TVOT SF 2026: The Future of FAST and Its Monetization

This session will examine ongoing and emerging trends a) in FAST content (such as the increasing popularity of live sports, the emergence of AI-generated microdramas, and new strategies for content packaging and distribution) and b) in the advertising that monetizes it (such as the increasing importance of contextual and programmatic advertising, the emergence of interactive and shoppable ad formats and the need for ad campaigns to be increasingly cross-platform), in order to envision how the relationship between content strategy and monetization strategy has been evolving to date, and to identify ways in which the two can complement and enhance each other more effectively in the future. How, for example, can a FAST content strategy help generate more granular, actionable data for more effective advertising; and how might emerging developments in advanced advertising influence how FAST content is curated, distributed and presented? Panelists include:

• Brendon Thomas, Chief Revenue Officer, Radial Entertainment
• Garrett Winkler, Head of LG Channels, US and Canada, LG Electronics
• Natalie Gabathuler-Scully, EVP of Revenue, Distribution and Data Operations, Vevo
• Rick Bergan, Head of US Content Distribution, Stingray
• Stephen L. Hodge, CEO, OTTera
• Stuart McLean, CEO, FAST Studios
• Moderator TBA