TVOT SF 2026: Reasons to Be Cheerful: Why We’re Entering a Golden Age of Measurement
Thursday, December 3rd, 2026
9:05am - 9:50am
The Sarnoff Room
TV and video measurement is moving from retrospective reporting to operational infrastructure. The next system will connect audience identity, exposure signals, planning tools, activation systems, AI-enabled analysis, outcomes measurement and governance. Its purpose will not be only to count impressions, but to support better allocation, optimization, accountability and growth across a converged media market. Panelists include:
- Andrea Zapata, SVP of Agency Partnerships, VideoAmp
- Helen Katz, EVP of Research, Publicis Media
- Joanna Drews, CEO, HyphaMetrics
- Jon Watts, Managing Director, CIMM (Moderator)
- Sable Mi, Chair, Analytics Council, ARF
- Yan Liu, CEO, Tvision
