TVOT SF 2026: The AI Era: Reinventing the Premium Video Marketplace
Wednesday, December 2nd, 2026
4:25pm - 5:10pm
The Farnsworth Room
As audiences fragment, maintaining reach across premium video means buying across more publishers, platforms and screens. Yet the workflows haven’t kept pace. TV still relies on complex, manual processes that make data-driven buying difficult to scale. The time is now to reimagine premium video for the AI era, making it easier to plan, buy and optimize across linear and streaming without sacrificing performance and control. Leaders will explore what needs to change and what a modern marketplace for premium video should look like. Panelists include:
- Christine Grammier, Chief Customer Officer, Newton Research
- Howard Morgenstern, President of National Advertising Sales, Allen Media Group
- Howard Shimmel, Board Member, datafuelX (Moderator)
- Lisa Herdman, Chief Enterprise Integration Officer, RPA
- Additional panelist TBA
