Missed the action at CES? Or want to dive deeper into the hottest trends shaping the future of television on a regular basis? The Community assembled together online (not all pictured on camera) Thursday, January 16, 2025, in a dynamic TVOT CONNECT CES De-Brief Session, where we broke down the biggest revelations and innovations from CES 2025! Speakers included Michael Nagle, CEO, Ashling Digital Inc.; Chris Pfaff, CEO, Chris Pfaff Tech Media LLC; Simon Applebaum, Host of “Tomorrow Will Be Televised;” Bobbi Schreib Schreib, Executive Strategy and Operations, Serel Media House, and Subhashish Dasgupta Dasgupta, Head of AI Commercialization, Kantar. Plus us: Tracy Swedlow, CEO and Editor-in-Chief of ITVT/The TV of Tomorrow Show and Colin Dixon, Chief Analyst of nScreenMedia, partners on TVOT CONNECT.
Topics We Covered:
Why Attend?
Get exclusive insights from industry leaders, connect with peers, and discover how these trends will redefine the TV landscape in 2025 and beyond as well as interact with the speakers and other attendees.
📅 Date: January 16 – Thursday
🕒 Time: 2:00 PM ET / 11:00 AM PT
📍 Where: Zoom Online – From the comfort of your home or office
TOOK PLACE December 19, 2024
SUMMARY
The meeting discussed the challenges and strategies in the streaming industry, focusing on churn and loyalty. Justin from Samsung Ads presented data showing that for every active user, there were eight lapsed users, emphasizing the need to drive loyalty. Sara from Cineverse highlighted the importance of content quality and fan engagement in building loyalty. The discussion also covered the difficulties in obtaining comprehensive data for decision-making and the potential of ad-tier models to attract viewers. The session concluded with suggestions for future topics, including AI in media and the impact of platforms like YouTube and TikTok.
ORIGINAL DESCRIPTION
Colin Dixon (nScreenmedia) and Tracy Swedlow (ITVT/TVOT) for a special end-of-year session on the sticky topic of Churn based on a new report from Samsung Ads called “Streaming’s Loyalty Crisis.” Visuals and data was available. Guests were:
Dive into the findings of the groundbreaking report that examines why viewers are leaving streaming platforms and what it takes to keep them loyal. This lively session will explore the challenges of churn, the evolving demands of audiences, and strategies for building long-term engagement in an increasingly crowded streaming landscape. Bring your questions—and your kvetches—for an interactive discussion with industry leaders tackling one of the biggest issues in the advanced TV world. Don’t miss it!
Membership (with Benefits): https://tswedlow.gumroad.com/l/TVOTConnect
TVOT Connect: Your Professional TV Industry Community
Are you passionate about the world of television? Imagine a vibrant community where your passion meets opportunity – introducing TVOT Connect, the ultimate membership destination for TV industry professionals like you!
Unveiling TVOT Connect: Connect, Learn, and Excel!
TVOT Connect isn’t just another platform; it’s your passport to a dynamic blend of social engagement, professional development, and top-notch education. Here, your industry insights are not only valued but celebrated! Join our exclusive community where knowledge flows, connections flourish, and careers thrive.
Unprecedented Member-Centric Approach
Experience the TVOT Connect difference – we put YOU first! Unlike ordinary social media, TVOT Connect’s spotlight shines on our members, their aspirations, and their journey in the industry first. Then, our unique live sessions commence with thought-provoking insights and, oftentimes, data from industry experts, followed by engaging discussions with you as an integral part. Your questions, opinions, and (goals) discoveries take center stage, fostering an environment of collaborative growth.
Want to Speak or Present to the TVOT Connect Community?
If you are interested in participating as a speaker by yourself or with others on a particular topics, please contact us at the email addresses, below, or using this form here.
What Goes On and Benefits for You!
Membership Is Accessible and Affordable
Individual Membership: $40 per month or $400 annually.
Corporate Memberships are available:
Please email us for details about all the benefits and pricing as well as speaking opportunities.
Contact: Tracy Swedlow (tracyswedlow@gmail.com) and Colin Dixon (colin@nscreenmedia.com)
Join the TVOT Connect revolution and embrace an era of unparalleled collaboration, expertise, and growth! Your future in the TV industry is greatly enhanced now. Sign up today to TVOT Connect!
