TVOT SF 2026: Buyer-Seller Dialog on the Advertising of Tomorrow
Thursday, December 3rd, 2026
12:20pm - 1:10pm
The Farnsworth Room
This session will bring together representatives of the buy-side and the sell-side to engage in a dialog about ongoing trends and emerging developments in advanced advertising (including programmatic, contextual, interactive/shoppable, agentic-AI media buying, generative-AI creative, etc.), assess their relative significance, and share their thoughts on how they will evolve and shape ad-campaign strategies going forward. Panelists include:
- Emma Witkowski, VP of Media Solutions, WildBrain
- Jarred Wilichinsky, SVP of Global Digital Ad Operations, Paramount
- Jethro Rothe-Kushel, CEO, Ritual Ads
- Lisa Herdman, Chief Enterprise Integration Officer, RPA
- Simon Curtis, Head of Programmatic Partnerships, Versant
- Tameka Kee, Advertising Futurist (Moderator)
