Speakers TVOT SHOW

Television industry veteran and epicurean Chris Knight is the President and CEO of Gusto TV, the best food channel in the world. Known globally for his innovative and highly stylized culinary content, Knight has more than 20 years experience producing hundreds of hours of original television programming.

Knight is an award-winning writer who has authored nine best-selling cookbooks based on his popular television shows. He’s won the International Gourmand World Cookbook Award and International Golden Panda Award and several Taste Awards in various categories. He also won a 2017 James Beard Award for Fish the Dish and a 2019 James Beard Award for Spencer’s BIG Holiday.

An early adopter of streaming technology, Knight took Gusto TV from a linear pay TV channel in Canada and launched it internationally in 2018. With 100% of the channel content produced exclusively by Knight and his team, it is now streamed in over 160 countries on more than 40 platforms. When not expanding Gusto TV’s global reach, Knight can still be found in the studio showrunning, recipe testing and scriptwriting.​​

John is CEO + Co-Founder of Toonstar, the Web3 story studio building original entertainment IP thru participatory storytelling + unique community experiences. He created + co-produced “The Gimmicks,” the first weekly community-driven animated Web3 series produced in partnership with Sixth Wall, the digital arm of Mila Kunis’ Orchard Farm Productions, as well as a second installment of the series, “House of Chico” the first all Latino, adult-animated series in Web3.

Prior to launching Toonstar, he spent over a decade at Warner Bros. and DreamWorks developing franchise properties including Harry Potter, DC, LEGO, Looney Tunes + Shrek and driving innovation in various marketing, business development, digital content creation and tech commercialization roles.

He’s also a self-confessed media junkie and child of Saturday morning cartoons who’s on a mission to help forge the future of Web3 entertainment + unlock animation for creators around the world.

Kate Scott-Dawkins is GroupM’s Global President, Business Intelligence, where she contributes thought leadership around economic trends, advertising forecasts and category insights for the world’s largest media agency. Working at the intersection of advertising, technology, artificial intelligence and creativity, Kate provides original analysis to help drive better outcomes for clients and inform the larger media and advertising community as a whole. She’s authored industry reports including GroupM’s This Year Next Year Global Advertising Forecast and Retail Media Forecast as well as The Next 10, which examines the technologies and media behaviors shaping the future of marketing. Prior to joining GroupM, Kate held roles in corporate development and business strategy at Essence. She is a graduate of the University of California, Los Angeles, and holds an MBA in strategy and marketing from the University of Cambridge.

Jamia Bigalow leads Brand and Integrated Marketing for Amazon Fire TV where she oversees efforts for Fire TV driving brand awareness, subscription growth, and partner marketing. In this role, she is focused on helping Fire TV customers worldwide discover and enjoy content on Fire TV devices across the living room.

Bigalow has led initiatives at Fox, Disney, and NFL and prior to her role at Amazon served as the SVP of Distribution Marketing at Fox Networks where she oversaw strategies to support broad distribution of Fox content and generate greater brand awareness for Fox Networks. Her group was responsible for developing multi-platform marketing initiatives that enhance partnerships between Fox Networks and its content distributors.

Bigalow previously directed the development of marketing campaigns that aligned business objectives for the company’s network brands (FOX, FX, National Geographic, FOX Sports and FOX News). Additionally, she oversaw marketing efforts surrounding retransmission consent and channel carriage agreements.

Previously, Bigalow also served as Vice President, Affiliate Marketing for Fox Networks where she created and managed affiliate marketing strategies for the division’s entertainment brands. She also developed marketing initiatives to strengthen the distribution of services within Fox Networks’ portfolio.

Prior to joining Fox, Bigalow served as Director of Affiliate Marketing for the NFL Network, and launched marketing programs that helped the network reach record-breaking distribution in less than a year.

Bigalow graduated from Arizona State University with a bachelor’s degree in communications.

Kayla Trivieri is a designer, builder, and storyteller at Cent. Her focus is on creating web3 products for humans. Previously, she served as the Chief Product Officer at appreciate and as a Managing Consultant on the Edge Computing team at IBM. During her tenure at IBM, she led notable blockchain projects for the Canadian Government and New York State Excelsior Vaccine Passport. Her TikTok series “Tech for Hot Girls” has amassed a following of over 240K and growing on social media.

Lisa Heimann is EVP, Analytics, Insights & Measurement at NBCU. She leads the group targeting effective investment in new measurement approaches and analytic tools, with the aim of developing unified cross-platform measurement to improve monetization and program insights across NBCUniversal’s TV businesses. In addition, her group provides enterprise-wide research resource coordination as well as instituting unified practices across the portfolio. She previously served as SVP, Multiplatform Research for NBC Entertainment where she worked with the research teams to ensure consistent metric standards across the ever-expanding number of platforms and collaborating across departments to help identify key multiplatform trends. She was also responsible for exploring both new measurement options and the expansion of existing measurement sources.

Before NBC, Lisa had a long 17 year tenure at Disney/ ABC where she worked in several research capacities, including responsibility for the measurement strategy, forecasting and reporting of ABC/ABC Studios content across all platforms as well as measurement of emerging platforms. She also oversaw ABC ad sales research and previously ABC local research. Prior to coming to ABC, she held research positions within CBS’s syndication arm and Blair Television. She graduated summa cum laude from Syracuse University’s Newhouse School of Public Communications and resides in California.

With 2 decades of experience in advertising and technology, Seema Patel is a seasoned media executive with extensive expertise in launching new businesses and supporting multi-platform solutions. She has been the driving force of many new, innovative product rollouts throughout her career and is one of the leading experts in addressable and advanced advertising. Seema has a proven track record in leading high-profile initiatives by bridging strategy with efficient execution to drive scale and revenue growth.

In her current role at TelevisaUnivision, Seema leads a team responsible for developing the critical proprietary data assets that drive advanced media. Her team is responsible for the product build out of TelevisaUnivision’s proprietary HH graph, which is the single largest identity solution focused on US Hispanic households. Her team also manages commercial relationships with external partners to activate and implement new capabilities in cross platform advanced advertising.

In her previous role at ViacomCBS, Seema served as the business lead with MVPD partners, technology partners, and internal stakeholders to onboard new addressable inventory sources, broadening the company’s vast portfolio of data driven assets. She facilitated strategic initiatives, business development, and platform implementation. During her tenure, ViacomCBS built the largest Addressable TV footprint in the country spanning across broadcast and cable in the areas of live linear, VOD, & OTT platforms.

Seema was also a key stakeholder in the launch of DIRECTV’s Addressable Advertising platform, playing a critical role in the design, pricing, and roll out of the first-to-market STB Addressable Advertising product. She created system solutions and business processes that were unique to the marketplace and ultimately, ended up becoming the benchmark for others in the industry to emulate. Her technology platform design transformed targetable television and drove double digit, topline revenue growth for the business. She also spearheaded the launch of D2 Media Sales, which was the industry’s first live linear addressable platform for the political marketplace. Additionally, Seema took a lead role in defining systems strategy & operations for a combined ad sales organization during the AT&T/DIRECTV integration. She led the effort to create system solutions & streamline processes to support a $2B+ business.

Seema is a co-founder of TechBae, a networking organization dedicated to advancing equality by creating meaningful connections and developing opportunities for under-represented women across all levels within the ad tech & media landscape. She is passionate about creating a community to create kinship and foster mentoring for junior rising stars in the industry. Founded in 2018, TechBae’s community is comprised of women from over 50+ organizations spanning across programmers, MVPDs, & technology organizations.

Most recently in 2021, Seema was appointed Board Member of Marketing Edge as well as Committee Member of The NATAS Technology & Engineering Committee.

Marketing Edge is a non-profit organization dedicated providing education, coaching, and job placement to a diverse set of future leaders allowing critical exposure for those who have less access. The organization’s mission closely aligns with Seema’s commitment to advocate for diversity within marketing and media ecosystems. Marketing Edge’s commitment to shaping future marketing leaders by connecting academia, students, and corporations is critical to providing young people with entry points into the workforce at the earliest career stages.

The National Academy of Television and Arts & Science (NATAS) was founded in 1955. The NATAS Technology & Engineering committee awards Emmys to outstanding achievement in television technology & engineering. Awards are given to individuals or organizations for pioneering developments, standardization, and/or innovation in television engineering.

Brian Kline is President at Penthera Partners. Penthera provides a suite of software products to leading OTTs and video streaming companies to increase the value of their ad inventory and improve their viewers’ video quality of experience. Brian leads teams responsible for Penthera’s business operations, marketing, sales and product development.

Prior to joining Penthera, Brian held executive roles at AT&T, Charter (formerly Time Warner Cable), and Minim, a WiFi management software company. His responsibilities have included product development, partnerships, operational improvement, M&A and strategy. At Charter, Brian developed products to stream video to Smart TVs and game consoles with leading companies including Samsung and Microsoft. He has also held multiple roles overseeing wireless products giving him a deep understanding of in-home Wi-Fi and mobile/5G.

Brian received an MBA from Harvard Business School. He is an active angel investor and Mobile/IoT Technology sector lead for the Harvard Business School Alumni Angels of NY. Brian’s volunteer work centers on education, skills gap initiatives and the evolution of education to meet the needs of the future tech workforce.

Rich Kaufman is VP, Business Development at Centriply. In this role he is responsible for positioning Centriply’s targeted media buying and technology solutions within the evolving TV landscape. He works closely with clients, helping them incorporate audience data into TV planning and optimize cross channel targeting, buying and attribution.

Rich has been at the forefront of data-driven TV for two decades, and continues to be integral to successful targeted TV product development for media owners, data providers and agencies.

Rich is an avid baseball fan, semi-avid runner, and loves some dogs and cats. He has two daughters and resides in Fairfield County, Connecticut.

Jae Scarborough is Vice President of Enterprise & Channel Sales at Simpli.fi, the leading Advertising Automation Platform. Jae is a self-proclaimed digital media & tech nerd with over 17+ years’ experience in marketing, digital advertising, cross-platform campaign development, and SaaS sales. He is married to his best friend, Jess and father to their two daughters, Rikki and Jemma. Jae is a frequent speaker on Leadership and Sales Development and serves on multiple boards for organizations and causes to which he is passionate about.

Craig Heiting is Head of Corporate Strategy at Wurl – the leader in data-driven solutions for CTV distribution and marketing. Craig is responsible for leading Wurl’s global efforts in creating and driving growth for the world’s top content publishers. With over 30 years of experience in the entertainment space, Craig brings enormous expertise to Wurl, including managing marketing, programming, sales, operations, M&A, and customer care segments for major media companies. Prior to joining Wurl, Craig was a Business Development Executive specializing in established media companies like Time Warner Cable, Amdocs, Deluxe, Ericsson, and Vubiquity, as well as young companies like BigBand Networks, @Home Networks, and Wave Broadband. Craig currently resides with his wife in the Los Angeles area, where he enjoys spending time with his four children and their families. In his spare time, Craig enjoys golfing, hiking, volunteering, and writing.

Mari Tangredi is the SVP, Global Partnerships at Cadent. Mari has 20+ years of experience focused on strategy, business development, new product development, and cross-border M&A, Mari has a rich background in applying strategic business principles to her work at the intersection of media and technology. She is experienced in managing successful technology businesses at every stage of the company life cycle, from founding, go-to-market to exiting. Mari joined Cadent in January 2020 through Cadent’s acquisition of identity and DSP platform 4INFO. Since then, she has been pivotal in shaping Cadent’s data strategy, managing partnerships across 50+ audience/targeting data partners, as well as several dozen more First Party and CleanRoom integrations, ID graph, measurement, and OTT/CTV supply vendors. This past year, Mari has been extremely influential in facilitating 34 new data and measurement partnerships, driving continuous growth for the platform side of Cadent’s business unit.

While carrying the “ethos” of a Marketing Technologist, Albert has always possessed a firm understanding of how technology has continued to transform the discipline of Marketing while disrupting today’s conventional consumer engagement models. Over that past 20+ years his communications experience ranges from African American, Hispanic, LGBT, Asian American, Arab American, Indian, Boomers, Millennials, Urban, GM to International.

His work involves Digital Marketing for Lexus, AMAZON, NYPD, Medline, State Fair, Spalding, HBO, MCD, LA Sparks, Game Show Network, Verizon Wireless, Unilever, Ford Division, Lincoln Mercury, Burger King, Colgate, HSBC, Time Warner Cable, Home Depot, AstraZeneca, US Marines, Pfizer, Novartis, Merck, and Hyatt Resorts.

He is currently the Managing Director, Digital Innovation at Walton Isaacson. Previously he served as the Director, Interactive Services for UniWorld Group and Director of New Media and Technology at Prime Access where he introduced the Digital capabilities for both multicultural agencies.

Albert has participated in numerous speaking engagements for Meltwater Social, MediaPost, Digiday, ThinkLA, AdAge, PUBMATIC, CYNOPSIS, Adweek, VAB and the ANA. This type of industry prowess resulted in him being named one of ADWEEK’s 2022 Media Allstars. Albert is also the host of The Transient Identiti podcast which chronicles the Voice of the Consumer.

Gregor is the CEO of Velope.tv, a technology services and software product development company which he founded in 1999. His focus has been creating scalable, enterprise class, multinational, multi platform CTV applications for companies including NBCU, Comcast, Warner Brothers, Samsung, Fubo.tv, RedBull.tv, and TuneIn.com to name a few. He has worked closely with most of the leading CTV platforms companies and has participated in many innovation projects for emerging platform feetures before they are released to the general development community. Gregor is spearheading Velope’s efforts for innovative interactive advertising units that are powered by gesture based multiscreen and multi user frameworks. His work within the NextGen TV community began in July of 2022, quickly spawning relationships with PearlTV and the folks behind the Run3TV framework. He was a 12 year member of the Academy of Television Arts and Sciences Interactive Media Peer Group, with 4 years on the Executive Committee and co-chairing the Awards Working Group.

Aileen Del Cid is Head of Marketing for Samsung TV Plus.  She oversees all marketing operations, strategy, branding and strategic partnerships for Samsung’s global FAST streaming platform. Aileen brings over a decade of experience in the entertainment marketing industry.  During which time she has led branding efforts, product launches, integrated campaigns and strategic partnerships for multiple organizations.  

Prior to her leadership role with Samsung TV Plus Aileen held several content marketing posts at AT&T.   There she led CTV advertising for DIRECTV NOW, digital advertising for DIRECTV’s mobile app, Sponsorships and Strategic Content Partnerships for ATT.net and Marketing for the U-verse Entertainment Networks at AT&T U-verse.  Regularly overseeing multi-million-dollar budgets for those products and campaigns she developed and deployed marketing and brand strategies that engaged and drove growth in subscriber bases.

Prior to that Aileen worked in Distribution Marketing at Game Show Network where she developed and executed strategic marketing efforts to drive subscriber acquisition. Aileen joined GSN from Universal Sports Network where she managed and developed strategic B2B and consumer facing marketing campaigns. 

She received her B.S. Marketing degree from California State University, Northridge. 

Charbel Makhoul helps guide Inscape’s ACR technology roadmap and is responsible for evolving and maintaining currency grade TV viewing data. He has been working with ACR technology for the last eight years and started as part of Cognitive Networks, which was purchased by VIZIO and rebranded as Inscape.

Charbel oversees VIZIO’s Unified Data teams responsible for introducing great innovations around ACR data processing making campaign planning, targeting and measurement easier with Inscape ACR data and for producing insights and analytics that fuel VIZIO programming and VIZIO’s ads business. Charbel has a Masters degree in Embedded Electronics from INPG (France) and an MBA from GGSB France.

Mark Rose has 25 years of experience growing revenue at media, e-commerce, and B2B technology companies. His expertise in building and leading go-to-market strategy is informed by his experience in strategy, marketing, and sales across growth-stage and mature companies.

Mark joined TransUnion in 2021 to help grow its marketing solutions business focused on consumer goods and services industries. Through its acquisitions (including Neustar) and investments, TransUnion’s solutions extend beyond its strong foundation in core credit into areas such as marketing, fraud, risk, and advanced analytics. TransUnion is a strategic partner to media and platform entities across the ecosystem.

Outside of work, Mark lives in Chicago with his wife, 3 kids, and 2 labs. His passions include craft beer, NY and Chicago-style pizza, and pursuing a PR for the upcoming Chicago Marathon.

As Head of Global TV Data Strategy Mallory Armstrong is responsible for informing the design of Yahoo’s Advanced TV product suite and data strategy. Through establishing industry leading partnerships, coupled with a unique lens on the consumer journey, she guides the team in creating a bridge between linear and digital media in an end-to-end, full-funneled approach within the convergent entertainment landscape.

In her previous role at Yahoo, she led insights and measurement for the CPG category. Working closely with agencies and brands to establish and measure annual learning agendas, she oversaw the insights team in building the Enterprise Intelligence program as a combination of brand strategy analytics, customer segmentation, LTV analysis and longitudinal portfolio measurement to support the value of advertiser media with Yahoo through data insights. She and her team also brought the In-Flight Sales Analysis product to market helping the industry shift from reliance on proxy KPIs to tapping into in-store sales for cross-channel optimizations in near real-time.

With over 15 years of experience in measurement and product strategy, Mallory has helped design and scale transformative advertising solutions at the intersection of data and technology with companies responsible for pioneering much of the media industry as we see it today such as Comscore, BrightRoll and Yahoo.

Evan Bregman is General Manager, Streaming at Tastemade, where he oversees and drives the viewership and growth of Tastemade’s streaming business. Previously, Bregman was VP, Head of Business Operations at Rooster Teeth, the original gaming lifestyle brand where he oversaw the strategic operation of Rooster Teeth’s direct-to-consumer business, leveraging data analytics to drive efficient revenue and audience growth across all social channels, ecommerce, podcasting, Rooster Teeth’s O&O apps, and their flagship membership product, FIRST. Prior to this role, Bregman was GM of SVOD and Programming for Rooster Teeth, where he grew FIRST into the most-subscribed creator membership program, and he oversaw Rooster Teeth’s distribution efforts that expanded their reach to AVOD and FAST partners internationally. He is a graduate of the USC School of Cinematic Arts, where he was part of the first graduating cohort to receive Honors in Multimedia Scholarship.

Kerry Oslund is vice president of strategy and business development for The E.W. Scripps Company, where he is responsible for advancing the company’s ATSC 3.0 strategy and other business development efforts.

Prior to his post at Scripps, Oslund was vice president of strategy and business development at Tribune, where he helped the company align business strategies with emerging ATSC 3.0 television standards. He also spearheaded major next-generation television advertising initiatives including dynamic ad insertion and real-time TV analytics and helped Tribune launch a successful podcast network.

From 2009-2016, Oslund worked for Schurz Communications as senior vice president of publishing and digital, where he oversaw daily operations of TV, radio, print and cable businesses and led M&A strategy.

Oslund has held industry leadership roles at Gannett Broadcasting (now TEGNA), Lee Enterprises, Walt Disney Company, KCAL-TV and USA Today.

A six-time regional Emmy winner, he also is a director for Pearl TV and a founder of the TV Interface Practices (TIP) Initiative.

Scott Hancock has more than 20 years of experience building brands in media and technology. As the vice president of marketing at Plex, the largest independent ad-supported video on demand and streaming media platform, Scott is responsible for the worldwide development of the Plex brand. A frequent speaker on the future of streaming and entertainment at events that include Digital Hollywood, Parks Future of Video, and Digital Media Wire events like the Future of Television, Scott’s belief is that the future of streaming lies with a global community for streaming content that people can depend on to easily discover, experience, and share all the entertainment that matters to them.

Andy Yeatman is Managing Director, Americas at Moonbug Entertainment, a global entertainment company that specializes in creating and acquiring IP and turning it into global entertainment franchises. Moonbug’s popular IP includes CoComelon, Blippi, Morphle, Little Baby Bum and its most recent acquisition, Little Angel. Andy oversees all of Moonbug’s operations in North & South America, including creative, production, sales and operations.

Prior to Moonbug, Andy founded and led Netflix’s Kids’ Content department and created the largest slate of original kids’ content in the industry. His division was responsible for original productions, co-productions and acquisitions of content for kids ages two through twelve. Under his leadership, the Netflix Kids slate grew from just two originals in 2014 to 40 in 2017. Yeatman also led Netflix’s kids and family programming strategy and acquisitions globally, where he acquired content and programming from more than 50 countries and managed original productions in 10 countries. Additionally, he negotiated licensing or production deals with every major children’s content provider, including Disney, DreamWorks, eOne, Hasbro, LEGO, Mattel, Nickelodeon and Warner Bros. Prior to joining Netflix, Yeatman worked in digital distribution for The Walt Disney Studios where he negotiated deals with digital platforms such as Hulu, iTunes, PlayStation Network and Microsoft Xbox and developed the company’s initial business plan for an online, direct-to-consumer movie service.

David Dworin is the Chief Product Officer of FreeWheel, a global technology platform for the TV advertising industry. In this position, David oversees and defines FreeWheel’s product vision, strategy, design and development worldwide. He leads FreeWheel’s global product team, including product management, product marketing, data science and design, ensuring that the company continues to pioneer and innovate new solutions and offerings that meet the needs of clients and propel the marketplace forward.

Before being promoted to this role in January 2023, David was Vice President of Product Management leading FreeWheel’s programmatic premium video marketplace, a solution that connects buyers and sellers of premium video to execute trusted, efficient and effective advertising transactions across multiple screens. He also formerly headed up FreeWheel’s global advisory services practice, the company’s consulting arm, and trust and standards team, which works to improve industry trust through ongoing accreditation, compliance, and marketplace quality initiatives.

David brings a background in entrepreneurship, strategy, and consulting. Before FreeWheel, he ran a consulting practice that helped companies across a variety of sectors grow and scale their businesses by developing new strategies, refining their operations, and improving the way they manage talent.

Also prior to FreeWheel, David led marketing, strategic business development and organizational change for StrategyOne, a division of Edelman, and managed a global transformation for Gallup Consulting that integrated the firm’s legacy as a premier research firm with cutting-edge intellectual property around change management, contributing to record revenue growth and profitability.

Media outlets spanning Adweek, AdExchanger, Beet.TV, eMarketer, FierceVideo, Cynopsis Media, MediaVillage and more have interviewed David for his thought leadership and industry expertise. David has also spoken at many major industry conferences, including The Consumer Electronics Show (CES), Advertising Week, the TV of Tomorrow (TVOT) Show and Interactive Advertising Bureau (IAB) events.

David earned a Master of Science in Information from the University of Michigan, with a specialization in Information Economics, as well as bachelor’s degrees in political sciences and international studies from Michigan State University, where his college sports loyalties lie. A native of the Detroit suburbs, David spent decades saying he would never live in New Jersey before finally moving there with his wife and three children. He now says he will never live in Tahiti.

Maria (Lopez) Twena serves as Chief Marketing Officer of Adsmovil, a leading minority-owned and certified mobile advertising and digital media pioneer.

An award-winning marketer with extensive expertise in technology, digital media, and branding, Twena has over thirty years of marketing acumen. Prior to joining Adsmovil she served as CMO of Entravision Communications and as CMO of Pulpo Media.

Widely recognized for her expertise in branding, positioning, and multicultural consumer segments, Twena’s accolades include receiving the ADCOLOR Award (2009) for her groundbreaking achievement in identifying, segmenting, and targeting bilingual/bicultural Hispanics while at MRM (McCann Worldgroup). There, she founded a discipline that developed Best Practices for advertising to the Hispanic bilingual/bicultural cohort.

She has served as a Board Member of the Association of Hispanic Advertising Agencies and as a faculty member of the Association of National Advertisers (ANA). She is also a ThinkNow Advisory Board Member. Twena is a graduate of Loyola University of the South (B.A. Psychology) and the University of New Orleans (M.A. Mass Communications, with a specialty in Film and Television).

She has also authored a children’s book series: MariVi, the Master Navigator Series, which follows its heroine, MariVi, a bilingual/bicultural character, and her family, the Abascals, as they adapt to life in the U.S. The first of the MariVi television series premieres on Nuestra.TV in April, 2023.

Julian Zilberbrand is the Executive Vice President of Advanced Media & Data Solutions for Paramount. Zilberbrand oversees key areas within the Paramount Technology and Sales divisions including all addressable business partnerships, technologies, and measurement as well as audience onboarding and segmentation, and identity management. Zilberbrand is also responsible for InView, Paramount’s holistic investment, reporting, and insights platform that provides instant access and a clear picture of clients’ investment portfolio in one environment.

Previously, Julian was Executive Vice President of Advanced Media for ViacomCBS Vantage, where he was responsible for growing agency and advertiser revenue through the enablement of Viacom’s data-driven advanced TV advertising solutions. Zilberbrand also served as Executive Vice President of Audience Science at ViacomCBS, overseeing audience digital media executions, audience onboarding and segmentation, and advanced analytics.

Prior to joining ViacomCBS, Zilberbrand was Executive Vice President of Activation Standards, Insights and Technology at ZenithOptimedia. In this role, he managed the activations standards, digital operations, analytics, technology and strategic partnerships groups. Before joining Zenith, he was Senior Vice President, global digital director, strategic partnerships and technology solutions at Starcom Mediavest Group. Prior to joining the agency world in 2004, Zilberbrand held product specialist and client service roles at Eyeblaster and developed the company’s Eyeblaster University training program. Earlier in his career, he worked at DoubleClick as a project manager and technical analyst.

In addition to his work responsibilities, he has held advisor roles for the IAB, 4A’s and the iMedia conferences. Zilberbrand is known as a vocal and respected leader in the industry covering a wide array of topics from advanced TV solutions to viewability with the 3MS Blue Ribbon committee and general media trends. From 2013-2014, Zilberbrand chaired the Digital Committee for the Media Ratings Council and was recognized by the organization for his leadership and service. He has received several industry recognitions over the years including the AdMonster Digital Media Leadership Award, the Data, Analytics and Operations Innovator of the year award at the Marketers Choice Awards as well as recognition in AdAge’s 40 under 40 list.

Julian is a frequent speaker at industry conferences including Beet.TV, Mediaweek, NYC TV Week, IAB events and more. When not driving the media landscape forward, Julian can be found routing for The Mets and NY Giants. He resides in New Jersey with his wife and son.

As Vevo’s Vice President of Strategic Partnerships, Michael Hsu has spearheaded Vevo’s efforts in establishing new distribution partnerships with leading MVPDs, OEMs, App Stores, and content platforms to significantly expand Vevo’s viewership within key FAST and CTV markets. He also leads Vevo’s efforts in building out sales partnerships, across key international growth markets in Europe, LATAM, and North America. Hsu has over 15 years of media, tech and finance experience, with prior roles at Clique Brands, POPSUGAR, Tremor Video, Cisco, and Bear Stearns.

Anthony J. Greene leads streaming programming across premium cable networks, broadcasters, vMVPDs, SVOD and AVOD partnerships.

An industry thought leader in Connected TV, his focus includes business development, product strategy and educational efforts.

Prior to Gamut, Greene led Global Video Platform Partnerships at YuMe, spanning programmatic supply & demand, data, measurement and brand safety. He began his career at America Online in product design of AOL software versions 3.0-8.0.

Anthony currently sits on the Interactive Advertising Bureau (IAB) Advanced TV Committee, the FreeWheel Council for Premium Video and Diversity, Equity & Inclusion Committees.

As Vice President of Product Management at Gracenote, Halleh Kianfar is responsible for building data-driven solutions that enable content owners, distributors and brands to make smart decisions that maximize return on investment in entertainment programming. She currently oversees Gracenote Inclusion Analytics, a powerful tool that uses Gracenote metadata and Nielsen audience measurement data to benchmark the diversity of talent appearing in popular TV programming compared to the diversity of viewing audiences.

Since joining Gracenote in 2014 through the company’s acquisition of Baseline, Halleh developed Gracenote’s Enhanced Celebrity offering comprising a rich portfolio of talent profiles, biographies and images in addition to its Studio Data solution which powers customers’ internal analytics tools and capabilities. Earlier in her career, she served as Lead Developer at Variety where she was responsible for scoping and building powerful editorial content tools.

Halleh holds an MBA from Pepperdine University’s Graziadio Business School in addition to a BS degree in Information and Computer Sciences from UC, Irvine. She is an advocate of women’s leadership development and is actively involved in Women in Technology Hollywood (WITH).

Rick Mandler is Head of Marketing, Insights and Client Experience at Comcast Advertising, the advertising division of Comcast Cable, which encompasses Effectv, its advertising sales division, and FreeWheel, its media and technology arm. In this role, he is responsible for brand marketing, social media, thought leadership, research, and client experience across the Comcast Advertising portfolio, with the goal of advancing revenue growth, market share, and customer satisfaction.

Prior to this role, he was vice president, growth strategy of Comcast Advertising.

Rick brings more than 30 years of experience to Comcast Advertising, including TV and digital media, sales, strategy, business development, research, marketing, distribution and product. Before joining Comcast Advertising, Rick served as senior vice president of strategy and operations for the advertising technology company true[X], where he helped architect the company’s overall strategy. He also spent more than 25 years at ABC and its parent company, Walt Disney, in strategy, digital media sales, new media, TV/broadcasting and as a general attorney.

He is a two-time Technology and Engineering Emmy Award (Outstanding Achievement in Interactive Television and Advanced Media) winner. Rick has also served as an adjunct professor at New York University Stern School of Business, where he taught a TV management course covering nearly every aspect of the TV and video ecosystem.

Rick earned a Doctor of Jurisprudence from New York University School of Law and a Bachelor of Arts in Psychology from Wesleyan University. Following law school, he served as a law clerk for the Honorable Leonard I. Garth of the United States Court of Appeals for the Third Circuit and later worked as an associate specializing in intellectual property at the New York-based law firm Patterson, Belknap, Webb & Tyler.

He resides in New York City, with his family.

As Global Head of Brand Strategy and Client Success at Moonbug Entertainment, the world’s largest digitally native kids’ entertainment company, Witkowski is responsible for implementing strategic brand partnerships and Moonbug advertising strategy, partnering with global brands including Mattel, Dove and Johnson & Johnson.

Prior to Moonbug Entertainment, Witkowski was Managing Partner at Mindshare leading the digital investment team. She has 20 years of experience at leading media agencies across the United Kingdom and the United States working across a magnitude of global brands including Facebook, Apple, Sony, Lionsgate, and more. Emma has been honored by Cynopsis on their Digital IT list, which recognizes the most innovative executives in digital media who excel in digital content, marketing, advertising and social media. They’re the movers and shakers within Digital.

Currently residing in California, Witkowski works out of Moonbug Entertainment’s Los Angeles office.

Bryan Moore is the Chief Executive Officer and Co-founder of TalkShopLive, the leading livestream commerce platform that is transforming digital retail through its innovative platform and game-changing embeddable player. TalkShopLive was recently recognized by Fast Company magazine as one of the world’s Most Innovative Companies.

Since its launch in 2018, TalkShopLive has been adopted by major retailers such as Walmart and Best Buy, publishing behemoths Conde Nast and Hearst, fashion boutique Fred Segal and top talent and creators including Oprah, Dolly Parton, Shania Twain, Matthew McConaughey, Garth Brooks, Jessica Alba, Drew Barrymore, Kelsea Ballerini and beauty influencers Glamzilla and Meredith Duxbury to sell their music, books, makeup, housewares and more.

Moore created TalkShopLive to offer every business – no matter how big or how small – a frictionless, multi-embed point of sale that harnesses the power of content and commerce to truly connect the retail landscape.

Moore has been entrenched in digital culture for the majority of his career, engineering high-impact campaigns for NBCUniversal, the British Academy of Film and Television Arts (BAFTA), The United Nations, Condé Nast and numerous top brands. He also served as supervising producer of social media at the long-running news magazine franchise “Entertainment Tonight” and founded the social media division at the former Fox property 20th Television.

Fluent in Mandarin and Beijing educated, Moore’s business philosophy is global facing. He graduated from New York University where he studied mass media and communications.

Pete Doe is Chief Research Officer at Nielsen. He has decades of experience in market research, audience measurement, big data and statistical modeling techniques. In his current role he leads Nielsen’s Data Science Organization, overseeing the development of audience measurement methodologies across video, digital and audio globally. This is his second stint at Nielsen: between 2004-2015 he was a primary architect of Nielsen’s data integration products and contributed to patented innovations in Set Top Box measurement, Digital and Outdoor Advertising Research. Between 2015-2022, Pete was Chief Research Officer at clypd, an advanced TV platform start-up acquired by Xandr in 2019, which in turn was acquired by Microsoft in 2022. Before moving to the United States, Pete was a board director at RSMB TV Research in the UK, where he worked primarily on the BARB TV audience measurement currency as well as data fusion projects. He started his career at NOP Market Research in London. Pete is a graduate of King’s College, London University.

Shannon McKenzie is Director, Creative Products & Metadata Services, NBCUniversal, reporting to Monica Williams, Senior Vice President, Digital Products & Operations. In this role, McKenzie is responsible for Product Strategy, UX Research and Product Design for NBCUniversal’s Content Distribution Group and its work with MVPD, dMVPD and device partners.

With a focus on content discovery, McKenzie works across the broadcast, cable and digital distribution ecosystem on behalf of NBC’s powerhouse portfolio of brands to ensure that audiences can find and consume the content they love. Formerly, she was an Emmy award winning digital producer for NBC Sports.

McKenzie holds a Bachelor of Arts in English Literature & Letters from Carleton College and a Master of Business Administration from Fordham University. She is a former world ranked tennis player.

Pete Scott is currently the Chief Strategy Advisor for Play Anywhere, an interactive monetization platform that is helping sports leagues and IP holders create new revenue streams across gaming, ecommerce and interactive ads.

He was recently the Vice President of Emerging Media and Innovation for Warner Media Discovery

In this role, Scott advises internal teams on new tech, trends and helping the company remain relevant in the new media world. Additionally, he is helping lead the strategy and operationalization of LIVE Virtual Productions, Sportsbetting, Ecommerce, Name Image and Likeness ( NIL), and Next Generation viewing experiences across the Turner Sports portfolio; NHL, NBA, MLB, USA Soccer and March Madness. He also manages a portfolio of existing partnerships including but not limited to companies building next generation experiences including computer vision, AI, metaverse, NFT’s, Fan Tokens, etc.

As an Emmy award winning digital strategist and operator Pete has helped the company evolve and embrace a digital and direct to consumer mindset.

Prior to his current role, Scott served as the Vice-President of Emerging Media for Turner Studios. While in this role, Scott was responsible for working with colleagues at TNT, TBS, and Adult Swim to onboard and operationalize new technology across production, post-production, visual effects, and content generation. His unique hybrid background of TV and digital helped Studios digitally transform itself into viable resource for production on Twitter, FB, Instagram, TikTok and Snapchat.

In 2014, Pete partnered with Coca Cola, and Mercedes to established a technology incubator in Tel Avi , named the Bridge/Builder program. The program that finds the best Israel technology companies in ChatGPT Artificial Intelligence, VR/AR, Machine Learning and Blockchain. The program has been a great pipeline for Warner Media and ATT@T while providing validation for the Bridge/Builder companies and the Israel start- up ecosystem.

Scott began his Turner career as a sound tech and editor for CNN, covering such major events as the war in Bosnia and the U.S. invasion of Haiti while working with international correspondents Christiane Amanpor and Nic Robertson. In 2001, he transitioned to Turner Sports’ new media team where he laid the foundation for the development of Turner’s unique digital portfolio. He served as executive director of partnerships managing digital and mobile rights for NASCAR.com, PGA.com, NBA.com, and PGATour.com as well as of March Madness Live. Scott also guided the day-to-day programming of interactive content on each of the sites, which included live streaming, interactive TV and mobile platforms.

Additionally, he helped to create a digital media team with diverse expertise that attracted attention from other professional leagues and their peers throughout the digital media industry. In 2010, he helped launch NCAA March Madness Live, the successful live streaming video experience that is now available across twenty three platforms for the NCAA Division I Men’s Basketball Championship.

Before Turner, Scott served as a senior video producer for FoxSports.com where he produced and directed the first live college football game streamed online. Before Fox, he served as a senior production manager of remote operations for Turner Sports, coordinating logistics for the production of NBA, NFL and MLB telecasts

Scott earned his Bachelor of Arts degree in film and television, with a minor in business, from Boston University.
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Chris Hock is a senior leader with a wealth of experience creating and bring new software solutions to market in both large companies and equity- and venture-backed start-ups. In his current role as GM for Primetime Advertising, Hock is responsible for delivering solutions that drive revenue and profit growth by enabling Media and Entertainment companies acquire, engage and monetize high-value audiences with compelling streaming experiences.

Prior, Hock created the most widely deployed addressable TV advertising system in the world while at BlackArrow / Cadent. Before that while at Macromedia / Adobe, he led the Flash video business from inception to become the leading platform for over-the-top and IP video delivery.

Hock is currently a board member of the Streaming Video Alliance and co-chairs the Advertising Working Group. He is a regular contributor in the IAB’s Digital Video Committee and has participated in several other TV and video related standards organizations such as CTAM, SCTE, NATAS, and ARF. He has been named a “Streaming Media All Star” by StreamingMedia.com, a “Top 40 IPTV Movers and Shakers” by DailyIPTV. Video Leadership and has earned an Emmy Award for Streaming Media Technology and Engineering from the National Academy of Television Arts & Sciences.

Hock holds a bachelor’s degree in physics from Michigan State University and a M.B.A. from the University of Michigan.

Collette Winn currently serves as VP, Strategy & Operations, Creative Partnerships at NBCUniversal. In this role, Collette runs marketing, strategy and operations for NBCU’s Global Content & Commercial Innovations and One Platform Commerce initiatives, leading a team dedicated to reimagining the commercial experience for marketers and audiences around the world.

Over the course of her 20-year career, Winn has taken a collaboration-first approach to working with brand partners to bring first-to-market innovations to life. She’s played an instrumental role in the development, launch, and implementation of creative ad formats, content and products from Must Hear TV to ShoppableTV to @homeShopping and more, all designed to give advertising partners a unique way to meet the audiences that propel their businesses forward on any screen.

Before taking on her current role as Vice President, Winn worked across NBCUniversal’s portfolio in corporate events, client partnerships, and integrated marketing. She came to Comcast NBCUniversal from Discovery, where she worked across the company’s Ad Sales Marketing team focused on helping brands make smart connections with viewers through premium content.

Winn graduated with a BA degree from San Francisco State University. She currently resides in Westport, Connecticut with her son, daughter, and the family’s basset hound, Buddy.

Geir Skaaden is Chief Products and Services officer for Xperi, leading the portfolio of imaging, audio, user experience and discovery solutions. Skaaden previously served as executive vice president, Products, Platforms and Solutions at DTS.

Throughout his career, Skaaden has held a number of leadership roles overseeing product management, business development, global licensing and marketing.

Before joining DTS in 2008, Skaaden served as Chief Executive Officer at Neural Audio Corporation.

Skaaden holds a bachelor’s degree in finance from the University of Oregon, a business degree from the Norwegian School of Management and an MBA from the University of Washington.

Ben drives the content and monetization product strategy for Android TV and Google TV, having previously led the product team for Google Play Movies & TV. Prior to Google, Ben worked in Mexico and Brazil on speech recognition products and early mobile content platforms. Ben earned his Master’s degree in Computer Science at MIT.

As Senior Vice President of Global Video Monetization and Operations at Paramount Global, Jarred is responsible for maximizing the monetization of video advertising inventory across Paramount to ensure the best possible user experience. Since 2006, Jarred has focused on video ad strategy and execution, working closely with sales and distribution leadership to drive forward sales strategy and optimize inventory, pricing and campaign execution.

Adam is a digital media executive with 20+ years of experience developing content strategies for the world’s largest brands. Prior to founding EnTribe, Adam spent 4 years building the groundbreaking Community Content & Rewards program at GoPro (GoPro Awards). During his tenure at GoPro, Adam’s team licensed millions of photos and videos from the GoPro community for Super Bowl Ads, The GoPro Channel, Out Of Home and In Store marketing. Before GoPro, Adam was licensing citizen journalism from over 50 countries for Al Gore’s Current TV (acquired for $500M). Adam has spent his career building scalable content communities for GoPro, Current TV, Tribeca Film, Starz/Encore, Jaman, Access 360 Media, and Ripe Digital. Not finding any suitable CRM solutions for creator communities, he decided to build EnTribe.

Dan Keston is the Head of Content for Swerve, a premium sports FAST channel featured on most prominent distribution platforms and smart TVs. Prior to starting Swerve, Dan spent many years as an award-winning media executive and producer. Over the past decade he has been a pioneer in the digital space, holding GM and Executive Producer positions at leading companies such as TYT Network and Break Media. He is also an accomplished independent film producer, with work nominated for the Grand Jury Prize at Sundance and showcased at the Los Angeles County Museum of Art. Dan is a graduate of Emory University and a member of the Producers Guild of America.

Jordan Beilin is the West Division’s Senior Director, Advanced Advertising Sales at Spectrum Reach, the advertising sales business of Charter Communications. Mr. Beilin oversees a team of experts responsible for selling multiscreen products, from addressable linear and streaming TV, to online advertising and Search.
Prior to Spectrum Reach, Jordan served in multiscreen sales leadership roles across the TV ecosystem, including Comcast’s EffecTV and Ampersand, as well as data/attribution partner Epsilon/Conversant.

Fluent in both linear TV and digital, Jordan enjoys helping brands and agencies evolve their media buying strategies to find customers wherever and whenever they are watching video while employing the latest cross-platform measurement techniques. Jordan is also passionate about helping local and diverse businesses start their advertising journey.

Jordan holds a B.A. in Advertising from The Pennsylvania State University, a Corporate Finance and Accounting Certificate from Wharton at the University of Pennsylvania, and is currently studying Mandarin Chinese and Vietnamese in Irvine, California. Jordan is an active member of ThinkLA and other trade groups.

Jon Heim, Senior Director of Product Management for TiVo Discovery Solutions, leads a team responsible for creating outstanding, intelligent user experiences for entertainment that drive engagement and reduce churn.

After starting his career as a Research and Development Engineer he made the shift to Product Management, spending the next 19 years focused on delighting customers with a variety of products including Desktop PCs, Workstations, Accessories, and Software.

His interests lie in enabling devices and services to behave more intelligently, giving them the contextual awareness, they need to tailor their behavior to the individual end user and current state. He has a Bachelor of Science degree in Aerospace Engineering from Iowa State University, and a Master of Science degree in Engineering Management from Duke University.

Lincoln Gunn is VP, Programmatic Revenue, Operations & Data at Fandom, the world’s largest fan platform. In this role, Gunn oversees the company’s ad tech and programmatic integrations and initiatives. He also leads Fandom’s data partnership growth with a specific focus on positioning Fandom as a leader in the clean room and platform space. Gunn joined Fandom in 2011 and has held ascending positions since. Prior to his current role, he oversaw revenue operations, international business development and platform partnerships for the company. Prior to Fandom, Gunn was an Account Manager at TextualAds where he led product marketing strategy. He was also responsible for the research and development of the company’s sales business. Gunn graduated from Princeton University with a Bachelor of Arts degree in sociology, He also received a graduate degree from Stanford Graduate School of Business.

About Fandom
Fandom is the world’s largest fan platform where fans immerse themselves in imagined worlds across entertainment and gaming. Reaching more than 350 million unique visitors per month and hosting more than 250,000 wikis, Fandom is the #1 source for in-depth information on pop culture, gaming, TV and film, where fans learn about and celebrate their favorite fandoms. Fandom’s Gaming division manages the online video game retailer Fanatical. Fandom Productions, the content arm of Fandom, enhances the fan experience through curated editorial coverage and branded content from trusted and established publishing brands Gamespot, TV Guide and Metacritic, along with its Emmy-nominated Honest Trailers. For more information follow @getfandom or visit: www.fandom.com.

Jonathon Barbato, Co-founder and Co-CEO of Best Ever Channels (BEC), believes streaming media is the natural evolution of Television. Founded in 2019, BEC is quickly becoming a major supplier of FAST and AVOD channels to the streaming marketplace, with 6 networks already in front of over 30 million Monthly Average Uniques (MAUs), and 6 more slated to launch by the end of 2022.

Before founding BEC, Jonathon ran Apricot Corp for over 10 years, specializing in driving audiences and retention to video content, with a huge client roster including PLUTOTV, TUBI, LIFETIME, OUTDOOR CHANNEL, EDGE TV and many other.

Jonathon dug his roots in TV over 25 years ago. He started in TV Syndication and was Head of Marketing for MGM TV as well as an executive at Warner, Sony and Genesis Entertainment (later a division of FOX). He served seven years as Head of Marketing for STARZ Movie Channel and co-founded Ripe Digital Entertainment, which launched three of the first Free On Demand networks to be carried by every major cable system. Jonathon has won over 27 Creative & Marketing trophies from CTAM, PROMAX and Telly for marketing campaigns and is a regular speaker at many industry conferences including Streaming Media; CTAM; PROMAX; Digital Hollywood; CES; NATPE and many more.

As VP of Measurement Solutions, Benjamin Vandegrift leads the Measurement group at VAB. His mission is to educate and empower others to stay ahead of what’s next in the ever-growing world of video measurement while highlighting what matters most & simplifying the complex, so that marketers are able to make better-informed decisions utilizing cutting-edge video measurement technology.
Prior to joining the VAB, Ben has spent the past 10 years building a reputation for being a passionate, innovative, and engaging leader in media. He began his career at Comcast Effectv, where he was instrumental in the design, development and deployment of multiple innovative media measurement and attribution solutions. He served as a lead of their Audience Intelligence initiative, which at the time was one of the first advanced audience-based buying and measurement solutions in the industry. In addition, Ben was a lead in the development and deployment of Effectv’s suite of attribution solutions allowing marketers to evaluate the lower-funnel impact of their video campaigns.
Following his time at Effectv, Ben spent over two years at TVSquared where he served as Director of Product Marketing where he honed his ability to understand and explain the intricacies of cross-platform measurement and attribution solutions. In this role, Ben led the activation efforts across their Enterprise and Advanced TV client base, working with organizations including Spectrum Reach, Cox Media, Ampersand, Tegna, and Tubi. While at TVSquared, he educated and coached over 5,000 media professionals across the US and Europe on measurement technology, methodology and data positioning.
Ben’s experience developing and deploying video measurement and attribution solutions for over 10 years enables him to ask the right questions so that he can effectively translate the capabilities and value of measurement solutions to marketers.

Dave Morgan is the CEO and founder of Simulmedia, a New York-based company whose patented TV+® platform for cross-channel TV advertising guarantees marketers full audience reach, measurement and results across the dynamic linear and connected TV ecosystem in the U.S. The company also enables brands to connect with elusive younger audiences via PlayerWON™, the only in-game video advertising platform for free-to-play PC and console titles.

He previously founded and ran both TACODA, Inc., an online advertising company that pioneered behavioral online marketing and was acquired by AOL in 2007 for $275 million, and Real Media, Inc., one of the world’s first ad serving and online ad network companies and a predecessor to 24/7 Real Media (TFSM), which was later sold to WPP for $649 million. After the sale of TACODA, Dave served as Executive Vice President, Global Advertising Strategy, at AOL, a Time Warner Company (TWX).

A lawyer by training, Dave served as General Counsel and Director of New Media Ventures at the Pennsylvania Newspaper Association in the early 1990’s. Mr. Morgan is a Political Science graduate of The Pennsylvania State University and holds a J.D. from the Dickinson School of Law.

As a 30-plus year market research and audience measurement veteran, Josh brings his expertise in audience measurement to the role with a focus on cross-screen measurability and its role in advertising’s ever-evolving landscape. Josh serves as Past President of the Market Research Council and was the recipient of the esteemed Erwin Ephron Award in 2020.

Prior to joining VideoAmp, Josh held significant tenures at companies like ComScore, Arbitron, Simmons Market Research Bureau and more, including his own media research consultancy, Warp Speed Marketing.

Josh is an NYU and Pace University alum and member of various industry councils and organizations.

When not focusing on advertising, Josh is a gold and platinum record holder with his liner notes for the Allman Brothers Band’s 2004 DVD, “Live From the Beacon Theater,” earning him the honor with the Recording Industry Association of America.

Tracy Swedlow is the CEO, publisher, and editor-in-chief of InteractiveTV Today (ITVT), which she founded in 1998, and is also the executive producer and director of the TV of Tomorrow Show (TVOT) conferences.

Her writing has appeared in many leading newspapers and trade publications, including the New York Times, the San Francisco Examiner, PC World, Multimedia World and VR World. Topics she has covered in the past include virtual reality, email communities, privacy and technology, online gravesite memorials, and, of course, interactive television.

Prior to founding ITVT, she was chief evangelist at eGroups.com (now Yahoo! Groups); new media editor at PC World; a producer and director for Telemorphix, a pioneering interactive TV company, and a video producer at Steve Michelson Productions in San Francisco.

A regular presenter at ITV industry conferences and panels, and a frequent guest on television and radio shows, she actively communicates her understanding of the history of interactive TV; its current trends, technologies, content innovations and applications; the complexities of executive leadership and industrial dynamics; and where she thinks the medium and the ITV industry will and must go in the future to audiences around the world. She has served as the founding chairperson and judge of the “Television” and the “Broadband” categories respectively for The Webby Awards since its inception and regularly produce editorial events and awards programs benefiting the ITV industry (e.g. The annual TV of Tomorrow Show).

Other experiences include voiceovers on many feature films while at Sound One in New York City (e.g. “Hannah and Her Sisters” and “9 1/2 Weeks”); participation in the Director/Playwright Workshop at Playwright’s Horizons in New York City with founder, Bob Moss; participation on various experimental technology multimedia theater showcases directed by the visionary George Coates in San Francisco; conceiving, producing, directing the first 3 fashion shows (as interactive theater) on the Black Rock Desert in the early years of the Burning Man project, and directing an episode of the Twlight Zone called “The Obsolete Man” at the Dark Room in San Francisco. In August 2005, she created and directed a politically-charged multimedia “blogtheater” (my word) piece that focused on post-election America called “Fuck That!: The Political Science Show.” In her non-spare time, she produces and edits the occasional book such as “Desert to Dream” (a photography book) and “Train of Thought” (a children’s book), trains as a traditional boxer, and paints http://tracyswedlow.work. She also recently published her first collection of poems in “No Visiting ‘Till My Show Is Over” published on Amazon. She is also a mother to a wonderful little girl named Hannah and wife to Richard Washbourne, the co-owner and co-producer of ITVT/TVOT.

Her education includes a Ph.D fellowship in directing at the University of California, Berkeley; a Masters degree in Dramatic Criticism from Northwestern University; a certificate in French and French Literature from the Université de Cannes; a Bachelor of Arts degree in Theater History from Tulane University; studies in Drama at the Royal Holloway College at the University of London; as well as a high school degree from Culver Military Academy in Indiana.

Originally from Columbus, Ohio, she witnessed the birth of QUBE, the first commercially deployed interactive television platform, and CompuServe, the first commercial online service. She is also the proud creator of an artcar.

Brett Hurwitz leads Addressable TV for the Yahoo Demand Side Platform. He’s responsible for strategies and partnerships that drive value for Yahoo’s advertisers within the quickly evolving addressable TV space. Brett brings over 20 years of TV advertising expertise spanning across media companies and agencies., with the past 10 years focused on advanced TV. Before joining Yahoo, Brett consulted for clients including DISH Networks and AMC Networks. Prior to that Hurwitz was the Senior Vice President, Ad Sales Pricing, Strategy, and Operations at Univision Communications Inc. Earlier in his career he spent ten years in an executive leadership role in Sales Strategy and Operations at NBCUniversal. He also held positions at ESPN, MRM Gillespie Advertising, and Publicis Groupe’s Nelson Communications.

Brett is based out of Yahoo’s NYC offices and his home in Essex County New Jersey.

Chris Pfaff is a leading new media and technology producer and strategist. He is renowned for integrating leading-edge technology into the media and entertainment community. He was the first to use IRC for an interactive corporate webcast; produced one of the first DVDs, in March, 1997; produced the first HD animated logo; produced numerous multipoint broadband events in the late-1990s; produced some of the first mobile short films in 2002-2003, and produced the first Twitter Wall in 2011.

His company, Chris Pfaff Tech/Media LLC, provides strategy and marketing services for leading technology service providers, technology firms, and new media companies worldwide. Since founding Chris Pfaff Tech/Media LLC in 2002, Chris has represented a wide range of clients, including strategic ventures from Eastman Kodak, PRIMEDIA, Cantor Telecom, and ASCAP, and firms ranging from mobile content distributor Thumbplay, video encoding firm On2 Technologies (sold to Google), and 3D face and body animation production studio face2face animation. He leads a global team that works with a large, and growing, number of North American and European ventures.

Chris was one of the founders of the Producers Guild of America (PGA) New Media Council East, and served as chairman of the group from 2007-2013. He served as the vice chairman of the national PGA New Media Council from 2011-2013, for which he served as a delegate from 2006-2013, and also served as a delegate on the PGA Board of Directors from 2008-2013.

Prior to launching Chris Pfaff Tech/Media, Chris was involved with the early-stage ventures GeoVideo Networks and MobileQ, and previously had helped launch more than 16 ventures with the Lucent New Ventures Group and Bell Labs, including Lucent Digital Radio (now iBiquity Digital), SyChip (sold to Murata), e-Ink, Flarion (sold to Qualcomm), and savaJe (sold to Sun Microsystems), among many others. While at AT&T Corp., he helped launch AT&T WorldNet Service and the AT&T NetWare Connect Service, and also helped launch the AT&T Personal Online Services division. Prior to this, he represented such clients as Sony Electronics; Viacom New Media, Sharp Electronics, and Kyocera, among others. He began his career in the music industry, representing clients including Yamaha Corporation; Hal Leonard Publishing, and working with a wide range of musical artists and producers, including such notable figures as Walter Becker, Chick Corea, Wynton Marsalis, and Phil Ramone.

In her current role, Helen Katz leads the global research unit within Publicis Media’s data sciences practice. She is a trusted industry expert on research, with a particular focus on data quality and reliable measurement. Her interest in innovation inspired her to play an instrumental role in developing best practices in the measurement of addressable TV and advanced video campaigns in the U.S. A 19-year Publicis Groupe veteran, Katz has served in various strategic research capacities for Publicis Media, Starcom, Zenith and GM Planworks – the holding company’s former division devoted to the General Motors business. In 2009, she was integral to the Publicis Groupe team that launched The Pool – a unique research consortium that aimed to identify the next new ad formats across various channels such as online video, mobile/tablets and more. Prior to joining Publicis Groupe, she was Vice President, Media Research Manager at DDB Needham.  She began her career as an advertising professor at Michigan State University, and is currently an adjunct professor at DePaul University. She has published numerous articles in industry and academic journals, as well as three textbooks on advertising and media, the most recent of which is The Media Handbook (7th edition, 2019). She is the ex-officio Chair of the Executive Committee of the Media Rating Council, and a member of the Board of Trustees of the Advertising Research Foundation. Katz is also the recipient of the Advertising Research Foundation’s “Great Minds” award for research innovation, Jay Chiat’s Strategic Excellence Silver Award for innovation, and Stars of Attribution leadership award. Katz has a master’s degree in advertising and a Ph.D. in communications from the University of Illinois, and was an undergraduate English major at the University of London.

James Lauzun believes we’ve entered a new phase of the streaming revolution. How services respond to this era of maximum consumer choice will determine their success or failure. When consumers have multiple consumption methods overlapping across devices and platforms, streaming providers must go beyond having quality content and demonstrate to consumers “why” their service and content is compelling. This mission critical task for FAST and SVOD is solved through data and positioning, and is James’ area of expertise and focus. He is an entrepreneur, a thought-leader in the space of niche SVOD and FAST, and the VP of Product for MagellanTV where he helped take the service “from 0 to 1.” Along with the SVOD service, “MagellanTV Documentaries,” he also oversees an expanding lineup of successful FAST channels across Samsung, Roku, and many other platforms.

Howard Shimmel is a television research and insights veteran with over 30 years of change-making thought leadership under his belt. As the President of Janus Strategy & Insights, he is transforming how companies around the world strategize and position their television marketing offerings, from linear methods to addressable and connected TV. Howard also serves as a Board Member and Head of Strategy for datafuelX, an advanced analytics firm focused on developing best in class decision science models to fuel the next generation of media capabilities, specifically focused on forecasting and optimization.

From attribution to advertising, data to ROI, Howard is carving the path to address the changing trends in the audience landscape, as well as shape emerging platforms and industry innovations. He leverages this knowledge to lead organizations through strategy, planning, buying, measurement, and stewardship.

Beyond his role at Janus, Howard is co-founder of datafuelX, an advanced analytics firm focused on developing best in class decision science models to fuel the next generation of media capabilities.

Howard also serves as an advisor and investor in many emerging new age research companies, including Hyphametrics, Adelaide, WeAre8, and Humantel.

Prior to starting this company, Howard was Chief Research Officer Turner, where he oversaw all multi-screen entertainment, news, kids and sports research, as well as corporate analysis and insight-led efforts.

Shimmel played a critical role in driving the company’s efforts around the consumer journey and insights to better capture measurement for both Turner and its partners. In 2016, in partnership with Turner Ad Sales’ Turner Ignite team, Shimmel oversaw the launch of Turner Ad Lab, an initiative whose goal was to make recommendations about linear and digital video ad experience in light of the changing TV landscape.

Prior to be promoted to his role in 2014, Shimmel was senior vice president of ad sales and sports research for Turner, where he oversaw television and digital research analysis and strategy support for the company’s news, entertainment, animation, young adults & kids and sports advertising sales units. He joined Turner from Nielsen Media & Advertising Analytics where he served as executive vice president responsible for building out an advanced analytic business focused on issues like cross-platform analytics, advanced media targeting, promotion effectiveness and ROI measurement, for media companies, agencies and advertisers. Shimmel’s industry-rich experience includes other leadership roles at The Nielsen Company, America Online, WBIS and MTV Networks. He also served as president of Symmetric Resources, Inc. Over the span of his career, Shimmel has developed research expertise related to technology adoption, methodology and advertising’s impact on sales.

Kevin Arrix is Senior Vice President of DISH Media, the advertising revenue division for DISH Network. DISH Media includes all ad monetization for DISH TV and Sling TV. Kevin oversees all functions of DISH Media – Sales, Marketing, Operations, Ad Product, Yield, Customer Service/Support, Data & Analytics and Ad Partnerships.

Kevin is a seasoned media/ad tech executive with 20+ years of experience leading multi-function teams. He is a recognized thought leader fluent in the various disciplines of TV, digital and mobile advertising. Kevin also has extensive knowledge of data-powered and automated/programmatic media platforms.

During his career, Kevin has worked at both large corporate and early-stage startup organizations and has focused on building and scaling ad revenue businesses. Some of those organizations include: Turner Broadcasting, CBS SportsLine, MTV Networks and Viggle.

Kevin earned a Bachelor’s degree in History from Duke University and currently resides in Connecticut with his family.

Mark Corl is the SVP of Emergent Technology Development at Triveni Digital focusing on strategies to address the disruptive changes in TV technology caused by the continuing exponential advances in computing and networking. His recent focus has been directed toward media distribution innovation primarily leveraging the new capabilities offered by ATSC 3.0.

Mark is an ATSC board member and contributes extensively to the ATSC efforts as the chair of the S38 Specialist Group on Interactive Environment, the chair of the India Implementation Team and the vice-chair of the TG3-9 Ad-hoc group on Interlayer Communications in the ATSC 3.0 Ecosystem. Mark is also a contributing author to multiple other standards within ATSC.

During his 23-year tenure at Triveni Digital, Mark has led both product development efforts as well as custom projects. Prior to Triveni Digital, Mark had software engineering positions at Texas Instruments and Xerox Corporation. Mark holds a B.S. in Mathematics and Computer Science from Bucknell University.

For 23 years, Triveni Digital has been developing systems that enable television service providers and broadcasters to deploy enhanced programs and services to their viewers. Triveni Digital’s products for program guides and metadata management, data broadcasting, and service quality assurance are renowned for their ease of use and innovative features. Working with leading industry partners, Triveni Digital employs an open and standards-compliant approach to the digital television market.

Mike Bloxham has worked in media and tech research and consulting for over 25 years, advising multi-national corporations, media owners and government agencies on strategic marketing and communications issues on an international basis. A recognized innovator and thought leader in the media space, he has extensive experience in attitudinal and behavioural research across all media and marketing channels with an emphasis on the integration of emerging and traditional media among all audiences from children to seniors.

At Magid, Bloxham works with colleagues to provide research and consulting solutions to clients across the ecosystem seeking to make the right decisions regarding all aspects of video across all platforms; from programming, marketing, advertising and distribution, through strategy, product development and pricing to consumer insights, user experience and more. He is also one of the lead executives on Magid’s EmotionalDNA, a unique data product which quantifies and maps the emotional tonality of video content across all networks and platforms. He was also the founding Co-Chair of Magid’s VR/AR Consumer Insights Consortium.

Prior to joining Magid, he led the Insight & Research team at Ball State University’s Center for Media Design where he and his colleagues became known for their large-scale observational research studies including the Middletown Media Studies and the Video Consumer Mapping Study for the Council for Research Excellence.

Specialties: Market analysis and forecasting, executive strategy guidance, evangelism, discussion moderation, contract negotiation, team management, public speaking and panel moderation.

Rick leads BIA/Kelsey’s strategy consulting practice and serves as an advisor to an affiliated investment banking group BIA Capital Strategies. Rick works with media, adtech and martech companies to see and evaluate opportunities and strategies in the market to achieve corporate goals. He helps client with strategic planning, developing partnership strategies, product planning, and achieving revenue growth and diversification. He helps marketers including brands and agencies with effective planning and use of digital media platforms. He also works on investment banking projects assisting buy-side and sell-side clients.

Rick Howe is a cable and television veteran, elected as a Cable Pioneer in 2011. He leads the ITVT/TVOT “Televisionation: Friday Fireside” video series as The iTV Doctor, and provides consulting services to distributors, content providers and app developers in the enhanced television space.

Anne Schelle is a highly accomplished business leader and innovator with over two decades of experience in the wireless and media industries. As the Managing Director of Pearl TV, she heads a business alliance of eight of the largest broadcast TV companies in the United States, focused on exploring forward-looking opportunities in local TV content distribution, advanced advertising, and digital platforms for the broadcast industry. Anne’s efforts have resulted in Pearl TV companies deploying NEXTGEN TV services, estimated to reach over 75% of U.S. households this year. Anne is an expert in advising established companies and startups, having founded, and served on the management team of several companies, including the nation’s first commercial digital cellular network and a competitive local exchange carrier. She also served as a senior advisor to the NAB and the Executive Director of the Open Mobile Video Coalition, leading outreach efforts by broadcasters to introduce Mobile TV services.

Anne’s vast experience has earned her numerous advisory and board positions. She currently serves as the board chair of the ATSC 3.0 Security Alliance and on the Advanced Systems Committee, a board member of WYPR and the Wise Giving
Alliance, and on the advisory boards of Humber College’s B2C Lab and Ateme. She has also served as Vice Chairman of the Mobile Marketing Association’s North American Board and founding chair of its video committee, as well as a founding member of the advisory board of the Johns Hopkins Whiting School of Engineering for Professionals.

Zane is Vice President of Entertainment Product within Comcast’s Technology & Product division. His focus is interactivity and advertising, especially products that combine voice, video and data to drive audience engagement and commerce. Zane joined Comcast upon acquisition of Watchwith in 2016, the interactive video data platform he originally founded in 2006 as the Related Content Database. Since joining Comcast, he and his team have launched many innovative projects including “X1 Voting” for NBC’s The Voice and America’s Got Talent, DVR Smart Resume, Game of Thrones “For the Throne” audience polling, Fandango and Ticketmaster ticketing, and VoicePlus Ads, traditional commercials that combine voice commands and interactivity. Zane is a member of the Television Academy, holds a Master’s from Harvard Graduate School of Education, and is a graduate of the Georgetown University School of Foreign Service.

Rob leads USIM’s strategic insights, optimization, and reporting activities, helping agency and client teams achieve their brand goals. He has created a new architecture of strategic decision-making, underpinned by data, and using agency assets in programmatic and addressable advertising combined with third-party custom data and media analytics. 

To enhance these insights, Rob has designed new AI-based optimization tools to lead location/trading zone investment strategies via traditional, programmatic, addressable, and automated buying channels. In addition, he has developed a customized but fully flexible client-reporting platform that enables immediate cross-channel analytics and optimization.

Rob joined USIM following his role as Global Lead, Branded Apps at Publicis Media, where he developed proprietary insights and optimization tools across multiple business units. An industry thought leader, he has presented at SXSW and ARF on topics related to consumer experience and owned/paid media.

Rob has more than 20 years of experience in marketing analytics, audience sciences, media strategy, media buying, and research. He has created unique, data-driven insights, tools, and strategies for clients such as Verizon, 20^th Century FOX, FX Networks, Disney, Toyota (Scion), Nestle, JP Morgan Chase, Hewlett-Packard, FOX, General Mills, and Sonic Drive-In.

Rachel is an accomplished sales leader with experience managing sales and marketing teams within emerging markets. She has led high growth sales teams across a number of verticals including online education, smart home tech and digital advertising.

Rachel currently oversees both revenue and marketing at Strategus – a leader in CTV advertising. Her team works with hundreds of brands and agencies to design and execute comprehensive connected television campaigns that leverage the most innovative marketing solutions for targeting and attribution.

Rachel excels at designing and scaling revenue organizations that deliver high value customer experiences. She is an expert in establishing go-to-market plans, influencing the development of new products and ensuring that value is delivered to the end customer at every step of their journey. Recently she was named one of the Top Women in Ad Tech by AdMonsters and AdExchanger.

Jason Howell is VP Sales, Media & Entertainment for Kochava. He oversees Commercial efforts around their offerings to the Media & Entertainment space. These include single source of truth attribution and measurement for Growth Marketers at streaming brands, performance measurement and outcomes based infrastructure for programmers and OEMS, and Incrementality solutions for streamers and MVPDs.

Prior to Kochava Jason was a performance marketing sales lead at Skai (previously Kenshoo) working with Fortune 100 accounts and led East Coast sales at Quantcast, a performance DSP.

Jason attended the Ohio State University and was certified as a Nuclear Electrical Operator in the United States Navy.