TVOT SF 2026: Does the Home Screen Deserve All the Attention We Are Paying to It?
Wednesday, December 2nd, 2026
2:00pm - 3:10pm
The Farnsworth Room
The Good Doctor spent years at TV Guide magazine, and the primary revenue came from ADJACENT tune-in ads: a Thursday prime show advertised opposite the Thursday prime-time listing. On CTV it’s the same strategy: “You’re looking for something to watch. I want to grab your attention NOW and get you to watch THIS.”
It ain’t brain surgery; it’s only the future of the television industry. Does it really work?
Panel 1: The Importance of the Home Screen to the Industry
- Ed Lee, VP of Business Strategy and Partnerships, Ventura, The Trade Desk
- Justin Fromm, Head of Insights and Thought Leadership, Samsung Ads
- Rebecca Twardy, Head of Revenue, Looper Insights
- Rick Howe, The iTV Doctor (Moderator)
- Steve Shannon, CEO, Swerve TV
Panel 2: The Importance of the Home Screen to the Consumer
- Andreas Hofmann, Senior Director of webOS Product Management, LG Electronics
- Briana Larsen, VP of Content Partnerships and Business Development, Xperi
- Jon Giegengack, Principal, Hub Entertainment Research
- Richard Cusick, CEO, Simply.TV
- Rick Howe, The iTV Doctor (Moderator)
