

TVOT SF 2026: Keynote Presentation: The Next Act of AI in Media: From Content Generation to Conversation AI Has Found Its Voice. Who Controls the Conversation?
Wednesday, December 2nd, 2026
9:40am - 10:10am
The Sarnoff Room
Conversational AI is moving beyond chatbots and generative content to become the next frontier of audience engagement in media, entertainment, and advertising. Decades of innovation in interactive television, 3D gaming, web development, and mobile computing are converging with rapidly advancing, full-duplex conversational AI to create entirely new ways for consumers to interact with brands. As consumer behavior evolves, the ability to converse with a brand may soon become as natural and expected as clicking on a link today. Advertisers and marketers need to prepare now.
This presentation explores the evolution of these technologies, emerging capabilities, and real-world applications—and why curation is essential to ensuring brands control their stories, personalities, visual identities, messaging, and business objectives. We’ll explore how a curated conversational platform enables brands to create, manage, and deploy experiences ranging from simple visual identities to fully animated 3D characters. Attendees will be invited to join a live “Wisdom of Crowds” experiment during the TVOT Conference using conversational AI on their mobile devices. Presenter:
- Gerard Kunkel, CEO, Brand Genius

