

Judy Kim: Judy and her channel partner, Douglas Holloway (co-founder of the SyFy Channel and NatGeo Wild), are passionate about bringing multicultural entertainment to worldwide CTV audiences. UKW Media is a wholesome, family entertainment channel that parents can watch with their kids (without blushing) or that kids can safely watch alone. The other channels in their multicultural lineup include Urbn-TV, a general audience channel (14+) and GPopTV, a pop culture, Gen-XYZ gamer targeted channel (think Comic Con). The channels are currently on Roku and are expanding into 15 million Vizio television households, in October 2022. Judy worked for over 15 years as a Business & Legal Affairs executive at Warner Bros. Studios and then at Paramount Pictures, and started producing independent films around 2004. Judy is currently executive producing “To The Journey,” a documentary about the Star Trek “Voyager” series, and producing a digital series “Word!” for GPopTV and “Xena: Warrior Princess,” a documentary directed by William Shatner (The UnXplained; Star Trek: The Original Series; TJ Hooker).

Work Experience:

• UKW Media – Co-Founder and COO (2020 – present)
• Trigold Entertainment Inc., Producer & Business Affairs Consultant (2004 – present)
• Axiom Global, Inc. – representative engagements:
• AMC Networks, SVOD Acquisitions; Commercial Counsel (part time, 2022 – present)
• Mattel, Inc., TV Production Business/Legal Affairs, IP Transactional Attorney (part time, 2020 – present)
• Hasbro, Inc., IP Transactions Attorney (part time, 2015 – 2020) – recruited away
• Refinery29, Entertainment Business & Legal Affairs (project based, 2018 – 2019 Vice Media acquisition)
• Starz Media, LLC, Worldwide Distribution Attorney (part time, 2013 – 2015)
• Paramount Pictures Corporation, VP Motion Picture Legal – Marketing (2006-2011)
• MGA Entertainment, Inc., Attorney (part time, 2003-2006) – recruited away
• Warner Bros. Studios, Assistant General Counsel/ General Counsel, Warner Bros. Studio Stores (1995-2004) (left to start
  Trigold)
• Andrews & Kurth LLP, Associate (1993-1995) – recruited away
• Kajima Development Corporation, Legal Counsel (1991-1993) – recruited away
• Gibson, Dunn & Crutcher, Associate (1987-1991) – recruited away
• U.S. District Court, Law Clerk to the Honorable J. Lawrence Irving (S.D.C.A.) 1986-87

Education:

• Columbia Law School (J.D.)
• Mount Holyoke College (B.A. magna cum laude)

Other:

• Adjunct Faculty, University of Southern California School of Cinematic Arts, Entertainment Law and Dealmaking, Spring 2022
• Adjunct Faculty, Southwestern Law School, Motion Picture Marketing and Distribution, Summer 2016
• Barnsdall Art Park Foundation, Board Member (2016 – present)
• Producer’s Guild of America, Producers Council (2015 – present)
• Board of Governors of the USC-LACBA Institute for Corporate Counsel (2001-2004)
• Board of Governors of Women Lawyers of Los Angeles (2005-2006)
• Chair, Corporate Law Dept. Section, Los Angeles County B

Oswald Méndez severs as Canela Media’s Chief Marketing Officer where he leads all customer-centric strategies and programs to drive the company’s growth through cross-cultural Latino audiences in U.S. and Latin American markets. Méndez is responsible for overseeing all marketing functions for the company, including all aspects of paid, earned, owned, and shared efforts across consumer and business to business marketing and publicity, ad sales marketing, community management, creative services, insights, and audience acquisition and retention strategies.

Méndez comes to Canela having driven growth and innovation in leadership roles at globally recognized media brands. At BBC America, he served as EVP of Marketing, where he elevated the company’s tentpole content through record-breaking audience growth to become pop culture phenomena in the face of systemic cord-cutting and linear audience erosion. Prior to that, Méndez successfully launched media brands such as FOX Hispanic Media and MundoFox. Earlier in his career, Méndez spent over two decades working for global and domestic agencies such as McCann-Erickson Worldwide and was part of the team that launched globally Universal McCann. He was a Managing Partner at The Vidal Partnership and began his career in the multicultural space at Conill Advertising.

Gavin Bridge is the Senior Media Analyst for Variety Intelligence Platform (VIP+), Variety’s premium subscription service analyzing the entertainment industry. Gavin is known for being an industry expert in the emerging mediums of FAST and NFTs in entertainment, speaking frequently at events like SXSW, Monaco Streaming Film Festival and Media Insights, and moderating panels on the topics for Variety and at industry events like MIPCOM, NFT.NYC, TV of Tomorrow and RealScreen. Gavin also covers the change in the TV business and viewership, sports rights, connected TV, demographic shifts in consumption and music for VIP+, and has a part-time role as SVP of Strategy and Insights at Maru Group. He is the 2022 winner of the Streaming Journalist award from the Monaco Streaming Film Festival.

Rich Kaufman is VP, Business Development at Centriply. In this role he is responsible for positioning Centriply’s targeted media buying and technology solutions within the evolving TV landscape. He works closely with clients, helping them incorporate audience data into TV planning and optimize cross channel targeting, buying and attribution.
Rich has been at the forefront of data-driven TV for two decades, and continues to be integral to successful targeted TV product development for media owners, data providers and agencies.

Rich is an avid baseball fan, semi-avid runner, and loves some dogs and cats. He has two daughters and resides in Fairfield County, Connecticut.

Claudio Marcus is vice president of strategy for Comcast Advertising, which includes Effectv, the advertising sales division of Comcast Cable, and FreeWheel, a Comcast Company and global technology platform that is powering the future of the television marketplace. In this role, he is responsible for identification of major challenges and opportunities, architecting suitable strategies, and developing proof of concepts to drive new business models across the advertising sales and technology businesses. In doing so, Claudio focuses on key initiatives aimed at delivering growth and innovation across the organization and broader ecosystem.

Previously, Claudio was the general manager of data platform for FreeWheel. He led data strategy, partner relationships and operations associated with the company’s growing network of data, measurement and attribution partners, for the benefit of its advertiser, programmer and multichannel video programming distributor clients.

Claudio has more than 15 years of experience in advanced TV advertising. He joined Comcast with the acquisition of Visible World, where he served as executive vice president of marketing, research and new initiatives, including industry-leading big data research and addressable smart TV advertising offerings. During his 12-year tenure with Visible World, Claudio co-invented 11 granted U.S. and E.U. patents.

Prior to Visible World, Claudio was vice president of research at Gartner, where he led research in the use of technology in marketing. He also spent more than 15 years collaborating with leading global brands as a database marketing consultant, marketing software entrepreneur and executive at marketing and advertising agencies.

A global speaker and published author, Claudio most authored a book chapter titled “The Reinvention of TV Advertising” for Kellogg on Advertising & Media. He also has published more than 30 research reports on advanced TV advertising, and he presents regularly at industry conferences, including the Future of TV Advertising Forum, TV of Tomorrow, Wharton Customer Analytics Initiative, and dozens of other appearances worldwide.

In addition, Claudio is often quoted in leading industry publications. He serves on Comcast University’s Artificial Intelligence and Machine Learning Advisory Board. He is a current guest lecturer at the executive program at the Daniels College of Business at University of Denver and has previously been a guest lecturer at Northwestern University’s Kellogg School of Management and Medill School of Journalism.

Claudio earned a Master of Business Administration in marketing from Northwestern University’s Kellogg School of Management and a Bachelor of Arts in liberal arts at the University of Illinois at Urbana-Champaign. He resides in Denver with his family.

Randa Minkarah is a dynamic executive leader advancing the media industry through her background in technology, broadcast, digital and mobile. She combines extensive sales, management and business development experience with an exceptional ability to drive growth, revenue and profit by implementing innovative solutions. Ms. Minkarah has successfully led strategic planning, budgeting, operations, product development, launching new revenue streams and executing upon multiplatform initiatives for both traditional and digital media properties.

Ms. Minkarah is co-founder, President and COO at Resonance AI. Resonance AI is a leader in machine learning/artificial intelligence delivering a cloud-based solution for media and entertainment companies. Its proprietary platform, Resonance, analyses video for networks, studios, broadcasters, and streaming platforms, combining audience data with critical elements in video to determine what engages audiences. Data-driven, actionable insights are seamlessly delivered to increase viewer acquisition and retention. Accepted into the prestigious NVIDIA Inception Program in 2019 and chosen by TechCrunch’s Disrupt as a top three AI platform in 2020.

Prior to Resonance AI, Ms. Minkarah served as Senior Vice President of Revenue and Business Development for Fisher Communications (FSCI), Inc., an integrated media company, until its sale to Sinclair in 2013 where she had corporate responsibility for all revenues at Fisher television, radio and Internet properties and was responsible for developing and implementing its digital strategy including launching mobile applications and mobile viewing apps.

Ms. Minkarah is active as a speaker at conferences, advisor to multiple media/technology companies and as an investor in emerging companies. She serves on the Washington Technology and Industry Association’s AHP board as a Trustee and is President and the chair of the board of the Girl Scouts of Western Washington.

She earned a BFA from the University of Cincinnati, College Conservatory of Music in Broadcasting. Ms. Minkarah resides in Seattle with her husband and rescue dogs.

Jennifer Choromanski is VP Business Development Measurement & Attribution for Claritas, responsible for partnership growth for multi-channel measurement solutions, including connected TV and podcasting. Jennifer’s approach to expanding business is driven by developing deep client/agency relationships, listening to their needs, and creating customized, insight-focused, cross platform programs that meet their specified goals.

Passionate about marketing and sales, prior to joining Claritas Jennifer worked with iSpot.tv, helping drive direct-to-brand sales growth, delivering insights and data around linear and connected TV. She began her career in print advertising sales at Hearst Publications, later joining Viacom/Paramount where she added digital, TV and data experience. As Senior Vice President, Marketing and Partner Solutions, she worked with both agencies and brands overseeing revenue generation in the Midwest for a vast portfolio of multiplatform media and marketing products.

Jennifer graduated from the University of Iowa with a BBA in Marketing. An animal lover, she volunteers for the rescue organization Animal Welfare League of Charlotte County. She enjoys any outdoor activity, and currently resides in South Florida with her husband Greg.

Jim Turner, VP, Product Management, Streaming Platforms, Synamedia Jim Turner is a media industry veteran and frequent speaker and panelist on product management, innovation and business development in TV and digital media. He is the VP Product Management, Streaming Platforms where he is leading Synamedia’s investment in new initiatives for streaming providers. Jim has extensive experience in the media business having started several companies in media and related technology as well as having held senior positions with industry leading companies including Amazon Prime Video, Canoe Ventures, A+E Television Networks, CBS and Women.com Networks. Jim has an MBA in Marketing, and Masters and Bachelors degrees in Electrical and Acoustical Engineering. He is active in a number of media organizations and serves in several roles for the National Academy of Television Arts and Sciences (the Emmy’s). He holds two patents for the use of computers in music.

John Brauer is Vice President, Data Science, Engineering, and Analytics for Effectv, the advertising sales division of Comcast Cable. In this role, he helms the company’s data initiatives, which spearheads data science, analytics, measurement, marketer insights and advertising effectiveness research. His team’s primary area of focus is on creating analytics to drive audience delivery for Effectv’s national, regional and local clients.

Since joining Effectv in 2018, John has led several major data science and analytics initiatives aimed at developing methods to measure and improve cross-platform video effectiveness. These efforts are anchored in an innovative cross-screen impression dataset quantifying audience impression delivery for all campaigns. These impressions fuel industry insights in the Comcast Advertising Report and Effectv’s TV Viewership Report and serve as a foundation for innovation in cross-screen multi-touch attribution.

With nearly 20 years of experience in the media and advertising technology industry, John’s expertise is in advanced analytics, audience and advertising innovation. Before joining Effectv, John was a senior technical product manager at Amazon, where he designed a system to attribute the company’s product sales to advertising impressions trafficked across platforms and screens.  Prior to that, he was a senior director overseeing optimization products at NBCUniversal. Earlier in his career, John held a variety of analytics and product management positions focused on video advertising measurement and optimization solutions at Vevo, Nielsen and JW Player, a video platform company.

John holds a Bachelor of Arts in Liberal Arts, with a major in international affairs with a Chinese concentration at Vermont’s Bennington College. While in college, he completed a year of Chinese (Mandarin) immersion Zhejiang University. He resides in the New York City metro area.

Stephanie is a 10-year Quad veteran who currently oversees all functions related to the activation of their aggregated broadcast media activity. With a deep understanding of not only traditional offline TV and radio tactics, but also the advancements and intersections of digital video + audio tactics, she brings a comprehensive broadcast strategy to Quad’s roster of clients. This expertise guides client campaigns across industry verticals, including grocery, local/national retail, insurance, and healthcare. Stephanie earned her BBA from Texas Tech University, with a minor in Mandarin language studies.

While carrying the “ethos” of a Marketing Technologist, Albert has always possessed a firm understanding of how technology has continued to transform the discipline of Marketing while disrupting today’s conventional consumer engagement models. Over that past 20+ years his communications experience ranges from African American, Hispanic, LGBT, Asian American, Arab American, Indian, Boomers, Millennials, Urban, GM to International.

His work involves Digital Marketing for Lexus, AMAZON, NYPD, Medline, State Fair, Spalding, HBO, MCD, LA Sparks, Game Show Network, Verizon Wireless, Unilever, Ford Division, Lincoln Mercury, Burger King, Colgate, HSBC, Time Warner Cable, Home Depot, AstraZeneca, US Marines, Pfizer, Novartis, Merck, and Hyatt Resorts.

He is currently the Managing Director, Digital Innovation at Walton Isaacson. Previously he served as the Director, Interactive Services for UniWorld Group and Director of New Media and Technology at Prime Access where he introduced the Digital capabilities for both multicultural agencies.

Albert has participated in numerous speaking engagements for Meltwater Social, MediaPost, Digiday, ThinkLA, AdAge, PUBMATIC, CYNOPSIS, Adweek, VAB and the ANA. This type of industry prowess resulted in him being named one of ADWEEK’s 2022 Media Allstars. Albert is also the host of The Transient Identiti podcast which chronicles the Voice of the Consumer.

Molly is a 10-year digital sales veteran who started as an account executive in the local space, and there’s been comfortability with change ever since .With a deep understanding of not only traditional digital products , but also the advancements and intersections of digital video + data tactics, she brings a comprehensive digital strategy to TelevisaUnivision’s clients. Molly currently oversees digital sales and streaming growth for the National sales office’s Central region at TelevisaUnivision- a leader in Hispanic Media and Hispanic data driven advertising. Her team works with hundreds of brands and agencies to design and execute comprehensive CTV campaigns, providing some of the most innovative targeting, measurement and attribution solutions in the market for clients.  With the Vix Streaming service and recent launch of TelevisaUnivision’s  Hispanic Household Graph, Molly’s team utilizes data and  cutting edge technology to get clients the results they need.

Tess O’Brien is VP/Head of Demand Revenue for FreeWheel, a Comcast technology platform connecting buyers and sellers.

In this position, she oversees all revenue for FreeWheel’s buy-side software and technology in the U.S.., including the teams responsible for the sales and service of these solutions.

Prior to her current role, Tess spearheaded FreeWheel’s product commercialization and strategy globally. This experience enabled her to develop an extensive understanding of FreeWheel’s software and technologies, such as Strata and Beeswax. She has also played a key role in developing the product roadmap for many of the company’s new product offerings and industry solutions, including an initiative in which NBCU unified its ad delivery through FreeWheel. Before FreeWheel, she held various commercial and corporate development roles, including at Foxtel Media in Australia.

An inspiring leader, strong collaborator, workplace mentor and thought leader, Tess has been recognized by publications such as Adweek, which spotlighted her as a 2019 “Young Influential.” She has also been quoted and featured in media outlets such as Adweek, AdExchanger and Beet.TV.

Tess earned a Bachelor of Arts in communications and a law degree from the University of Technology Sydney. She is an alumna of Comcast’s Women in Leadership program.

John S. Couch serves as Chief Experience Officer at Blockchain Creative Labs, Fox Entertainment’s Web3 technology company. He is also the author of “The Art of Creative Rebellion: How to champion creativity, change culture and save your soul” (Page Two, January 2020).

He was previously Chief Design Officer for BuzzCast and is the Founder of GALVANIZE STUDIOS as well as the former Vice President, Product Design for Hulu where he led the successful 2017 redesign of the Hulu Experience (across mobile, living room and web) as well as the recent 2020 UX update. He continues to lead innovation and the design of the future of next generation storytelling in emerging platforms and formats.

His first job out of college was curating an art show in London of Beat writer William Burroughs’ “Shotgun Paintings” (as implied, shotguns and exploding cans of spray paint were involved) and then, in classic young starving artist mode, he ambulated to Paris, Vienna and Tokyo before finally settling in San Francisco. He launched his design career at Wired Magazine, where he shared an office with Douglas Coupland (“Generation X”) and developed a love for technology, design and tech and, as he is fluent in Japanese and could write copy, he helped launch Wired Japan. Then he moved to LA, taking leadership roles at The Museum of Contemporary Art (MOCA), CBS and eBay before landing at Hulu.

Couch lives in Southern California, in a secluded house in the dusky Santa Monica mountains surrounded by ancient oaks. He has a lovely and brilliant wife, JC, who serves as his muse and creative producer and an amazingly sweet teenage daughter, Audrey, who as of this writing, still allows her father the illusion that he’s kinda cool. In addition to his day job, Couch continues to write daily in the wee morning hours and paint every evening – he’s currently working on a series of abstractions entitled [“Chuushin (中心)”] or “The Center’” which reflect the tumultuous times of 2020.

He also painted the deity [“Zao Gongen,”] which was commissioned by a Shugendo priest in Nara, Japan and, in August 2018, was installed into a refurbished 300-year-old ryokan in the heart of the Iga province of Japan, the birthplace of Ninjutsu (which delighted the otaku-nerd in Couch to no end).

Jonathon Barbato, Co-founder and Co-CEO of Best Ever Channels (BEC), believes streaming media is the natural evolution of Television. Founded in 2019, BEC is quickly becoming a major supplier of FAST and AVOD channels to the streaming marketplace, with 6 networks already in front of over 30 million Monthly Average Uniques (MAUs), and 6 more slated to launch by the end of 2022.

Before founding BEC, Jonathon ran Apricot Corp for over 10 years, specializing in driving audiences and retention to video content, with a huge client roster including PLUTOTV, TUBI, LIFETIME, OUTDOOR CHANNEL, EDGE TV and many other.

Jonathon dug his roots in TV over 25 years ago. He started in TV Syndication and was Head of Marketing for MGM TV as well as an executive at Warner, Sony and Genesis Entertainment (later a division of FOX). He served seven years as Head of Marketing for STARZ Movie Channel and co-founded Ripe Digital Entertainment, which launched three of the first Free On Demand networks to be carried by every major cable system. Jonathon has won over 27 Creative & Marketing trophies from CTAM, PROMAX and Telly for marketing campaigns and is a regular speaker at many industry conferences including Streaming Media; CTAM; PROMAX; Digital Hollywood; CES; NATPE and many more.

Mike Petro has a passion for applied technology and has spent his career in television and video.  Early on, he cut his video production teeth on Discovery’s long-running FIREPOWER® series, and eventually produced more than a dozen hours of military technology doc.  Technology was not just the focus of his productions; he was also a pioneer in ‘new media’ working on early CD-i titles and produced some of the first DVDs ever released. As the Web matured, opening opportunities for online video, Petro followed the migration of video online, initially leading the development of CameraPlanet.com, an early user-generated streaming video portal before joining pioneering OVP, The FeedRoom, which was acquired by KIT digital in 2009.  He has since worked in various capacities with Grab Networks, Limelight, Ooyala, Brightcove. Petro headed up partnerships for cloud editing pioneer, Blackbird, before joining Axinom, where he is helping American media companies take control of managing their video libraries with Axinom’s microservice-based Mosaic platform.  Petro holds a BS from MIT, and resides in central Vermont with his wife, step-daughter, dogs, cats and chickens.

A multi-disciplinary producer, writer and strategist, Brian Seth Hurst has spent his career at the forefront of innovation and storytelling. His work in theater, television, emerging and new media and now immersive media has enabled the building and extension of story worlds and brands.

As Chief Storyteller of StoryTech® Immersive, Hurst leads the company’s work in cinematic and Live VR as well as the building of virtual words and immersive events production. Credits include My Brother’s Keeper (VR, PBS, Digital Studios), The Circus: Inside the Greatest Political Show on Earth 360 (VR, Showtime) Gettysburg: A National Divided (MR, QuantumERA), The Rolling Loud Hip Hop Festival (Live 360 broadcast, LivexLive, SamsungVR) Super Splat Brothers E-sports Tournament (Live 360 broadcast, E-Sports Arena, SamsungVR), and Passport to Philadelphia (AR, QuantumERA). Currently he is Producer for the LegionM volumetric series “Icons.” Events have included Shanghai XR, NABShow, and VIFF Immersed.

Hurst has held leadership positions in the Academy of Television Arts & Sciences (Board and Second Vice Chair), the Producers Guild of America (Board and Chairman, New Media Council) and the International Academy of Television Arts & Sciences (Digital Ambassador).

Hurst is also co-author with Olivia Newton-John of the best-selling children’s book “A Pig Tale” from Simon & Schuster and the book “WHOLE,” a collection of essays on life’s challenges. He spent 5 years on the anchor desk of NABShow Live! He is also “The Happenstance Chef” a home chef cooking channel on YouTube, and hosts “The Story Hour,” an YouTube interview series and podcast with co-host Alison Norrington that focuses on all aspects of storytelling with the experts in writing, production and technology.

Keith serves as the first Chief Addressability Officer. To prepare our clients for a fully addressable world along with the demise of third-party cookies, Keith is helping to further develop our addressable media practice and suite of products — powered by M1 and Merkury in lockstep with Merkle.

In this new role, Keith drives proficiency across dentsu’s agencies to ensure each are coordinated in delivering on an addressable future for clients. He works to find innovative ways to connect first-party data to supply sources. He also partners with Merkle and dentsu product leaders to elevate existing solutions like M1’s Publisher Addressable Marketplace, DELTA (Data Enabled Linear TV Activation), and dentsu’s contextual engine. Along with a team of consultants and operational leaders, Keith works hand-in-hand with client teams to take advantage of knowing people better than anyone else.

Keith has a diverse background developing and leading marketing technology, consumer insights, and data science functions on both the agency and marketer side. Keith most recently served as the Global Chief Data and Analytics Officer at Initiative. Before that, Keith was SVP, Data Insights & Operations at WarnerMedia, where he modernized Warner Brothers’ marketing technology capabilities and led the development of the data infrastructure for the launch of HBO Max.  He also held senior insights and analytics roles at IPG Mediabrands, TNS, and Yahoo!.

When Keith isn’t delivering on an addressable future, he is either snowboarding, on the tennis court, or at the skatepark.

LinkedIn: https://www.linkedin.com/in/keith-camoosa-2780274/

Adam Helfgott is CEO of MadHive, an enterprise software platform that powers modern media. Customers include advertisers that leverage MadHive’s next-generation cryptography and AI to prevent fraud and increase margins, as well as broadcast giants that rely on the platform to power their linear reach extension offerings.

Under Adam’s leadership, MadHive has grown to power local reach extension efforts for the biggest broadcasters in the US – including Tegna, Scripps, Hearst, and Fox – as well as digital advertising efforts for DTC brands and agencies aiming to target more precise audiences beyond social media. MadHive’s product suite includes tools for audience forecasting, precision targeting and activation, and cross-screen attribution against its proprietary OTT-first device graph.

Shortly after founding MadHive, Helfgott quickly recognized the need for new industry standards across the advertising ecosystem and established the non-profit consortium AdLedger with IBM and TEGNA. AdLedger’s mission is to define and implement technical standards and solutions for digital media and next-generation technologies, and now includes more than 90 members across the advertising landscape including Publicis, Omnicom, IPG, WPP, Hershey, Meredith and Hearst.

Prior to MadHive, Helfgott built and sold marketing technology companies eCamp.net (http://ecamp.net/) and Lookbooks.com (http://lookbooks.com/), and has advised leading companies including IMG/WME, and Gem, an enterprise blockchain company.

Larry Allen is vice president and general manager of data and addressable enablement for Comcast Advertising, the advertising unit of Comcast Cable, which includes FreeWheel, A Comcast Company and global technology platform that is powering the future of the television marketplace, and Effectv, the advertising sales division of Comcast Cable. In this role, he is responsible for leading the overarching addressable TV solutions and product roadmap across Comcast, serving both internal and external clients. Larry leverages and licenses data and technology to enhance the consumer experience while delivering optimal results for clients across all screens.

In addition, Larry leads the addressable enablement business and cross-industry collaboration efforts, including Go Addressable, a major industry initiative designed to accelerate efforts to deliver scaled, addressable TV capabilities that make it easier for advertisers to incorporate addressable TV into their advertising campaigns. Go Addressable was founded in 2021 by Altice USA, Charter Communications, Comcast, Cox Media, DIRECTV, DISH Media, Frontier Communications and VIZIO.

With more than 20 years of extensive experience in media, marketing, and ad technology, Larry previously served as vice president of ad strategy at WarnerMedia, where he developed innovative advanced TV solutions and drove product vision. Larry also was senior vice president of business development for Xaxis. In this position, he led publisher development, trading and investment for Xaxis Americas. In addition, Larry held senior positions at AOL, Yieldex, Viewpoint Corporation (Unicast) and 24/7 Real Media.

An expert in addressability and other advanced TV solutions, Larry is a frequent speaker at industry conferences, including the ARF AudiencexScience Summit, TV Data Summit, Streaming Media West and MediaVillage’s On Addressability Webinar. He also is quoted often in the press in publications such as The Wall Street Journal, AdAge, AdExchanger, MarTech and Beet.TV.

Larry graduated from Clarion University of Pennsylvania with a Bachelor of Science in business management. He is based in New York City with his family.

Sable Mi is VP of Analytics at Epsilon, a leading data and technology company in outcome-based marketing.

Sable has over 25 years of experience in advertising, and has spent the last decade focusing on data, identity and measurement. An established thought-leader, Sable has spoken at industry conferences, published multiple white papers and bylines, and led several industry groups. Prior to joining Epsilon as VP of Analytics, she led NinthDecimal’s Research and Insights Group, responsible for leveraging data to help clients connect with their real-world audience, identify marketable moments that drive engagement and create actionable insights. Before joining NinthDecimal, Sable led BrightRoll’s agency research team, where she was responsible for new research product development and testing, custom research for strategic accounts, and cross-platform measurement to demonstrate the effectiveness of digital video advertising.

As a seasoned industry veteran, Sable has a deep background in advertising that spans both full service agencies and leading mar-tech companies. She is a recipient of the 2013 and 2018 IAB Service Excellence Awards, previously served as Co-Chair of IAB Measurement and Attribution Committee and a board member of the Media Rating Council (MRC). Currently she serves as Co-Chair of ARF Cross-Platform Measurement Council and I-COM MMM & Attribution Council.

Sable has an M.B.A. from Johns Hopkins University and a M.A. in Mass Communication from Towson University.

Pip Brignall is the Co-Founder and CCO of The Round, a groundbreaking Web3 platform for live Augmented Reality entertainment, launched with the world’s first live AR concert by One Direction’s Liam Payne in collaboration with EE for the BAFTAs. Initially developed with public funding from InnovateUK, Pip and Co-Founder Thomas Winsor established The Round with 10 years’ experience in live immersive, interactive and site-specific events, including XR projects with Sir Matthew Bourne, Epic Games, The University of California, Irvine’s Transformative Play Lab and Yue Cheng Technology in Beijing. Pip believes passionately in the power of live performance and is dedicated to making it accessible to every person on the planet.

Greg leads a team of media strategists and negotiators in developing paid media investment plans across all marketing channels to build our Client’s businesses. Greg has more than 25 years of media planning and buying experience, began his career at traditional media agencies, including J. Walter Thompson and Tatham EURO RSCG, before moving to a more digital path in late 1997. Greg has planned media across virtually every medium and industry segment and type of audience profile. Prior to joining Mediasmith, Greg held Media Director positions at global agency holding company assets including Carat and Razorfish, and at regional agency power T3. He has also worked as a Director of Client Services at Mediabrand’s Audience Platform and at Universal McCann’s Cadreon. In recent years Greg has focused on integrating media programs across paid, owned and earned platforms and with a wide variety of technologies for implementing and analyzing marketing investments. In summary, Greg is widely considered to be one of the best all-media minds in the industry.

Rachel is an accomplished sales executive with experience leading sales and marketing teams within emerging markets. Her experience encompasses multiple verticals including digital advertising, smart home tech and online education, leading high growth teams across all of them.

Rachel currently oversees the revenue and marketing operations for Strategus – a leader in CTV advertising. Her team works with hundreds of brands and agencies to design and execute comprehensive CTV campaigns, providing some of the most innovative targeting, measurement and attribution solutions in the market for clients.

Rachel excels at designing and scaling revenue organizations focused on delivering unique customer experiences. She is experienced designing go to market plans, spearheading the development of new products and ensuring that value is always delivered to the end customer along every step of the journey.

Catharine is Head of Marketing at Reelgood, an all-in-one app for every streaming platform. Reelgood is also a streaming metadata provider that powers much of the industry with clients that include search engines, voice assistants, pay TV providers, and more. Reelgood is a World Economic Forum Technology Pioneer as well as the recipient of the Webby Award for Best Entertainment App and one of Fast Company’s Most Innovative companies in Video. Prior to Reelgood, Catharine worked in various roles at Google, Facebook and Twitter. Catharine is a San Francisco Bay Area native and currently resides in San Francisco with her husband, daughter, son, and dog. Outside of work, she enjoys skiing and is a voracious reader of fiction.

Danan Ren leads the Client Success team on all things digital and social at Comscore. She loves partnering with clients to help them craft and execute the best strategies for reaching and engaging their audience across the total digital landscape, Previously, she spent over 10 years on the brand marketing side working on household names in the CPG and Beauty spaces, including MAC Cosmetics and Dove. A true data-lover, she started off as an organic chemist by training and is now a digital media data nerd by trade.

Imran Maskatia serves as the VP of Product Development for Evoca TV, a Next-Generation TV provider offering a new competitive alternative in underserved markets.

In addition, he is an active investor and advisor to startups in the consumer technology and media space. Before that, he was the SVP of Engineering at Ooyala, a cloud video services platform. He also founded and led Product Management for Redbox Instant, a joint venture between Redbox and Verizon and led software engineering and program management teams at Microsoft.

He received his Bachelor’s and Master’s degrees in Computer Science from Stanford University focusing in Human-Computer Interaction. He has been named as an inventor on 30+ issued and pending patents. He enjoys community activism, making ice cream, and playing with his daughters.

Gabe Greenberg is a 20+ year media sales and marketing veteran. He is currently CEO and Co-Founder of Octillion, a Platform as A Service company focused on providing local and mid-market brands and agencies with fully transparent media buying, attribution and data. Octillion was just named by Inc 5000 as the 2nd Fastest Growing Private Media Companies in 2022. Greenberg is also GABBCON CEO and trusted confidant to many brands, agencies and AdTech companies looking to leverage the power of blockchain and audience-based buying in their enterprise.

Mr. Greenberg has spent his entire professional career focusing on media sales and marketing with experience spanning across all media from direct marketing to television. Mr. Greenberg has delivered more than $2BN in media revenue during his career and has held posts on the client side at Microsoft and ADT as well as sales and marketing roles with Autobytel, The Trade Desk and Delivery Agent.

He is a graduate of the College of New Jersey with a B.S. and has done graduate studies at Kellogg University.

As a recognized expert on audience buying, CTV and blockchain, Mr. Greenberg has been a featured guest on CNBC and CCTV and at industry events including Cannes Lions, DMEXCO, Davos, NAB Show, Advertising Week, JD Power, and many more. He has a monthly column in AdMonsters and MediaVillage and has been featured in AdAge, WSJ, TechCrunch, Forbes, AdWeek, AdMonsters, MediaVillage, BBC News, AdExchanger, Biz Report, iMedia Connection and MediaPost.

Will joined WideOrbit in 2000 and leads strategy, design, and development for all products, from flagship WO Traffic software to extended solutions for analytics, demand aggregation, digital proposals and order management, digital ad serving, and payments/collections. Will leverages decades of experience with TV and radio broadcasters, national cable networks, and digital publishers, to inform WideOrbit’s product roadmaps. As the media landscape continues to shift, Will is focused on evolving WideOrbit’s media operations platform to advance the unification of digital and linear advertising.

As VP of Measurement Solutions, Benjamin Vandegrift leads the Measurement group at VAB. His mission is to educate and empower others to stay ahead of what’s next in the ever-growing world of video measurement while highlighting what matters most & simplifying the complex, so that marketers are able to make better-informed decisions utilizing cutting-edge video measurement technology.
Prior to joining the VAB, Ben has spent the past 10 years building a reputation for being a passionate, innovative, and engaging leader in media. He began his career at Comcast Effectv, where he was instrumental in the design, development and deployment of multiple innovative media measurement and attribution solutions. He served as a lead of their Audience Intelligence initiative, which at the time was one of the first advanced audience-based buying and measurement solutions in the industry. In addition, Ben was a lead in the development and deployment of Effectv’s suite of attribution solutions allowing marketers to evaluate the lower-funnel impact of their video campaigns.
Following his time at Effectv, Ben spent over two years at TVSquared where he served as Director of Product Marketing where he honed his ability to understand and explain the intricacies of cross-platform measurement and attribution solutions. In this role, Ben led the activation efforts across their Enterprise and Advanced TV client base, working with organizations including Spectrum Reach, Cox Media, Ampersand, Tegna, and Tubi. While at TVSquared, he educated and coached over 5,000 media professionals across the US and Europe on measurement technology, methodology and data positioning.
Ben’s experience developing and deploying video measurement and attribution solutions for over 10 years enables him to ask the right questions so that he can effectively translate the capabilities and value of measurement solutions to marketers.

Matt Reid is a Director of Business Development at Roku. He has worked in T-Commerce (TCOM) and Audience Measurement for over 20 years.  He currently manages TCOM business development at Roku, which he joined when Roku acquired Nielsen’s Advanced Advertising business unit in 2021. While at Nielsen, he ran Commercial Strategy for Automatic Content Recognition (ACR) Data Sales, and managed strategic partnerships and product development for cross-platform audience measurement, identity, and attribution. Matt joined Nielsen from IMMI, where he spent two years defining the first cross-platform single source exposure methodology leveraging ACR. Prior to IMMI, Matt launched the first “Seen on” platform supporting TCOM for primetime television programs (at Delivery Agent), ran analytics for the first commercial-scale addressable advertising trial (at OpenTV), and managed open-source (ATVEF) products enhancing the first nationally-distributed TCOM commercials (at Wink).

Matt holds a degree in Anthropology from UC Berkeley. He began his career at Bank of America and 1st Financial Bank USA, where he launched the first credit card customer service website rendering same-day transactions viewable online.

Jon Watts is Managing Director of the Coalition for Innovative Media Measurement (CIMM), a division of the Advertising Research Foundation focused on cultivating innovation and best practices in the measurement, metrics and data across the media and advertising ecosystem. Working closely and collaboratively with other industry associations and with its members, CIMM leads major initiatives and research projects, organizes industry forums and dialogues, and looks to identify and support new companies, methodologies and solutions. Jon is also Executive Director at The Project X Institute, an industry think tank, and Editorial Director at Beet.TV. Prior to joining CIMM, Jon founded and led MTM, an award-winning international research and strategy consulting firm headquartered in London.

Jay Prasad has over two decades of experience leading companies and the industry in the data and cross-screen revolution across digital video and TV.

Jay is currently the Chief Strategy Officer for LiveRamp TV. Previously, Jay was the chief business and strategy officer for VideoAmp, VP of global business development at TubeMogul (acquired by Adobe), and spearheaded strategic development at FreeWheel (acquired by Comcast) where he focused on distribution to digital and OTT platforms. Jay has also held leadership roles with Yahoo! and Ernst & Young.

Jay is on the Video Board of the Interactive Advertising Bureau (IAB) and also serves on its government affairs and advanced TV committee. He holds a degree in marketing, international business and risk management from the University of Wisconsin-Madison, and studied international business and international political economics at the London Business School. Jay also holds a certificate in blockchain innovation from the MIT Sloan School of Business.

Ed Knudson is the Chief Revenue Officer at Canoe, a joint venture between Comcast, Charter and Cox. Canoe enables Addressable TV advertising across VOD, Linear, and Streaming video platforms by integrating dynamic ad insertion across its 38 million household ecosystem.

Prior to joining Canoe, Ed was the EVP of Sales and Marketing at Digimarc Corporation in Beaverton, Oregon. He also served as President and CEO of DigiForge, LLC, an engineering firm that was acquired by Rovi Corporation (now TiVo) in 2011. Ed spent 5 years at OpenTV (now Nagra-Kudelski) where he was SVP and general manager of the company’s Advanced Advertising business unit. Ed cut his teeth in cable television in 1994 as the general manager of TV Guide Interactive, the first interactive program guide for digital cable television. Ed is a named inventor on 87 U.S. patents and is the current Guinness World Record holder for the fastest scanning and bagging of 50 grocery items by a two-person team (true story).

David Berkowitz is the SVP of Corporate Marketing & Communications at Mediaocean, the mission-critical platform for omnichannel advertising. Prior roles include leading marketing and strategy for video production marketplace Storyhunter, social listening firm Sysomos, Publicis agency MRY, and Dentsu agency 360i. He has contributed more than 600 columns to outlets such as Advertising Age, MediaPost, VentureBeat, and Adweek, and he has spoken at more than 350 events globally. David also founded and runs the Serial Marketers community.

David Baron is President and CEO of Scener, Inc. He has over 30 years of creative, business development and operational experience at the intersection of entertainment and technology.

Over the years, he has specialized in creating and operationalizing new lines of business. For nearly 14 years, he was the Vice President of Content Business Operations and Digital Supply Chain at Hulu where he oversaw the delivery, processing, and publishing of all content for Hulu’s Live and On-Demand services, including the content partnerships with Hulu’s hundreds of content providers and technology and infrastructure vendors. He was responsible for applying business rules and strategies to product and engineering development. David also managed the Production Operations and Technical Compliance organizations, which have both developed innovative services and processes for the ongoing technical operations of the company. He came to Hulu from Fox, where he was Vice President of Digital Media where he developed digital content distribution strategies based on new technologies, new partners and new business models including opening up the iTunes business and Fox’s first streaming service. He was then part of the team that partnered with NBCU to stand up what would become Hulu. Prior to Fox, David was Vice President of Programming and Production at Paramount Digital Entertainment, and was Microsoft’s first Entertainment Industry Liaison and was a Producer with the MSN group. David’s experience in digital media began at Seybold Seminars, where he co-created and ran Digital World, the first conference and trade show exploring the future of entertainment and technology. Since 1992, David has also been an adjunct professor in the Business and Film schools of USC, teaching a graduate course on The Business of New Technologies in the Entertainment Industry. David attended Yale University, where he graduated with a double major in Theater and Political Science and was a student at the Yale School of Drama in Theater Administration.

Chris Ambrozic is the VP of TiVo Discovery Solutions, a portfolio of data-rich, AI-enabled tools for entertainment companies to build outstanding personalized user experiences.

Chris is passionate about the application of machine learning to drive real-time decision making and optimization. Before joining the entertainment industry in 2014, his diverse experiences included product, engineering and sales in the biopharma, semiconductor, and medical device industries.

When he’s not leading his team of product managers, data scientists and solutions consultants, Chris can be found rocking out to Tool on his mountain bike or settling in for movie night with his family.

Dan Kelly is the Vice President of National Sales for BrightLine. Prior to joining BrightLine, Dan spent 10 years heading up West Coast & Central Media Sales for Dish Media. While at Dish Dan worked across all aspects of their Satellite TV and Sling offerings including Addressable, CTV/OTT, Programmatic and Direct Response. He earned a B.S. in Marketing from Pennsylvania State University and lives in Los Angeles with his wife and three children. In his spare time, Kelly is an avid skier and youth sports coach.

Dave Morgan is the CEO and founder of Simulmedia, a New York-based company whose patented TV+® platform for cross-channel TV advertising guarantees marketers full audience reach, measurement and results across the dynamic linear and connected TV ecosystem in the U.S. The company also enables brands to connect with elusive younger audiences via PlayerWON™, the only in-game video advertising platform for free-to-play PC and console titles.

He previously founded and ran both TACODA, Inc., an online advertising company that pioneered behavioral online marketing and was acquired by AOL in 2007 for $275 million, and Real Media, Inc., one of the world’s first ad serving and online ad network companies and a predecessor to 24/7 Real Media (TFSM), which was later sold to WPP for $649 million. After the sale of TACODA, Dave served as Executive Vice President, Global Advertising Strategy, at AOL, a Time Warner Company (TWX).

A lawyer by training, Dave served as General Counsel and Director of New Media Ventures at the Pennsylvania Newspaper Association in the early 1990’s. Mr. Morgan is a Political Science graduate of The Pennsylvania State University and holds a J.D. from the Dickinson School of Law.

Stephanie Fried has spent 20 years building and leading the most innovative marketing and research teams in media. She is currently the Chief Marketing Officer at Fandom, a global entertainment brand powered by fan passion. She has been instrumental in accelerating audience growth to over 300MM visitors per month and driving engagement through audience development, UA, consumer insights, design, experiences, and communications.

Prior to joining Fandom, she was the EVP, Marketing, Research and Analytics at Condé Nast and led teams across iconic brands such as The New Yorker, Vanity Fair and Vogue.
Stephanie’s team grew digital audiences by +50% and engagement by +82% YoY during her
tenure. Before Condé Nast, Stephanie led Digital Insights and Marketing at Discovery
Communications, where she built a team to support sales, distribution, editorial, and
product across all digital marketing and research functions, including researching,
modeling and launching Discovery’s TV Everywhere platform. At VEVO, Stephanie served as Vice President, Research Insights and Analytics, where she grew the team 4X and built an analytics and data infrastructure to service content, sales and partnerships. Before VEVO, she was the Director of Digital Insights at NBC Universal, where she oversaw digital
consumer insights, developing the first comprehensive insights study on full episode
streaming behavior when the major networks launched streaming platforms in 2006.
Stephanie has a BA with honors in History from the University of Michigan and an MBA in
Marketing Management from Columbia Business School. She loves transforming
businesses and believes that with a deep understanding of consumer needs and market
trends, companies can uncover, test and prove out new and exciting paths to growth.
Fandom is the world’s largest fan platform where fans immerse themselves in imagined
worlds across entertainment and gaming. Reaching more than 300 million unique visitors
per month and hosting more than 250,000 wikis, Fandom.com is the #1 source for in-depth information on pop culture, gaming, TV and film, where fans learn about and celebrate their favorite fandoms. Fandom’s Gaming division manages its direct-to-consumer subscription businesses including the leading tabletop role-playing-game platform Dungeons & Dragons Beyond, which has more than 8 million registered users, and the online video game retailer Fanatical. Fandom Productions, the content arm of Fandom, enhances the fan experience through curated editorial coverage and branded content, its Emmy-nominated Honest Trailers and the weekly video news program The Loop. For more information follow @getfandom or visit: www.fandom.com.

As SVP, Platform Strategy, Development & Distribution for QVC/HSN, Dave focuses on expanding the reach of the brands’ five broadcast channels – QVC, QVC2, QVC3, HSN, and HSN2 – as well as the reach of the QVC+/HSN+ Streaming Experience. He also works with all distribution partners to ensure they have the rights to carry Qurate Retail Group’s networks and streaming service. QVC and HSN’s primary channels are available across all major platforms and reach more than 100 million US homes. QVC+/HSN+ offers our most robust, video commerce experience, with live, on-demand and streaming-only content together in one fully shoppable app.

As Chief Product and Technology Officer, Dr. Shampa Banerjee leads Canela Media’s Innovation Lab created to reinvent production, distribution and revenue models for the entertainment industry. Prior to joining Canela, she served as Chief Product Officer of Pluto TV and also served as the Chief Product Officer of Eros Digital, the streaming service for India’s largest film distribution and production house, Eros International. She also served as Chief Technology Officer of Ziff Davis Media where she launched the first ever social network for video gamers which won her the Application Development Trends distinguished innovator award. A physicist turned technologist, she started her business journey with Netscape/AOL where she owned and managed product lines for AOL’s top 3 revenue and traffic generating channels.

Banerjee holds two Masters degrees in Physics from Case Western Reserve University and the Indian Institute of Technology, Kanpur as well as a Ph.D. in Theoretical Physics from Kent State University.

As Director of Local Sales at Vevo, Liz Baxter is responsible for building Vevo’s local strategy and maximizing revenue within the local CTV space. During her more than three years with Vevo, Liz has been integral to growing Vevo’s presence within the local marketplace, both regionally and nationally. She has over 12 years of experience on both the agency and publisher sides, with positions at Group M, Katz Media Group, and more.

Lauren Wetzel is Chief Operating Officer at InfoSum, overseeing the global marketing, strategy and operations teams, as well as InfoSum’s People management. She is also responsible for building and managing InfoSum’s business development and channel partnerships team.

Prior to joining InfoSum, Lauren was SVP, Strategy and Corporate Development for AT&T’s advertising company, Xandr, and as an Engagement Manager, Strategy at Deloitte within their Media and Entertainment practice.

Kevin McGurn is Vevo’s President of Sales and Distribution, based in New York. He joined Vevo from Fullscreen, where he served as Head of Sales for the company as well as Otter Media properties including Crunchyroll, Rooster Teeth, SoompiTV and VRV. Prior to Fullscreen, Kevin was Chief Revenue Officer of Shazam. He previously served as Senior Vice President of Sales at Hulu for nearly seven years, where he grew the sales team from zero to half a billion dollars in advertising revenue. Kevin has also held prior senior roles at NBC Universal and DoubleClick.

Juan Ponce serves as Senior Vice President & General Manager of Telemundo Streaming Studios for NBCUniversal Telemundo Enterprises. Launched in 2021, Telemundo Streaming Studios is the first-ever studio in Hispanic media exclusively dedicated to serving the growing Latino streaming audiences in the US and around the world.

Ponce’s responsibilities include leading Telemundo Streaming Studios to produce original premium scripted content exclusively designed to fulfill the growing needs of direct-to-consumer platforms. In addition, Ponce manages the development and production of owned IP and offers production services to direct-to-consumer platforms in search of high-quality production expertise and capabilities. Ponce also oversees Production Operations, Production Design and Telemundo’s Underground Producciones in Argentina. He reports directly to Beau Ferrari, Chairman, NBCUniversal Telemundo Enterprises.

Prior to that, Ponce managed Future Development and Casting & Talent Management for Telemundo Streaming Studios and was responsible for the evolution of the studio’s productivity, profitability, and innovation by streamlining the creative collaboration processes while increasing the artistic value to engage an evolving audience. In this role, he assisted with the creation and expansion of premium, short-form mini-series produced in over eight countries for all media platforms.

He also served as the Vice President of Finance and Corporate Strategy for NBCUniversal Telemundo Enterprises, leading enterprise-wide strategic reviews, market assessments and sizing of new opportunities, specific company evaluations, partnership structures and terms, and Mergers & Acquisitions.

Ponce joined NBCUniversal Telemundo Enterprises in 2016 after launching his own digital media startup and spending nearly 15 years in the financial services industry. He worked in Investment Banking advising institutional investors and corporate clients on Mergers & Acquisitions, Capital Markets, Investments and Corporate Development. He is a seasoned equities and venture capital investor and has advised multiple startups in diverse industries.

Ponce earned his Executive MBA from Kellogg School of Management at Northwestern University and a B.A. in Economics & Management with a minor in Political Science from Albion College.

Jim Louderback is among the most respected figures in digital media with a 20-year history of leadership at the intersection of publishing, media and technology.

He recently ended an 8 year run with VidCon, starting in 2014  as editorial director of the industry track, taking over as CEO in 2017.  In early 2018 he led the sale of VidCon to Viacom.  He previously built and sold online video network Revision3 to Discovery, was editor-in-chief of PC Magazine and founding content lead for cable network TechTV.

Jim writes the popular weekly newsletter “Inside the Creator Economy” on LinkedIn.  Follow him and sign up for the newsletter today

A longtime champion of interactive video, Allison Dollar is a recognized expert in digital strategy specializing in accelerating early-stage ventures. She chairs the Media and Space groups for L.A. Venture Association and has had multiple exits, including as CSO of Webcasts.com (IPO as iBeam). Allison has contributed to numerous advanced television and tech entertainment initiatives for companies such as Liberty Media, IBM, AOL, France Telecom, AT&T, NBC, Stan Lee Media, VizRT, Envivio, AEG, Mozaik, SnapCuts, GizmoTV and Tapin2. As CEO of the ITV Alliance, she supports Fortune media corporations, and provides strategy and partnership development for FAST provider DMG, Butcher Bird Studios, KitchData and ARwall. She headed NAB’s Executive Committee to launch Multimedia World, subsequently Future Tech, and was a member of TV Academy’s founding IMPG exec committee. She holds an M.A. from UVA.

Adam Gaynor is Gamut’s Chief Revenue Officer, responsible for driving revenue through customer and partner acquisition growth and expansion. He oversees Gamut’s direct, channel partnerships and political sales teams along with Gamut’s marketing team. A noted industry expert, Gaynor has a strong reputation for seizing strategy opportunities to develop client-centric product solutions that connect brands to audiences. With 25 years of experience, Gaynor is a decisive sales executive with leadership experience driving business transformation. Prior to joining Gamut, Gaynor held various sales leadership roles working for companies including AMC Networks, CBS, Comcast, DISH Network, and VIZIO.

Steve Reynolds is President of Imagine Communications, a global leader in multiscreen video and ad management solutions that broadcasters, networks, video service providers and enterprises around the world rely on to support their mission-critical operations.

Steve brings more than 25 years of technology leadership in the cable industry to Imagine Communications. At Comcast, he served as Senior Vice President of Premises Technology, overseeing the strategy, roadmap and development of all technologies employed in service delivery to the customer premises. Prior to Comcast, Steve was Senior Vice President of Technology at OpenTV Incorporated, a world leader in digital and interactive television technology.

His cable industry experience also includes executive positions at ACTV Incorporated and Intellocity USA. Steve was a member of the technical team at TV Guide, leading development of the industry’s first interactive program guide for digital cable set-tops.

Steve earned a Master of Science in Computer Engineering from Widener University. He holds a Bachelor of Science degree in Computer Science from West Chester University. Steve is a member of the SCTE and has participated in numerous standards-making bodies in the cable and digital video industries. He holds over two dozen patents relating to digital video, interactive television and digital devices.

External Sites

https://www.facebook.com/ImagineCommsCorp https://twitter.com/imagine_comms https://www.linkedin.com/company/imagine-communications https://www.youtube.com/user/imaginecomms

Shawn Makhijani is the Senior Vice President of Business Development and Strategy for NBCUniversal Television & Streaming and NBC Spot On – an advanced video advertising business launched by the NBCUniversal Local division that is designed for local/regional CTV and OTT advertisers.

In this role, Makhijani is responsible for business development and strategy across NBCUniversal with a focus on the broadcast businesses including NBCUniversal Local, NBC Affiliate Relations. He works with TV, digital and sales leaders to create strategies and identify opportunities for growth through strategic alliances, partnerships, mergers and acquisitions and organic business creation.

Makhijani also runs NBCUniversal Local’s NBC Spot On business and manages sales strategy for NBCUniversal Local’s local and regional sales businesses. NBCUniversal Local includes 42 NBC/Telemundo owned stations and their associated digital platforms, 7 regional sports networks, regional news network NECN, a robust digital out-of-home group, national multicast networks NBCLX, COZI TV and TeleXitos, and the division’s in-house production, marketing and promotions companies.

Makhijani joined NBCUniversal in 2007, initially charged with growing the digital businesses of the NBC Owned Television Stations group. With the formation of the NBCUniversal Owned Television Stations division, which combined the NBC Owned Television Stations group with the Telemundo Station Group and NECN, his role expanded and was charged with overseeing business development and strategy across all local businesses. The NBCUniversal Owned Television Stations division was rebranded to NBCUniversal Local in 2021.

Before joining NBCUniversal, Makhijani held business development positions at AOL, TellMe Networks, Excite@Home, Twentieth Century Fox and Indo American Enterprises. In addition, he worked in M&A and Equity Capital Markets for JP Morgan. He started his first broadcast television venture at the age of 15, when he co-founded the popular U.S. based television network, Namaste America, where he produced and hosted several shows.

Makhijani earned a bachelor’s degree in Government from Dartmouth College, and an MBA from the Kellogg School of Management at Northwestern University.

Shawn Johnson is the Group Vice President Design & Product for Discovery Communications. He is an Emmy® Award winning Executive, Speaker, Innovator, Entrepreneur & Futurist.

Shawn is responsible for Product, Design, User Experience and Brand Creative. He sets the Product Vision and Go-to-Market Strategies through Design Thinking and Human-Centered Design strategies for all TV and Direct to Consumer products, platforms, services and experiences.

He combines an award-winning product portfolio with strategy, technology and business acumen. Shawn is a proven global leader who builds synergies between cross functional teams through Design Leadership. His teams deliver engaging user journeys that create positive, memorable & lasting consumer relationships within evolving product and technology ecosystems.

Over the past two decades, Shawn has remained at the forefront of innovation – building, leading and cultivating teams globally. An entrepreneur and founder of several successful west coast agencies, Shawn has had the pleasure to with a broad range of clients including, Nike, Unilever, Sony, Budweiser, Paramount Pictures, 20th Century Fox, Coca-Cola, Nissan, and Walt Disney Imagineering.

As a 30-plus year market research and audience measurement veteran, Josh brings his expertise in audience measurement to the role with a focus on cross-screen measurability and its role in advertising’s ever-evolving landscape. Josh serves as Past President of the Market Research Council and was the recipient of the esteemed Erwin Ephron Award in 2020.

Prior to joining VideoAmp, Josh held significant tenures at companies like ComScore, Arbitron, Simmons Market Research Bureau and more, including his own media research consultancy, Warp Speed Marketing.

Josh is an NYU and Pace University alum and member of various industry councils and organizations.

When not focusing on advertising, Josh is a gold and platinum record holder with his liner notes for the Allman Brothers Band’s 2004 DVD, “Live From the Beacon Theater,” earning him the honor with the Recording Industry Association of America.

Julian Zilberbrand is the Executive Vice President of Advanced Media & Data Solutions for Paramount. Zilberbrand oversees key areas within the Paramount Technology and Sales divisions including all addressable business partnerships, technologies, and measurement as well as audience onboarding and segmentation, and identity management. Zilberbrand is also responsible for InView, Paramount’s holistic investment, reporting, and insights platform that provides instant access and a clear picture of clients’ investment portfolio in one environment.

Previously, Julian was Executive Vice President of Advanced Media for ViacomCBS Vantage, where he was responsible for growing agency and advertiser revenue through the enablement of Viacom’s data-driven advanced TV advertising solutions. Zilberbrand also served as Executive Vice President of Audience Science at ViacomCBS, overseeing audience digital media executions, audience onboarding and segmentation, and advanced analytics.

Prior to joining ViacomCBS, Zilberbrand was Executive Vice President of Activation Standards, Insights and Technology at ZenithOptimedia. In this role, he managed the activations standards, digital operations, analytics, technology and strategic partnerships groups. Before joining Zenith, he was Senior Vice President, global digital director, strategic partnerships and technology solutions at Starcom Mediavest Group. Prior to joining the agency world in 2004, Zilberbrand held product specialist and client service roles at Eyeblaster and developed the company’s Eyeblaster University training program. Earlier in his career, he worked at DoubleClick as a project manager and technical analyst.

In addition to his work responsibilities, he has held advisor roles for the IAB, 4A’s and the iMedia conferences. Zilberbrand is known as a vocal and respected leader in the industry covering a wide array of topics from advanced TV solutions to viewability with the 3MS Blue Ribbon committee and general media trends. From 2013-2014, Zilberbrand chaired the Digital Committee for the Media Ratings Council and was recognized by the organization for his leadership and service. He has received several industry recognitions over the years including the AdMonster Digital Media Leadership Award, the Data, Analytics and Operations Innovator of the year award at the Marketers Choice Awards as well as recognition in AdAge’s 40 under 40 list.

Julian is a frequent speaker at industry conferences including Beet.TV, Mediaweek, NYC TV Week, IAB events and more. When not driving the media landscape forward, Julian can be found routing for The Mets and NY Giants. He resides in New Jersey with his wife and son.

Jonathan has been actively involved in emerging media for over twenty-five years and has been an innovator in media research, measurement and audience-based media planning for over two decades.

In 2003, Jonathan founded Anonymous Media Research, where he developed patented single-source cross-media audience measurement tools based on audio fingerprinting / pattern matching technology (7 US patents; others pending). Anonymous offers consulting services in the areas of media research, strategy and measurement.

From 2016-2020, Jonathan served as Chief Research Officer at Omnicom Media Group, where he managed OMG’s Research, Advanced Media and Investment Operations & Analytics teams. Jonathan spearheaded OMG’s efforts to develop and deploy advanced TV solutions and other data-driven cross-platform audience-based media planning, buying and reporting solutions for use across OMG’s media agencies, OMD, PHD Media, Hearts & Science and Resolution Media.

Prior to joining OMG, Jonathan served as Chief Research Officer at TiVo from 2011-2016, where he directed research and analytics across both TiVo’s core DVR and advanced television platform business and TiVo Research and Analytics (TRA), a wholly owned subsidiary of TiVo focused on measurement and optimization of media efficiency.

Prior to TiVo, Jonathan managed the design and deployment of a pioneering cross-media (TV+ online+ mobile) research effort for AT&T AdWorks (now part of AT&T’s Xandr) in partnership with comScore.

From 1993-2003, Jonathan spent ten years as an entrepreneur and consultant in the emerging Internet business, initially in San Francisco. in 1993 he co-founded Hotwired, the first banner-ad-supported Website from Wired magazine. He also co-founded pioneering online/offline community Cyborganic, a (too-)early social media startup, in 1993. In 1995 he joined the launch team at CNET, the first integrated Web / TV programming venture. He then joined the pioneering online community the WELL, where he led product development of a Web-based online community tool. In 1997 he joined e-business builder Scient as a strategy consultant; by 2001 he had moved to New York and was leading Scient’s eMarkets team, responsible for building venture-funded startups, for the eastern US.

Jonathan holds a Ph.D. in Communication Theory and Research from Stanford University (1995) and an A.B. in Philosophy from Harvard College (1988). He is the author of a still- widely-cited paper on virtual reality (“Defining Virtual Reality: Dimensions Determining Telepresence”). Jonathan originally hails from Milwaukee, Wisconsin and lives in the East Village, New York City with his wife Marjorie Ingall, two teenagers and three cats.

Tracy Swedlow is the CEO, publisher, and editor-in-chief of InteractiveTV Today (ITVT), which she founded in 1998, and is also the executive producer and director of the TV of Tomorrow Show (TVOT) conferences.

Her writing has appeared in many leading newspapers and trade publications, including the New York Times, the San Francisco Examiner, PC World, Multimedia World and VR World. Topics she has covered in the past include virtual reality, email communities, privacy and technology, online gravesite memorials, and, of course, interactive television.

Prior to founding ITVT, she was chief evangelist at eGroups.com (now Yahoo! Groups); new media editor at PC World; a producer and director for Telemorphix, a pioneering interactive TV company, and a video producer at Steve Michelson Productions in San Francisco.

A regular presenter at ITV industry conferences and panels, and a frequent guest on television and radio shows, she actively communicates her understanding of the history of interactive TV; its current trends, technologies, content innovations and applications; the complexities of executive leadership and industrial dynamics; and where she thinks the medium and the ITV industry will and must go in the future to audiences around the world. She has served as the founding chairperson and judge of the “Television” and the “Broadband” categories respectively for The Webby Awards since its inception and regularly produce editorial events and awards programs benefiting the ITV industry (e.g. The annual TV of Tomorrow Show).

Other experiences include voiceovers on many feature films while at Sound One in New York City (e.g. “Hannah and Her Sisters” and “9 1/2 Weeks”); participation in the Director/Playwright Workshop at Playwright’s Horizons in New York City with founder, Bob Moss; participation on various experimental technology multimedia theater showcases directed by the visionary George Coates in San Francisco; conceiving, producing, directing the first 3 fashion shows (as interactive theater) on the Black Rock Desert in the early years of the Burning Man project, and directing an episode of the Twlight Zone called “The Obsolete Man” at the Dark Room in San Francisco. In August 2005, she created and directed a politically-charged multimedia “blogtheater” (my word) piece that focused on post-election America called “Fuck That!: The Political Science Show.” In her non-spare time, she produces and edits the occasional book such as “Desert to Dream” (a photography book) and “Train of Thought” (a children’s book), trains as a traditional boxer, and paints http://tracyswedlow.work. She also recently published her first collection of poems in “No Visiting ‘Till My Show Is Over” published on Amazon. She is also a mother to a wonderful little girl named Hannah and wife to Richard Washbourne, the co-owner and co-producer of ITVT/TVOT.

Her education includes a Ph.D fellowship in directing at the University of California, Berkeley; a Masters degree in Dramatic Criticism from Northwestern University; a certificate in French and French Literature from the Université de Cannes; a Bachelor of Arts degree in Theater History from Tulane University; studies in Drama at the Royal Holloway College at the University of London; as well as a high school degree from Culver Military Academy in Indiana.

Originally from Columbus, Ohio, she witnessed the birth of QUBE, the first commercially deployed interactive television platform, and CompuServe, the first commercial online service. She is also the proud creator of an artcar.

Nick Colsey is vice president of Business Development at Sony Electronics. In this role, he works with multiple Sony product categories and divisions to bring the connected user experience to consumers worldwide.

A Sony veteran for over 30 years, Colsey was an integral member of the team responsible for Sony’s BRAVIA Internet Video, the world’s first smart TV platform. A pioneer in bringing Internet Video service providers to the TV screen, he led the team that launched the world’s first 4K video store. Colsey leads a team that negotiates and executes partnerships with 3rd parties for Sony smart TVs, Spatial Reality Display and ProBravia.

Previously, Colsey was involved in various Sony Electronics’ initiatives in the U.S. Prior to that, he worked in product planning in Sony HQ in Tokyo.

Colsey holds an Industrial Design degree from Central-St. Martins in London.

Bill Hague serves as Executive Vice President in the Media Strategy Group at Magid. As Executive Vice President, Bill has oversight of Magid’s local media and publishing practices that works with local media properties, such as TV stations, radio stations, and newspapers.

In addition to managing corporate relationships and business development efforts during his tenure at Magid, Bill has served as the lead consultant with clients as diverse as NBC, Hubbard Radio, Canadian Broadcasting Company, McDonald’s, University of Notre Dame, Mayo Clinic, Jacksonville Jaguars, and Onex, among others.

Bill spearheaded the development of several innovative service offers including Magid’s local advertising effectiveness research efforts. The impressive team that Hague has built continues to lead Magid into the revenue generation side of the traditional media business as well as on the digital side of local media.

Tom Keaveney is President at 605. He brings more than 20 years’ experience in working with fast-growing, entrepreneurial firms initially as an M&A banker, then within the venture capital industry and finally as a principal in several start-up businesses.

At 605, Tom is responsible for defining and driving the company’s efforts to secure targeted
revenue, client relationships and marketplace presence. He has direct oversight of the Sales, Marketing, and Strategy groups and is responsible for leading the company’s efforts to meet budgeted revenue goals.

Tom began his career in general management in industrial manufacturing in Ireland, the US and Asia before joining Goldman Sachs Inc. as an investment banker based in London and New York working on mergers and acquisitions, capital markets issuance and corporate finance transactions across multiple industry sectors. Tom then worked on the investment-side in venture capital with Lion Capital in London and the US before co-founding a series of technology businesses in the data, analytics and advanced advertising space.

Tom received a Bachelor of Commerce and a Master of Business Studies from the University

College Dublin Graduate School of Business.

Chris Pfaff is a leading new media and technology producer and strategist. He is renowned for integrating leading-edge technology into the media and entertainment community. He was the first to use IRC for an interactive corporate webcast; produced one of the first DVDs, in March, 1997; produced the first HD animated logo; produced numerous multipoint broadband events in the late-1990s; produced some of the first mobile short films in 2002-2003, and produced the first Twitter Wall in 2011.

His company, Chris Pfaff Tech/Media LLC, provides strategy and marketing services for leading technology service providers, technology firms, and new media companies worldwide. Since founding Chris Pfaff Tech/Media LLC in 2002, Chris has represented a wide range of clients, including strategic ventures from Eastman Kodak, PRIMEDIA, Cantor Telecom, and ASCAP, and firms ranging from mobile content distributor Thumbplay, video encoding firm On2 Technologies (sold to Google), and 3D face and body animation production studio face2face animation. He leads a global team that works with a large, and growing, number of North American and European ventures.

Chris was one of the founders of the Producers Guild of America (PGA) New Media Council East, and served as chairman of the group from 2007-2013. He served as the vice chairman of the national PGA New Media Council from 2011-2013, for which he served as a delegate from 2006-2013, and also served as a delegate on the PGA Board of Directors from 2008-2013.

Prior to launching Chris Pfaff Tech/Media, Chris was involved with the early-stage ventures GeoVideo Networks and MobileQ, and previously had helped launch more than 16 ventures with the Lucent New Ventures Group and Bell Labs, including Lucent Digital Radio (now iBiquity Digital), SyChip (sold to Murata), e-Ink, Flarion (sold to Qualcomm), and savaJe (sold to Sun Microsystems), among many others. While at AT&T Corp., he helped launch AT&T WorldNet Service and the AT&T NetWare Connect Service, and also helped launch the AT&T Personal Online Services division. Prior to this, he represented such clients as Sony Electronics; Viacom New Media, Sharp Electronics, and Kyocera, among others. He began his career in the music industry, representing clients including Yamaha Corporation; Hal Leonard Publishing, and working with a wide range of musical artists and producers, including such notable figures as Walter Becker, Chick Corea, Wynton Marsalis, and Phil Ramone.

Mr. Dixon created nScreenMedia on January 1st, 2013, as a resource to the
Digital Media Industry as it transitions to the new infrastructure for multi-screen
delivery. The site receives 10,000+ unique visitors each month. He brings a wealth
of knowledge on the Over-the-Top TV market, including detailed analysis of
SVOD, AVOD, FAST, vMVPD, and TVOD markets and the technologies and
services upon which they rely. He also covers mobile video, Digital TV, and IPTV
spaces.

Before creating nScreenMedia, Mr. Dixon was an analyst and partner with The
Diffusion Group. It was there where he first began to focus on the emerging
video streaming economy in 2005.

He is the author of many reports and white papers, including:
• “Getting FAST: The explosive vLinear market and why content providers
need to jump in” – market analysis and forecast of the FAST market.
• “Making Screen Time Family Time: How kids today influence co-viewing
and purchase intent in the household” – survey and analysis of the
behavior of children and their parents when streaming
• “D2C is Not Enough: How Pay TV Can Help Drive SVOD/AVOD Success” –
analysis of why pay TV providers need to become SVOD aggregators.

Mr. Dixon is an accomplished speaker and frequently presents at industry
conferences, including NAB, IBC, Connected TV, TV of Tomorrow Show,
Videoscape, and many others. He often presents to private companies and
leads strategic discussions about OTT market dynamics. He partners with Will
Richmond of VideoNuze on the successful industry podcast Inside the Stream.

nScreenMedia has been sponsored by many companies core to the new media
economy, including Comcast TS, TiVo, Akamai, Brightcove, Nagra-Kudelski,
Seachange, Plex, You.I, and many others.

Mr. Dixon has extensive experience in the rich media, communications,
networking, and network management industries. He has a proven record of
developing and delivering top-quality products and services on time to meet
market needs. He has successfully built strong customer-focused organizations,
guided companies in major product introductions, and established successful
third-party relationships to align with business goals for both large (Microsoft,
Oracle) and small companies.

Mr. Dixon has assisted many companies. He has completed many projects for
well-known media companies, including:
• Children’s streaming market survey and analysis for Wildbrain Spark
• The technology of video distribution tracking project for Verizon Digital
Media Services
• OTT payment survey and report for Vindicia
• Helped German cable giant KDG in planning their VoD rollout
• Building out the STB client solution for Raysat in preparation for their
nationwide launch of a mobile TV service in the US.

Before his time at TDG, Mr. Dixon was a senior executive at companies such as
Microsoft/WebTV, Liberate, Oracle, and Kassenna, building products for the
digital and interactive television industries. ,

Mr. Dixon graduated from the University of Reading in England with a Bachelor of
Science degree in Electrical Engineering. He holds a master’s in engineering from
the University of Florida and has post-graduate business education experience
from Stanford. He is a published author.

Linkedin profile: https://www.linkedin.com/in/nscreenmedia/
Website: https://nscreenmedia.com/

Travis Scoles is Senior Vice President of Advanced Advertising at Paramount. In this role, Scoles oversees all aspects of Vantage, Paramount’s advanced advertising solution, as well as other internal data optimization and analysis products. In addition, he also manages key efforts in currency and measurement innovation. Scoles also is actively involved in driving thought and product leadership throughout the advanced advertising space.

Scoles joined the company, formerly ViacomCBS, in February 2020. Prior to leading Advanced Advertising, Scoles led product (both strategy and development) and operations for Vantage.

Before Paramount, he worked in the consulting space on quantitative research, media analytics, and media optimization. Scoles lives in Darien, CT with his wife and two children.

Diana Horowitz is vice president, strategic sales, advertising technology, at Imagine Communications. Based in New York City, Horowitz drives the company’s strategy of helping customers generate greater profitability from their media assets by migrating toward a converged linear and digital advertising approach.

Horowitz brings extensive experience in digital and broadcast advertising and technology to Imagine’s Americas sales team. Her wide-ranging media background allows her to offer a unique perspective to Imagine and its customers, having led advertising businesses through digital transformations and revenue expansion programs.

Prior to joining Imagine, Horowitz was senior vice president, advertising sales, at fuboTV, also overseeing ad operations. Her previous roles include positions at Telestream, IBM Watson Media, Comcast Technology Solutions and Scripps Networks Interactive, where she led the digital ad sales team, northeast region, for Food Network and Cooking Channel. Horowitz began her career at The New York Times Company, holding leadership roles in both New York and Paris.

In her current role, Helen Katz leads the global research unit within Publicis Media’s data sciences practice. She is a trusted industry expert on research, with a particular focus on data quality and reliable measurement. Her interest in innovation inspired her to play an instrumental role in developing best practices in the measurement of addressable TV and advanced video campaigns in the U.S. A 19-year Publicis Groupe veteran, Katz has served in various strategic research capacities for Publicis Media, Starcom, Zenith and GM Planworks – the holding company’s former division devoted to the General Motors business. In 2009, she was integral to the Publicis Groupe team that launched The Pool – a unique research consortium that aimed to identify the next new ad formats across various channels such as online video, mobile/tablets and more. Prior to joining Publicis Groupe, she was Vice President, Media Research Manager at DDB Needham.  She began her career as an advertising professor at Michigan State University, and is currently an adjunct professor at DePaul University. She has published numerous articles in industry and academic journals, as well as three textbooks on advertising and media, the most recent of which is The Media Handbook (7th edition, 2019). She is the ex-officio Chair of the Executive Committee of the Media Rating Council, and a member of the Board of Trustees of the Advertising Research Foundation. Katz is also the recipient of the Advertising Research Foundation’s “Great Minds” award for research innovation, Jay Chiat’s Strategic Excellence Silver Award for innovation, and Stars of Attribution leadership award. Katz has a master’s degree in advertising and a Ph.D. in communications from the University of Illinois, and was an undergraduate English major at the University of London.

Howard Shimmel is a television research and insights veteran with over 30 years of change-making thought leadership under his belt. As the President of Janus Strategy & Insights, he is transforming how companies around the world strategize and position their television marketing offerings, from linear methods to addressable and connected TV. Howard also serves as a Board Member and Head of Strategy for datafuelX, an advanced analytics firm focused on developing best in class decision science models to fuel the next generation of media capabilities, specifically focused on forecasting and optimization.

From attribution to advertising, data to ROI, Howard is carving the path to address the changing trends in the audience landscape, as well as shape emerging platforms and industry innovations. He leverages this knowledge to lead organizations through strategy, planning, buying, measurement, and stewardship.

Beyond his role at Janus, Howard is co-founder of datafuelX, an advanced analytics firm focused on developing best in class decision science models to fuel the next generation of media capabilities.

Howard also serves as an advisor and investor in many emerging new age research companies, including Hyphametrics, Adelaide, WeAre8, and Humantel.

Prior to starting this company, Howard was Chief Research Officer Turner, where he oversaw all multi-screen entertainment, news, kids and sports research, as well as corporate analysis and insight-led efforts.

Shimmel played a critical role in driving the company’s efforts around the consumer journey and insights to better capture measurement for both Turner and its partners. In 2016, in partnership with Turner Ad Sales’ Turner Ignite team, Shimmel oversaw the launch of Turner Ad Lab, an initiative whose goal was to make recommendations about linear and digital video ad experience in light of the changing TV landscape.

Prior to be promoted to his role in 2014, Shimmel was senior vice president of ad sales and sports research for Turner, where he oversaw television and digital research analysis and strategy support for the company’s news, entertainment, animation, young adults & kids and sports advertising sales units. He joined Turner from Nielsen Media & Advertising Analytics where he served as executive vice president responsible for building out an advanced analytic business focused on issues like cross-platform analytics, advanced media targeting, promotion effectiveness and ROI measurement, for media companies, agencies and advertisers. Shimmel’s industry-rich experience includes other leadership roles at The Nielsen Company, America Online, WBIS and MTV Networks. He also served as president of Symmetric Resources, Inc. Over the span of his career, Shimmel has developed research expertise related to technology adoption, methodology and advertising’s impact on sales.

Kenneth “Shark” Kinney is a keynote speaker, accomplished marketer, lead generation driver, and business growth consultant. He is passionate about leveraging data in omni-channel strategies and known for driving growth in Digital Marketing and Advanced and Addressable TV. He’s led national campaigns working with brands including Acxiom, Citi, Chase, Target, GM, American Express, FedEx, Honda, Toyota, TD Ameritrade, Panera, TruGreen, and over 50 colleges and universities. He has also been an on air host and producer of TV and Radio programs. He is the VP of Marketing and Digital Strategy at Ai Media Group as well as the ‘Chief Shark Officer’ and host of “A Shark’s Perspective” podcast.

Kevin Arrix, Senior Vice President of DISH Media Sales, is responsible for DISH TV’s and Sling TV’s advertising sales, analytics and operations. He leads the team spearheading the company’s advanced advertising initiatives which include cross-platform addressable, programmatic sales and dynamic ad insertion. Kevin is a seasoned revenue executive with 20+ years of experience leading Sales, Operations, Client Services and Strategy teams. He is a recognized thought-leader fluent in the various disciplines of digital and mobile advertising and marketing. Prior to joining DISH in 2018, Kevin served as Chief Revenue Officer of Verve, leading the mobile marketing platform’s Direct and Enterprise sales, customer success and advertising operations teams. Prior to Verve, Kevin served as Chief Revenue Officer at mobile rewards entertainment platform Viggle, where he arrived prior to product launch to build out the sales team, the operational infrastructure and revenue foundation. During his career, Kevin built, scaled and led successful sales organizations at Viacom, CBS SportsLine, and Turner Broadcasting. During his 9-year tenure at Viacom, Kevin held a variety of roles including Executive Vice President of Digital Advertising in charge of advertising sales, operations, marketing and strategy for all MTV Networks brands including Nickelodeon, MTV and Comedy Central. Kevin earned a Bachelor’s degree in History from Duke University where he also played varsity lacrosse. He currently resides in Connecticut with his wife and their three kids. In his spare time Kevin can be found coaching, gardening/landscaping and skiing any mountain with snow.

Mark Corl is the SVP of Emergent Technology Development at Triveni Digital focusing on strategies to address the disruptive changes in TV technology caused by the continuing exponential advances in computing and networking. His recent focus has been directed toward media distribution innovation primarily leveraging the new capabilities offered by ATSC 3.0.

Mark is an ATSC board member and contributes extensively to the ATSC efforts as the chair of the S38 Specialist Group on Interactive Environment, the chair of the India Implementation Team and the vice-chair of the TG3-9 Ad-hoc group on Interlayer Communications in the ATSC 3.0 Ecosystem. Mark is also a contributing author to multiple other standards within ATSC.

During his 23-year tenure at Triveni Digital, Mark has led both product development efforts as well as custom projects. Prior to Triveni Digital, Mark had software engineering positions at Texas Instruments and Xerox Corporation. Mark holds a B.S. in Mathematics and Computer Science from Bucknell University.

For 23 years, Triveni Digital has been developing systems that enable television service providers and broadcasters to deploy enhanced programs and services to their viewers. Triveni Digital’s products for program guides and metadata management, data broadcasting, and service quality assurance are renowned for their ease of use and innovative features. Working with leading industry partners, Triveni Digital employs an open and standards-compliant approach to the digital television market.

Mike Bloxham has worked in media and tech research and consulting for over 25 years, advising multi-national corporations, media owners and government agencies on strategic marketing and communications issues on an international basis. A recognized innovator and thought leader in the media space, he has extensive experience in attitudinal and behavioural research across all media and marketing channels with an emphasis on the integration of emerging and traditional media among all audiences from children to seniors.

At Magid, Bloxham works with colleagues to provide research and consulting solutions to clients across the ecosystem seeking to make the right decisions regarding all aspects of video across all platforms; from programming, marketing, advertising and distribution, through strategy, product development and pricing to consumer insights, user experience and more. He is also one of the lead executives on Magid’s EmotionalDNA, a unique data product which quantifies and maps the emotional tonality of video content across all networks and platforms. He was also the founding Co-Chair of Magid’s VR/AR Consumer Insights Consortium.

Prior to joining Magid, he led the Insight & Research team at Ball State University’s Center for Media Design where he and his colleagues became known for their large-scale observational research studies including the Middletown Media Studies and the Video Consumer Mapping Study for the Council for Research Excellence.

Specialties: Market analysis and forecasting, executive strategy guidance, evangelism, discussion moderation, contract negotiation, team management, public speaking and panel moderation.

Rick leads BIA/Kelsey’s strategy consulting practice and serves as an advisor to an affiliated investment banking group BIA Capital Strategies. Rick works with media, adtech and martech companies to see and evaluate opportunities and strategies in the market to achieve corporate goals. He helps client with strategic planning, developing partnership strategies, product planning, and achieving revenue growth and diversification. He helps marketers including brands and agencies with effective planning and use of digital media platforms. He also works on investment banking projects assisting buy-side and sell-side clients.

Rick Howe is a cable and television veteran, elected as a Cable Pioneer in 2011. He leads the ITVT/TVOT “Televisionation: Friday Fireside” video series as The iTV Doctor, and provides consulting services to distributors, content providers and app developers in the enhanced television space.

Anne Schelle is Managing Director of Pearl TV, a business organization of 9 broadcast TV companies investing in forward-looking opportunities including NextGen TV (ATSC 3.0). Anne has more than two decades of wireless and media industry experience.

Anne was founder and President of APS Connext LLC, providing senior-level advisory to some of the nation’s largest public media companies. She served previously as senior advisor to the NAB and as Executive Director of the Open Mobile Video Coalition. Anne was also a founding management team member for several companies, including the nation’s first commercial digital cellular network American Personal Communications, dba Sprint Spectrum and xDSL Networks. She is a past venture partner and CEO of Acta Wireless.

Anne serves currently as board chair of the ATSC 3.0 Security Alliance (A3SA), as well as a board member of the Advanced Television Systems Committee (ATSC), WYPR, Maryland’s Public Radio Station and the Wise Giving Alliance, Give.org. She formerly served as Vice Chairman of the Mobile Marketing Association’s North American Board and founding Chair of its video committee and as a founding member of the advisory board of the Johns Hopkins Whiting School of Engineering for Professionals.

Zane is Vice President of Entertainment Product within Comcast’s Technology & Product division. His focus is interactivity and advertising, especially products that combine voice, video and data to drive audience engagement and commerce. Zane joined Comcast upon acquisition of Watchwith in 2016, the interactive video data platform he originally founded in 2006 as the Related Content Database. Since joining Comcast, he and his team have launched many innovative projects including “X1 Voting” for NBC’s The Voice and America’s Got Talent, DVR Smart Resume, Game of Thrones “For the Throne” audience polling, Fandango and Ticketmaster ticketing, and VoicePlus Ads, traditional commercials that combine voice commands and interactivity. Zane is a member of the Television Academy, holds a Master’s from Harvard Graduate School of Education, and is a graduate of the Georgetown University School of Foreign Service.

Jon Giegengack founded Hub in 2013 as the convergence of technology and entertainment was exploding.

Giegengack’s aim was to provide real-time, customized insights about the changing world of television and digital entertainment, from connectivity and consumption to future usage and trend patterns.

Giegengack and the Hub team work with leading media and entertainment brands, including HBO, Comcast, Netflix, Time Warner, Sony, AMC and AT&T. He worked in entertainment market research for fifteen years prior to starting Hub, including ten years at CMB in Boston.

Based in NH but frequently on the road, Giegengack is a regular speaker at industry events on the topics of content consumption and technology influences and has been quoted in publications such as The Wall Street Journal, The Wrap, TVREV, MediaPost, Adweek, Multichannel News and eMarketer.

Rob leads USIM’s strategic insights, optimization, and reporting activities, helping agency and client teams achieve their brand goals. He has created a new architecture of strategic decision-making, underpinned by data, and using agency assets in programmatic and addressable advertising combined with third-party custom data and media analytics. 

To enhance these insights, Rob has designed new AI-based optimization tools to lead location/trading zone investment strategies via traditional, programmatic, addressable, and automated buying channels. In addition, he has developed a customized but fully flexible client-reporting platform that enables immediate cross-channel analytics and optimization.

Rob joined USIM following his role as Global Lead, Branded Apps at Publicis Media, where he developed proprietary insights and optimization tools across multiple business units. An industry thought leader, he has presented at SXSW and ARF on topics related to consumer experience and owned/paid media.

Rob has more than 20 years of experience in marketing analytics, audience sciences, media strategy, media buying, and research. He has created unique, data-driven insights, tools, and strategies for clients such as Verizon, 20^th Century FOX, FX Networks, Disney, Toyota (Scion), Nestle, JP Morgan Chase, Hewlett-Packard, FOX, General Mills, and Sonic Drive-In.

Sherry Brennan is an industry luminary who has shaped distribution innovation and fueled content growth strategies for some of the world’s largest entertainment organizations for more than 20 years.

As EVP and General Manager of the Whip Media Exchange, she oversees the company’s data and AI-powered content marketplace that makes global film and TV content licensing faster and more efficient.

Brennan spent nearly 15 years at Fox negotiating hundreds of content licensing deals. Prior to joining Fox, Brennan spent seven years at Cablevision focused on then-emerging VOD and digital TV, including content licensing, marketing and UI/UX. She began her career at Falcon Cable TV and the Federal Reserve Bank of San Francisco. Sherry speaks frequently at conferences on the evolving video industry and serves as an Advisor to several media startups. She is co-founder of a social platform for women over 40 (The Woolfer), as well as a Board Member for the Food Resource Action Center (FRAC), a DC-based lobbying organization. She is based in Los Angeles.

Tal Chalozin is co-founder and CTO of Innovid, the leading video marketing platform for advertisers to engage consumers across all screens and channels. Tal leads Innovid’s long-term technology vision, global product creation and implementation, and business development efforts, as well as identifying and developing emerging trends and opportunities for product innovation and digital TV/OTT collaborations. He has forged partnerships with Facebook, Snapchat, Twitter, Samsung, Roku and Hulu, amongst others, to help advertisers bring interactive video to viewers everywhere.Tal is a serial entrepreneur and tireless global leader in video technology. In addition to serving as Innovid’s CTO, Tal is a board member for the IAB’s Digital Video Center of Excellence and for the National Academy of Television Arts and Sciences. He has been named a “Technology Pioneer” by the World Economic Forum, one of the “Best Young European Entrepreneurs” by Businessweek, a member of Multichannel News’ “40 Under 40” Class of 2016, and to Cynopsis Digital’s 2016 “It List.” Prior to Innovid, Tal co-founded GarageGeeks – a non-profit organization and one of Israel’s largest hacker spaces and innovation hubs boasting more than 8,000 members. Tal also served as an officer in an elite computer unit in the Israeli Air Force for over eight years where he led the development of several military products with high algorithmic complexity.Tal owns several global patents in digital video technology, and he is a regular speaker at global events, including Cannes Lion, CES, The Drum’s Programmatic Punch, IAB, MWC, NAB, TVOT, AdExchanger’s Programmatic I/O, Broadcasting & Cable’s Advanced TV, Wired Magazine’s NEXTFEST, Le Web’s Digital Innovation Conference, Ars Electronica, and eConsultancy’s Creative Programmatic.