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TVOT SF 2025: AI in Entertainment: Captivating Audiences or Crossing the Line?
Wednesday, June 25th, 2025
3:10pm - 4:20pm
Dining Room
Whether it’s generating content, enhancing the viewer experience, or improving discovery, the capabilities of AI are advancing faster than many expected. But is there a price to pay for the benefits AI could deliver? In this session, Hub Entertainment Research Founder and Principal, Jon Giegengack, will present the latest research on which AI applications consumers are excited about, which they’ll tolerate, and areas they’re uncomfortable with AI being used. Then we’ll discuss the report’s findings with a panel of experts to learn more about where AI can have the biggest and most positive impact in today’s TV ecosystem. Panelists include:
- Andre Antonelli, CEO, Machina Sports
- Andreas Hofmann, Senior Director of webOS Product Management, North America, LG Electronics
- Carlos Sanchez, Head of Global Business Development, Media, Protege
- Colin Petrie-Norris, CEO, Fairground Entertainment
- Jon Giegengack, Principal, Hub Entertainment Research (Moderator)
